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    Roosevelt University

    Management Theories & Practices in Hospitality Industry:

    Compensation

    A Research Paper Submitted to:

    Professor Gerald F. Bober

    Manfred Steinfeld School of Hospitality and Tourism Management

    Hospitality and Tourism Management (BSHTM)

    By:

    Manerly SalvatoreFebruary 15, 2010

    COMPENSATION

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    Professional, management and other types of skilled jobs are classified as exempt.

    Exempt jobs get a salary, that is, a fixed amount of money per time interval,

    usually a fixed amount per month. It is not uncommon for exempt positions toreceive higher compensation and benefits than non-exempt jobs, although non-

    exempt jobs often can make more money than exempt jobs simply by working

    more hours. Unskilled or entry-level jobs are usually classified as non-exempt.Non-exempt jobs usually get a wage, or an amount of money per hour. Non-

    exempt jobs also get paid over-time, that is, extra pay for hours worked over 40

    hours a week or on certain days of the week or on holidays. Each job must havethe same pay range for anyone performing that job, that is, one person can't have a

    higher maximum pay than someone else doing that same job. (2003, as cited in in

    http://www.managementhelp.org/pay_ben/cmpnstn/cmpnstn.htm, para. 6)

    Implementation of an effective compensation plan can provide many benefits to most

    ogranizations. In the hospitality industry, industrial salesforce is a very important aspect of which

    represented by sales and marketing professionals representing all segments of the industry.

    Researchers such as Shipley and Kiely (1986); Winer and Schiff (1980) agreed that, Industrial

    salespeople say they are motivated by earnings (as cited in Sipley & Jobber, 1991, p. 157).

    Hence, Compensation can be used to provide incentive, to attract and retain capable salespeople

    and to direct them toward achieving specific objective while staying within the companys

    budget (Lancaster & Jobber, 1985; Winer, 1982, as cited in Sipley & Jobber, 1991, p. 158).

    However, there are a lot of more employees available now because unemployement is

    very high. Berta (2009) reported, The US unemployment reached 9.8 percent in September,

    and since the start of recession in December 2007, 15.1 million people have lost their jobs (p.

    30). Thus, many organizations denied the importance of compensation in order to attract and

    retain their employee.

    Irwin (2009) pointed out that effective organizations and companies are always looking

    for the best people, and the best people want benefits (Berta, 2009, p. 30). Managers need to

    remember that compensation may not only be used to recruit and retain qualified employees, but

    also to increase/maintain morale/satisfaction; reward and encourage peak performance; achieve

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    internal and external equity; reduce turnover and encourage company loyalty; and modify

    (through negotiations) practices of unions (HR Guide to Internet, 2000, para. 9). Furthermore,

    Mansbach (2009) emphasized, When more jobs become available during the rebound, many

    companies will risk losing their best talent to competitors that maintained their employee focus

    (as cited in Lockyer, 2009, p.1). Lockyer (2009) agreed that, Companies may ignored

    compensation issues at their own peril, as talent likely will follow the money when the economy

    recovers (p. 29).

    Those companies that reasoned they do not feel the necessity of compensation during

    the recession, simply need to start adjusting their compensation strategies and plans by

    developing a program outline to meet the companies budget. On his sales performance and

    incentive compensation blog, Dionne (2009) admitted, With the state of the economy, it is no

    surprise that most companies are rethinking their reward strategies. In a strong economy, one of

    the major arguments in favor of incentive compensation is employee retention. During a

    recession, the main argument is to keep employees motivated (para. 1).

    To have a better idea of how various companies are reacting to the economy, Dionne

    analyzed the result of some surveys conducted by Hewitt (411 organizations); Watson Wyatt

    (248 organizations); Mercer (190 organizations, based on yesterdays WSJ article); WorldatWork

    (members only, 698 members responding to a Quick Poll; BLR (Business & Legal Reports) (518

    organizations) and Incentive Research Foundation. Dionne further responded,

    Many companies have different philosophies when it comes down to rewardingtheir employees. Some of them are currently looking at cutting costs, cutting

    incentive programs, cutting rewards, cutting travel, increasing quota amounts, etc.

    Others, on the contrary, are looking at reducing base pay, and to increase incentivecompensation; they figure that if employees are only paid for performance, then

    they can afford to pay them. Then there are those who dont currently pay

    commissions and start thinking that it could be a pretty good idea. Finally, there

    are many companies who are not necessarily looking at transforming their

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    incentive compensation plans, but are looking at making them work better. (2009,

    para. 2)

    Meanwhile, Berta (2009) observed the study conducted by HVS Compensation Services,

    in conjunction with Nations Restaurant News. This study polled representatives from 78

    publicly and privately held multiunit chains and measures the compensation and benefits data for

    22 leadership positions. Berta later confirmed that, According to the 2009 Chain Restaurant

    Executive Study, restaurant operators are revising plans to lower cost and still find ways to offer

    benefits that will reward, retain and attract good employees and top executives (p.30).

    Shipley and Jobber (1991) reported the findings of their salesforce motication,

    compensation and evaluation research presented under salesforce compensation heading as

    showed on the table below (p. 163):

    In addition, a new and comprehensive study of compensation was conducted in September and

    October 2009 by HVS-NRN. The survey of this study polled 78 responding companies, 55 of

    which are private enterprises and 23 of which are publicly traded firms in chain-restaurant

    industry. The study showed that, There are several strategies companies take regarding

    underwater options and There were the lack of long-term incentives offered among the

    respondents. The median amount of long-term compensation pack- ages, encompassing stock

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    options or other incentive grants, only hit six figures in a number of cases, the data show, and for

    some positions, such incentives were not even granted (Lockyer, 2009, p. 29). However,

    salaries increased as company size grew (Lockyer, 2009, p. 29):

    References

    Berta, D. (2009). Restaurant companies find creative ways to compensate talent. Nation'sRestaurant News, 43(43), 30. Retrieved from Hospitality & Tourism Complete

    database.

    HR Guide to the Internet. (2000). Compensation: Outline & Highlights. HR Guide to the

    Internet. Retrieved February 11, 2010 from http://www.hr-guide.com/data/G400.htm

    Dionne, J. (2009, January 6). Incentive compensation and total reward strategies during a

    recession. LeapComp: Sales Performance and Incentive Compensationblog, Industry News. Retrieved February 14, 2010 from

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    http://leapcomp.com/2009/01/incentive-compensation-and-total-reward-strategies-in-a-

    recession.html

    Lockyer, S. (2009). Pay attention or pay the price. Nation's Restaurant News, 43(43), 1-29.Retrieved from Hospitality & Tourism Complete database.

    McNamara, C. (2003). Field Guide to Leadership and Supervision for NonprofitStaff(2nd Ed.). Authenticity Consulting, LLC. Retrieved February 11, 2010 fromhttp://www.managementhelp.org/pay_ben/cmpnstn/cmpnstn.htm

    Nelson, B. (2004). Motivating people is the right thing to do. Corporate Meetings &Incentives, 23(11), 59. Retrieved from Hospitality & Tourism Complete database.

    Shipley, D., & Jobber, D. (1991). Salesforce motivation, compensation and evaluation byIndustrial Distributors. Service Industries Journal, 11(2), 154. Retrieved from

    Hospitality & Tourism Complete database.

    Stephenson, S. (1995). The pain of workers' compensation. Restaurants & Institutions,105(13), 186. Retrieved from Hospitality & Tourism Complete database.