ChallengeTo grow and engage Paper Mate’s Facebook following using attendance at two trade shows to promote the effort.

InSIghTConsumers would be more active and engaged with a cause-related promotion rather than one built to serve a brand’s self-interest.

SoluTIonSociaLogic created “Share the Love,” a brand advocacy program hosted on Facebook and designed to engage consumers at two premier industry events for teachers and office administrators.

WIN $15,000

IN PAPER MATE PRODUCTSFOR YOUR LOCAL SCHOOL

Get Started!Get Started!

YOU COULD

Share the Love & Make a Difference

Wednesday, July 29, 2010 Paper Mate

Win up to $15,000 with Paper Mate! Richard Brennan

Gel PenAs bright andsmooth as silk

Gel PenAs bright andsmooth as silksmooth as silk

Gel Pen

about these products and other great

Paper Mate school supplies!

Design PenAs unique as you areDesign PenDesign PenAs unique as you areAs unique as you areDesign Pen

Silhouette Mechanical PencilStyle meets comfort

Silhouette Silhouette Mechanical Pencil

Biodegradable PenEvery little bit helpsBiodegradable PenBiodegradable PenEvery little bit helpsEvery little bit helpsBiodegradable Pen

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SHARE WITH A FRIEND

SoluTIonA dynamic three-tiered program attracted consumers by giving back. Demonstrating goodwill, via charitable contributions, proved Paper Mate’s advocacy and word spread fast!

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to get a free pen

I PICK

I PIC

Collect Paper Mate UPC

Codes

You could win up to $15,000 of Paper Mate Product for your school

Upload a pic with your Paper Mate pen

Get a FREE Paper Mate pen

Share the Love & Make a D

ifference

Choosing the right pen, like choosing the right words,

can really make a difference. You can make a difference

right now with a small gesture of support.

WIN $15,000 of Paper Mate products for your local school.

I LOVE to help my local school

YOU COULD

YOU LIKE

and donated to charity

If you “liked” Paper Mate after June 28, 2010, we donated $1 of product to Kids in Need Foundation.

Now “Pic” or “Love” Paper Mate and continue to Share the Love!

to get a free pen

The Share the Love promotion ended 09/30/2010, thanks for

participating! Check back later for future promotions, and in the mean

time, check out all the photos of people who “Pic” Paper Mate!

I PIC

Choose one or all of the three easy ways to Share the Love.

SoluTIonFacebook was the perfect home for “Share the Love,” tabbed on Paper Mate’s existing page where people could easily participate, interact, and share.

reSulTSShare the Love” was an overwhelming success. “Likes” of Paper Mate’s Facebook fan page increased by over 600% in a just a couple of months. A lovely result.