PAGE LAYOUT EXAMPLES - Freshly Squeezed Design...ADWORDS - A BEGINNERS GUIDE A KOOZAI GUIDE This...

P A G E L A Y O U TE X A M P L E S

www.freshly-squeezed-design.co.uk

http://www.ebook-designs.co.uk

Establishing Benchmarks of Student Learning

msdf.org | ei-india.com

October 2014

Establishing Benchmarks of Student Learning4 Establishing Benchmarks of Student Learning 3

Acknowledgements

From the Authors:

Establishing Benchmarks of Student Learning Study would not have been

possible without the help and support of a large number of people. We take this

opportunity to express our gratitude and regards to all those who have been

involved in this study.

We would like to specifically thank the State Governments and all the private

schools for giving permissions to freely conduct the study in the schools for

classes 3, 4, 5, 6, and 7.

We would like to acknowledge the support from Centre for Civil Society (CCS),

ARC, The Teacher Foundation and Dream a Dream for providing the private

school data in different cities for enabling sampling of affordable private and

high-fee private schools. We also thank the state officials who supplemented the

government school data wherever required.

We would like to express our gratitude to the Michael & Susan Dell Foundation

team for their continued support throughout the study.

Lastly, but in no way least, we were able to conduct the study smoothly

because of the support and encouragement provided by the students and

teachers to the field team who worked tirelessly to roll out the assessment

under standardised conditions.

We sincerely hope that this illustrative study will be useful to the policy makers

and schools.

MR. SRIDHAR RAJAGOPALAN MR. VISHNUTEERTH AGNIHOTRI

(Managing Director) (Vice President - Assessments)

Educational Initiatives Pvt. Ltd. Educational Initiatives Pvt. Ltd.

1

4wie Klein- & Mittelstands-Unternehmen von Cloud-Computing profitieren und auf was Sie achten müssen

3 R D E D I T I O N

ADWORDS - A BEGINNERS GUIDE

A K O O Z A I G U I D E

This guide is not affliated with Google

4 www.koozai.com

We help businesses connect with their customers online – providing a range of industry leading services from Organic Search Engine Optimisation (SEO) and Pay Per Click (PPC) Management, Social Media and Brand Management.

We thrive on building long lasting client relationships and delivering true value for money. We’re passionate about what we do - and that shows in our work.

At Koozai, there are no lengthy contracts, just world class Digital Marketing. Koozai will help you build your brand online and achieve a ROI that can be clearly measured against your bottom line.

A LITTLE BIT ABOUT KOOZAI:

Koozai are a multi-award winning Digital Marketing Agency. We’re one of the UK’s fastest growing technology companies having been ranked 23rd in the Deloitte Technology Fast50.

WE THRIVE ON BUILDING LONG LASTING CLIENT RELATIONSHIPS AND DELIVERING TRUE VALUE FOR MONEY. WE’RE PASSIONATE ABOUT WHAT WE DO - AND THAT SHOWS IN OUR WORK.”

5www.koozai.com

Oliver Ewbank (@Koozai_Ollie)Working in new media for over 8 years, Oliver Ewbank has worked for a range of brands including eBay and SportBusiness.com on SEO, PPC and Social Media Management.

He has won awards for his SEO work and been featured in a number of publications, including Virgin online. He is one of two Digital Marketing Managers at Koozai who manage our paid search and SEO teams.

Dean Marsden (@Koozai_Dean)Dean Marsden is focused on the core elements that keep a brand looking great online, from brand management to video marketing. He excels at delivering video marketing solutions for clients and specialises in converting website visitors into customers.

ABOUT THE AUTHORS

4

WELCHE SIND DIE TOP-NUTZENWIRKUNGEN DES CLOUD-COMPUTING ?

WettbewerbsvorteileCloud Computing ermöglicht

agiles und flexibeles Handeln

bei Veränderungen des

Kundenverhaltens, der

technischen Entwicklung,

der Wettbewerberpositio-

nierung und der

Beschaffungsmärkte ohne

komplexe Projekte.

SicherheitsgewinnCloud Computing unterstützt

mit seinen professionell

optimierten Diensten

Automatisierung, Performanz

und Sicherheit geschäfts-

kritischer Prozesse. Es

erleichtert deren Integration

in Wertschöpfungsketten als

Kunde/Lieferant.

EffizienzsteigerungCloud Computing bietet

mit Dienstangeboten

zu allgemeinen Quer-

schnittsfunktionen in

Verwaltung, Beschaffung,

Finanzen, Personal und Logistik

durch Standardisierung und

Modularisierung der Prozesse

hohe Effizienzsteigerungen.

KostensenkungCloud Computing bringt

mit economy-of-scales und

Abrechnungen je Nutzer

und Nutzung Kostenvorteile,

meist zwischen 20% und

30%. Gleichzeitig werden

Fixkosten variabilisiert,

Leerkapazitäten und Kom-

plexitätskosten vermieden.

15

Dabei sind die Gewährleistung von Effizienz, Agilität und

Flexibilität der Geschäftsprozess-Unterstützung von

besonderer Relevanz.

Auch sind zukünftige Lösungsanforderungen abzustimmen und

verbindlich mit dem Anbieter zu vereinbaren, sollten diese nicht

bereits im angebotenen Leistungspaket enthalten sein.

Interoperabilität und IntegrationUm eine möglichst hohe Interoperationalität zwischen

zu verknüpfenden Anwendungssystemen zu erreichen,

sollten entsprechende Integrationsoptionen belastbar (mit

nachprüfbaren Referenzen) geprüft und vereinbart werden,

u.U. macht auch die Nutzung ganzer LösungsSuiten vom

entsprechender Anbieter Sinn.

Support und WartungAngebotene Serviceleistungen und Service-Level-

Agreements (SLA) müssen den Ansprüchen genügen können.

Und natürlich müssen Regelungen definiert sein, die in

einem Fall der Ablösung des Cloud-Systems entsprechende

Freiheitsgrade, Datenübernahmen, und Migrationen etc.

flexibel genug garantieren.

Datenschutz und DatensicherheitDa der Auftraggeber seine Daten im Rahmen einer

Auftragsdatenverarbeitung zur Bearbeitung einem

Dienstleister überlässt, muss die Weisungsbefugnis des

Auftraggebers über die Daten vertraglich fixiert sein.

Die Datensicherheit ist zwar in aller Regel höher als sie

in eigenen Installationen erreicht werden kann, der

Dienstleister sollte aber eine ISO 27001 Zertifizierung

vorweisen können.

WORAUF IST BEI DER EINFÜHRUNG VON CLOUD-COMPUTING ZU ACHTEN ?

Got any questions? Please feel free to contact us and we’ll be more than happy to help you out.

futonsonline.co.uk 1

Don’t Buy Your Next Futon Until You Read This.

futonsonline.co.uk4

The Futon Buyer's Advice Guide

The futon as we know it today originated in Asia, and the word itself means “rolled up mattress” in Japanese. Long ago when Japanese families were larger and

houses consisted of little more than a single room, space was at a premium. The futon has evolved from the desire for a versatile living space and something that can meet the sleeping needs of an extended family.

The futon that is familiar to us in the West is actually very different to the original Japanese version where only cotton with lots of air “blown” into it was used. In Japan after use at night the mattress was folded or rolled up and was put over something like a banister or railings to “air” during the day.

However, the futons we buy now are truly multi-purpose furniture items that are both functional and can also look attractive as versatile pieces of furniture.

SO WHAT EXACTLY IS A FUTON?

futonsonline.co.uk 5

The Futon Buyer's Advice Guide

Since the late1960’s designers in Europe and North America developed frames that were designed to be used in conjunction with a futon mattress. Japanese

futon mattresses are totally different to anything we see in Europe but the concept is similar, a healthy and versatile mattress that can be used by all the family.

Over time the addition of other materials for filling the mattress and the use of buttons or tufting to keep the mattress filling in place has meant that a futon is much closer to a proper bed mattress than its original Japanese form.

These changes in the shaping of the mattress made it easier to design folding frames, which in turn allowed the futon to evolve into a truly multi-purpose furniture item in homes worldwide. With the use of latex, coir, high density foam, lamb’s wool and even pocket springs, a futon sofa bed is now suitable for constant use, both as comfortable furniture to sit on and bed for healthy restorative sleep.

HOW A FUTON IS STRUCTURED

“JAPANESE FUTON MATTRESSES ARE TOTALLY DIFFERENT TO ANYTHING WE SEE IN EUROPE BUT THE CONCEPT IS SIMILAR”

IF YOU COULD GO BACK IN TIME AND OWN A SLICE OF FACEBOOK OR TWITTER, WOULD YOU TAKE THAT OPPORTUNITY?THIS UNIQUE OPPORTUNITY IS TIPPED TO GROW FASTER THAN ALL OTHER SOCIAL MEDIA SITES

A BRIEF Overview BEFORE THE DETAILWhat sector does the Franchise operate in? Just as the Franchise name mentions, this Master Franchise opportunity relates to online social media.

