pasadena profile - 2004 data

San Jacinto CollegeOffice of Research & Institutional Effectiveness

Profile of Pasadena AreaClaritas 2004 Demographics

Figure 8c: Pasadena Area - Detail by High School (9th through 12th) Ethnicity Trends - page 16-17

Executive Summary with comparison to the United States - iii-v

Index

Introduction and Data Methodology - i-ii

Click on any item below to go directly to your selection:

Figure 4c: Educational Levels of Total Population by Summarized Categories & Ethnicity - page 7-8

Figure 8b: Pasadena ISD - All Area Schools (K through 12th) Ethnicity Trends - page 15

Map 2 - Harris County: Hispanic Population Trends - 1970 to 2000 - page 31

Figure 9: Pasadena Area - 2004 PRIZM NE Household Segments - Segment Snapshots - page 18-29

Figure 6: Pasadena Area - Household Types - page 12

Map 1 - Pasadena: Population 2004 by Block - page 30

Figure 5: Pasadena Area - Business Facts - 2004 Business Sites by 2-digit SIC Code - page 9-11

Figure 7: Pasadena Area - Income Trends - page 13

Figure 8a: Pasadena Area - All Area High Schools (9th through 12th) Ethnicity Trends - page 14

Figure 1: Pasadena Area - Population - page 1

Figure 2: Pasadena Area - Ethnicity - page 2-3

Figure 4a: Pasadena Area - Educational Levels - Detailed - page 6

Figure 4b: Pasadena Area - Educational Levels - Detailed by Ethnicity Percents - page 7

Figure 3: Pasadena Area - Age Categories - page 4-5

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San Jacinto College Office of Research and Institutional Effectiveness

Profile of Pasadena Area Claritas 2004 Demographics – Trends for 1970 to 2004 with 2009 Projections

Introduction and Data Methodology:

The figures derived in this report are based on information gathered by the U.S. Bureau of the Census in its decennial censuses. The

database used for this report is referred to as a Neighborhood Change Data Base (NCDB) and was made available by The Urban Institute in

collaboration with GeoLytics (www.geolytics.com). After the Pasadena area was spatially defined by zip areas, census tract areas that fell

within the Pasadena boundaries were summarized by several social, demographic, economic and housing trends for 1970, 1980, 1990 and

2000. Claritas block areas were used for 2004 and 2009 projections. Census tracts are locally determined geographic units, usually

encompassing between 2,500 and 8,000 persons. Tracts are meant to represent "neighborhoods" by capturing a group of residents with

similar social characteristics. The old adage that "birds of a feather stick together" is usually representative of the demography of a

neighborhood. Because census tracts are re-defined every ten years, the NCDB made it possible to analyze the same geographic area by

normalizing previous census tract data (1970 – 1990) to apply to the 2000 census tract boundaries. This technique then allowed for an

electronic analysis of trend data to link such tracts and their associated variables to standard geographic boundaries. Moreover, the same

physical space can be analyzed over time. Data for 2004 and 2009 used block areas for the spatial selection, which is an even smaller

geographical area than census tracts resulting in more precise demographic analysis for the Pasadena area for current year estimates.

Therefore, use caution when comparing Claritas data to other published demographic data that may not have used similar methodologies.

The figures outlined in this report contain selected data elements that can be made comparable from one census to the next and are of

importance for communities to recognize the changing climate of their area. The NCDB data contained in this report does not provide

information on individuals directly in that all data have been aggregated to the census tracts or block area contained by the Pasadena

region. Aggregated data preserves the confidentiality of individual respondents. Although data covers the four census points in time, it does

not cover the time in-between the census periods when other important events may have occurred. Use local knowledge of the area to

ii

further assess changes that have occurred over time. It is also important to note that this report focuses on the Pasadena area that covers a

small part of Harris County. It is more complex to analyze a smaller portion of an area than it is to analyze larger geographic areas.

There has been much debate over census undercounts over the last several decades. For example, homeless individuals and other

individuals may be missing from overall census counts. However, it is calculated that the number of missed individuals in the U.S. Census

has fallen from around 5 percent in 1950 to under 2 percent in 1990. The 2000 census is thought to be one of the most accurate counts to

date, although an actual measure is not yet available.

In order to tabulate population by race for Census 2000, the Census Bureau provided counts for all 63 combinations of the six racial groups

(White, Black/African American, Native American/Alaskan Native, Asian, Native Hawaiian/Other Pacific Islander, and some other race) that

respondents could have chosen. In order to have comparable data, "race bridging" variables take all of the multiracial categories for Census

2000 and assign them into single racial groups. In addition to the race question, a separate "ethnicity" question asks each respondent

whether they consider themselves to be Hispanic or Latino. The ethnicity trend figure provided in this report aggregates the race variables

by Non-Hispanic single race compared to actual Hispanic race. Other figures in the report may not provide for aggregation using this

methodology so use caution when doing comparisons. In 1970, aggregation by Hispanic and non-Hispanic were not determined so easily.

The 1970 census determined "Spanish-American" population depending on the mother tongue spoken by the wife or head of the family and

reported figures also based on the region of the nation in which they lived.

Please contact the Office of Research & Institutional Effectiveness at San Jacinto College if you have any questions. Thank you.

For a comprehensive Claritas data definition glossary and methodology, please access the following site: http://www.claritas.com

Please access the SJC Office of Research & Institutional Effectiveness website for an

electronic copy of this report and for other published reports:

http://www2.sjcd.edu/research/index.htm

iii

San Jacinto College Office of Research & Institutional Effectiveness

Profile of Pasadena Area Claritas 2004 Demographics

Executive Summary with comparison to the United States Published: November, 2004

Population

x� The population in Pasadena is estimated to change from 137,470 to 141,229, resulting in a growth of 2.7% between the year 2000 and

the current year. Over the next five years, the population is projected to grow by 3.6%. The Population in the United States is estimated to change from 281,421,906 to 292,936,668 resulting in a growth of 4.1% between 2000 and the current year. Over the next five years, the population is expected to grow by 4.8%

x� The current year median age for this population is 30.0, and the average age is 32.3. Five years from now, the median age is projected to be 30.7. The current year median age for the United States is 36.0, while the average age is 36.9. Five years from now, the median age is projected to be 36.7

The ethnicities for the items summarized below represent single race selections (except for the Hispanic category) that

represent the Non-Hispanic population. Previously published reports did not disaggregate data

for Hispanic vs. Non-Hispanic for the US – therefore variances may occur:

x� Of Pasadena's current year population: 38.5% are White, 1.5% are Black or African American, 0.3% are American Indian or Alaska Native, 1.5% are Asian, 0.9% are Some Other Race. For the entire United States: 67.0% are White, 12.1% are Black or African American, 0.7% are American Indian or Alaska Native, 4.0% are Asian, 2.1% are Some Other Race.

x� Pasadena's current estimated Hispanic or Latino population is 57.3%, while the United States current estimated Hispanic or Latino population is 14.0%.

Households

x� The number of households in Pasadena is estimated to change from 45,409 to 46,148, resulting in an increase of 1.6% between 2000

and the current year. Over the next five years, the number is expected to increase by 2.3%. The number of households in the United States is estimated to change from 105,480,101 to 109,949,228, resulting in an increase of 4.2% between 2000 and the current year. Over the next five years, the number is projected to increase by 5.0%.

iv

Family Income

x� The average family income is estimated to be $56,974 for the current year, while the family income for the United States is estimated to

be $73,302 for the same time frame

x� The current year estimated per capita income for Pasadena is $16,893, compared to an estimate of $24,092 for the United States as a whole.

Employment

x� For Pasadena, 72.0% of the population is estimated to be age 16 and over for the current year. The employment status of this labor

force is as follows: 0.1% are in the armed forces, 57.6% are employed civilians, 4.4% are unemployed civilians, 38.0% are not in the labor force. For the United States, 77.8% of the population is estimated to be age 16 and over for the current year. Of this labor force: 0.5% are in the Armed Forces, 59.9% are employed civilians, 3.6% are unemployed civilians, and 35.9% are not in the labor force.

x� For Pasadena, 41.5% of the population is estimated to be employed and age 16 and over for the current year. The occupational classifications are as follows: 36.7% have occupation type blue collar, 49.4% are white collar, and 13.9% are service & farm workers. For the United States, 46.6% of the population is estimated to be employed and age 16 and over for the current year. The occupational classifications are as follows: 24.0% have occupation type blue collar, 60.0% are white collar, and 16.1% are service & farm workers.

