Patrizia Pepe
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Patrizia Pepe Prof. Alessandro Sinatra A.Y. 2011-2012
description
Patrizia Pepe. Prof. Alessandro Sinatra A.Y. 2011-2012. Patrizia Pepe ’ s Strategy. Focus on 3 sizes. 40 weekly collections 20/25 new moells. Showrooms. Revolutionary cycles for fabric products. Time to market: 1-5 weeks Flat organization 50-70 suppliers ( almost exclusive ). - PowerPoint PPT Presentation
Transcript of Patrizia Pepe
Patrizia PepeProf. Alessandro Sinatra
A.Y. 2011-2012
Patrizia Pepe’s Strategy
Focus on 3 sizes 40 weekly collections
20/25 new moells
Revolutionary cycles for fabric products Time to market: 1-5
weeks
Flat organization
50-70 suppliers (almost exclusive)
Showrooms
Patrizia Pepe’s Strategy
2 seasons guidelines for mini collections
Showrooms
Weekly visit of retailers
Consulting on products
Mixing/matching
Visual merchandising
Trainig staff
Weekly video - conferences (7 Europe)
Very high sell out and share of turnover
Continuos mini-orders
(Low working capital)
Good assortment
Good image
Increased enticity of customers Growth for the store & the company
Patrizia Pepe’s Strategy
Very high sell out and share of turnover
Continuos mini-orders
Low working capital
Good assortment
Good image
Increased enticity of customersGrowth for the store & the company
SOLID PARTNERSHIP
FROM A CONTRACTUAL LOGIC TO PARTNERSHIP
Two different models
MAKE - TO – ORDER
Innovation – trend setter
Push logic
Strong image
High risk – high margin
Long process
MAKE – TO – STOCK
Pull logic (followers), copy.
Speed (time to market): 20 days, 2 months
Whole sale model
No investments in image
No brand building
Shorter financing cycle
Closer to market fashion trends
Partenership with production & tradeZara – H&M – Promod …
Contractual relations in the production line pipe