50 MILLION USERS IN38 YEARS

RADIO


TELEVISION


INTERNET


iPOD

You may already participate in the social media frenzy including Facebook and Twitter, or you may stay clear not wanting to share personal information with the world. Either way, nobody can deny the incredible success that these operations have achieved. This Master Franchise opportunity is a clever mix of social media networking sites BUT the main difference is it creates you money quickly and exponentially.

It is aimed at celebrities who wish to leverage their income revenue from fans who are following their profile and having unique access into their personal movements. It’s unique and there is nothing else like it on the market.

A small handful of the right people will be invited to purchase a country to run the franchise for this new product. You will gain a percentage of the main company as well as create passive income for yourself. Here is a chance to take an opportunity of

a lifetime where your action and understanding of this product now will serve you in the future.

Social Media has overtaken everything to be the #1 activity on the Web. The collective time Americans spend on Facebook now amounts to more than 100,000 years each month. Facebook attracts 167 million unique U.S. visitors per month. That’s an average of 6 hours and 33 minutes on the social network each month.

If Facebook was a country, it’s population would be the world’s 3rd largest - double that of the United States and just behind China and India

FACEBOOK POPULATION = +

SOCIAL Media LIFEIt is important that a few facts are noted regarding two main social media sites, as this will help with understanding how this product is launching and then compounded. We can then go into further detail on the product later in this prospectus.

With Facebook having over one billion active users and with more than 350 million users updating their status each day it is part of many people’s daily life. There are also more than 55 million status updates each day. The average Facebook user spends more than 55 minutes a day on the site. They use the Like button nine times a month and write 25 comments each month. These statistics are incredible and give us an insight into how ready the world is to embrace this type of communication.

Approximately 70% of Facebook users are outside the United States and Forbes dubbed the then 25-year-old Mark Zuckerberg, the creator/owner of Facebook, as the world’s youngest billionaire, worth 1.5 billion!

Once Facebook was launched and successful, the hard work in getting the social media concept loved was achieved. It’s so readily used and integrated into daily life now - keeping track of friends, family and announcing exciting news - that people wonder how they ever managed to cope before. in! Facebook paved the way for companies like Twitter to launch quickly and have their social media product networked to the millions on a viral scale.

Twitter was created in March 2006 by Jack Dorsey and launched in July of that year. It moved so fast, as the technology already existed, and so it simply was a case of sending the idea viral so that this too became part of people’s lives.

It took just 3 years, 2 months and 1 day from the first Tweet to the billionth Tweet. It now takes just one week for users to send a billion Tweets. A staggering 572,000 was the number of new accounts created in one day on March 12th 2011. These figures are quite outstanding, incredibly impressive and show us the real power of compounding.

Are you aware that more than 65 million Tweets are sent per day? Its attraction as a social web media platform is perhaps because of its simplicity and real

How to Get the Most From Your Healthcare Team by Helping Them Get More From Their Work


itemsforhealth.com.au18

It’s also vital to apply structure to your own practices as a manager. Providing all those involved with a clear framework helps to ensure that everyone is ‘on the same page’, focussing on the same aims and goals.

Competency Frameworks in ActionUsing a clear competency framework not only helps in terms of organisation, it can also serve as a valuable tool for giving staff a clearer sense of direction especially when its linked with the vision of your organisation.

I remember when I was a nurse manager in the UK, and had a member of the team who was an extreme example of a disengaged employee. She was always calling in sick, she was going through the HR process and she had got to the stage where she was unreliable, not to mention disruptive to the unit.

I designed a competency framework to assess her capabilities. Rather than using the competency framework as a ‘stick to beat her with’, I used it to help observe her in action; and then to sit down and go through each criterion of the role with her.

The results were fascinating. There’s a general assumption that if someone doesn’t seem motivated, or is disruptive, it’s simply their personality and therefore they won’t change. However, this individual really proved the assumption wrong. It wasn’t her personality that was the problem, it was her low levels of confidence and engagement.

Due to her seniority and years of experience, she felt she couldn’t ask questions. But her role had never been properly explained to her. As a result, she was becoming steadily more disenfranchised from her role.

A FRAMEWORK FOR DEVELOPMENT4

Human beings are naturally drawn to structure. For most people, their days are carefully planned and divided into regular activities, expected events and tangible goals. As a result, it’s important to

recognize how important it is to give your team a clear sense of structure in their role in order to help them perform at their best.


itemsforhealth.com.au 19

Throughout our discussions clarifying the rationale behind the work of the unit, you could see a cloud lifting. She finally understood what she needed to do!

The weight of being confused about her role had caused her years of heartache. However, for the first time she felt that she could actually understand her role within the competency framework.

After this, she had a brief retirement, before returning to work for five years as a reliable, trusted member of the team. She finally felt that she was experiencing the reward she had always wanted in the profession.

How Having a Framework Can HelpUsing competency frameworks in your organisation can effectively encourage employee engagement, and ensure that your team are aligned with the vision of your unit.

Having a clearly defined framework can help your staff to take on greater responsibility for their own career development, effectively providing them with increased levels of ‘ownership’ within their role. However, the advantages extend beyond this. Here’s some other ways in which having a solid system and structure in place can help:

1. It provides a pathway for people first to gain competence and then mastery of their role.

2. It enables your team to understand their strengths more clearly.

3. It provides the right level of challenge; testing them, without confusing them.

4. It helps individuals demonstrate competence and experience greater autonomy in their role.

5. It provides valuable focus throughout their development.

6. Easily identify experts able to train novices in any area ofyour department…

7. .. which means the expert gets to feel valued…

8. .. and the novice gets trained more quickly and to the right standard.

“USING COMPETENCY FRAMEWORKS IN YOUR ORGANISATION CAN EFFECTIVELY ENCOURAGE EMPLOYEE ENGAGEMENT, AND ENSURE THAT YOUR TEAM ARE ALIGNED WITH THE VISION OF YOUR UNIT.”

LAB REPORT - INFINIO WITH XENDESKTOP VDI WORKLOAD ANALYSIS

By David M. Davis, Scott D. Lowe, and Brian Suhr

3 ActualTech Media © 2014.

As a result, enterprises are making going all in with virtualized EUC environments with 10,000+ devices, and savvy end users are starting to see “desktop as a service” as their computing option of choice. However,

for administrators who are deploying and managing desktop virtualization / virtual desktop infrastructure (VDI), these solutions can be fraught with risk and uncertainty. Not only can software complexities challenge

INTRODUCTION

Enterprises around the globe are increasingly turning to virtualization to solve myriad challenges that accompany traditional end user desktop environments. Virtualized end user computing (EUC) solutions like Citrix

XenDesktop and VMware Horizon View now offer compelling capabilities such as virtualized Graphics Processing Units (GPUs) and other performance-enhancing features that bring virtualized desktop performance up to par with physical desktop systems.


HIGH LEVEL RESULTS

DISK UTILIZATION: REDUCED BY 50%

DISK LATENCY: REDUCED BY 50%

STORAGE I/O PERFORMANCE: IMPROVED 60-80% ON AVERAGE

BANDWIDTH UTILIZATION: UP TO 95% IMPROVEMENT

CASE STUDIES IN GRAPHIC DESIGN

502.269.2333 | [email protected] | www.anthonynowicke.com 1


DES

CRIB

IN

G BRILLIANCE:


502.269.2333 | [email protected] | www.anthonynowicke.com 9

a few more questions for you. Most times, this can be accomplished with a quick e-mail, but it’s worth keeping yourself available for a second phone call. I may also e-mail members of your team for their insight as well. I typically write three or four drafts before I’m ready to present you with a version I feel is ready for publication.

Delivery – You’ll have your baby on or before the due date, ideally set at 10 business days. I’ll

send the draft over in whatever format you prefer, then wait for your response. Chances are we’ll have a winner.

Revision – However, I understand you might have other ideas. Maybe you want me to

push one direction over another. Cut this. Add that. Focus more on such and such. I understand. I’ll rework the article as many times as you see fit.

Final Delivery – You’ll have a quality case study readyfor publication.

I’m an extremely particular, thorough writer, obsessive down to the last syllable.”

8


502.269.2333 | [email protected] | www.anthonynowicke.com

HOW DOES IT WORK? IT’S A VERY STRAIGHTFORWARD PROCESS:

Consultation – We’ll start with a brief consultation, on the house. Perhaps you have a project to

focus on picked out already, or maybe that’s something you’d like to go over together. We’ll determine exactly what you’re looking for. We’ll also go over deadlines, budgets, and resources.

Agreement – I’ll determine an exact quote for you and send it over in a letter of agreement,

which will also include a project plan. I’ll also send you a signed confidentiality agreement, as our work together will entail access to sensitive material.

Brief – Here, we’ll determine precisely what you want to accomplish with your case study,

as well as any ideas you might have. I’ll get a fix on the audience I’m writing for, as well as the competition I’m up against. This is done with a questionnaire sent via e-mail.

Research and Brainstorming – I’ll pore over the project notes and files, finding the best possible

material for the article. I’ll also determine my questions for the interview.

Interview – I’ll ask everything I need to know to sufficiently explain your work to someone – your ideas,

reasoning, goals, and process. Interviews are performed via phone or Skype.

