Paolo Zanzottera en The Inbounder: 'Historia de una app'
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Transcript of Paolo Zanzottera en The Inbounder: 'Historia de una app'
![Page 1: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/1.jpg)
@zanzottera
AN APP STORY
PAOLO ZANZOTTERA
#theinbounder Ponencia en inglés - Ponte los
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Board Member & Product Director
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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Board Member & Product Director
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Co-Founder & Digital Evangelist
![Page 4: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/4.jpg)
Board Member & Product Director
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Co-Founder & Digital Evangelist
Digital Evangelist
![Page 5: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/5.jpg)
Board Member & Product Director
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Co-Founder & Digital Evangelist
Digital Evangelist
Speaker & Author
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AN APP
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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But not… An App Story
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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But not… An App Story
is not a Love Story
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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It’s often a nightmare
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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4M Apps in the storesSource: statista.com
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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kjbkj
People Working in the App EconomySource: App Economy Forecasts 2014-2017 | VisionMobile
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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kjbkj
People Working in the App EconomySource: App Economy Forecasts 2014-2017 | VisionMobile
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
+800.000 New jobs each year globally
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Approaching a starving Market
Photo by: Ivars Krutainis An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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Source: Developer Megatrends 2015 - Vision Mobile
Living under poverty line
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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Source: appbrain.com An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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Source: appbrain.com
1 of 3 Apps receive less than 100 downloads, 2 of 3 less than 1.000
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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82% of Free Apps receive less than 10.000 downloads
Source: appbrain.com
1 of 3 Apps receive less than 100 downloads, 2 of 3 less than 1.000
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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82% of Free Apps receive less than 10.000 downloads
Source: appbrain.com
9 of 10 Paid Apps receive less than 1.000 downloads
1 of 3 Apps receive less than 100 downloads, 2 of 3 less than 1.000
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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82% of Free Apps receive less than 10.000 downloads
Source: appbrain.com
9 of 10 Paid Apps receive less than 1.000 downloads
Just 3 of 1.000 Paid Apps reached 100.000 downloads
1 of 3 Apps receive less than 100 downloads, 2 of 3 less than 1.000
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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82% of Free Apps receive less than 10.000 downloads
Source: appbrain.com
9 of 10 Paid Apps receive less than 1.000 downloads
Just 1,7% of Free Apps reached 500.000+ downloads
Just 3 of 1.000 Paid Apps reached 100.000 downloads
1 of 3 Apps receive less than 100 downloads, 2 of 3 less than 1.000
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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App Stores are huge Distribution Channels
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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It’s an old story, but still emblematic
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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It’s an old story, but still emblematic
AOL reached 1MU after 9 year
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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It’s an old story, but still emblematic
Facebook reached 1MU after 9 months
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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It’s an old story, but still emblematic
Draw Something reached 1MU after 9 days
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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Photo by: Chor Hung Tsang An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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App success in 2016 is outside the Stores
Photo by: Chor Hung Tsang An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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App success in 2016 is outside the Stores
Source: Developer Megatrends 2015 - Vision Mobile
App Store Sales
$40.5 BnContracts$18.5 Bn Other
$18 Bn
Subscriptions $9 Bn
Advertising $34 Bn
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App success in 2016 is outside the Stores
Source: Developer Megatrends 2015 - Vision Mobile
App Store Sales
$40.5 BnContracts$18.5 Bn Other
$18 Bn
Subscriptions $9 Bn
Advertising $34 Bn
$120 Bn Market
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App success in 2016 is outside the Stores
Source: Developer Megatrends 2015 - Vision Mobile
App Store Sales
$40.5 BnContracts$18.5 Bn Other
$18 Bn
Subscriptions $9 Bn
Advertising $34 Bn
e-Commerce Products&Services sales
$300 Bn
$120 Bn Market
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App success in 2016 is outside the Stores
Source: Developer Megatrends 2015 - Vision Mobile
App Store Sales
$40.5 BnContracts$18.5 Bn Other
$18 Bn
Subscriptions $9 Bn
Advertising $34 Bn
e-Commerce Products&Services sales
