Content Standardization

The Zeta Interactive “Content Standardization” initiative (ConStand) encompasses all aspects of our

next generation administrative and end-user toolset for the management and analysis of content used within

the Zeta Marketing Cloud.

ProjectName

• Content Standardization (ConStand) is an ongoing set of projects designed to refine our content creation, storage, management, tracking, reuse, and analysis capabilities.

• As our Marketing Cloud expands over time, the ability to support both technical and non-technical end users with appropriate tools, processes and rich data is paramount.

• This initiative supports internal and external content designers, creators, managers, etc. in their daily work.

ProjectImportance

• As the Marketing Cloud is our number one internal asset, the initiatives that push the product and tools forward are singularly important within the organization.

• Zeta has a wealth of internal assets ranging from people, to process, to platform and a strategic partner will become integrated into all throughout tactical execution.

• A strategic partner who gets to work with Zeta on these projects will gain knowledge and expertise in areas as diverse as asset management, public/private APIs, content coding, workflow management, media databases, and asset analytics.

ProjectDetails

• Zeta works with in an Agile environment with large feature releases each quarter

• Key milestones are TBD based on individual requirements

• Content Standardization is an internally approved initiative with ongoing resources allocated

• Expertise in asset management, service design, media databases and/or advanced analytics is desired.

• Projects within this initiative are budgeted in $25K increments

• The ideal partner brings strategic thinking to ensure that tactical projects mesh within the initiative, as well as the ability to work independently and efficiently on the projects they own.