Outline and Research – I’ll then use that information to further hone in on a direction for the

article, reassessing the project files with a fresh perspective.

Pitch – I prefer letting clients view the outline I’ve written before I begin drafting. It’s a very quick,

informal glance on your part that might prevent the need for a revision later on.

Follow-Up Interviews and Writing – Finally, I’ll put words on the page. I’m an extremely

particular, thorough writer, obsessive down to the last syllable. While drafting, it’s also likely I’ll have new ideas, what might entail

www.insiderinternetsuccess.com

19

Cas

e St

ud

y

Understand What RealSuccess Will Look Like

Content Marketing Is Universal In It’s Potential.

Having a content marketing strategy is vital to your success whatever your

niche or industry. Don’t think that because you are in “X industry” that marketing through content delivery won’t work. If people read your stuff, then you can market to them, even non-profit organisations do it.

An example of an unusual niche is in the renewable energy sector. This is a complicated and controversial topic, which struggles to communicate clearly and effectively. One company seems to have done this.

SmartestEnergy is the leading buyer of renewable energy from independent renewable energy generators in the UK. That team decided they wanted to create a major piece of content to build their leadership in the renewable energy sector.

In 2012, they spotted an opportunity to produce a piece of research that would be of interest to anyone looking to renewable energy is a sector. It took them six months to collect the data they needed, for publication of a new report.

The structure of the report was deliberately light on, writing, focusing

instead on graphics and key facts boxes, which could be plucked out individually and used across any media source. This was a clever marketing strategy, as in effect it grouped together multiple information structures for people to pick from as needed.

A freelance copywriter and design team were put together to write the report from a fresh viewpoint. They were particularly keen to influence journalists.

That aim was to get 20 pieces of mainstream media coverage. The actual total was 54 pieces of mainstream media coverage, from a total of 506 downloads of the report.

As you can see, though the downloads total was low, the content was so effective in its structure, both for an information and design is a smorgasbord, that it generated an incredible amount of publicity.

This is a clear example of one piece a brilliantly structured “epic” content delivering massive publicity that rolls on and on.

www.insiderinternetsuccess.com

3

Like many people you may have had a shock recently. Everything that worked for site rankings

is now less effective. Trusted methods, paths of least resistance and tried-and-tested systems just don’t do it any more.

Basically, Google has moved the goalposts for good.

In the past, Google algorithm updates have tweaked elements of how they rank website. But those updates of all been part of a broader strategy to change the way search is structured and delivered forever.

And right now we are in the endgame of that change.

I work with online business owners in several countries, and they are

all telling me the same thing. Link building doesn’t work in the same way it did. Spamming social media accounts to create pure volume doesn’t work as well. Worrying about every minor detail of your on page SEO and tweaking it until your head explodes does more harm than good.

What has happened is simple. Google is stepping up the pace of overcoming the gaming of its search engine results.

Yes you can still game it to a degree. Yes you can get short term rankings through linkbuilding boosts and fresh content blasting. But if you want that hard work and investment to last beyond a year, then you need to give Google what it wants, because eventually it will become smart enough to spot the gaming and exclude you for good.

Welcome


4 ActualTech Media © 2014. 5

administrators, but performance–related challenges all too-often derail such initiatives.

The reason that VDI environments commonly struggle is very easy to see in hindsight. For years, enterprises have virtualized server environments with ease and, with those successes in mind, jump eagerly into the VDI waters only to find that VDI workloads are very different from the traditional server workloads to which virtualization administrators and traditional storage hardware has become accustom. Nowhere is this more evident than during early morning hours, foe example, when VDI workloads spike as hundreds or thousands of virtual desktop machines boot all at once or when end users login to their desktops at the same time or when IT deploys refreshed desktop images. Most VDI workloads are almost entirely random when it comes to storage, but this randomness is characterized by periods of unexpected spikes that can bring storage hardware to a standstill, resulting in users that cannot do their jobs.

To combat this, VDI administrators and architects may design the storage infrastructure to support these demand spikes by overprovisioning storage or

adding expensive flash storage, potentially overspending on infrastructure to meet peak demand scenarios. On the other hand, if they don’t size for demand spikes, then they will undoubtedly deal with horrendous delay times when common VDI issues occur.

So what’s the answer? Does VDI mean turning to a storage vendor and asking for expensive upgrades to support these important workload needs?

VDI WORKLOADS ARE VERY DIFFERENT FROM THE TRADITIONAL SERVER WORKLOADS TO WHICH VIRTUALIZATION ADMINISTRATORS AND TRADITIONAL STORAGE HARDWARE HAS BECOME ACCUSTOM.”


The Essential Guide to Food IntoleranceFind out if you suffer from food intolerance and

learn how to relieve your symptoms naturally

EXPERT TIPS & ADVICE

CLAIRE JEFFERIES BSc (HONS)6

Call to book a FREE 15-minute consultation with Claire 0121 369 9697

What is food intolerance?

T he terms ‘food allergy’ and ‘food intolerance’ are

often used interchangeably, but it is important to

understand the difference between them because

they present themselves very differently.

A food allergy is generally recognised in conventional medicine

to be an immune IgE antibody reaction that results in immediate

symptoms. The symptoms may present themselves in various

ways such as swelling, difficulty breathing or anaphylactic shock.

Symptoms like this would clearly require urgent medical attention,

so in this e-book I discuss food intolerances rather than allergies.

By comparison, a food intolerance is a delayed reaction to food,

and can present itself in numerous different ways, with symptoms

ranging from skin problems like acne or eczema, to digestive

problems like bloating and IBS, to neurological problems like anxiety

and headaches. See TABLE 1 overleaf for a more detailed outline of

common food intolerance symptoms.

The delayed reaction is what makes it so difficult for us to identify

food intolerance culprits, as symptoms may present themselves

a matter of hours after ingestion, or in some cases, after as long

as 3 days. Can you remember what you ate 3 days ago? Even if

you can remember, let’s say you ate a slice of bread and reacted

to it. What part of the bread did you react to? The wheat? The

gluten? The yeast? Or perhaps it was a nut or seed used as an

added ingredient?

“WHAT PART OF THE BREAD DID YOU REACT TO? THE WHEAT? THE GLUTEN? THE YEAST?”

7

Call to book a FREE 15-minute consultation with Claire 0121 369 9697

Sometimes we may not even realise that we are suffering from food

intolerance-related problems. If you tend to have a lot of headaches,

for example, would you suspect food intolerance? The chances

are that you would put it down to stress or tiredness and rely on

painkillers to manage your symptoms, without even considering

that your headaches are arising because of an immune-mediated

response to the foods you are eating.

DigestiveBloating, Constipation, Diarrhoea, Stomach / Intestinal pains, IBS,

Nausea, Excessive flatulence, Loose stools, Heartburn, Crohn’s

disease, Ulcerative colitis, Celiac disease

Skin & EarsAcne, Eczema, Dermatitis, Psoriasis, Rosacea, Rashes, Cold sores,

Ear infections

NeurologicalHeadaches, Migraine, Poor memory, Poor concentration, Poor

physical co-ordination, Anxiety, Mood swings, Tension, Depression,

Schizophrenia, Irritability, Anger / Aggressiveness, ADHD

Immune & RespiratoryRegular colds / infections, Sinusitis, Rhinitis, Asthma, Hayfever,

Autoimmune disease

Energy, Joints & MusclesFatigue, Weakness / Tiredness, Insomnia, Aching joints, Muscle

pain, Restless leg syndrome, Fibromyalgia, Arthritis, Chronic

fatigue syndrome

Weight ManagementWeight gain, Weight loss, Water retention, Abdominal obesity

OtherAnaemia, Infertility, Malnutrition, Osteoporosis, growth problems

TABLE 1: Common Food Intolerance Symptoms

SOUS-VIDE GUIDE BOOK Codlo Sous-Vide Guide

Ihave a friend who is extremely proud of his version of Carbonara (rightly so), so much so that I’d associated the word pancetta to him!

But here’s a playful twist to the traditional version, not to mention an impressive looking one too. Instead of using cream, I chose to go with something more nutritious with a little more theatre - egg yolks. The volcanic explosion of yolk magma is just fun to watch, and it is little things like this that makes us savor life (and food) a little more.

24

SPAGHETTI Carbonara

Codlo Sous-Vide Guide Codlo Sous-Vide Guide

Method:

2 hours 15 minutes before • Set Codlo to preheat waterbath to 61.5°C (143°F)

with 1 hour cooking time. Once target temperature isreached, use a spoon to gently place the eggs in thewaterbath to cook.

1 hour before• Repeat the same steps above with the other 2 eggs at

63°C (145°F). Set aside

TIP: With 63°C (145°F) eggs, you’ll get thicker, viscous yolks that bursts and slowly glides down the tower of spaghetti whenpierced with a fork. Plus, it’s just more fun than using cream.

15 minutes before • Bring a large pot of salted water to boil and cook the

spaghetti until al dente.• Whisk the two 61.5°C (143°F) eggs in a bowl, season

with salt and pepper. Add in most of the pecorino cheese and Parmesan. Finally, add the cooked spaghetti to the mixture and toss to coat evenly.