$300 Bn
$120 Bn Market$300 Bn Market
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App success in 2016 is outside the Stores
Source: Developer Megatrends 2015 - Vision Mobile
App Store Sales
$40.5 BnContracts$18.5 Bn Other
$18 Bn
Subscriptions $9 Bn
Advertising $34 Bn
e-Commerce Products&Services sales
$300 Bn
$120 Bn Market$300 Bn Market
![Page 35: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/35.jpg)
App success in 2016 is outside the Stores
Source: Developer Megatrends 2015 - Vision Mobile
App Store Sales
$40.5 BnContracts$18.5 Bn Other
$18 Bn
Subscriptions $9 Bn
Advertising $34 Bn
e-Commerce Products&Services sales
$300 Bn
$120 Bn Market$300 Bn Market
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App success in 2016 is outside the Stores
Photo by: Chor Hung Tsang An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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App success in 2016 is outside the Stores
Photo by: Chor Hung Tsang
It’s not even the App itself
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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App success in 2016 is outside the Stores
Photo by: Chor Hung Tsang
It’s not even the App itself
It's a successful business model
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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App success in 2016 is outside the Stores
Photo by: Chor Hung Tsang
It’s not even the App itself
It's a successful business model
where the App is a powerful tool
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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The App is your lever
Archimedes: give me a lever and I shall move the world
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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The App is your lever
Archimedes: give me a lever and I shall move the world
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Developer: give me an App and I shall move the business plan
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Photo by: Anrdew Ruiz An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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You didn’t download Uber for its UI or animations
Photo by: Anrdew Ruiz An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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You didn’t download Uber for its UI or animations
You downloaded Uber Business Model
Photo by: Anrdew Ruiz An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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The App is the door to your business model
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Kelly Sikkema
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We should not have an “App Idea”
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Blake Wheeler
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We should not have an “App Idea”
We should have a “Business Model Idea”
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Blake Wheeler
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We should not have an “App Idea”
We should have a “Business Model Idea”
considering how the mobile can leverage it
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Blake Wheeler
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App Story
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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App Story
Problem: booking medical examinations
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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App Story
2 ways to book:
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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App Story
2 ways to book:Phone Calls
Waiting times Office Times Take & Run
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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App Story
2 ways to book:Phone Calls
Waiting times Office Times Take & Run
Direct Waiting times Office Times
Parking & Movement Costs
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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App Story
Solution
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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App Story
Solution
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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App Story
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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App Story
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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App Story
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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BP Idea: huge smartphone penetration in Italy
App Story
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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BP Idea: huge smartphone penetration in Italy
App Story
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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BP Idea: huge smartphone penetration in Italy
App Story
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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BP Idea: huge smartphone penetration in Italy
App Story
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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BP Idea: huge smartphone penetration in Italy
App Story
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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BP Idea: waiting time in marketing time
FOTO TOTEM OSPEDALE
App Story
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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App Story - Marketing
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Lukasz Szmiegiel
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App Story - Marketing
You don’t have to create a marketing strategy for your App
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Lukasz Szmiegiel
![Page 67: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/67.jpg)
App Story - Marketing
You don’t have to create a marketing strategy for your App
but for your Business Model, with the App in the centre
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Lukasz Szmiegiel
![Page 68: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/68.jpg)
