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SRI KALISWARI COLLEGE, SIVAKASI

(An Autonomous Institution, Affliated to Madurai Kamaraj University,

Reaccredited with „A‟ Grade by NAAC with CGPA 3.30)

DEPARTMENT OF BUSINESS ADMINISTRATION

Programme Scheme of Examinations and Syllabi

(with effect from June, 2015)

UG Programme – B.B.A.

Programme Outcome

Knowledge

PO 1: Well grounded knowledge in chosen subjects.

PO 2: Updated knowledge related to the subjects.

Skills

PO 1: Acquisition of cognitive skills

PO 2: Acquisition of Life Skills for Employment.

Attitude

PO 1: Holistic Personality Development through Self-directed and lifelong learning.

PO 2: Eco Sensitivity, inclusive culture, moral uprightless and social commitment.

Programme Specific Outcome

Enrich the students to gain conceptual knowledge in the functional areas of

management viz., Production, Marketing, Finance and Human Resources

Help the students to develop decision making skills, communicative skills and

organizational skills

Educate students to solve the Business related issues by applying conceptual

knowledge

Provide the opportunities to upgrade the students to be eligible to pursue higher

studies

Make the students develop entrepreneurial skills and employable competencies.

Sri Kaliswari College (Autonomous)-Sivakasi

Department of Business Administration

Choice Base Credit System- Curriculum Pattern

UG Programme – B-B-A

2015-2018

Part Course Code Course Name Hours Credits

Semester I

I 15UVKL11 tzpf fbjq;fs; 6 3

II 15UENL11 English – I 6 3

III

15UBAC11 Core – I: Principles of Management 5 5

15UBAC12 Core – II: Fundamentals of Accounting 5 5

15UBAA11 Allied Course – I: Managerial Economics 4 3

IV

15UBAN11 Non Major Elective Course – I:

Fundamentals of Management 2 1

15UBAE11 Enrichment Course – I:

Introduction to Business Organisation 2 1

TOTAL 30 21

Semester II

I 15UAML21 mYtyf Nkyhz;ik 6 3

II 15UENL21 English – II 6 3

III

15UBAC21 Core – III: Business Environment 5 5

15UBAC22 Core – IV: Cost Accounting 5 5

15UBAA21 Allied Course – II: Monetary Economics 4 3

IV

15UBAN21 Non Major Elective Course – II:

Entrepreneurial Development 2 1

15UBAE2P Enrichment Course – II:

Business Practicals in Documentation 2 1

TOTAL 30 21

Semester III

III

15UBAC31 Core – V: Business Law 5 4

15UBAC32 Core – VI: Banking Practices 5 4

15UBAC33 Core – VII: Management Information System 6 4

15UBAC34 Core – VIII: Organizational Behavior 6 4

15UBAA31 Allied Course – III: Business Statistics 4 3

IV 15UBAS31 Skill Based Course – I: Understanding Body Language 2 2

15UBAV31 Value Based Course – I: Introduction to Financial Market 2 1

TOTAL 30 22

Semester IV

III

15UBAC41 Core – IX: Industrial Law 5 4

15UBAC42 Core – X: Entrepreneurial Development 5 4

15UBAC43 Core – XI: Computer Application for Manager – Theory 6 4

III

15UBAC4P Core – XII: Computer Application for Manager – Practical 6 4

15UBAA41 Allied Course – IV: Business Mathematics 4 3

Optional / Elective Course – I 4 3

15UBAO41 1. Research Methodology

15UBAO42 2. International Finance

15UBAO43 3. Organizational Development

V Extension Activities - 1

TOTAL 30 23

Semester V

III

15UBAC51 Core – XIII: Production & Operations Management 5 5

15UBAC52 Core – XIV: Marketing Management 5 5

15UBAC53 Core – XV: Human Resource Management 5 5

15UBAC54 Core – XVI: Financial Management 6 5

Optional / Elective Course – II 4 3

15UBAO51 1. Financial Services

15UBAO52 2. Consumer Behaviour

15UBAO53 3. Labour Welfare

IV

15UBAS51 Skill Based Course – II: In-Plant Training 2 2

15UBAS52 Skill Based Course – III: Case Analysis 2 1

17UVED51 Value Education 1 1

TOTAL 30 27

Semester VI

III

15UBAC61 Core – XVII: Strategic Management 5 5

15UBAC62 Core – XVIII: Sales and Distribution Management 5 5

15UBAC63 Core – XIX: Management Accounting 5 5

15UBAC64 Core – XX: Secretarial Practices 5 5

Optional / Elective Course – III 4 3

15UBAO61 1. Advertising and Sales Promotion

15UBAO62 2. Security Analysis and Portfolio Management

15UBAO63 3. Training and Development

IV

15UBAS61 Skill Based Course – IV: Project Report 2 1

15UBAV61 Value Based Course – II: Retail Management 2 1

15UESR61 Environmental Studies 2 1

TOTAL 30 26

Semester I II III IV V VI Total

Credits 21 21 22 23 27 26 140

Sri Kaliswari College (Autonomous) – Sivakasi

Choice Based Credit System

UG Programme – B.B.A. – 2015-2018

Semester – I Part-I: tzpf fbjq;fs; - 15UVKL11 Duration: 90 Hrs

Credits : 3

Nehf;fq;fs;:

khzth;fsplk; tzpff; fbjk; vOJk; Kiwfis vLj;Jiuj;jy;

tzpfh;fSf;Fk; tq;fpfSf;Fk; ,ilNa njhlh;gpid Nkk;gLj;Jjy;

fw;wypd; tpisTfs;:

gy;NtW epWtdq;fs; gw;wpAk;> mtw;wpd; fbj mikg;GfisAk; gw;wpa njspe;j Ghpjy;

epWtdj;jpd; jfty; ghpkhw;w epiyfisAk;> mtw;wpd; fbj Nehf;fj;ijg; gw;wpa tpsf;fk;.

tzpf eltbf;iffis fbj Nghf;Ftuj;jpd; thapyhf njhptpf;Fk; epiyfs;. fbjj;jpd; Jiz nfhz;L epWtdj;jpd; ew;ngaiu Nkk;gLj;Jk; Kiwfs;. epWtdj;jpd; khWjy;fis fbjj;jpd; thapyhf thbf;ifahsUf;F njhptpj;jy;. muRj;Jiw epWtdq;fSf;F tq;fpfSf;F> %yf;$Wfs; toq;Fk; gpw

epWtdq;fSf;F fbjk; vOJk; Kiwfis tpthpj;jy;. mwpf;if jahhpj;jy; kw;Wk; gj;jphpf;if MrphpaUf;F vOJk; fbj

tiffSf;fhd tpsf;fk;. tzpf eltbf;iffs; midj;jpw;Fkhd Mjhuq;fis ghJfhj;jy; Kiw.

_____________________________________ gphpT I (18 Hrs) tzpff;fbjq;fs; - Njit kw;Wk; Kf;fpaj;Jtk; - Nehf;fq;fs; - tzpff; fbjq;fspd; mbg;gilf; $Wfs; - tzpff; fbjq;fs; nghJ mikg;G kw;Wk; tbtq;fs; - rpwg;Gf; $Wfs; - fbj tiffs;. gphpT II (18 Hrs) tpahghuf; fbjq;fs; - KidT fbjq;fs; kw;Wk; tprhuizfs; tpiyg;Gs;spfs; - MizAWf;fs;> “MizAW epiwNtw;Wjy;> ruf;F ngw;Wf;nfhz;lij cWjp nra;jy;. gphpT III (18 Hrs) tzpfh; tprhuiz fbjq;fs; - tpahghu tprhuiz kw;Wk; tq;fp tprhuid – Gfhh;fSk; rhpf;fl;lYk; - epYitj; njhif epidTWj;jy; - t#y; nra;jy; - fzf;if Neh; nra;jy;. gphpT IV (18 Hrs) Rw;Wf; fbjq;fs; - tpw;gidf; fbjq;fs; - muRj;Jiw kw;Wk; nghJNrit mikg;G rhh;e;j fbjq;fs;. gphpT V (18 Hrs) tq;fpf; fbjq;fs; - fhg;gPl;Lf; fbjq;fs; - Ntiy Ntz;b tpz;zg;gf; fbjk; - gj;jphpf;if MrphpaUf;F fbjq;fs;.

Text book:

tzpff; fbjq;fs; - Kidth;. F. md;gofd; & ,uhkh;, nkhpl; ,e;jpah gg;spf;Nfrd; - kJiu.

Reference Books:

tzpff; fbjq;fs; - Kidth;. ,uhN[e;jpud; - ghit gg;spf;Nfrd;> 142 [hd;fd; rhiy - ,uhag;Ngl;il> nrd;id

tzpff; fbjq;fs; kw;Wk; mYtyf Nkyhz;ik - R. S. N. gps;is & gftjp - v]; nrd;l; & fk;ngdp ypkpnll;,,uhk; efh;> GJnly;yp.




Semester – I

Core I: Principles of Management – 15UBAC11 Duration: 75 Hrs

Credits : 5

Objectives:

To familiarize the learners to learn the basic principles of management.

To learn the scientific decision making process and problem solving techniques.

Course Outcome:

Builds a base for learning management knowledge and acquiring prerequisite skills.