• Warm the plates in preparation for plating. • Crack and place a 63°C (145°F) egg in a ladle, and place

it under running water to get rid of the whites, leaving the yolk. Repeat for the other egg and set aside.

To plate• Use a long-pronged fork to twist the pasta to serve it in the

centre of a warm plate. Carefully place an egg yolk on top ofthe pasta nest with some parma ham strands on the side.Finish with a sprinkle of thyme and some remaining cheese.

Ingredients:

• 4 free range eggs• 180g (6 oz) spaghetti• Salt & black pepper• 30g (1 oz) pecorino

cheese, finely grated• 30g (1 oz) Parmesan,

finely grated• 50g (1.7 oz)

Parma ham• Dried thyme

25

SERVES 1

CHEF’S TIP:61.5°C (143°F) eggs have liquid yolks and lightly set egg whites, great for incorporating it into the sauce, instead of raw ones used traditionally.

Protect your budget

and deliver

to deadline!

The Best-Practice Guide to AdWords AuditsPart One: Account Structure and Set-up

keyword

99

keyword

Request an Expert Adwords Audit.. Call us on 0800 088 7486 or visit clickthrough-marketing.com

67

Bid adjustments were introduced in 2013 as part of AdWords enhanced campaigns. This spelt the end of mobile-specific campaigns, as you could no longer exclude desktops and tablets from your targeting.

You can use bid modifiers to heavily swing your spending towards mobile, but there’s still a chance they’ll be delivered to desktop users.

Why did AdWords do this? Because it isn’t constructive to think of mobile and desktop customers as distinct groups. In our multi-device world, mobile is simply another part of the customer research journey.

So, your job is to recognise the needs and behaviours of mobile users, and make sure

that relevant ads are visible to these potential customers – with the knowledge that they’ll also appear on desktop.

How and why you do this will be specific to your business. But keep in mind that mobile search users are typically looking to satisfy one of two needs:

• Product research – Mobile users may be browsing sites to find information on products and pricing. They may be on their daily commute, sitting at home in front of the television, or in a shop researching competitors’ prices. Either way, when they eventually make their purchase, they’ll typically have moved to a desktop or tablet device.

Request an Expert Adwords Audit.. Call us on 0800 088 7486 or visit clickthrough-marketing.com

10

BEST-PRACTICE ACCOUNT

STRUCTURE

1

Facebook Ad Checklist

www.fbadsmastery.co.uk

Facebook Ad Checklist – 22 Sure Fire WaysTo Ensure You NEVER Waste Another Penny

On Facebook Advertising

E M M A M E L H U I S H 6



12. Call Out To Your Audience By Asking Questions. It is crucial tocall out to your target audience. For example, if your target audience is restaurant owners make sure you mention that in your advert e.g. “Do You Own A Restaurant?” or if you’re audience is mum’s who want to loseweight you ad headline could be “Are You Struggling To Lose Your Baby Weight?”

13. Replicate Successful Advertisements. If an advertisement is performing well, and always performs well, use it as a template for future advertisements. Facebook advertising is based on human psychology, and human psychology

hasn’t changed for centuries. Also keep an eye out for adverts that grab your attention – could your create a similar ad for your business?

14. Use Landing (Squeeze) Pages.A squeeze page is a landing page designed to capture opt-in email address from your potential customer or client. The goal of a squeeze page is to convince a visitor into providing their email address in exchange for something of value such as a free product or report. This is how you get permission to follow up with an interested party with email marketing.

15. Make You Advert All About Them – WIIFM. Tell your potential client or buyer how they will benefit by clicking on your advertisement. Make sure you solve a problem that they have. When a potential client or buyer reads your ad the first think that will go through their mind is

Keep an eye out for adverts that grab your attention – could your create a similar ad for your business?

7



WIIFM “What’s In It For Me” – if your advert does not clearly shout out the benefit to your potential audience they will not take action.

16. Include Bullet Points In You Ads.Including bullet points that show even more benefits of clicking on your advertisement will increase the

potential for someone clicking on your advertisement.

17. Tell Them What To Do Next. Eachstep of the way, tell your potential clients and buyers what to do next. In the advertisement, tell them where they need to click, use the ‘Call To Action’ button (CTA). On your website/squeeze page, tell them to enter their email address and click the shiny red button below etc. Make it as easy as possible for your potential client or buyer to take action.

18. Hijack Other People’s Fan Pages.You can borrow other people’s “1000 true fans” by targeting their Facebook page. For example, if your potential clients and buyers are all personal trainers and gym owners, then you can show advertisements to people who are fans of the National Personal Training Institute.

19. Encourage People To Comment. If someone comments on your advert, it gives it social proof. This makes your advertisement look like a page post, less like spam and more like a helpful solution to your potential client or buyer’s problems.

If your advert does not clearly shout out the benefit to your potential audience they will not take action.

www.koozai.com

SEO & SOCIAL SIGNALS ANALYSIS REPORT

A Results Driven, Award Winning Digital Marketing Agency

www.koozai.com

Company Blog Analysis

Having a blog on your website is a great way to get fresh content onto your site on a regular basis and increase your visibility for the blogged about subjects. The content will also act as link bait, as people will link to and reference your content if it is of interest to them. This can also help with driving social signals as you can integrate your blog with certain sites, such as Twitter and Facebook.

Your website does/doesn’t contain a blog so we have/haven’t been able to carry out the following analysis.

Blog On-Site – A blog should ideally sit within a sub folder on a website or within a sub domain. It should not sit on a separate domain.

Updated Frequently - It is important to keep a blog up-to-date with fresh content in order to help you increase your visibility for the blogged about subjects.

Friendly URLs – Blog post URLs should be related to the post itself.

Sharable Content – Content should always be written with the end user in mind. Some pieces should be written to encourage visitors to share the content.

Social Sharing Buttons – It should be easy for blog visitors to share the content via their own social networks.

Yes NoBlog On-Site aUpdated Frequently a

Friendly URLs

Sharable Content

Social Sharing Buttons

www.koozai.com

Technical Website Analysis

Making sure your website is technically sound will not only help your SEO efforts, but it will also help to ensure that your visitors have a good experience with your site.

We have analysed your site’s technical aspects to see where improvements can be made.

Mobile Friendly Site – Having a mobile-friendly offering is an important signal and ranking factor for Google. In many cases, it is most effective for websites to be built with Responsive Design so that the site renders differently depending on the device the end user is using to view the website.

Crawl Errors – A website should have very few crawl errors highlighted within Google Webmaster Tools and any that do appear should be rectified to help Google crawl and index pages within the site.

Custom 404 Page – Websites should make use of a Custom 404 page to ensure errors are handled as gracefully as possible.

Canonical Domain Issues – There should only ever be one version of a website live at any one time and this includes www. and non www. versions.

SEO Friendly URLs – URLs describe a site or page to visitors and search engines. Keeping them relevant, compelling, and accurate is the key to ranking well.

W3C Compliance – Issues with code quality can cause numerous problems - from browser compatibility, to reductions in speed and efficiency.

“MAKING SURE YOUR WEBSITE IS TECHNICALLY SOUND WILL NOT ONLY HELP YOUR SEO EFFORTS, BUT IT WILL ALSO HELP TO ENSURE THAT YOUR VISITORS HAVE A GOOD EXPERIENCE WITH YOUR SITE.”

BUSINESS.COM GUIDE TO EQUIPMENT LEASING

step lease is when more is paid at the beginning of the lease. This type of step lease is generally attractive to businesses that anticipate a future reduction in revenues or are planning to incur future debt.

Lease payments are calculated according to a rate factor, or a fixed percentage calculated as a monthly charge per thousand dollars.

Example: The rate factor for a five-year (60-month) lease that charges $24.00 per $1,000 per month is .024. The payment for equipment costing $50,000 is $50,000 X .024, or $1,200 per month.

THE BASICS OF EQUIPMENT LEASINGAn equipment lease is a contractual agreement between the owner of the equipment (the “lessor”) and the user of the equipment (the “lessee”) for the right to use the equipment in exchange for payments made over time. Although you may have the option to eventually buy the equipment, you don’t legally own the equipment while it is being leased. The equipment manufacturer or dealer, or a financial institution such as a commercial bank or leasing company, funds the lease.

The big question: Is it better for your business to lease or to buy?

The short answer: It depends.

It depends on whether your need for the equipment is short- or long-term, your cash flow, your available credit line, and your tax situation. If you have limited capital or need equipment that must be upgraded every few years, a lease could be a better option than purchase, which is more suited for established businesses and equipment with a long life expectancy.Simply put, leasing equipment for your business requires less of an upfront financial commitment than purchasing, and little or no collateral. It also enables you to acquire new technology quickly and relatively easily, as well as to easily dispose of and/or exchange equipment that has become obsolete

or is insufficient to meet current or expanding needs.

There are tax advantages anddisadvantages to equipment leasing. It isalways best to consult an accountant todetermine if leasing is beneficial in yourspecific business situation.

Equipment leases can range in length from one to 10 years, depending on the equipment and usage. Payments may be made monthly, quarterly, semi-annually, or annually.