App Story - Marketing
You don’t have to create a marketing strategy for your App
but for your Business Model, with the App in the centre
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Lukasz Szmiegiel
![Page 69: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/69.jpg)
App Story - Marketing - OOH
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 70: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/70.jpg)
App Story - Marketing - OOH
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 71: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/71.jpg)
App Story - Marketing - WebApp
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 72: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/72.jpg)
App Story - Marketing - WebApp
Always compare your App usage by Platform: App vs Webapp
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 73: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/73.jpg)
App Story - Marketing - WebApp
Always compare your App usage by Platform: App vs Webapp
Keep your WebApp open and “crawlable"
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 74: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/74.jpg)
App Story - Marketing - WebApp
Always compare your App usage by Platform: App vs Webapp
Always track any click to the stores when you’ve the link control
Keep your WebApp open and “crawlable"
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 75: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/75.jpg)
App Story - Marketing - WebApp
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Always track any click to the stores when you’ve the link control
![Page 76: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/76.jpg)
App Story - Marketing - Hospital Website
![Page 77: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/77.jpg)
App Story - Marketing - Hospital Website
Take advantage of an estabilished www presence
![Page 78: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/78.jpg)
App Story - Marketing - Hospital Website
Take advantage of an estabilished www presence
![Page 79: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/79.jpg)
App Story - Marketing - Hospital Website
Take advantage of an estabilished www presence
![Page 80: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/80.jpg)
App Story - Marketing - Hospital Website
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 81: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/81.jpg)
With a web Page Not just Badges and WebApp links
App Story - Marketing - Hospital Website
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 82: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/82.jpg)
You will have more control on the User Agent: Desktop TO WebApp
Mobile TO App
With a web Page Not just Badges and WebApp links
App Story - Marketing - Hospital Website
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 83: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/83.jpg)
With a web Page Not just Badges and WebApp links
Better SEO results
App Story - Marketing - Hospital Website
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 84: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/84.jpg)
App Story - Marketing - Hospital Website
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Same old SEO Strategies
![Page 85: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/85.jpg)
Same old SEO Strategies
App Story - Marketing - Hospital Website
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 86: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/86.jpg)
App Story - Marketing - Hospital Wifi
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 87: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/87.jpg)
App Story - Marketing - Hospital Wifi
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Wifi Login Page
![Page 88: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/88.jpg)
App Story - Marketing - Hospital Wifi
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Wifi Login Page Post Login Redirect
![Page 89: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/89.jpg)
App Story - Marketing - Hospital Wifi
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Wifi Login Page Post Login Redirect
The Wifi Login Page is like Cacio on Maccheroni for an App
![Page 90: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/90.jpg)
App Story - Marketing - Hospital Wifi
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Wifi Login Page Post Login Redirect
The Wifi Login Page is like Cacio on Maccheroni for an App
You can measure it accurately with public wifi IP
![Page 91: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/91.jpg)
App Story - Marketing - ASO & APP Indexing
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 92: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/92.jpg)
App Story - Marketing - ASO & APP Indexing
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Traditional ASO: Icon, Screenshots, Description, Tag Keyword
![Page 93: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/93.jpg)
App Story - Marketing - ASO & APP Indexing
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Traditional ASO: Icon, Screenshots, Description, Tag Keyword
App Indexing
![Page 94: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/94.jpg)
App Story - Marketing - ASO & APP Indexing
Competitor keyword analysis
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 95: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/95.jpg)
App Story - Marketing - ASO & APP Indexing
Keyword ranking
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 96: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/96.jpg)
App Story - Marketing - ASO & APP Indexing
Monitor your ranking in your Category
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 97: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/97.jpg)
App Story - Marketing - SMM & PR
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 98: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/98.jpg)
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
App Story - Marketing - Offline Events
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 99: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/99.jpg)
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
App Story - Marketing - Offline Events
