PCVB Content Presentation

MEET THE TEAM

We’re all Philadelphia-based. We’re all big, but not too big. We all have a demonstrated commitment to excellence.

Strategists, designers and engineers who thrive on creating thoughtful experiences that strengthen the bonds between great

companies and their audiences.

A full-service social media and branding agency.

An independent magazine publisher who also provides design, production and prepress services to small publishers.

Alex Mulcahy, Publisher, Red Flag Media

Publishing

Philadelphia Convention & Visitors Bureau

Andrew Bonazelli, Managing Editor, Red Flag MediaLucas Hardison, Production Manager, Red Flag MediaClaire Connelly, Distribution Manager, Red Flag Media

Heseung Kim, President/CEO, Mighty Engine

Overall Account Management

Advertising Sales Website

Steven Sonntag, Content Director, Mighty Engine Justin Rentzel, Art Director, Mighty Engine Antoinette Marie Johnson, CEO, At Media

Editorial and Messaging

Alex Shuptar, Senior Associate, Mighty EngineBrandon Shockley, Associate, Mighty Engine

Emily Freisher, Associate, Mighty EngineLauren West, Senior Designer, Mighty Engine

Bruno Guerreiro, Senior Designer, Red Flag MediaMelissa McFeeters, Graphic Designer, Red Flag Media

Tyler Westnedge, Director, At MediaGabrielle Bonghi, Community Manager, At Media

Art & Design Social Media

International Markets

Brazil ChinaAdriano Renzi, Designer, Celula Criativa

Roberta Barros, Writer/Designer, Celula CriativaCeline Ong, Brand Marketer

Publications, Content & Social Media

Strategy Group & Day-to-Day Contact Support

Jamie Leary, Art Director, Red Flag Media

Philadelphia Boston

Di!erentiating PhiladelphiaCompetitive Set: “Average”

Competitive Set: “Average”

Philadelphia Washington, D.C.

Di!erentiating Philadelphia

Competitive Set: “Better than Average”

Philadelphia Chicago


Competitive Set: “Better than Average”

Philadelphia St. Louis


Competitive Set: “Industry Leaders”

Philadelphia Austin


Competitive Set: “Industry Leaders”

Philadelphia Portland


Competitive Set: “Social Media”

Philadelphia


Di!erentiating PhiladelphiaOur Content Philosophy

Current New


Di!erentiating Philadelphia: Social Media Strategy

China Brazil

Di!erentiating Philadelphia: International

Our Marketing Metrics

Publications:Increase in ad revenueIncrease in request for copies

Website:Improved bounce rateIncrease in number of page viewsIncrease in conversion rates

Social Media:Increase in fans and followersMore interactions and higher engagement ratesPress coverage from social campaigns, contests and engagement Increased hits to the PCVB websites from social media accounts

Overall:Related industry awards

Our Marketing Metrics are Your Business Metrics

Membership• Number of new members• Number of new members who advertise• Amount of advertisement spend per member and in total• Member retention rate• Number of member networking events• Types of member networking events• Number of attendees at each member networking event• Number of member seminars• Types of member seminars• Number of attendees at each member seminar

Process • Number/type of e-blasts to targeted planner lists• Number of recipients for each e-blast• Number of inquiries as a result of e-blast• Number of bookings as a result of e-blast• Number/type of direct mail pieces• Number of recipients for each direct mail piece• Number of inquiries as a result of direct mail piece• Number of bookings as a result of direct mail piece• Number/type of print and online placements• Amount of media buy• Number of impressions• Number of convention center inquiries/bookings tied to specific ad placements• Number of press mentions in the U.S. and internationally• Hotels requesting OVG• Members requesting updates in OVG• Number of followers• Number of website visitors• Page views

PCVB Goals• Increase to top quartile rank of Great All-around Convention City in U.S. by overall meeting planners• Increase to top quartile rank of Superior CVB in the U.S. by overall meeting planners• Maintain top quartile rank of Superior CVB in U.S. by definite customers• Increase rating on Top 50 U.S. City Brand Index

Customer Satisfaction • Cost• Ease of doing business• Overall satisfaction

Pennsylvania Convention Center, Hotels and O!site Venues• Number of annual bookings (meetings, conventions, tradeshows, special events)• Number of attendees• Percentage of bookings/attendance that is expansion-related• Amount of money generated through Convention Center bookings• Percentage of rebookings• Spending by convention participants in hotels, restaurants, retailers and other local businesses• Number of meeting and convention hotel room nights booked

Local Economy, Tourism Industry• Amount of money generated in local economy through tourism• Number of workers whose livelihoods depend on industry• Number of workers completing Hospitality University• Number of summer internships within the hospitality industry• Number of hotel room nights booked (hotel only, PCC-related, group tour, international)• Amount of money generated from hotel nights booked• Type of overnight visitor (Convention & Group, Individual Commercial, Individual Leisure or Airline Crew)

International Markets• Number of international tourists to the region• Philadelphia’s ranking among all other US cities for international travel• Percent of convention attendance from international destinations

Budget

- Our ideas, and the ability to execute them.

- Our experience, along with a demonstrated capacity to grow.

- Our love for our hometown, and desire to show it.

Why Choose Us

PCVB Content Presentation

Documents

Transcript of PCVB Content Presentation