Paypal base one
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Best of Europe Awards 2011 PayPal Saturday, 28 May 2011
description
Presented by John Bottom at E3 Network Conference in Budapest in May 2011. Awarded Silver in Best of Europe.
Transcript of Paypal base one
Best of Europe Awards 2011
PayPal
Saturday, 28 May 2011
Saturday, 28 May 2011
We don’t like to wait...
Saturday, 28 May 2011
Waiting for bus: 6 minutes
Saturday, 28 May 2011
Waiting for bus: 6 minutesWaiting for food: 10 minutes
Saturday, 28 May 2011
Waiting for bus: 6 minutesWaiting for food: 10 minutes
Waiting for download: 38 seconds
Saturday, 28 May 2011
Waiting for bus: 6 minutesWaiting for food: 10 minutes
Waiting for download: 38 secondsWaiting for UK agency to get to
the meeting: 20 minutes
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PEOPLE ARE IMPATIENT
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E-commerce...
...every second counts.
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PayPal Express Checkout
3 clicksNo need to enter numbers
FasterSimpleEasier
Saturday, 28 May 2011
PayPal Express Checkout
3 clicksNo need to enter numbers
FasterSimpleEasier
Quicker
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Introducing...
The PayPal 5-second movie series
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Shakespeare
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Mozart
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Hollywood
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Results
Brand awareness up
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Results
Brand awareness upProduct awareness up
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Results
Brand awareness up Product awareness upConsidering PayPal up
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Why does this deserve your vote?
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MemorableVersatileEffective
Addresses a customer need Fun
Saturday, 28 May 2011
MemorableVersatileEffective
Addresses a customer need Fun
This presentation only took 5 minutes instead of 8...
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Saturday, 28 May 2011
Saturday, 28 May 2011