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 100: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/100.jpg)
App Story - Marketing - Offline Events
Monitoring offline events download with hourly ranking
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 101: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/101.jpg)
App Story - Marketing - Offline&Online Media with no €
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 102: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/102.jpg)
App Story - MarketingYou don’t have to create a marketing strategy for your App, but for your Business Model
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Lukasz Szmiegiel
![Page 103: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/103.jpg)
App Story - MarketingYou don’t have to create a marketing strategy for your App, but for your Business Model
WebApp
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Lukasz Szmiegiel
![Page 104: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/104.jpg)
App Story - MarketingYou don’t have to create a marketing strategy for your App, but for your Business Model
WebApp
Hospital Wi-Fi
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Lukasz Szmiegiel
![Page 105: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/105.jpg)
App Story - MarketingYou don’t have to create a marketing strategy for your App, but for your Business Model
WebApp
SMM & PR
Hospital Wi-Fi
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Lukasz Szmiegiel
![Page 106: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/106.jpg)
App Story - MarketingYou don’t have to create a marketing strategy for your App, but for your Business Model
WebApp
SMM & PR
Offline & Online Media
Hospital Wi-Fi
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Lukasz Szmiegiel
![Page 107: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/107.jpg)
App Story - MarketingYou don’t have to create a marketing strategy for your App, but for your Business Model
WebApp
SMM & PR
Offline & Online Media
Hospital Wi-Fi
Offline Events
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Lukasz Szmiegiel
![Page 108: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/108.jpg)
App Story - MarketingYou don’t have to create a marketing strategy for your App, but for your Business Model
WebApp
SMM & PR
Offline & Online Media
Hospital Wi-Fi
ASO & APP Indexing
Offline Events
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Lukasz Szmiegiel
![Page 109: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/109.jpg)
App Story - MarketingYou don’t have to create a marketing strategy for your App, but for your Business Model
WebApp
Hospital Website SMM & PR
Offline & Online Media
Hospital Wi-Fi
ASO & APP Indexing
Offline Events
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Lukasz Szmiegiel
![Page 110: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/110.jpg)
App Story - MarketingYou don’t have to create a marketing strategy for your App, but for your Business Model
Out of Home Marketing
WebApp
Hospital Website SMM & PR
Offline & Online Media
Hospital Wi-Fi
ASO & APP Indexing
Offline Events
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Lukasz Szmiegiel
![Page 111: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/111.jpg)
App Story - MarketingYou don’t have to create a marketing strategy for your App, but for your Business Model
Out of Home Marketing
WebApp
Hospital Website SMM & PR
Offline & Online Media
Hospital Wi-Fi
ASO & APP Indexing
Offline Events
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Lukasz Szmiegiel
![Page 112: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/112.jpg)
App Story- Measure
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 113: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/113.jpg)
App Story- Measure
Measure what is measurable and make measurable what is not
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 114: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/114.jpg)
App Story - MeasureWhen you measure an App work on 3 levels
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 115: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/115.jpg)
App Story - MeasureWhen you measure an App work on 3 levels
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 116: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/116.jpg)
App Story - MeasureWhen you measure an App work on 3 levels
APP STORE ANALYTICS
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 117: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/117.jpg)
App Story - MeasureWhen you measure an App work on 3 levels
APP STORE ANALYTICS
APP ANALYTICS
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 118: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/118.jpg)
App Story - MeasureWhen you measure an App work on 3 levels
APP STORE ANALYTICS
APP ANALYTICS
CUSTOM ANALYTICS
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 119: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/119.jpg)
App Story - Measure - App Store Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 120: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/120.jpg)
Your Distribution Channel is the focus
App Story - Measure - App Store Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 121: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/121.jpg)
Your Distribution Channel is the focus
Try to link report to marketing activities
App Story - Measure - App Store Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 122: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/122.jpg)
Your Distribution Channel is the focus
Try to link report to marketing activities
Use always campaign tracking links
App Story - Measure - App Store Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 123: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/123.jpg)
App Story - Measure - App Store Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 124: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/124.jpg)
App Story - Measure - App Store Analytics
Offline Events
Offline & Online Media
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 125: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/125.jpg)
App Story - Measure - App Store Analytics
Offline Events
Offline & Online Media
SMM & PR
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 126: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/126.jpg)