The following data relate to population occupations, not actual business sites in the Pasadena area:

x� For the civilian employed population age 16 and over in Pasadena, it is estimated that they are employed in the following occupational categories: 8.7% are in "Management, Business and Financial Operations", 13.0% are in "Professional and Related Occupations", 13.8% are in "Service", and 27.7% are in "Sales and Office". 0.1% are in "Farming, Forestry and Fishing", 19.2% are in "Construction, Extraction, and Maintenance", and 17.5% are in "Production, Transportation, and Material Moving". For the civilian employed population age 16 and over in the United States, it is estimated that they are employed in the following occupational categories: 13.6% are in "Management, Business and Financial Operations", 20.2% are in "Professional and Related Occupations", 14.8% are in "Service", and 26.7% are in "Sales and Office". 0.7% are in "Farming, Forestry and Fishing", 9.5% are in "Construction, Extraction, and Maintenance", and 14.5% are in "Production, Transportation, and Material Moving".

v

Educational Attainment

x� Currently, it is estimated that 3.6% of the population over 25 in Pasadena had earned a Masters. Professional, or Doctorate Degree and

6.9% had earned a Bachelor's Degree. In comparison, for the United States, it is estimated that 8.9% of the population over 25 had earned a Masters. Professional, or Doctorate Degree and 15.7% had earned a Bachelor's Degree.

Dwellings

x� Most of the dwellings (55.5%) in Pasadena are estimated to be Owner Occupied for the current year. For the entire country, the majority

of housing units are Owner Occupied. x� The majority of dwellings in Pasadena (56.1%) are estimated to be "detached single units" for the current year. In the United States, the

majority of dwellings are estimated to be "detached single units". x� The majority of housing units in Pasadena (25.3%) are estimated to have been built between 1970 and 1979 for the current year. Most

of the housing units in the United States (17.4%) are estimated to have been built between 1970 and 1979 for the current year.

San Jacinto College

Office of Research & Institutional Effectiveness

Profile of Pasadena Area

Claritas 2004 Demographics

Figure 1: Pasadena Area - Population

Comparing 1970 to 2004:

Population: 1970 1980 1990 2000

2004

Estimate

2009

Projected Change

Percent

Change

Total Population 92,062 115,655 121,689 137,470 141,229 146,265 49,167 53.4

Comparing population changes from 1970 to 2004, the Pasadena area experienced a 53.4 percent increase.Estimated figures use currently available data sources, whereas Projected figures use a projection calculation.

The figures in this report were derived from a 2004 Claritas ixpress demographic software using block group analysis for the Pasadena city area. Historical figures were derived using a GeoLytics database that normalized previous year census tract data to match 2000 boundaries for trend analysis reporting. Zip Codes 77502, 77503, 77504, 77505, 77506 and 77507 were used to select the geography for the Pasadena area for historical figures - variances will exist when comparing these data to other demographic reports but they are slight and appear insignificant. Zip codes 77501

and 77502 are postal zips and do not cover the spatial geography of the Pasadena area.

0

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Total Population Trend for Pasadena Area

Total Population 92,062 115,655 121,689 137,470 141,229 146,265

1970 1980 1990 20002004

Estimate

2009

Projected

page 1 pasadena demo - 2004

San Jacinto College




Figure 2: Pasadena Area - Ethnicity

3 1970 1980 1990 2000 2004 Estimate 2009 Projected

Ethnic Category: Number Percent Number Percent Number Percent Number Percent Number Percent Number Percent

White 84,610 91.9 93,510 80.9 83,972 69.0 63,425 46.1 54,416 38.5 45,064 30.8

African American 0 0.0 874 0.8 877 0.7 1,935 1.4 2,144 1.5 2,331 1.6

American Indian n/a n/a 714 0.6 553 0.5 405 0.3 405 0.3 387 0.3

Asian n/a n/a 1,278 1.1 1,882 1.5 2,098 1.5 2,136 1.5 2,259 1.52

Other Race n/a n/a n/a n/a n/a n/a 1,298 0.9 1,267 0.9 1,244 0.9

Hispanic 7,179 7.8 19,317 16.7 34,445 28.3 68,309 49.7 80,861 57.3 94,980 64.91 Actual

Total Population 92,062 100.0 115,655 100.0 121,689 100.0 137,470 100.0 141,229 100.0 146,265 100.0


Ethnic Category: Change

Percent

Change

White -30,194 -35.7

African American 2,144 n/a

Hispanic 73,682 1,026.4

Total Population 49,167 53.4

Comparing ethnicity changes from 1970 to 2004 estimates, the Pasadena area experienced a 1,026.4 percent increase in Hispanic population; White decreased 35.7 percent.

3 If an ethnic population is small for a particular geographic selection - the US census will not report those figures to protect the confidentiality of respondents,

such may be the case with the 1970 African American population.

The figures in this report were derived from a 2004 Claritas ixpress demographic software using block group analysis for the Pasadena city area. Historical figures were derived using a GeoLytics

database that normalized previous year census tract data to match 2000 boundaries for trend analysis reporting. Zip Codes 77502, 77503, 77504, 77505, 77506 and 77507 were used to select the

geography for the Pasadena area for historical figures - variances will exist when comparing these data to other demographic reports but they are slight and appear insignificant. Zip codes 7750

77502 are postal zips and do not cover the spatial geography of the Pasadena area.

Note: The US census 2000 has changed the way it captures ethnicity; In addition to the six racial groups, a separate "ethnicity" questions asks each respondent whether they consider themselves to be Hispanic or Latino. Respondents to the 2000 census were also allowed to select one or more of six racial groups. The ethnicities for this table represent single race selections

(except for the Hispanic category) that represent the Non-Hispanic population.1 Early census ethnicity data may not sum to the actual total population number, differences are slight and insignificant and due to changes in Hispanic counts.

(Summed total 1970 = 91,789; summed total 1980 = 115,693; summed total 1990 = 121,729)

2 Other Race includes Native Hawaiian and other Pacific Islander as well as other races that are not currently captured by the US census.


Figure 2 continued: Pasadena Area - Ethnicity

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Ethnicity Trend for Pasadena Area

White 92.2 80.9 69.0 46.1 38.5 30.8

African American 0.0 0.8 0.7 1.4 1.5 1.6

Hispanic 7.8 16.7 28.3 49.7 57.3 64.9

1970 1980 1990 2000 2004 Estimate 2009 Projected

Pe

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Figure 3: Pasadena Area - Age Categories - Totals differ slightly from actual total population for early census yearscategory 1970 0 1980 0 1990 0 2000 0 2002 0 2007 0

1970 1980 1990 2000 2004 Estimate 2009 Projected

Total Population (All Races) Number Percent Number Percent Number Percent Number Percent Number Percent Number Percent

0-4 Years Old 8,852 9.6 10,865 9.4 10,692 8.8 12,900 9.4 13,313 9.4 13,395 9.2

5-9 Years Old 10,258 11.1 9,763 8.4 10,739 8.8 12,459 9.1 12,238 8.7 12,310 8.4

10-14 Years Old 10,475 11.4 9,637 8.3 9,445 7.8 11,477 8.3 11,728 8.3 11,530 7.9

15-24 Years Old 17,250 18.7 24,604 21.3 18,986 15.6 22,551 16.4 22,319 15.8 23,464 16.0

25-34 Years Old 13,770 15.0 21,482 18.6 23,428 19.3 22,032 16.0 21,574 15.3 21,266 14.5

35-44 Years Old 12,669 13.8 13,559 11.7 17,798 14.6 20,828 15.2 20,331 14.4 19,878 13.6

45-54 Years Old 10,355 11.2 11,802 10.2 11,958 9.8 15,282 11.1 17,120 12.1 18,335 12.5

55-64 Years Old 5,368 5.8 8,559 7.4 9,440 7.8 8,853 6.4 10,733 7.6 12,760 8.7

65-74 Years Old 2,020 2.2 3,718 3.2 5,942 4.9 6,287 4.6 6,434 4.6 6,972 4.8

75 Years Old Plus 1,045 1.1 1,667 1.4 3,262 2.7 4,801 3.5 5,439 3.9 6,355 4.3

Total 92,062 100.0 115,656 100.0 121,690 100.0 137,470 100.0 141,229 100.0 146,265 100.0

Population 25 Years Old Plus 45,227 49.1 60,787 52.6 71,828 59.0 78,083 56.8 81,631 57.8 85,566 58.5

The figures in this report were derived from a 2004 Claritas ixpress demographic software using block group analysis for the Pasadena city area. Historical figures were derived using a GeoLytics database that normalized previous year census tract data to match 2000 boundaries for trend analysis reporting. Zip Codes 77502, 77503, 77504, 77505, 77506 and 77507 were used to select the

geography for the Pasadena area for historical figures - variances will exist when comparing these data to other demographic reports but they are slight and appear insignificant. Zip codes 77501 and 77502 are postal zips and do not cover the spatial geography of the Pasadena area.


Figure 3: Pasadena Area - Age Categories continued:

The most prominent age group pyramid for the Pasadena area for 2004 exists among the 15 to 24 age categories and the 25 to 34 age categories. although an increase for the 45 to 64 age categories is expected.