You might also be able to obtainpayment arrangements based onyour cash flow or other financialrequirements. Two common typesof equipment leases are “skip” and“step” leases.

Skip leases allow you to miss payments during certain months without penalty. This is particularly attractive to seasonal businesses when cash flow varies significantly over the course of a year.

Step lease payments increase or decrease according to a predetermined schedule. A step lease in which payments increase is for situations pertaining to income-producing equipment, when a piece of equipment is not expected to earn much revenue at first, but will eventually generate more later in the lease. A decreasing

5

step lease is when more is paid at the beginning of the lease. This type of step lease is generally attractive to businesses that anticipate a future reduction in revenues or are planning to incur future debt.

Lease payments are calculated according to a rate factor, or a fixed percentage calculated as a monthly charge per thousand dollars.

Example: The rate factor for a five-year (60-month) lease that charges $24.00 per $1,000 per month is .024. The payment for equipment costing $50,000 is $50,000 X .024, or $1,200 per month.

THE BASICS OF EQUIPMENT LEASINGAn equipment lease is a contractual agreement between the owner of the equipment (the “lessor”) and the user of the equipment (the “lessee”) for the right to use the equipment in exchange for payments made over time. Although you may have the option to eventually buy the equipment, you don’t legally own the equipment while it is being leased. The equipment manufacturer or dealer, or a financial institution such as a commercial bank or leasing company, funds the lease.

The big question: Is it better for your business to lease or to buy?

The short answer: It depends.

It depends on whether your need for the equipment is short- or long-term, your cash flow, your available credit line, and your tax situation. If you have limited capital or need equipment that must be upgraded every few years, a lease could be a better option than purchase, which is more suited for established businesses and equipment with a long life expectancy.Simply put, leasing equipment for your business requires less of an upfront financial commitment than purchasing, and little or no collateral. It also enables you to acquire new technology quickly and relatively easily, as well as to easily dispose of and/or exchange equipment that has become obsolete

or is insufficient to meet current or expanding needs.

There are tax advantages and disadvantages to equipment leasing. It is always best to consult an accountant to determine if leasing is beneficial in your specific business situation.

Equipment leases can range in length from one to 10 years, depending on the equipment and usage. Payments may be made monthly, quarterly, semi-annually, or annually.

You might also be able to obtain payment arrangements based on your cash flow or other financial requirements. Two common types of equipment leases are “skip” and “step” leases.

Skip leases allow you to miss payments during certain months without penalty. This is particularly attractive to seasonal businesses when cash flow varies significantly over the course of a year.

Step lease payments increase or decrease according to a predetermined schedule. A step lease in which payments increase is for situations pertaining to income-producing equipment, when a piece of equipment is not expected to earn much revenue at first, but will eventually generate more later in the lease. A decreasing

5

PERSONALITY TYPE IN THE WORKPLACE

Presentation Guide for Trainers

www.typefinder.com | © 2012-2014 by Truity Psychometrics LLC. 3

In presenting this material, you will help participants to better understand their types, conceptualize how their types fit into the structure of the organization, envision how they may achieve greater productivity, and learn to better navigate interpersonal relations within the workplace.

Understanding type is not only fascinating, but valuable and applicable in a modern workplace where organizations aim to maximize their employees’ skills and talents, and employees seek careers and positions that are fulfilling and satisfying. A working knowledge of personality type, and how it functions in the professional sphere, can be the key to achieving these goals—it’s a win-win for both leaders and the people they lead.

From finding one’s best career fit to interacting with coworkers, to leading a diverse team, to managing conflict and organizational change, personality type gives insight into how to leverage strengths, minimize weaknesses and create an environment that allows employers and employees to achieve their professional goals.

The complete kit comprises three parts:

• A study guide to help you learn the important concepts you need to know in advance ofthe session.

• A script, complete with appropriate group activities and exercises, which you may follow to ensure that your presentation is both comprehensive and engaging.

• A slideshow (download this separately here) which coordinates with the script to provide a visual component to your presentation.

The study guide should be read well in advance of the workshop to help familiarize you with the basic concepts of personality type. The script and slideshow are designed to be used during the workshop itself, to give you a framework for presenting the material to your group.

TO THE TRAINER

This guide is designed for team leaders, trainers, and human resources professionals who are preparing to offer a workshop about personality types in the workplace. As a facilitator, you may have a general understanding of the principles of personality type, but you do not need

to be an expert. The information contained in this guide is intended to bring you up to speed on the salient aspects of personality type, giving you everything you need to lead a successful workshop.

“PERSONALITY TYPE GIVES INSIGHT INTO HOW TO LEVERAGE STRENGTHS, MINIMIZE WEAKNESSES AND CREATE AN ENVIRONMENT THAT ALLOWS EMPLOYERS AND EMPLOYEES TO ACHIEVE THEIR PROFESSIONAL GOALS.”

THE FUTURE OF MAINTENANCE MANAGEMENT

ELEVEN TRENDS SHAPING YOUR WORKPLACE AND HOW YOU CAN PREPARE FOR THEM


4 www.mpulsesoftware.com Visit the Maintenance Maven blog:www.maintenancemaven.com

WHAT CAN YOU DO?With the help of CMMS software, you can capture critical data for making good decisions to help your organization save time and money.

As a best practices “champion” who understands these trends, you can personally become the leader who keeps your organization at the top of its game.

DIG DEEPER : CMMS LINGO: A BRIEF HISTORY “CMMS”? “Web-based”? “Hosted”? “SaaS”? What does it all mean?

PDF

3Visit the Maintenance Maven blog:www.maintenancemaven.com www.mpulsesoftware.com

Globalization and related competitive pressures have resulted in rapid changes across just about every industry. Maintenance employees are feeling those changes in the workplace, both in the facilities

environment and on the plant floor.

Most professionals in maintenance operations of all sizes have already experienced these industry changes firsthand, while others see them coming quickly down the pipeline.

Some organizations have embraced these changes, but others are floundering, in real danger of being left behind.

WHAT DOES THE FUTURE HOLD FOR MAINTENANCE MANAGERS?

MOST PROFESSIONALS IN MAINTENANCE OPERATIONS OF ALL SIZES HAVE ALREADY EXPERIENCED THESE INDUSTRY CHANGES FIRSTHAND, WHILE OTHERS SEE THEM COMING QUICKLY DOWN THE PIPELINE.”


w w w . t y e n t u s a . c o m

w w w . t y e n t u s a . c o m 5

INSTALLING AND USING YOUR IONIZER: MMP COUNTERTOP MODEL [CONT]

2. Cleaning Cycle InformationYour ionizer cleaning cycle takes about 15 seconds. When you first turn your unit on, the ionizer screen will be blinking red and purple; this indicates that the machine will prepare for a cleaning cycle.

Cleaning cycle occurs automatically inthese instances:

• When the unit is powered on/off• Every 30 liters of water • Approximately 8 hours of inactive use• What the cleaning cycle does:• Internally cleans the ionizing chamber to keep

it free of mineral deposits

PLEASE NOTE:• Cleaning Cycle will not begin until water is

diverted to the ionizer• Press any alkaline function and a voice

message will indicate that cycle has begun• Water is safe to drink when screen returns to

a solid color• DO NOT DRINK THE WATER FROM THE

CLEANING CYCLE. HOWEVER, IT IS NOT HARMFUL IF THIS WATER IS ACCIDENTALLY CONSUMED, IT IS JUST NOT RECOMMENDED. DURING THE CLEANING CYCLE THE WATER IS AT A LOWER PH VALUE

Unit is ECO-FRIENDLY: It is okay to leave unit on 24/7• It takes about 15 seconds to turn the

unit back on• If you power the unit off, it will automatically

clean (using power and filter life)

4. After initial setup or after a filter change, the water that is first produced will appear blackish

in color for approximately 1 minute; allow for unit to run for 3 minutes to clear carbon dust from filter

IMPORTANTHOSES AND CONNECTING ELBOWS SHOULD NOT BE PULLED OR YANKED. LEAKING WILL OCCUR IF PORT IS DAMAGED

PLEASE ENSURE THAT THE ELBOWS AND HOSES ARE PUSHED FIRMLY INTO THE PORTS COMPLETELY – YOU SHOULD FEEL THEM STOP. A LITTLE EXTRA PRESSURE WILL HELP THEM TO BE PROPERLY SEATED

FILTER REPLACEMENT: Once your ionizer indicates that your filters need to be changed, visit tyentusa.com/products/all-filters for MMP replacement filters

INSTALLING AND USING YOUR IONIZER: MMP COUNTERTOP MODEL

w w w . t y e n t u s a . c o m4

Watch our installation video on tyentusa.com/support or follow these simple instructions:

MMP COUNTERTOP MODEL(includes the MMP-5050, MMP-7070,MMP-7070T, MMP-9090T, and MMP-11)

For additional help with installation please refer to page 18 of the user’s manual.

If any parts are missing or damaged, please call 855-893-6887 (ext.513)

1. Using Your Faucet DiverterYour assembly parts box will include a faucet diverter and 3 standard size adapters which allow you to attach the unit to the end of the faucet.