App Story - Measure - App Store Analytics
Offline Events
Offline & Online Media
Out of Home
SMM & PR
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 127: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/127.jpg)
App Story - Measure - App Store Analytics
Offline Events
Offline & Online Media
Out of Home Offline Events
SMM & PR
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 128: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/128.jpg)
App Story - Measure - App Store Analytics
Hospital Website
Hospital Wi-Fi
Offline Events
Offline & Online Media
Out of Home Offline Events
SMM & PR
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 129: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/129.jpg)
App Story - Measure - App Store Analytics
Treat your App Store page as a Pre-Conversion Page
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 130: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/130.jpg)
App Story - Measure - App Store Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Measure your Store Conversion Rate
![Page 131: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/131.jpg)
App Story - Measure - App Store Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Measure your Store Conversion Rate
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App Story - Measure - App Store Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Measure your Store Conversion Rate
![Page 133: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/133.jpg)
App Story - Measure - App Store Analytics
Compare your Distribution Channels
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Measure your Store Conversion Rate
![Page 134: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/134.jpg)
App Story - Measure - App Store Analytics
Dig down and down… You could find ancient treasures: Keywords
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 135: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/135.jpg)
App Story - Measure - App Store Analytics
Dig down and down… You could find ancient treasures: Keywords
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 136: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/136.jpg)
App Story - Measure - App Store Analytics
Dig down and down… You could find ancient treasures: Keywords
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 137: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/137.jpg)
App Story - Measure - App Store AnalyticsDOWNLOAD RETENTION
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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App Story - Measure - App Store Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 139: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/139.jpg)
App Story - Measure - App Store Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 140: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/140.jpg)
App Story - Measure - App Store Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 141: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/141.jpg)
App Story - Measure - App Store Analytics
On GP it’s essential to answer and interact with reviews
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 142: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/142.jpg)
App Story - Measure - App Store Analytics
On GP it’s essential to answer and interact with reviews
H2H Marketing:
Answer to 1 to Inform 100
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 143: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/143.jpg)
App Story - Measure - App Store Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 144: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/144.jpg)
App Story - Measure - App Store Analytics
GP provides more quantitative informations compared to Apple
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 145: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/145.jpg)
App Story - Measure - App Store Analytics
Apple provides more flexibility in terms of segmentations and date intervals
GP provides more quantitative informations compared to Apple
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 146: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/146.jpg)
App Story - Measure - App Store Analytics
Apple provides more flexibility in terms of segmentations and date intervals
GP provides more quantitative informations compared to Apple
GP let you be closer to your audience as you can answer to reviews
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 147: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/147.jpg)
App Story - Measure - App Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 148: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/148.jpg)
App Story - Measure - App Analytics
Fix your KPIs According to your Business Plan
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 149: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/149.jpg)
App Story - Measure - App Analytics
Fix your KPIs According to your Business Plan
Not Page Tracking is Event Tracking
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 150: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/150.jpg)
App Story - Measure - App Analytics
Fix your KPIs According to your Business Plan
Not Page Tracking is Event Tracking
There aren’t magic formulas
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 151: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/151.jpg)
App Story - Measure - App Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 152: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/152.jpg)
App Story - Measure - App AnalyticsKPI: Unique (Daily) Users as we need long life cycle of the App
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 153: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/153.jpg)
App Story - Measure - App AnalyticsKPI: Unique (Daily) Users as we need long life cycle of the App
Similar to the Web Analytics, but more accurate
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 154: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/154.jpg)
App Story - Measure - App AnalyticsKPI: Unique (Daily) Users as we need long life cycle of the App
Similar to the Web Analytics, but more accurate
Smartphones are the real Personal Computers
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 155: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/155.jpg)