Total Pasadena Area Population: Age Categories Trend - Percents

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1970 9.6 11.1 11.4 18.7 15.0 13.8 11.2 5.8 2.2 1.11980 9.4 8.4 8.3 21.3 18.6 11.7 10.2 7.4 3.2 1.41990 8.8 8.8 7.8 15.6 19.3 14.6 9.8 7.8 4.9 2.72000 9.4 9.1 8.3 16.4 16.0 15.2 11.1 6.4 4.6 3.52004 Estimate 9.4 8.7 8.3 15.8 15.3 14.4 12.1 7.6 4.6 3.92009 Projected 9.2 8.4 7.9 16.0 14.5 13.6 12.5 8.7 4.8 4.3

0-4 Years Old

5-9 Years Old

10-14 Years Old

15-24 Years Old

25-34 Years Old

35-44 Years Old

45-54 Years Old

55-64 Years Old

65-74 Years Old

75 Years Old Plus


San Jacinto College




Figure 4a: Pasadena Area - Educational Levels - DetailedFor Population 25 Years and Older: 2009 projections not available. 1970 & 1980 do not include "Associate degree."

1970 1980 1990 2000 2004 Estimate

Education Category: Number Percent Number Percent Number Percent Number Percent Number Percent

Completed 0-8 Years of School 7,663 16.9 8,360 13.8 8,876 12.4 11,987 15.3 12,664 15.5

Completed 9-11 Years of School 12,593 27.8 11,524 19.0 12,454 17.3 14,639 18.7 15,356 18.8

Completed High School (or GED) 14,273 31.6 22,325 36.7 22,374 31.1 22,406 28.7 23,287 28.5

Completed 1-3 Years of College (some college - no degree)

5,950 13.2 11,066 18.2 15,754 21.9 17,186 22.0 17,903 21.9

Have an Associate Degree n/a n/a n/a n/a 3,640 5.1 3,680 4.7 3,842 4.7

Have a Bachelors and or Graduate Professional Degree

4,750 10.5 7,514 12.4 8,730 12.2 8,207 10.5 8,579 10.5

1 Total Population 25 Years and Older 45,229 100.0 60,789 100.0 71,828 100.0 78,105 100.0 81,631 100.0

The figures in this report were derived from a 2004 Claritas ixpress demographic software using block group analysis for the Pasadena city area. Historical figures were derived using a GeoLytics database that normalized previous year census tract data to match 2000 boundaries for trend analysis reporting. Zip Codes 77502, 77503, 77504, 77505, 77506 and 77507 were used to select the

geography for the Pasadena area for historical figures - variances will exist when comparing these data to other demographic reports but they are slight and appear insignificant. Zip codes 77501 and 77502 are postal zips and do not cover the spatial geography of the Pasadena area.

1 Total Population 25 Years and Older differs slightly from the actual count prior to 2003 due to US census methodology -

(25 plus totals only: actual 1970 = 45,227; actual 1980 = 60,787; actual 2000 = 78,083). The differences appear insignificant.

2004 Estimated Education Levels for the Pasadena Area

15.518.8

28.5

21.9

4.7

10.5

0.05.0

10.015.020.025.030.0

Completed 0-8 Years of

School


School

Completed High School

(or GED)


College (some college -

no degree)

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Degree

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Graduate Professional

Degree

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1970 data was not captured by the US census. 1980 does not include "other" or "Associate degree."

Figure 4b: Pasadena Area - Educational Levels - Detailed by Ethnicity PercentsFor Population 25 Years and Older: 1970 data was not captured by the US census. 2004 estimates & 2009 Projections not available for this table.

1980: 1990: 2 2000:

Education Category:W

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Persons with Less than 9th grade Education 11.5 13.5 42.0 13.8 9.1 18.9 36.4 35.7 12.4 10.9 7.4 32.2 7.7 15.3Persons with Less than High School Diploma 19.1 8.0 19.0 19.0 16.8 28.4 24.7 20.7 17.3 16.3 15.5 25.8 18.0 18.7Persons with High School Diploma (or GED) 38.0 39.0 22.4 36.7 32.6 14.6 21.7 21.7 31.1 29.3 23.2 22.5 16.6 28.7

Persons with Some College No Degree 18.7 29.7 12.4 18.2 23.4 25.6 11.0 11.1 21.9 24.7 32.0 12.9 13.6 22.0

Persons with an Associate Degree n/a n/a n/a n/a 5.2 5.5 3.1 4.0 5.1 5.3 3.4 2.2 10.2 4.7Have a Bachelors and or Graduate Professional Degree 12.8 9.9 4.2 12.4 12.9 7.1 3.2 6.7 12.2 13.6 18.4 4.4 33.9 10.5

Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0

Figure 4c: Educational Levels of Total Population (25 Years & Older) by Summarized Categories & Ethnicity1980: 1990: 2 2000:

Education Category:

Whi

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Persons With Less than a High School Diploma 30.6 21.4 61.0 32.7 25.9 47.3 61.0 56.4 29.7 27.2 22.9 58.0 25.7 34.1Persons Without Any Post-Secondary Education who have HS Diploma

38.0 39.0 22.4 36.7 32.6 14.6 21.7 21.7 31.1 29.3 23.2 22.5 16.6 28.7

Persons With Post-Secondary Education 31.4 39.6 16.7 30.6 41.5 38.1 17.3 21.9 39.2 43.6 53.9 19.5 57.7 37.2




See footnotes for more definitions.

Figure 4c continued: Pasadena Area - Educational Levels of Total Population (25 Years & Older)by Summarized Categories

2 For this figure, claritas ixpress 2000 figures by ethnicity are unavailable, GeoLytic published figures are used except for totals. Differences are slight.

Note: The US census 2000 has changed the way it captures ethnicity; In addition to the six racial groups, a separate "ethnicity" questions asks each respondent whether they consider themselves to be Hispanic or Latino. Respondents to the 2000 census were also allowed to select one or more of six racial groups. The ethnicities for this table represent single race selections (except for the Hispanic category) that represent the Non-Hispanic

population. Ethnicity counts may be duplicated in some categories as Hispanics may have chosen more than one race. 1980 census did not provide "other" as a race selection.

1 Other Race includes Asian, Native Hawaiian and other Pacific Islander as well as other races that are not currently captured by the US census.

Educational Levels of Total Population (25 Years & Older)by Summarized Categories

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Persons With Less than a High SchoolDiploma

32.7 29.7 34.1

Persons Without Any Post-SecondaryEducation

36.7 31.1 28.7

Persons With Post-Secondary Education 30.6 39.2 37.2

1980 1990 2000




Figure 5: Pasadena Area - Business Facts - 2004 Business Sites by 2-digit Standard Industrial Classification (SIC) Code (data will differ slightly with NAICS data)

Total Establishments Total Employees Sales ($ in Millions)

Establishments with 20 or more Employees

4,251 52,596 $5,407 489# % # % $ (Millions) # %

Agriculture & Natural Resources 53 1.25% 237 0.45% $11 1 0.20%01 Agricultural products: crops 2 0.05% 3 0.01% $0 0 0.00%02 Agricultural products: stock 0 0.00% 0 0.00% $0 0 0.00%07 Agricultural services 51 1.20% 234 0.44% $11 1 0.20%08 Forestry 0 0.00% 0 0.00% $0 0 0.00%09 Fishing, hunting, trapping 0 0.00% 0 0.00% $0 0 0.00%

Natural Resources extraction 15 0.35% 209 0.40% $20 2 0.41%10 Metal mining 0 0.00% 0 0.00% $0 0 0.00%12 Anthracite & bituminous 0 0.00% 0 0.00% $0 0 0.00%13 Oil & gas extraction 14 0.33% 205 0.39% $20 2 0.41%14 Nonmetallic mining 1 0.02% 4 0.01% $0 0 0.00%

Construction 322 7.57% 3,644 6.93% $624 40 8.18%15 General building contractors 100 2.35% 955 1.82% $265 15 3.07%16 Heavy constr. contractors 15 0.35% 433 0.82% $46 6 1.23%17 Special trade contractors 207 4.87% 2,256 4.29% $313 19 3.89%

Manufacturing 223 5.25% 6,802 12.93% $582 64 13.09%20 Food & kindred products 8 0.19% 152 0.29% $14 2 0.41%21 Tobacco manufacturers 0 0.00% 0 0.00% $0 0 0.00%22 Textile mill products 0 0.00% 0 0.00% $0 0 0.00%23 Apparel & textiles 5 0.12% 14 0.03% $1 0 0.00%24 Lumber & wood products 4 0.09% 55 0.10% $4 2 0.41%25 Furniture & fixtures 1 0.02% 1 0.00% $0 0 0.00%26 Paper & allied products 2 0.05% 1,104 2.10% $68 1 0.20%27 Printing & publishing 38 0.89% 384 0.73% $28 4 0.82%

