Content bootcamp presentation
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Frederic Chanut Managing Director, In Marketing We Trust
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Transcript of Content bootcamp presentation
Frederic ChanutManaging Director, In Marketing We Trust
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No Matter how much you spend on content, you
won’t get much out of it.
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Couple of tools to gather data :
Good Moz article and start point
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Kwd Research
Creation Publishing
Promotion
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Outdated
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Objectives
Research
Author Data Analysis
Seeding
Content creation
Publishing
Promoting
Updating
Objectives
•Target page
•Enough Data
•SEO vs. PR vs Links
Research
•Kwd Volume & difficulty
•Existing content
•Link value of old piece
•Social signals
Author
•Authority on topic
•Contributor to target site
•G+ authorship
Data Analysis
•Internal/external
•Trusted/Insight
•Display
Seeding
•Target sites
•Influencers
•Existing connections
Content creation
•Crowdsourcing?
•Format
•Distribution
Publishing
•Time relevance
•Social Media
•Marketing calendar
Promotion
•Seed list
•Paid distribution
•LB Outreach
•Link reclaiming
Updating
•Upgrade
•Scheduled update
•Translation
•New format
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Earn
your
traffic
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Frederic Chanut
Managing Director, In Marketing We Trust
Twitter: @InMkgWeTrust
Slideshare: InMktgWeTrust
