ChallengeTo grow and engage Paper Mate’s Facebook following using attendance at two trade shows to promote the effort.
InSIghTConsumers would be more active and engaged with a cause-related promotion rather than one built to serve a brand’s self-interest.
SoluTIonSociaLogic created “Share the Love,” a brand advocacy program hosted on Facebook and designed to engage consumers at two premier industry events for teachers and office administrators.
WIN $15,000
IN PAPER MATE PRODUCTSFOR YOUR LOCAL SCHOOL
Get Started!Get Started!
YOU COULD
Share the Love & Make a Difference
Wednesday, July 29, 2010 Paper Mate
Win up to $15,000 with Paper Mate! Richard Brennan
Gel PenAs bright andsmooth as silk
Gel PenAs bright andsmooth as silksmooth as silk
Gel Pen
about these products and other great
Paper Mate school supplies!
Design PenAs unique as you areDesign PenDesign PenAs unique as you areAs unique as you areDesign Pen
Silhouette Mechanical PencilStyle meets comfort
Silhouette Silhouette Mechanical Pencil
Biodegradable PenEvery little bit helpsBiodegradable PenBiodegradable PenEvery little bit helpsEvery little bit helpsBiodegradable Pen
Learn MoreLearn More
SHARE WITH A FRIEND
SoluTIonA dynamic three-tiered program attracted consumers by giving back. Demonstrating goodwill, via charitable contributions, proved Paper Mate’s advocacy and word spread fast!
About Rules Privacy
Learn More!
to get a free pen
I PICK
I PIC
Collect Paper Mate UPC
Codes
You could win up to $15,000 of Paper Mate Product for your school
Upload a pic with your Paper Mate pen
Get a FREE Paper Mate pen
Share the Love & Make a D
ifference
Choosing the right pen, like choosing the right words,
can really make a difference. You can make a difference
right now with a small gesture of support.
WIN $15,000 of Paper Mate products for your local school.
I LOVE to help my local school
YOU COULD
YOU LIKE
and donated to charity
If you “liked” Paper Mate after June 28, 2010, we donated $1 of product to Kids in Need Foundation.
Now “Pic” or “Love” Paper Mate and continue to Share the Love!
to get a free pen
The Share the Love promotion ended 09/30/2010, thanks for
participating! Check back later for future promotions, and in the mean
time, check out all the photos of people who “Pic” Paper Mate!
I PIC
Choose one or all of the three easy ways to Share the Love.
SoluTIonFacebook was the perfect home for “Share the Love,” tabbed on Paper Mate’s existing page where people could easily participate, interact, and share.
reSulTSShare the Love” was an overwhelming success. “Likes” of Paper Mate’s Facebook fan page increased by over 600% in a just a couple of months. A lovely result.
Top Related