2004 Total Business Sites by 2 digit SIC Code:

SIC Code / SIC Code Label




4,251 52,596 $5,407 489# % # % $ (Millions) # %



28 Chemical products 23 0.54% 2,459 4.68% $210 15 3.07%29 Petroleum & coal products 2 0.05% 541 1.03% $54 2 0.41%30 Rubber & plastic products 6 0.14% 339 0.64% $23 4 0.82%31 Leather products 1 0.02% 1 0.00% $0 0 0.00%32 Stone, clay & glass products 9 0.21% 82 0.16% $8 1 0.20%33 Primary metal industries 3 0.07% 33 0.06% $3 1 0.20%34 Fabricated metal products 28 0.66% 472 0.90% $50 11 2.25%35 Machinery, not electrical 44 1.04% 563 1.07% $61 9 1.84%36 Electric & electronic mach. 10 0.24% 166 0.32% $21 2 0.41%37 Transportation equipment 4 0.09% 76 0.14% $5 1 0.20%38 Instruments & related 9 0.21% 153 0.29% $12 4 0.82%39 Miscellaneous manufacturing 26 0.61% 207 0.39% $21 5 1.02%

Transportation, Utilities 175 4.12% 2,875 5.47% $263 24 4.91%40 Railroad transportation 1 0.02% 100 0.19% $10 1 0.20%41 Local & inter-urban 11 0.26% 374 0.71% $16 4 0.82%42 Trucking and warehousing 61 1.43% 946 1.80% $89 8 1.64%43 U.S. postal service 4 0.09% 254 0.48% $2 2 0.41%44 Water transportation 18 0.42% 228 0.43% $35 1 0.20%45 Transportation by air 4 0.09% 18 0.03% $2 0 0.00%46 Pipelines, except gas 7 0.16% 90 0.17% $17 0 0.00%47 Transportation services 27 0.64% 201 0.38% $35 1 0.20%48 Communications 28 0.66% 237 0.45% $22 2 0.41%49 Electric, gas, sanitation 14 0.33% 427 0.81% $34 5 1.02%

Wholesale Trade 233 5.48% 1,988 3.78% $337 17 3.48%50 Wholesale: durable goods 193 4.54% 1,552 2.95% $260 13 2.66%51 Wholesale: nondur. goods 40 0.94% 436 0.83% $77 4 0.82%

Retail Trade 1,085 25.52% 12,876 24.48% $1,502 136 27.81%52 Building, garden supplies 67 1.58% 1,156 2.20% $159 14 2.86%53 General merchandise stores 55 1.29% 2,661 5.06% $293 22 4.50%54 Food stores 109 2.56% 1,220 2.32% $204 8 1.64%55 Auto dealers, gas stations 171 4.02% 1,438 2.73% $378 12 2.45%




4,251 52,596 $5,407 489# % # % $ (Millions) # %



56 Apparel, accessory stores 83 1.95% 471 0.90% $34 1 0.20%57 Furniture, home furnishings 88 2.07% 340 0.65% $52 1 0.20%58 Eating & drinking places 233 5.48% 3,658 6.95% $176 56 11.45%59 Miscellaneous 279 6.56% 1,932 3.67% $205 22 4.50%

Finance, Insurance, Real Estate 357 8.40% 2,127 4.04% $441 15 3.07%60 Banking 59 1.39% 590 1.12% $145 7 1.43%61 Credit agencies, not banks 21 0.49% 104 0.20% $31 0 0.00%62 Security, commodity brokers 14 0.33% 50 0.10% $8 0 0.00%63 Insurance carriers 8 0.19% 25 0.05% $6 0 0.00%64 Insurance Agents, Brokers and Service 79 1.86% 392 0.75% $92 2 0.41%65 Real estate 175 4.12% 965 1.83% $159 6 1.23%67 Holding & other companies 1 0.02% 1 0.00% $0 0 0.00%

Services 1,682 39.57% 18,583 35.33% $1,628 167 34.15%70 Hotels & other lodging 18 0.42% 141 0.27% $6 1 0.20%72 Personal services 286 6.73% 1,095 2.08% $44 6 1.23%73 Business services 188 4.42% 1,769 3.36% $234 17 3.48%75 Auto repairs & garages 206 4.85% 802 1.52% $64 4 0.82%76 Misc. repair services 67 1.58% 295 0.56% $33 2 0.41%78 Motion pictures 17 0.40% 162 0.31% $18 1 0.20%79 Amusement & recreation 72 1.69% 954 1.81% $62 13 2.66%80 Health services 349 8.21% 5,199 9.88% $381 36 7.36%81 Legal services 42 0.99% 154 0.29% $28 1 0.20%82 Educational services 86 2.02% 4,914 9.34% $508 56 11.45%83 Social services 73 1.72% 1,031 1.96% $58 11 2.25%84 Museums, botanical, zoos 0 0.00% 0 0.00% $0 0 0.00%86 Membership organizations 159 3.74% 835 1.59% $65 5 1.02%87 Engineering & management 113 2.66% 1,184 2.25% $124 13 2.66%89 Misc. services 6 0.14% 48 0.09% $3 1 0.20%

90 Government 76 1.79% 3,032 5.76% $0 22 4.50%99 Non-classifiable 30 0.71% 223 0.42% $0 1 0.20%




Figure 6: Pasadena Area - Household Types

1970 1980 1990 2000 2004 2009Household Types Number % Number % Number % Number % Number % Number %

Total Family Households 24,235 88.7 31,243 78.7 31,979 74.6 34,022 74.9 34,396 74.5 34,944 74.0Total Non-Family Households 3,079 11.3 8,458 21.3 10,880 25.4 11,387 25.1 11,752 25.5 12,258 26.0Total Households 27,314 100.0 39,701 100.0 42,859 100.0 45,409 100.0 46,148 100.0 47,202 100.0A family is defined as a household with 2 or more blood-related or marriage-related individuals and is typically representative ofmore traditional household arrangements. Non-Family households can represent singles or individuals living together who are not blood or marriage related.

Household Types Change Percent Change

Total Family Households 10,161 41.9Total Non-Family Households 8,673 281.7

Total Households 18,834 69.0

Comparing total Household changes from 1970 to 2004, the Pasadena area experienced a 41.9 percent increase. Non-Family or Non-traditional Households experienced a 281.7 percent change comparing 1970 to 2004 suggesting that households with Non-Family persons are experiencing a growing trend for the Pasadena area.




Household Type Trend for the Pasadena Area

0.0

20.0

40.0

60.0

80.0

100.0

Perc

ent

Total Family Households 88.7 78.7 74.6 74.9 74.5 74.0

Total Non-Family Households 11.3 21.3 25.4 25.1 25.5 26.0

1970 1980 1990 2000 2004 2009


Figure 7: Pasadena Area - Income Trends

1970 1980 1990 2000 2004 2009Income Information: Number % Number % Number % Number % Number % Number %

1 Total Number of Family Incomes calculated 24,242 100.0 31,243 100.0 40,950 100.0 34,407 100.0 34,396 100.0 34,944 100.0

Total Population 92,062 100.0 115,655 100.0 121,689 100.0 137,470 100.0 141,229 100.0 146,265 100.0Median Family Income n/a n/a $28,480.10 $43,456.00 $46,194.00 $49,708.00Average Family Income $11,366.67 $24,259.16 $35,698.97 $51,634.00 $56,974.00 $63,738.002 Income Equivalence $53,909.37 $54,198.65 $50,262.69 $55,177.90 $56,974.00 n/a

Income Change Percent Change Change Percent

ChangeAverage Family Income 45,607 401.2 3,065 5.7

The Average Family Income experienced a 401.2 Percent Change comparing 2004 to 1970. However, when reviewing income equivalence (purchasing power), the change represents about 5.7 percent.

1 Total Number of Family Incomes - Due to US Census methodology for calculating family incomes, some census family incomes exceed the actual number of family households presented in figure 6 for earlier years. Some family households consist of more than one family and were included in the calculation for earlier years.

2 How much money would be equivalent today (using 2003 stats) to have the same purchasing power as the average family income for year represented? These relative values werproduced using an online calculator created by John J. McCusker (Ewing Halsell Professor of American History and Professor of Economics), Trinity University, San Antonio, Texas

Website: Economic History Services, "How Much is that worth Today?", 2003, URL: http://www.eh.net/hmit/ppowerusd/dollarsource.php

Income Equivalence

Comparing 1970 to 2004:Comparing 1970 to 2004:2 Income

Equivalence

Average Family Income Trend for the Pasadena Area

$11,366.67

$24,259.16

$35,698.97

$51,634.00$56,974.00

$63,738.00

$0.00

$25,000.00

$50,000.00

$75,000.00

1970 1980 1990 2000 2004 2009

Avg

. Inc

ome

($)




Data for 1992-93 were extracted using a PIEMS database.; Data for 2002-03 were provided by each High School on request.