Please note: Faucet Diverter will not work with a pull-out/sprayer type faucet – You will need to do an under-counter installation using a t-adapter (refer to page 19 of user’s manual for under counter installation. You may also reference the back of this guide)

Here are some key notes for using your faucet diverter:

• Plug the unit into a 110 volt socket and turn the switch on (switch is located rear of unit)

• To allow the cold water to flow to the ionizer, simply turn your tap water on, then flip the diverter switch.

• When the LCD screen lights up, choose ALK level 1

• To stop water flow, simply press the same button (i.e. ALK level 1).

• You will always see 2 streams of water- The water type that you choose will come from the water stream that flows from the silver flexible hose. The other water stream is intended to go down the drain (flowing from the back of the ionizer)

• This is necessary for healthy water and a proper pH balance

Tip: There are many uses for drain water – refer to the “Alkaline Water Uses: the Ultimate Guide”; get your online version here: http://tyentusa.com/alkaline-water-uses-ebook

Turbo Button: MMP Countertop ModelTurbo Water should not be consumed. For Turbo Water Uses, refer to the “Alkaline Water Uses: the Ultimate Guide” mentioned above.

• Alkaline Turbo Water: Press Alkali 3rd level and HOLD it for 3 beeps. Special music will indicate Turbo water is being dispensed.

• Acidic Turbo Water: Press Acidic 2nd level and HOLD it for 3 beeps. Special music will indicate Turbo water is being dispensed.

www.typefinder.com | © 2012-2014 by Truity Psychometrics LLC. 10

Where Do You Find Your Energy?The first dimension of personality type is energy style. Energy style describes

• how we engage with the people in our environment;

• how we gain, expend, and conserve our energy; and

• whether we tend to process thoughts and ideas verbally, or through quiet reflection.

The energy style spectrum runs from Extraversion to Introversion. While some people feel charged, energized, and even refreshed and relaxed in the presence of groups, others find settings involving more than just a few people to be daunting and draining. Similarly, while some relish time in solitude, others find it a recipe for gloominess and boredom.

It isn’t that some folks like people and others don’t, or that certain individuals are afraid to be alone while others are comfortable in solitude. It comes down to how people are energized and where they most naturally find comfort and refreshment.

And regardless of the style with which we identify, we will observe crossover depending on the circumstances and the individual’s needs and preferences in a particular situation or phase of life. For example, Extraverts may recognize the need for solitude in order to finish an important project, while the Introvert

may genuinely look forward to a group lunch meeting.

The Impact of Energy StyleEnergy style is an important component of workplace satisfaction. If those who prefer solitude or small groups are consistently expected to take part in large brainstorming sessions or to attend meet-and-greets, they may end up seeing their positions as draining, not to mention distasteful. If, on the other hand, an individual thrives in a bustling, collaborative work environment, asking him or her to telecommute, or to work on projects solo, may be setting the employee up for certain failure.

Understanding how we get our energy—what refreshes and excites us,

and what drains us—is an important key to discovering how we flourish in the workplace.

ENERGY STYLE

“SOME PEOPLE FEEL CHARGED, ENERGIZED, AND EVEN REFRESHED AND RELAXED IN THE PRESENCE OF GROUPS, OTHERS FIND SETTINGS INVOLVING MORE THAN JUST A FEW PEOPLE TO BE DAUNTING AND DRAINING.”


www.mybusinesscovered.com

The Ultimate Business Guide to Building Brand Loyalty


www.mybusinesscovered.com2

Legal Notice:© www.mybusinesscovered.com 2016. All Rights Reserved.

The information contained with the document is given in good faith and is believed to be accurate, appropriate and reliable at the time it is given, but is provided without any warranty of accuracy, appropriateness or reliability. The author does not accept any liability or responsibility for any loss suffered from the reader’s use of the advice, recommendation, information, assistance or service, to the extent available by law.


www.mybusinesscovered.com 3

In today’s fast-paced environment of mass-produced, over-saturated markets, where brands and advertisers are constantly competing for the attention of users, the idea of brand loyalty may seem like a relatively old-fashioned notion. How can people be loyal to one brand when there are hundreds of different businesses all offering the same product?

Consumer demands are growing, and with them the opportunity to gain trust from users. Despite this, many brands forgo authentic engagement and instead opt for cash grabs and quick revenue. Businesses have stopped asking themselves how they can solve their users’ needs, and are instead focused on how they can improve their profit margins.

INTRODUCTION

“BRANDS EARN TRUST BY BEING AUTHENTIC, AND BY BEING SEEN TO BE AUTHENTIC.”

Robert Wolcott, Co-Founder, Kellogg Innovation Network

The Sensibiz Guide to Tradesman InsuranceTradesmen are vital to the UK economy. They drive innovation and development. Without them, the country would come to an abrupt halt and as a result the UK’s progress would suffer.

Research shows that 20% more construction managers, electricians and other tradespeople are needed to complete projects worth £96 billion in London alone between now and 2017.1

For as long as this shortage goes on, existing tradesmen are in a unique position to pick and choose the projects they work on, and they are also enjoying larger pay packets. For example, bricklayers and plumbers are taking home an average of £100,000 a year.2 Research has found that the demand for skilled workers has risen 125% since 2008.3

The knock-on effect of the current situation is that many tradesmen are being stretched too thinly, and this means that accidents inevitably happen. If operating without insurance, many traders will find it hard to get back on their feet after a claim or legal dispute.

With so many unique trades around, including 3.6 million sole traders in the UK , it can be understandably difficult to determine what protection you need to invest in.4

Whether you’re a sole trader or run a business, you need the right cover in place. Our guide to Tradesman Insurance explains the different cover levels available and how to protect your business.

About Tradesman InsuranceTradesman Insurance covers you in the event of an injury caused to your customers or the public and damage caused to property as a result of your work. Your employees will also be covered by the policy against risk of accident, injury or death whilst working for you.

“Demand for skilled workers has risen 125% since 2008. There are 3.6 million sole traders in the UK.”

Call: 0800 101 7006 or 0300 30 30 033Lines are open Monday to Friday - 9:00am to 5:30pm

Email: [email protected]

www.sensibiz.co.uk | 0800 101 7006 | 0300 30 30 033

Tradesman Insurance can help you:

• Minimise the risk of lengthy compensation battles

• Cover you and your employees in the event of an accident

• Provide financial stability when events beyond your control mean that you cannot trade

• Reduce financial risk

Why You Need Tradesman InsuranceYou never know what could happen during your working day, from uncovering damp and rot to a small mistake that becomes a major issue. You’ve built your business up to what it is today, so don’t let it all go to waste by operating without the necessary cover.

It makes sense to protect your business and customers from any potential accidents and faulty equipment, products or services. Mistakes happen, but having the right insurance can help to significantly reduce the financial burden.

Imagine this scenario: you’re halfway through a site build when an electrical fire breaks out on the customer’s premises. One of the employees manages to tackle the flames and put out the fire. The blaze has caused substantial damage to the building that you will need to repair. This will set your project back significantly. Without Tradesman Insurance, you’re going to find it hard to cover all the costs the fire has caused.

Another scenario which highlights the need for insurance is accidental damage. If a passer-by falls over some rubble, a burst water main floods a client’s house or an employee hurts themselves on faulty equipment, you could be left with substantial costs to pay that result in your being unable to trade. Every day that you can’t operate makes a big dent in your profits. Don’t leave yourself vulnerable to risk.

Have You Considered Public Liability?Most Tradesman Insurance policies will also include a level of Public Liability cover. Public Liability covers you for damage caused by your business to customers or members of the public and their property. It also covers any compensation payments or legal costs that you incur as a result of the damage.

Without the appropriate level of cover in place, you may find it hard to cope with legal costs that you take on after an accident. Public Liability Insurance can provide £1m to £5m of cover.

Who Does Tradesman Insurance Cover?The list is extensive but includes the following trades:

• Plumbers• Carpenters• Plasterers• Painters• Decorators• Electricians• Builders• Heating engineers• Bakers• Consultants


This list includes tradesmen, professionals, self-employed individuals, partnerships and limited companies. You can apply for Tradesman Insurance regardless of whether you work from home and on business property. However, your company must employ a minimum of 10 people before it can be classed as a contracting trade.

What Does It Cover?

9 Employer’s Liability Insurance 9 Public Liability Cover is included,

with cover options ranging from£1m to £5m

9 Tools9 Contract

You can extend it to cover the below policies:

9 Stock Protection9 Business Interruption Insurance9 Personal Accident Insurance

Get In TouchLimitations and exclusions apply. To learn more about our comprehensive Tradesman Insurance, get in touch today.

Ready to set up cover? Contact Sensibiz today to request a quote for Tradesman Insurance.

Call 0800 101 7006 or 0300 30 30 033. Lines are open Monday–Friday, 9:00am to 5:30pm.