App Story - Measure - App AnalyticsKPI: Unique (Daily) Users as we need long life cycle of the App
Similar to the Web Analytics, but more accurate
Smartphones are the real Personal ComputersApp IDs not cookies
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 156: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/156.jpg)
App Story - Measure - App AnalyticsKPI: Providers
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 157: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/157.jpg)
App Story - Measure - App AnalyticsKPI: Providers
Try to understand the context during the App usage
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 158: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/158.jpg)
App Story - Measure - App AnalyticsKPI: Providers
Try to understand the context during the App usage
Analytics reports are nothing without analysis
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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App Story - Measure - App Analytics
This is your analytics software
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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App Story - Measure - App Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
![Page 161: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/161.jpg)
App Story - Measure - App Analytics
But Analysts are the real Heroes
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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App Story #1 - Measure Custom Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
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App Story - Measure - Custom Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Booked Medical Examinations
![Page 164: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/164.jpg)
App Story - Measure - Custom Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Searches
Unique Searches
![Page 165: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/165.jpg)
App Story - Measure - Custom Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Compared Analysis: Booked vs Searched
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App Story - Measure - Custom Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Days between medical examination booked and completed
![Page 167: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/167.jpg)
App Story - Measure - Custom Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Custom Analytics -> Custom Segmentations
![Page 168: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/168.jpg)
App Story - Measure - Custom Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Days between medical examination (for a fee) booked and completed
![Page 169: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/169.jpg)
App Story - Measure - Custom Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Public Visits distance
Days between public medical examination booked and completed
![Page 170: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/170.jpg)
App Story - Results
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Results (quantative) first 12 months
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App Story - Results
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Results (quantative) first 12 months
20.000+ Download
![Page 172: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/172.jpg)
App Story - Results
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Results (quantative) first 12 months
20.000+ Download
50.000+ Unique User on the WebApp
![Page 173: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/173.jpg)
App Story - Results
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Results (quantative) first 12 months
20.000+ Download
50.000+ Unique User on the WebApp
20.000+ Registered Users
![Page 174: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/174.jpg)
App Story - Results
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Results (quantative) first 12 months
20.000+ Download
50.000+ Unique User on the WebApp
20.000+ Registered Users
25.000+ Booked Medical Visits
![Page 175: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/175.jpg)
App Story - Results
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Results (quantative) first 12 months
20.000+ Download
50.000+ Unique User on the WebApp
20.000+ Registered Users
25.000+ Booked Medical Visits
200.000+ Searches
![Page 176: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/176.jpg)
App Story - Results
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Results (qualitative) first 12 months
![Page 177: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/177.jpg)
App Story - Results
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Paid Medical Visits 50%+ vs Public Health Visits
Results (qualitative) first 12 months
![Page 178: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/178.jpg)
App Story - Results
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Paid Medical Visits 50%+ vs Public Health Visits
Results (qualitative) first 12 months
+++CUP Productivity+++
![Page 179: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/179.jpg)
App Story - Results
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Paid Medical Visits 50%+ vs Public Health Visits
Results (qualitative) first 12 months
+++CUP Productivity+++
Paid Medical Visits via Cup 30%+
![Page 180: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/180.jpg)
App Story - Results
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Paid Medical Visits 50%+ vs Public Health Visits
Results (qualitative) first 12 months
+++CUP Productivity+++
Paid Medical Visits via Cup 30%+
No show 1% (Hospital 4% - National 10%)
![Page 181: Paolo Zanzottera en The Inbounder: 'Historia de una app'](https://reader031.fdocuments.in/reader031/viewer/2022020917/587944b81a28ab23468b6f81/html5/thumbnails/181.jpg)
App Story - Results
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Paid Medical Visits 50%+ vs Public Health Visits
Results (qualitative) first 12 months
+++CUP Productivity+++
Paid Medical Visits via Cup 30%+
No show 1% (Hospital 4% - National 10%)
Before: my mom booked medical examination for me, now I book them for her
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GRACIAS
#theinbounder
@zanzottera
PAOLO ZANZOTTERA