Figure 8a: Pasadena Area - All Area High Schools (9th through 12th) Ethnicity Trends1992-93 to 2002-03 Change

Ethnic Category: Count Percent Count Percent Difference % DifferenceAfrican American 464 4.8 656 6.6 192 41.4Hispanic 4,115 42.9 6,290 63.0 2,175 52.9White 4,491 46.8 2,615 26.2 -1,876 -41.8Asian / Pacific Islander n/a n/a 395 4.0 n/a n/aNative American n/a n/a 29 0.3 n/a n/a1 Other 527 5.5 n/a n/a n/a n/aTotal 9,597 100.0 9,985 100.0 388 4.0

PIEMS Data for 1992-93 is not available for Asian or Native American ethnic categories.Years represent academic year (i.e., Fall, Spring, Summer I and II)

2 High Schools Included in this figure:Dobie HSPasadena HSRayburn HSSouth Houston HSThe new Pasadena Memorial HS is not included at this timebecause data are not yet available for years shown.

2 If a High School that falls within the Pasadena Area Boundary is not included then that HS employed less than 100 persons

and was not included in our Claritas database. See figure 8c fordetail by High School name.

1992-93 2002-03

1 Other Race includes Native Hawaiian and other Pacific Islander as well as other races that are not currently captured by the US census.

2002-03 Area High School Ethnicityfor the Pasadena Area

Hispanic63.0%

White26.2%

Native American

0.3%

African American

6.6%

Asian / Pacific

Islander4.0%

1992-93 Area High School Ethnicityfor the Pasadena Area

Hispanic42.9%

African American

4.8%

White46.8%

1 Other5.5%

page 14 pasadena demo - 2004.xls

Figure 8b: Pasadena ISD - All Area Schools (K through 12th) Ethnicity TrendsKindergarten through 12th GradeData extracted from AEIS - current data provided by Pasadena ISD

Year African American Hispanic White Economically

Disadvantaged

1994 5.0% 46.6% 44.3% 48.8%1995 5.1% 49.0% 41.8% 52.1%1996 5.4% 51.3% 39.4% 51.6%1997 5.3% 54.1% 36.7% 53.0%1998 5.3% 56.3% 34.6% 53.7%1999 5.6% 58.7% 32.1% 53.9%2000 5.6% 61.4% 29.4% 55.2%2001 5.6% 64.1% 26.8% 55.7%2002 5.6% 66.8% 24.1% 57.3%2003 5.9% 68.9% 21.7% 62.2%2004 6.0% 71.1% 19.5% 64.1%

The total student enrollment for Pasadena ISD for 2004 is 47,500. For 2003 the enrollment was 46,195 representing a 2.8% increase.The Pasadena area currently serves zip codes: 77017, 77061, 77089, 77502, 77504, 77506, 77587, 77034, 77075, 77501, 77503, 77505, 77581 & 77598.This report only covers demographics for the Greater Pasadena area.

Pasadena ISD - Ethnicity Trends

0.0%

20.0%

40.0%

60.0%

80.0%

Perc

ent

African American 5.0% 5.1% 5.4% 5.3% 5.3% 5.6% 5.6% 5.6% 5.6% 5.9% 6.0%

Hispanic 46.6% 49.0% 51.3% 54.1% 56.3% 58.7% 61.4% 64.1% 66.8% 68.9% 71.1%

White 44.3% 41.8% 39.4% 36.7% 34.6% 32.1% 29.4% 26.8% 24.1% 21.7% 19.5%

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004

page 15 pasadena demo - 2004.xls

San Jacinto College




Figure 8c: Pasadena Area - Detail by High School (9th through 12th) Ethnicity Trends

1992-93 vs. 2002-03

Pasadena ISD 1992-93 to 2002-03 Change

High School Name Ethnicity Count Percent Count Percent Difference % Difference

Dobie HS African American 266 12.2 415 16.9 149 56.0

Dobie HS Hispanic 493 22.6 940 38.2 447 90.7

Dobie HS White 1,153 52.8 829 33.7 -324 -28.1

Dobie HS Asian/Pacific Islander n/a n/a 273 11.1 n/a n/a

Dobie HS Native American n/a n/a 4 0.2 n/a n/a

Dobie HS Other 272 12.5 0 0.0 -272 -100.0

Dobie HS Total 2,184 100.0 2,461 100.0 277 12.7



Pasadena HS African American 27 1.1 28 0.9 1 3.7

Pasadena HS Hispanic 1,526 64.6 2,484 84.2 958 62.8

Pasadena HS White 770 32.6 410 13.9 -360 -46.8

Pasadena HS Asian/Pacific Islander n/a n/a 23 0.8 n/a n/a

Pasadena HS Native American n/a n/a 4 0.1 n/a n/a

Pasadena HS Other 41 1.7 0 0.0 -41 -100.0

Pasadena HS Total 2,364 100.0 2,949 100.0 585 24.7



Rayburn HS African American 24 1.0 62 2.5 38 158.3

Rayburn HS Hispanic 796 31.9 1,263 51.1 467 58.7

Rayburn HS White 1,594 63.8 1,076 43.6 -518 -32.5

Rayburn HS Asian/Pacific Islander n/a n/a 56 2.3 n/a n/a

Rayburn HS Native American n/a n/a 13 0.5 n/a n/a

Rayburn HS Other 84 3.4 0 0 -84 -100.0

Rayburn HS Total 2,498 100.0 2,470 100.0 -28 -1.1

1992-93 2002-03

1992-93 2002-03

1992-93 2002-03




South Houston HS African American 147 5.8 151 7.2 4 2.7

South Houston HS Hispanic 1,300 51.0 1,603 76.2 303 23.3

South Houston HS White 974 38.2 300 14.3 -674 -69.2

South Houston HS Asian/Pacific Islander n/a n/a 43 2.0 n/a n/a

South Houston HS Native American n/a n/a 8 0.4 n/a n/a

South Houston HS Other 130 5.1 0 0.0 -130 -100.0

South Houston HS Total 2,551 100.0 2,105 100.0 -446 -17.5



All Pasadena Area HS's combined African American 464 4.8 656 6.6 192 41.4

All Pasadena Area HS's combined Hispanic 4,115 42.9 6,290 63.0 2,175 52.9

All Pasadena Area HS's combined White 4,491 46.8 2,615 26.2 -1,876 -41.8

All Pasadena Area HS's combined Asian/Pacific Islander 0 n/a 395 4.0 n/a n/a

All Pasadena Area HS's combined Native American 0 n/a 29 0.3 n/a n/a

All Pasadena Area HS's combined Other 527 5.5 0 0.0 -527 -100.0

All Pasadena Area HS's combined Total 9,597 100.0 9,985 100.0 388 4.0

PIEMS Data for 1992-93 is not available for Asian or Native American ethnic categories.

Years represent academic year (i.e., Fall, Spring, Summer I and II)

1992-93 2002-03

1992-93 2002-03




Figure 9: Pasadena Area - 2004 PRIZM NE Household Segments - Segment Snapshots

PRIZM®Lifestyle Segmentation System

PRIZM is the original and most widely used neighborhood target marketing system in the United States. In fact, Claritas founded the U.S. geodemographic industry when it launched the first PRIZM segmentation system in 1974. PRIZM is unique in the field of geodemography because it capitalizes on three decades of segmentation experience. Claritas has assisted thousands of clients with target-marketing projects to identify whom their customers and best prospects are, describe what they are like, locate the areas where they live, and determine how to reach them most cost-effectively.

PRIZM's catchy cluster nicknames and memorable icons work. They help users grasp the demographic and lifestyle constructs of each segment very quickly. Most importantly, they help marketers communicate their targeting plans to senior management, advertising agencies, media buyers, primary research providers, and others in a straightforward manner - much more effectively than dry statistical terminology, or long drawn-out demographic monologues.

Methodology

The starting point in the creation of PRIZM is the U.S. Census. The PRIZM model is recreated upon completion of the census every ten years. The assignment of PRIZM clusters to neighborhood geography is performed annually using the latest geographic rosters, updated demographics, and behavioral data. The primary geographic unit for demographic-factor analysis and system development is the census block group, the smallest neighborhood geography consistent with statistical reliability and data availability (block groups average 250-550 households). Factor analysis of census data reveals several dozen demographic and lifestyle variables in six categories that explain most of the statistical variance between neighborhood types: social rank, household composition, mobility, ethnicity, urbanization and housing. Cluster analysis (of these factors) produces the basic neighborhood types. These basic clusters are tested, refined, and calibrated with actual consumer-purchase data. Behavioral tests and enhancements to PRIZM taps millions of consumer-purchase records from multiple sources covering auto buyers, magazine subscribers, real estate transactions, consumer credit, direct marketing response, and consumer-expenditure data. The resulting system provides a flexible framework for decision making that is consistent from one level of geography to another. For instance, the PRIZM assignments for the 5-digit ZIP Code can be instantly and accurately translated into assignments for block groups, tracts, or ZIP+4s. Marketers use systems like PRIZM to identify, locate, and reach their best marketing opportunities.