Address: 10 High Street, Poole, Dorset,BH15 1BP

Email: [email protected]: www.sensibiz.co.uk

Sources1. http://www.londonchamber.co.uk/lcc_public/article.

asp?id=1&did=&aid=6837&st=skills%20to%20build&oaid

2. http://www.thisismoney.co.uk/money/news/article-2826686/Skilled-workers-pay-soars-four-times-faster-inflation-Construction-industry-leading-way-ending-squeeze-salaries.html

3. http://www.economicvoice.com/the-vital-importance-of-tradesmen-to-the-uk-economy/

4. http://www.britishchambers.org.uk/policy-maker/policy-reports-and-publications/policy-europe-9.html

GET A QUOTE


www.designaventure.co.uk www.designaventure.co.uk

01432 830880 | www.designaventure.co.uk 1

www.designaventure.co.uk

The DesignaVenture

SU

RV I V E A

ST

AG

S . A . S

www.designaventure.co.uk www.designaventure.co.uk

01432 830880 | www.designaventure.co.uk 11

GREYHOUND RACINGDog tracks are the ultimate destination for fun, thrills and laughs.

Why not enjoy a flutter or two with mates, eat, drink and be merry while enjoying this thrilling form of entertainment.

PUBS

The Goat & Tricycle If ale is your tipple of choice, why not head down to The Goat & Tricycle? This bustling beer house is located in the heart of Bournemouth, in the area known as ‘The Triangle’.

There are plenty of hand-pulled cask ales to enjoy, as well as 11 guest ales which change every 2-3 days. Start your evening by sipping a pint of the very best ale at this buzzing Bournemouth pub.

The Goat & Tricycle: 27-29 Westhill Road, Bournemouth, Dorset BH2 5PF

T: 01202 314220 W: www.goatandtricycle.co.uk

The Brasshouse One of the most popular pubs in Bournemouth’s town centre, The Brasshouse serves up a great range of beers in cosy surroundings.

Live sport fans? Enjoy the latest fixtures on the screen, play table football or showcase your talent on karaoke nights!

8-9 Westover Road, Bournemouth, Dorset, BH1 2BY

T: 01202 589681W: www.thebrasshousebournemouth.co.uk

4.7 million tourists visit

the town every year.

The local paperfor the area is the BOURNEMOuth Echo.

www.designaventure.co.uk

www.designaventure.co.uk | 01432 83088010

Things to do – NIGHTLIFE

LOCAL BREW Thanks to Bournemouth Brewing Co, there’s plenty of local Bournemouth ale to sample over the weekend.

GET THE ROUND IN!One thing Bournemouth does best is bars. To give you an idea of how much spending money you’ll need, the average cost of a pint in Bournemouth is £3.90.

Whether you fancy starting the night by designing your own unique cocktails or getting the pints flowing in a bustling pub, Bournemouth’s nightlife is second to none and there’s something for every group.

Bournemouth has over 250 restaurants to choose from and a massive selection of pubs and nightclubs. Below is just a sample of some of the places thatmake Bournemouth’s city centre an ultimate stag do destination.

Bournemouth BestPercentage: 3.9%A perfect beverage for lovers of bitter.

Dolphin DraughtPercentage: 4.6%A light IPA made with 5 different

types of light malt.

Golden Grains Percentage: 4.8%

A pale golden beer ideal for the sunny weather.

BY GREG JUSTICE, M.A.

IN THIS SPECIAL REPORT, YOU’LL LEARN... 31 SIMPLE WAYS TO OVER-DEL IVER TO YOUR

PERSONAL TRAINING CLIENTS!

2

31 SIMPLE WAYS TO OVER-DELIVER

GregJustice.com • 816-896-6565 • [email protected]

It may seem like some mysterious, expensive proposition that will cut into your time, your resources, and your bottom line. Don’t worry. It doesn’t. It only enhances all that and more. It’s surprisingly easy to over-deliver to your personal training clients by using the following tips.

One word of warning: Each and every method and means of over- delivering must include some type of relationship. If it is done without a relationship, it has little value. If it has little value, there is no “over-deliver.” I’ll show you what I mean...

And remember, sometimes it’s the little things that count.

LITTLE THINGS THAT DELIVER 1. Smile. Always have a welcoming and

encouraging smile. Who wants to deal with a sourpuss?

2. Say their name. That’s a big one. And be sincere.

3. Bring them their water. Refill their glass BEFORE they need it.

4. When introducing them to someone else, add a personal note by mentioning their accomplishments or a talent they may have.

BIG THINGS THAT DELIVER 5. Use their testimonial on your website,

with their permission.

6. Mention their achievements in your next local media interview. Use their name if given permission.

7. Remind them of what they’ve achieved - be specific. Let them know you are proud of them and that you realize how much effort they put in to achieve their milestone.

8. Explain how you can help their child gain confidence against bullying with your exercise program.

ver-delivering is business as usual in my book. It’s second nature to me to give clients more than they expect, and it’s a lot easier than it sounds.

O


www.athleticfox.com

TOP 5 ESSENTIALS YOU NEED TO KNOW ABOUT FEMALE FAT LOSS AND BUILDING A SEXY ATHLETIC BODY

BY RACHEL GUY

FEMALE FAT LOSS AND BUILDING A SEXY ATHLETIC BODY

5www.athleticfox.com

OWN YOUR LIFE, quit passing the blame, identify, accept, move on and evolve.

You should fear being normal and fitting into society. You are truly unique in this big bad world - start acting like it! Why would you want to be like everyone else?

Time to Step Up and Step Out! Get a grip on your thoughts, feelings and emotions to become a more confident and secure, fun and fit Fox!

REMEMBER: “Keep your thoughts positive because your thoughts become your words. Keep your words positive because your words become your behaviour. Keep your behaviour positive because your behaviour becomes your habits. Keep your habits positive because your habits become your values. Keep your values positive because your values become your destiny.” - Ghandi

ATHLETIC FOX GIVES YOU THE POWER TO: • Deal with conflict in a more

constructive manner • Be able to have the POWER to say NO

• Empower you to make healthy choices when it comes to food

• Encourage you to get excited about training

• Attract new positive people into your life • Adhere to goals • Give you the confidence to ask for help • Step outside of the herd • Realise that perfect does not exist! • Become comfortable in your own skin • Get you to your goals faster • Realise that Confidence is sexy!

ATHLETIC FOX’S TAKE AWAY TIPS FOR ATTITUDE AND MINDSET!

1) LEARN TO SAY NO! This is one of the most empowering things you can learn to do. Only commit to activities and tasks you want to attend or manage; realize it is YOUR CHOICE what foods you put in your mouth; it is YOUR choice how your react and view a situation. When it does not suit you, SAY NO.

2) Set SMART GOALS! In order to help you set a goal, you need

YOU ARE TRULY UNIQUE IN THIS BIG BAD WORLD - START ACTING LIKE IT! WHY WOULD YOU WANT TO BE LIKE EVERYONE ELSE?”

FEMALE FAT LOSS AND BUILDING A SEXY ATHLETIC BODY

4 www.athleticfox.com

It is time to toughen up and switch your mindset to a CAN-DO attitude rather than being the victim of your own actions.

In society today, it appears to be the “done thing” to victimise yourself and complain. Catch yourself the next time you tell your friends how miserable and tired you are. No doubt they will say “Oh that’s ok”... it’s a comforting feeling when your friends “understand”, right? All they are doing is reinforcing a negative mindset into you.

As a coach, I WANT YOU TO SUCCEED! As a result, I will forever support you, but I will also push you to be uncomfortable MOST of the time. I will never baby you or wrap you in cotton wool just for temporary “feel goods”. This may upset some people. It will force change in others. So be it, if you’re not ready to make a significant change to your life, I may not be the trainer for you.

Your reaction to an event is based upon your beliefs and the stories you tell yourself. TAKE RESPONSIBILITY. The state that you are in today (good or bad) is a DIRECT result of your habits, behaviours and “stories”.

Life is tough. FACT! It is your attitude and mindset that will determine success in your fat loss … or bikini body/little black dress goals and ultimately, your life!

1. YOUR ATTITUDE, YOUR MINDSET

YOU’VE GOT MAIL:

The Comprehensive Email Marketing Guide 7

Before you even choose an email service provider, before you ever sit down to compose your first email, think about what you are trying to achieve in the short and long term.

Answer these types of questions:

• Are you using email marketing to make sales?

• Is this a means of building your brand?

• Are you hoping to drive more traffic to your website?

• Are you using this to increase your number of followers?

Your goals will impact every aspect of your email marketing strategy. Your goals also help measure the success (and failures) of your campaign.

Tip: for your goals to be clear, write them down and set a strategy that will help you reach them, one step at a time.

REVIEW YOUR AUDIENCEIf you don’t yet have an email list, this doesn’t pertain to you at present (but it eventually will). Fortunately, if you have any traffic to your website, your subscriber base has the potential to increase with each passing day.

Early in the process, you should review your audience to get a better understanding of who they are. Find out what they are looking for in terms of content and offers, and how to best meet their wants, needs, and interests.

Nobody wants to open and read an email if it doesn’t provide value. Once you understand your audience, you’re in a better position to create compelling content.

BRAINSTORM CONTENT IDEASYou can have the best intentions in the world, but unless you create killer content, your messages will fall on deaf ears.