Page 18 pasadena demo - 2004.xls

Figure 9 continued: Pasadena Area - 2004 PRIZM NE Household Segments - Segment Snapshots

N=Total Number of Households Pasadena city, TX Texas All of US%=Percent of Total Households N % N % N %

Households by PRIZM NE Segment 46,148 7,922,129 109,949,228 Pasadena Rank

54 Multi-Culti Mosaic 5,624 12.19% 131,254 1.66% 1,907,404 1.73% 1An immigrant gateway community, Multi-Culti Mosaic is the urban home for a mixed populace of younger Hispanic, Asian and African-American singles and families. With nearly a quarter of the residents foreign born, this segment is a mecca for first-generation Americans who are striving to improve their lower-middle-class status.

66 Low-Rise Living 5,510 11.94% 91,075 1.15% 1,437,220 1.31% 2The most economically challenged urban segment, Low-Rise Living is known as a transient world for young, ethnically diverse singles and single parents. Home values are low-about half the national average-and even then less than a quarter of residents can afford to own real estate. Typically, the commercial base of Mom-and-Pop stores is struggling and in need of a renaissance.

44 New Beginnings 4,363 9.45% 226,383 2.86% 1,708,932 1.55% 3Filled with young, single adults, New Beginnings is a magnet for adults in transition. Many of its residents are twentysomething singles and couples just starting out on their career paths-or starting over after recent divorces or company transfers. Ethnically diverse-with nearly half its residents Hispanic, Asian or African-American-New Beginnings households tend to have the modest living standards typical of transient apartment dwellers.29 American Dreams 3,511 7.61% 104,396 1.32% 2,438,735 2.22% 4American Dreams is a living example of how ethnically diverse the nation has become: more than half the residents are Hispanic, Asian or African-American. In these multilingual neighborhoods-one in ten speaks a language other than English-middle-aged immigrants and their children live in middle-class comfort.

36 Blue-Chip Blues 2,322 5.03% 183,526 2.32% 1,362,607 1.24% 5Blue-Chip Blues is known as a comfortable lifestyle for young, sprawling families with well-paying blue-collar jobs. Ethnically diverse-with a significant presence of Hispanics and African-Americans-the segment's aging neighborhoods feature compact, modestly priced homes surrounded by commercial centers that cater to child-filled households.

26 The Cosmopolitans 2,169 4.70% 47,326 0.60% 1,322,925 1.20% 6Educated, midscale and multi-ethnic, The Cosmopolitans are urbane couples in America's fast-growing cities. Concentrated in a handful of metros-such as Las Vegas, Miami and Albuquerque-these households feature older home-owners, empty-nesters and college graduates. A vibrant social scene surrounds their older homes and apartments, and residents love the nightlife and enjoy leisure-intensive lifestyles.




18 Kids & Cul-de-Sacs 1,927 4.18% 233,281 2.94% 1,707,202 1.55% 7Upscale, suburban, married couples with children-that's the skinny on Kids & Cul-de-Sacs, an enviable lifestyle of large families in recently built subdivisions. With a high rate of Hispanic and Asian Americans, this segment is a refuge for college-educated, white-collar professionals with administrative jobs and upper-middle-class incomes. Their nexus of education, affluence and children translates into large outlays for child-centered products and services.17 Beltway Boomers 1,822 3.95% 109,731 1.39% 1,056,083 0.96% 8The members of the postwar Baby Boom are all grown up. Today, these Americans are in their forties and fifties, and one segment of this huge cohort-college-educated, upper-middle-class and home-owning-is found in Beltway Boomers. Like many of their peers who married late, these Boomers are still raising children in comfortable suburban subdivisions, and they're pursuing kid-centered lifestyles.

40 Close-In Couples 1,808 3.92% 66,488 0.84% 1,297,051 1.18% 9Close-In Couples is a group of predominantly older, African-American couples living in older homes in the urban neighborhoods of mid-sized metros. High school educated and empty nesting, these 55-year-old-plus residents typically live in older city neighborhoods, enjoying secure and comfortable retirements.

52 Suburban Pioneers 1,331 2.88% 140,572 1.77% 1,152,795 1.05% 10Suburban Pioneers represents one of the nation's eclectic lifestyles, a mix of young singles, recently divorced and single parents who have moved into older, inner-ring suburbs. They live in aging homes and garden-style apartment buildings, where the jobs are blue-collar and the money is tight. But what unites these residents-a diverse mix of whites, Hispanics and African-Americans-is a working-class sensibility and an appreciation for their off-the-beaten-track neighborhoods.65 Big City Blues 1,321 2.86% 87,566 1.11% 1,329,113 1.21% 11With a population that's 50 percent Latino, Big City Blues has the highest concentration of Hispanic Americans in the nation. But it's also the multi-ethnic address for downscale Asian and African-American households occupying older inner-city apartments. Concentrated in a handful of major metros, these young singles and single-parent families face enormous challenges: low incomes, uncertain jobs and modest educations. More than 40 percent haven't finished high 06 Winner's Circle 1,304 2.83% 146,527 1.85% 1,140,375 1.04% 12Among the wealthy suburban lifestyles, Winner's Circle is the youngest, a collection of mostly 25- to 34-year-old couples with large families in new-money subdivisions. Surrounding their homes are the signs of upscale living: recreational parks, golf courses and upscale malls. With a median income of nearly $90,000, Winner's Circle residents are big spenders who like to travel, ski, go out to eat, shop at clothing boutiques and take in a show.




07 Money & Brains 1,187 2.57% 82,147 1.04% 2,271,572 2.07% 13The residents of Money & Brains seem to have it all: high incomes, advanced degrees and sophisticated tastes to match their credentials. Many of these citydwellers, predominantly white with a high concentration of Asian Americans, are married couples with few children who live in fashionable homes on small, manicured lots.

61 City Roots 1,169 2.53% 91,154 1.15% 1,324,991 1.21% 14Found in urban neighborhoods, City Roots is a segment of lower-income retirees, typically living in older homes and duplexes they've owned for years. In these ethnically diverse neighborhoods-more than a third are African-American and Hispanic-residents are often widows and widowers living on fixed incomes and maintaining low-key lifestyles.

39 Domestic Duos 1,155 2.50% 88,682 1.12% 1,182,871 1.08% 15Domestic Duos represents a middle-class mix of mainly over 55 singles and married couples living in older suburban homes. With their high-school educations and fixed incomes, segment residents maintain an easy-going lifestyle. Residents like to socialize by going bowling, seeing a play, meeting at the local fraternal order or going out to eat.

46 Old Glories 1,148 2.49% 100,598 1.27% 1,092,098 0.99% 16Old Glories are the nation's downscale suburban retirees, Americans aging in place in older apartment complexes. These racially mixed households often contain widows and widowers living on fixed incomes, and they tend to lead home-centered lifestyles. They're among the nation's most ardent television fans, watching game shows, soaps, talk shows and newsmagazines at high rates.

19 Home Sweet Home 1,136 2.46% 96,687 1.22% 1,916,297 1.74% 17Widely scattered across the nation's suburbs, the residents of Home Sweet Home tend to be upper-middle-class married couples living in mid-sized homes with few children. The adults in the segment, mostly between the ages of 25 and 54, have gone to college and hold professional and white-collar jobs. With their upscale incomes and small families, these folks have fashioned comfortable lifestyles, filling their homes with toys, TV sets and pets.16 Bohemian Mix 1,123 2.43% 109,012 1.38% 2,039,556 1.85% 18A collection of young, mobile urbanites, Bohemian Mix represents the nation's most liberal lifestyles. Its residents are a progressive mix of young singles and couples, students and professionals, Hispanics, Asians, African-Americans and whites. In their funky rowhouses and apartments, Bohemian Mixers are the early adopters who are quick to check out the latest movie, nightclub, laptop and microbrew.




02 Blue Blood Estates 1,117 2.42% 98,460 1.24% 1,080,848 0.98% 19Blue Blood Estates is a family portrait of suburban wealth, a place of million-dollar homes and manicured lawns, high-end cars and exclusive private clubs. The nation's second-wealthiest lifestyle, it is characterized by married couples with children, college degrees, a significant percentage of Asian Americans and six-figure incomes earned by business executives, managers and professionals.

22 Young Influentials 1,081 2.34% 149,058 1.88% 1,622,973 1.48% 20Once known as the home of the nation's yuppies, Young Influentials reflects the fading glow of acquisitive yuppiedom. Today, the segment is a common address for young, middle-class singles and couples who are more preoccupied with balancing work and leisure pursuits. Having recently left college dorms, they now live in apartment complexes surrounded by ball fields, health clubs and casual-dining restaurants.59 Urban Elders 1,033 2.24% 47,356 0.60% 1,500,247 1.36% 21For Urban Elders-a segment located in the downtown neighborhoods of such metros as New York, Chicago, Las Vegas and Miami-life is often an economic struggle. These communities have high concentrations of Hispanics and African-Americans, and tend to be downscale, with singles living in older apartment rentals.

04 Young Digerati 663 1.44% 54,539 0.69% 1,375,891 1.25% 22Young Digerati are the nation's tech-savvy singles and couples living in fashionable neighborhoods on the urban fringe. Affluent, highly educated and ethnically mixed, Young Digerati communities are typically filled with trendy apartments and condos, fitness clubs and clothing boutiques, casual restaurants and all types of bars-from juice to coffee to microbrew.

49 American Classics 528 1.14% 108,460 1.37% 1,124,829 1.02% 23They may be older, lower-middle class and retired, but the residents of American Classics are still living the American Dream of home ownership. Few segments rank higher in their percentage of home owners, and that fact alone reflects a more comfortable lifestyle for these predominantly white singles and couples with deep ties to their neighborhoods.

30 Suburban Sprawl 485 1.05% 61,734 0.78% 1,444,129 1.31% 24Suburban Sprawl is an unusual American lifestyle: a collection of midscale, middle-aged singles and couples living in the heart of suburbia. Typically members of the Baby Boom generation, they hold decent jobs, own older homes and condos, and pursue cocooning versions of the American Dream. Among their favorite activities are jogging on treadmills, playing trivia games and renting videos.




15 Pools & Patios 309 0.67% 48,927 0.62% 1,353,476 1.23% 25Formed during the postwar Baby Boom, Pools & Patios has evolved from a segment of young suburban families to one for mature, empty-nesting couples. In these stable neighborhoods graced with backyard pools and patios-the highest proportion of homes were built in the 1960s-residents work as white-collar managers and professionals, and are now at the top of their careers.

23 Greenbelt Sports 243 0.53% 56,782 0.72% 1,788,064 1.63% 26A segment of middle-class exurban couples, Greenbelt Sports is known for its active lifestyle. Most of these middle-aged residents are married, college-educated and own new homes; about a third have children. And few segments have higher rates for pursuing outdoor activities such as skiing, canoeing, backpacking, boating and mountain biking.

01 Upper Crust 219 0.47% 75,646 0.95% 1,666,836 1.52% 27The nation's most exclusive address, Upper Crust is the wealthiest lifestyle in America-a haven for empty-nesting couples over 55 years old. No segment has a higher concentration of residents earning over $200,000 a year or possessing a postgraduate degree. And none has a more opulent standard of living.

21 Gray Power 110 0.24% 45,282 0.57% 1,162,080 1.06% 28The steady rise of older, healthier Americans over the past decade has produced one important by-product: middle-class, home-owning suburbanites who are aging in place rather than moving to retirement communities. Gray Power reflects this trend, a segment of older, midscale singles and couples who live in quiet comfort.

03 Movers & Shakers 92 0.20% 84,123 1.06% 1,734,579 1.58% 29Movers & Shakers is home to America's up-and-coming business class: a wealthy suburban world of dual-income couples who are highly educated, typically between the ages of 35 and 54 and often with children. Given its high percentage of executives and white-collar professionals, there's a decided business bent to this segment: Movers & Shakers rank number-one for owning a small business and having a home office.25 Country Casuals 84 0.18% 51,262 0.65% 1,484,106 1.35% 30There's a laid-back atmosphere in Country Casuals, a collection of middle-aged, upper-middle-class households that have started to empty-nest. Workers here-and most households boast two earners-have well-paying blue- or white collar jobs, or own small businesses. Today these Baby-Boom couples have the disposable income to enjoy traveling, owning timeshares and going out to eat.




14 New Empty Nests 58 0.13% 45,318 0.57% 1,158,142 1.05% 31With their grown-up children recently out of the house, New Empty Nests is composed of upscale older Americans who pursue active-and activist-lifestyles. Nearly three-quarters of residents are over 65 years old, but they show no interest in a rest-home retirement. This is the top-ranked segment for all-inclusive travel packages; the favorite destination is Italy.

28 Traditional Times 62 0.13% 107,037 1.35% 2,931,705 2.67% 31Traditional Times is the kind of lifestyle where small-town couples nearing retirement are beginning to enjoy their first empty-nest years. Typically in their fifties and sixties, these middle-class Americans pursue a kind of granola-and-grits lifestyle. On their coffee tables are magazines with titles ranging from Country Living and Country Home to Gourmet and Forbes. But they're big travelers, especially in recreational vehicles and campers.42 Red, White & Blues 32 0.07% 59,873 0.76% 1,297,475 1.18% 33The residents of Red, White & Blues typically live in exurban towns rapidly morphing into bedroom suburbs. Their streets feature new fast-food restaurants, and locals have recently celebrated the arrival of chains like Wal-Mart, Radio Shack and Payless Shoes. Middle-aged, high school educated and lower-middle class, these folks tend to have solid, blue-collar jobs in manufacturing, milling and construction.50 Kid Country, USA 27 0.06% 126,908 1.60% 1,340,551 1.22% 34Widely scattered throughout the nation's heartland, Kid Country, USA is a segment dominated by large families living in small towns. Predominantly white, with an above-average concentration of Hispanics, these young, these working-class households include homeowners, renters and military personnel living in base housing; about 20 percent of residents own mobile homes.

09 Big Fish, Small Pond 22 0.05% 94,165 1.19% 2,352,022 2.14% 35Older, upper-class, college-educated professionals, the members of Big Fish, Small Pond are often among the leading citizens of their small-town communities. These upscale, empty-nesting couples enjoy the trappings of success, belonging to country clubs, maintaining large investment portfolios and spending freely on computer technology.

31 Urban Achievers 20 0.04% 138,843 1.75% 1,873,089 1.70% 36Concentrated in the nation's port cities, Urban Achievers is often the first stop for up-and-coming immigrants from Asia, South America and Europe. These young singles and couples are typically college-educated and ethnically diverse: about a third are foreign-born, and even more speak a language other than English.




08 Executive Suites 15 0.03% 75,307 0.95% 1,169,479 1.06% 37Executive Suites consists of upper-middle-class singles and couples typically living just beyond the nation's beltways. Filled with significant numbers of Asian Americans and college graduates-both groups are represented at more than twice the national average-this segment is a haven for white-collar professionals drawn to comfortable homes and apartments within a manageable commute to downtown jobs, restaurants and entertainment.43 Heartlanders 14 0.03% 139,448 1.76% 2,227,418 2.03% 37America was once a land of small middle-class towns, which can still be found today among Heartlanders. This widespread segment consists of middle-aged couples with working-class jobs living in sturdy, unpretentious homes. In these communities of small families and empty-nesting couples, Heartlanders pursue a rustic lifestyle where hunting and fishing remain prime leisure activities along with cooking, sewing, camping and boating.05 Country Squires 0 0.00% 163,195 2.06% 2,009,880 1.83% 39The wealthiest residents in exurban America live in Country Squires, an oasis for affluent Baby Boomers who've fled the city for the charms of small-town living. In their bucolic communities noted for their recently built homes on sprawling properties, the families of executives live in six-figure comfort. Country Squires enjoy country club sports like golf, tennis and swimming as well as skiing, boating and biking.10 Second City Elite 0 0.00% 106,155 1.34% 1,299,663 1.18% 39There's money to be found in the nation's smaller cities, and you're most likely to find it in Second City Elite. The residents of these satellite cities tend to be prosperous executives who decorate their $200,000 homes with multiple computers, large-screen TV sets and an impressive collection of wines. With more than half holding college degrees, Second City Elite residents enjoy cultural activities-from reading books to attending theater to dance productions.11 God's Country 0 0.00% 60,570 0.76% 1,686,225 1.53% 39When city dwellers and suburbanites began moving to the country in the 1970s, God's Country emerged as the most affluent of the nation's exurban lifestyles. Today, wealthier communities exist in the hinterlands, but God's Country remains a haven for upper-income couples in spacious homes. Typically college-educated Baby Boomers, these Americans try to maintain a balanced lifestyle between high-power jobs and laid-back leisure.12 Brite Lites, Li'l City 0 0.00% 120,561 1.52% 1,624,448 1.48% 39Not all of the America's chic sophisticates live in major metros. Brite Lights, Li'l City is a group of well-off, middle-aged couples settled in the nation's satellite cities. Residents of these typical DINK (double income, no kids) households have college educations, well-paying business and professional careers and swank homes filled with the latest technology.




13 Upward Bound 0 0.00% 285,974 3.61% 1,711,059 1.56% 39More than any other segment, Upward Bound appears to be the home of those legendary Soccer Moms and Dads. In these small satellite cities, upper-class families boast dual incomes, college degrees and new split-levels and colonials. Residents of Upward Bound tend to be kid-obsessed, with heavy purchases of computers, action figures, dolls, board games, bicycles and camping equipment.

20 Fast-Track Families 0 0.00% 165,314 2.09% 1,611,470 1.47% 39With their upper-middle-class incomes, numerous children and spacious homes, Fast-Track Families are in their prime acquisition years. These middle-aged parents have the disposable income and educated sensibility to want the best for their children. They buy the latest technology with impunity: new computers, DVD players, home theater systems and video games. They take advantage of their rustic locales by camping, boating and fishing.24 Up-and-Comers 0 0.00% 116,478 1.47% 1,345,154 1.22% 39Up-and-Comers is a stopover for young, midscale singles before they marry, have families and establish more deskbound lifestyles. Found in second-tier cities, these mobile, twentysomethings include a disproportionate number of recent college graduates who are into athletic activities, the latest technology and nightlife entertainment.