SET GOALS

“EARLY IN THE PROCESS, YOU SHOULD REVIEW YOUR AUDIENCE TO GET A BETTER UNDERSTANDING OF WHO THEY ARE. FIND OUT WHAT THEY ARE LOOKING FOR IN TERMS OF CONTENT AND OFFERS, AND HOW TO BEST MEET THEIR WANTS, NEEDS, AND INTERESTS.”

6

• 91 percent of consumers check their email at least one time per day (Quick Sprout)

• 66 percent of online consumers in the United States, age 15 or older, have made a purchase resulting from a marketing email (Quick Sprout)

• 74 percent of marketers believe email will produce return on investment or has already done so (Pardot)

• Email marketing yields a return on investment of approximately 4,300 percent (Direct Marketing Association)

• For every dollar spent on email marketing, the average return on investment is more than $44 (ExactTarget)

• Email conversion rates are approximately three times higher than social media (McKinsey & Company)

• 95 percent of people who opt into email messages from their favorite brands from them useful (Salesforce)

These statistics can and do change from year to year, but they remain useful in explaining the power and reach of a sound email marketing campaign.

EMAIL MARKETING STRATEGYNo two companies, regardless of industry, size, and goals, share the same email marketing strategy. Even so, there are essential elements that every company should implement.

Just the same as any marketing strategy, the more time you put into creating a solid plan, the better chance there is of achieving positive results.

Here are five essential elements of creating an email marketing strategy you can trust and rely on:

Choose Your Email Service Provider (ESP) WiselyThere are many companies that provide email marketing services, some of which are better than others. In the sections to come, we will discuss the finer details of comparing providers, choosing the one that aligns with your goals, and getting started.

For now, remember this: the provider you choose will have implications on how much success you achieve.


GregJustice.com • 816-896-6565 • [email protected] 3

TANGIBLE THINGS YOU CAN GIVE 9. T-shirt, or other apparel. Give them an

item they can be proud to wear and makes them one of “us” at the gym.

10. Pedometer or heart rate monitor. Something useful and functional that will help directly with their program and their wellness lifestyle.

11. Create relationships with local shoe and athletic stores so you can offer discounts to your clients.

INTANGIBLE THINGS YOU CAN GIVE 12. Listen. They want to be heard. They

want to know that you know them.

13. Care. If they are in the midst of turmoil, let them know you care. If a spouse or partner dies, send condolences and attend the funeral.

14. Relate to them. Be a real person, not a machine.

15. Acknowledge the extra effort they put in during a workout with a nod, wink, or high-five.

REMIND THEM OF WHAT THEY’VE ACHIEVED - BE SPECIFIC. LET THEM KNOW YOU ARE PROUD OF THEM AND THAT YOU REALIZE HOW MUCH EFFORT THEY PUT IN TO ACHIEVE THEIR MILESTONE.”


GAPS & PALEO DIET ‘DONE FOR

YOU’ SCRIPTS

How to Network with Producers, Growers and Sellers to secure the best quality food you can find.

M E L I S S A L U X M O O R E

www.inourish.net.au 3

If you’re just beginning this journey of lifestyle change, you may be feeling a tad overwhelmed at how on earth you’ll find all of this magical healing food ….am I right? Ooooh yeeeeeah. And if you have come from the standard Australian (or American, or English, or ….you get the idea) diet, you may feel that you are not only completely overwhelmed but perhaps we are talking an entirely different language!

I hear you and I felt exactly the same way when I first started out.

www.inourish.net.au 6

Do you freeze up and mumble your way through a brief self-introduction with a new producer? Do you actually ask everything that you want to know about this person’s products or walk away with products that you’re still not sure you can eat?

Whether you are undertaking a simple version of the Paleo Diet or you’re going the whole hog on the GAPS Diet or even AIP (Auto-Immune Protocol) Paleo, explaining what you need and why to a new producer or seller goes a long way to establishing a great rapport and getting these guys on your side when it comes to your food.

When I started this journey of getting my health back through food, there was no name for what I was doing and I would mumble and fumble my way through introductions, come away with products that I wasn’t totally convinced were ‘safe’ for me ….and then throw them in the bin (What a waste!!), get really embarrassed by gruff responses or just feel a bit ridiculous when I watched their eyes glaze over with my convoluted explanations. These days lifestyles such as Vegan, Vegetarian or Paleo are really out there in the public arena and in some cases, this can make things a whole lot easier for you ….unless you come across someone who’s just not that fussed on all the Paleo hype (yep, you know who I’m talking about!)

HOW TO EXPLAIN WHAT YOU NEED AND WHY

5 STEPS TO OUTSOURCING IN AUSTRALIA How to free up your time and help your small business grow

by Liz Pulotheva.com.au10

5 STEPS TO OUTSOURCING IN AUSTRALIA

Specify the tasksMany small business owners leave it until it’s too late to outsource, and by that stage they often ‘don’t have the time’ to figure out what they need from their new assistant. This is, of course, an excuse (time can be found!), but in the stress of day-to-day operations it’s easy to get caught up trying to find quick fixes.

This leads to frustration on both sides: You have a person who wants to help you and your business but doesn’t know

how — and you just want that person to help you out, but you don’t have the time to tell them how!

In my experience, the more prepared you are to take on a freelancer or assistant, the more successful you will be using one, so don’t skip over this step.

Let’s start to write down all the tasks you do in your business. I’ve created a little chart below to fill in — you’ll also find a printable version of this in the appendix.

CHAPTER TWO — DEFINE YOUR NEEDS

2

theva.com.au 11

5 STEPS TO OUTSOURCING IN AUSTRALIA

Remember Sally? Above is an example of what her squares look like.

Add more tasks as you remember them; you probably won’t get them all down in one go! But when you’re done, you’ll have a great list of tasks that you can start with.

Get detailedLet’s start in the bottom-left corner. These tasks are going to be the easiest for you to outsource because not only do you not enjoy them, but you don’t think you’re particularly good at them either.

In the bottom-left of Sally’s chart, she has written:

• paying bills• debt collection• financial stuff• sending newsletters

Let’s now take these tasks and flesh them out a little. It’s going to look like this:

A White Paper from Lottovate

September 2014

THE $17.5BNOPPORTUNITYUS DIGITAL LOTTERY POTENTIAL

When asked the question “How interested, or not, would you be in playing the lottery online (i.e. over the internet using a PC, laptop, tablet or smartphone), 27.1% of all those surveyed selected the positive interest categories. In total, 49% are non-rejectors of playing interactively.

Fig.1: Interest in Playing via digital channels - all respondentsSource: Lottovate US Research: 2014

27.1% equates to a target market audience for digital services of 62.7m people .

Of the 27.1%, almost one third is composed of completely new players to lottery – having either never played, or not played for over 12 months. This is clearly a group of massive interest for any US lottery, enabling potential expansion of participation in a responsible and controlled manner.

Of the existing players, the most interest lies in the Weekly Player segment at 57% of this group, although there is still significant demand amongst the other groups, with 39% of Regular Players and 25% of Occasional Players interested in playing online.

“Weekly” Players play at least once a week; “Regular” Players play at least once a month, but less than once a week ; “Occasional” Players play less than once a month but at least once a year.

Fig.2: Interest in Playing via digital channels - current players by segment

Source: Lottovate US Research: 2014

27.1% - THE DIGITAL TARGET AUDIENCE

Digital lottery in the US could be worth as much as $17.5bn in incremental annual sales, according to an exclusive survey conducted on behalf of Lottovate.

And at least half of this opportunity could come from completely new players, proving that offering multi-channel play can attract a totally new audience into lottery.

This independent study has shown that there is a clear demand from US consumers for playing lottery games across a range of interactive channels. Highlights from the study show that:

• 27.1% of all respondents are interested in playing lottery games through interactive channels

• 8.3% of respondents are consumers who currently do not play the lottery, but are interested in playing digitally – a whole new market opportunity

• 18.8% of respondents are existing customers interested in playing digitally – 41% of the current retail player base

• The best lottery customers are most attracted to interactive, and would play more

• Multi-state draw games are the primary attraction

• A multi-channel strategy is essential, with demand for play across web, mobile and tablet

Applied to the potential US lottery population (i.e. over-18s in 44 states), this means a potential target audience of 62.7m* interactive players, of which 19.2m would be new to the market. With an additional revenue potential of $17.5bn this could equate to future market share of 20%** of combined lottery sales. This is an opportunity that US lotteries should be looking at with renewed priority.

*Based on US Adult population across the 44 lottery states (US Census 2013)**Assumes Retail Sales of £69bn (NASPL) + $17.5bn = $84.5bn of which $17.5bn = 20%

DIGITAL TARGET AUDIENCE62.7m

INCREMENTAL ANNUAL SALES POTENTIAL$17.5bn

PAGE LAYOUT EXAMPLES - Freshly Squeezed Design...ADWORDS - A BEGINNERS GUIDE A KOOZAI GUIDE This...

Documents

Transcript of PAGE LAYOUT EXAMPLES - Freshly Squeezed Design...ADWORDS - A BEGINNERS GUIDE A KOOZAI GUIDE This...