27 Middleburg Managers 0 0.00% 121,208 1.53% 2,055,156 1.87% 39Middleburg Managers arose when empty-nesters settled in satellite communities which offered a lower cost of living and more relaxed pace. Today, segment residents tend to be middle-class and over 55 years old, with solid managerial jobs and comfortable retirements. In their older homes, they enjoy reading, playing musical instruments, indoor gardening and refinishing furniture.

32 New Homesteaders 0 0.00% 189,789 2.40% 2,151,180 1.96% 39Young, middle-class families seeking to escape suburban sprawl find refuge in New Homesteaders, a collection of small rustic townships filled with new ranches and Cape Cods. With decent-paying jobs in white-collar and service industries, these dual-income couples have fashioned comfortable, child-centered lifestyles, their driveways filled with campers and powerboats, their family rooms with PlayStations and Game Boys.33 Big Sky Families 0 0.00% 172,719 2.18% 1,788,172 1.63% 39Scattered in placid towns across the American heartland, Big Sky Families is a segment of young rural families who have turned high school educations and blue-collar jobs into busy, middle-class lifestyles. Residents like to play baseball, basketball and volleyball, besides going fishing, hunting and horseback riding. To entertain their sprawling families, they buy virtually every piece of sporting equipment on the market.




34 White Picket Fences 0 0.00% 205,536 2.59% 1,385,173 1.26% 39Midpoint on the socioeconomic ladder, residents in White Picket Fences look a lot like the stereotypical American household of a generation ago: young, middle-class, married with children. But the current version is characterized by modest homes and ethnic diversity-including a disproportionate number of Hispanics and African-Americans.

35 Boomtown Singles 0 0.00% 131,525 1.66% 1,350,821 1.23% 39Affordable housing, abundant entry-level jobs and a thriving singles scene-all have given rise to the Boomtown Singles segment in fast-growing satellite cities. Young, single and working-class, these residents pursue active lifestyles amid sprawling apartment complexes, bars, convenience stores and laundromats.

37 Mayberry-ville 0 0.00% 95,005 1.20% 2,458,525 2.24% 39Like the old Andy Griffith show set in a quaint picturesque berg, Mayberry-ville harks back to an old-fashioned way of life. In these small towns, middle-class couples and families like to fish and hunt during the day, and stay home and watch TV at night. With lucrative blue-collar jobs and moderately priced housing, residents use their discretionary cash to purchase boats, campers, motorcycles and pickup trucks.38 Simple Pleasures 2 0.00% 180,098 2.27% 2,770,796 2.52% 39With more than two-thirds of its residents over 65 years old, Simple Pleasures is mostly a retirement lifestyle: a neighborhood of lower-middle-class singles and couples living in modestly priced homes. Many are high school-educated seniors who held blue-collar jobs before their retirement. And a disproportionate number served in the military; no segment has more members of veterans clubs.

41 Sunset City Blues 0 0.00% 151,519 1.91% 1,880,365 1.71% 39Scattered throughout the older neighborhoods of small cities, Sunset City Blues is a segment of lower-middle-class singles and couples who have retired or are getting closed to it. These empty-nesters tend to own their homes but have modest educations and incomes. They maintain a low-key lifestyle filled with newspapers and television by day, and family-style restaurants at night.

45 Blue Highways 0 0.00% 102,364 1.29% 1,880,346 1.71% 39On maps, blue highways are often two-lane roads that wind through remote stretches of the American landscape. Among lifestyles, Blue Highways is the standout for lower-middle-class couples and families who live in isolated towns and farmsteads. Here, Boomer men like to hunt and fish, the women enjoy sewing and crafts, and everyone looks forward to going out to a country music concert.




47 City Startups 0 0.00% 155,417 1.96% 1,363,111 1.24% 39In City Startups, young, multi-ethnic singles have settled in neighborhoods filled with cheap apartments and a commercial base of cafes, bars, laundromats and clubs that cater to twentysomethings. One of the youngest segments in America-with ten times as many college students as the national average-these neighborhoods feature low incomes and high concentrations of Hispanics and African-Americans.48 Young & Rustic 0 0.00% 128,009 1.62% 2,165,554 1.97% 39Like the soap opera that inspired its nickname, Young & Rustic is composed of young, restless singles. Unlike the glitzy soap denizens, however, these folks tend to be lower income, high school-educated and living in tiny apartments in the nation's exurban towns. With their service industry jobs and modest incomes, these folks still try to fashion fast-paced lifestyles centered on sports, cars and dating.

51 Shotguns & Pickups 0 0.00% 139,075 1.76% 1,815,269 1.65% 39The segment known as Shotguns & Pickups came by its moniker honestly: it scores near the top of all lifestyles for owning hunting rifles and pickup trucks. These Americans tend to be young, working-class couples with large families-more than half have two or more kids-living in small homes and manufactured housing. Nearly a third of residents live in mobile homes, more than anywhere else in the nation.53 Mobility Blues 0 0.00% 116,687 1.47% 1,435,560 1.31% 39Young singles and single parents make their way to Mobility Blues, a segment of working-class neighborhoods in America's satellite cities. Racially mixed and under 25 years old, these transient Americans tend to have modest lifestyles due to their lower-income blue-collar jobs. Surveys show they excel in going to movies, playing basketball and shooting pool

55 Golden Ponds 0 0.00% 140,723 1.78% 1,927,889 1.75% 39Golden Ponds is mostly a retirement lifestyle, dominated by downscale singles and couples over 65 years old. Found in small bucolic towns around the country, these high school-educated seniors live in small apartments on less than $25,000 a year; one in five resides in a nursing home. For these elderly residents, daily life is often a succession of sedentary activities such as reading, watching TV, playing bingo and doing craft projects.56 Crossroads Villagers 0 0.00% 136,220 1.72% 2,192,714 1.99% 39With a population of middle-aged, blue-collar couples and families, Crossroads Villagers is a classic rural lifestyle. Residents are high school-educated, with lower-middle incomes and modest housing; one-quarter live in mobile homes. And there's an air of self-reliance in these households as Crossroads Villagers help put food on the table through fishing, gardening and hunting.




57 Old Milltowns 2 0.00% 123,452 1.56% 1,565,868 1.42% 39America's once-thriving mining and manufacturing towns have aged-as have the residents in Old Milltowns communities. Today, the majority of residents are retired singles and couples, living on downscale incomes in pre-1960 homes and apartments. For leisure, they enjoy gardening, sewing, socializing at veterans clubs or eating out at casual restaurants.

58 Back Country Folks 0 0.00% 170,754 2.16% 2,646,747 2.41% 39Strewn among remote farm communities across the nation, Back Country Folks are a long way away from economic paradise. The residents tend to be poor, over 55 years old and living in older, modest-sized homes and manufactured housing. Typically, life in this segment is a throwback to an earlier era when farming dominated the American landscape.

60 Park Bench Seniors 0 0.00% 78,903 1.00% 1,221,808 1.11% 39Park Bench Seniors typically are retired singles living in the racially mixed neighborhoods of the nation's satellite cities. With modest educations and incomes, these residents maintain low-key, sedentary lifestyles. Theirs is one of the top-ranked segments for TV viewing, especially daytime soaps and game shows.

62 Hometown Retired 0 0.00% 123,071 1.55% 1,256,741 1.14% 39With three-quarters of all residents over 65 years old, Hometown Retired is one of the oldest lifestyles. These racially mixed seniors tend to live in aging homes-half were built before 1958-and typically get by on social security and modest pensions. Because most never made it beyond high school and spent their working lives at blue-collar jobs, their retirements are extremely modest.

63 Family Thrifts 0 0.00% 219,820 2.77% 1,869,257 1.70% 39The small-city cousins of inner-city districts, Family Thrifts contain young, ethnically diverse parents who have lots of children and work entry-level service jobs. In these apartment-filled neighborhoods, visitors find the streets jam-packed with babies and toddlers, tricycles and basketball hoops, Daewoos and Hyundais.

64 Bedrock America 0 0.00% 217,055 2.74% 2,104,511 1.91% 39Bedrock America consists of young, economically challenged families in small, isolated towns located throughout the nation's heartland. With modest educations, sprawling families and blue-collar jobs, many of these residents struggle to make ends meet. One quarter live in mobile homes. One in three haven't finished high school. Rich in scenery, Bedrock America is a haven for fishing, hunting, hiking and camping.Produced using iXPRESS. © 2004, Claritas Inc. All Rights ReservedP. Johnson


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2004 EstimatePasadena city, TX

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Pasadena Profile: Map 12004 Population Estimate by Block Group

P. Johnson - Nov. 2004

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pasadena profile - 2004 data

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