Introduces the basics of management knowledge

Enable the students to correlate the basics of management knowledge with the

practical aspects of its application

Helps the students understand the various functions of management like planning,

organising, staffing, directing and controlling.

Encourages the students get involved in Event Management activities

Enrich the students‟ managing competency, decision making skills and leadership

skills

Facilitates the students to realize the importance of communication in an organization

for smooth flow of operations.

Helps the students understand the evolution of scientific management concepts and its

application in increasing productivity and solve real life problems

_____________________________________

Unit I (15 Hrs) Management – Definition – Nature – Importance – Scope – Levels of Management –

Management Process – Role and Function of a Manager – Management Art or Science –

Management as Profession – Administration Vs Management. Evolution of management

thought – F.W.Taylor, Henry Fayol and their contributions.

Unit II (15 Hrs) Planning – Definition –Features – Importance – Planning Process – Types of Plans – Need

for Planning – Limitations of Planning – Factors to be considered in planning. Decision

Making – Types of decision – Decision making process.

Unit III (15 Hrs) Organizing – Definition – Process – Principles of Organization – Forms of organisational

Structure – Effective organizing – Formal and Informal Organizations.

Unit IV (15 Hrs) Staffing – Definition – Nature – Need – Process. Directing – Definition – Nature –

Importance – Principles – Techniques (Order, Communication, Supervision).

Unit V (15 Hrs) Controlling – Concept – Features of controlling – Principles of controlling – Importance of

Controlling – Limitations of Controlling – Features of good control.

Textbook:

Essentials of Management – Harold, Koontz, Heinz, Weihrich, Tata McGraw- Hill

Publishing House, New Delhi, Fifth edition.

Principles of Management – Ramasamy.T, Himalaya Publishing House, Mumbai,

Third revised edition.

Reference Books:

Principles_of_Management – P.C.Tripathi, P.N.Reddy, Tata_McGraw- Hill

Publishing House, New Delhi, Second edition

Management – James A.F.Stoner, R.Edwar Freeman, Danid R.Gilberret, Prentice

Hall of India Private Limited New, Delhi, Sixth edition

Management Principles and Functions – John M.Ivancevich, James Donnelly,

James L.Gibson, All India traveler book sellers, Delhi, Fourth edition.




Semester – I

Core II: Fundamentals of Accounting – 15UBAC12 Duration: 75 Hrs

Credits : 5

Objectives:

To impart the fundamental knowledge of accounting to the learners.

To familiarize the learner to prepare the financial statement

Course Outcome:

Enables to develop the skills in concepts and conventions of accounting and the

maintenance of accounts

Train the students in the preparation of the accounts of trading and non- trading

concerns

Develops the students‟ ability to use accounting information to solve a variety of

business problems

Helps the learners acquire the skills in preparing the method of depreciation

Makes the students know the way of preparing income and expenditure account.

Helps the students to update their knowledge in cash and bank transactions

Unit I (15 Hrs)

Accounting - Meaning and Definition – Book Keeping – Accounting Concepts and

Conventions – Double entry system – Journal, Ledger, Trial Balance.

Unit II (15 Hrs)

Subsidiary Book – Types – Advantages – Cash book – Types – Single, Double and Triple

Column Cash book – Petty Cash book

Unit III (15 Hrs)

Final Accounts – Revenue and Capital Expenditure – Trading Account – Profit and Loss

Account – Balance Sheet – Simple Adjustment entries (Simple Problem only)

Unit IV (15 Hrs)

Depreciation – Meaning and Definition – Causes – Need – Methods – Straight Line and

Written Down Value method only (Simple Problem only).

Unit V (15 Hrs)

Non Trading Organisation – Meaning - Features – Receipt and Payment account – Income

and Expenditure account – Balance Sheet.

Note: The questions should be asked in the ratio of 60% for Problems and 40% for Theory.

Textbook:

Advanced Accounts – Shukla M.C; Grewal T.S., S.Chand & Company Ltd, New

Delhi.

Reference Books:

Introduction to Accountancy – Grewal T.S. S.Chand & Company Ltd, NewDelhi.

Advanced Accounts – Arulanandam M.D, Raman K.S, Himalaya Publishing House,

Mumbai.

Advanced Accounts – Gupta R.L, Radhaswami A.A, S.Chand & Company Ltd, New

Delhi.

Advanced Accounts – Jain S.P., Narang K.L, Volume 1, Kalyani Publishers,

Ludhiana.




Semester – I

Allied Course I: Managerial Economics – 15UBAA11 Duration: 60 Hrs

Credits : 3

Objectives

To familiarize the learners to learn basic micro and macroeconomic concepts.

To apply Economic analysis in the formulation of business policies.

Course Outcome:

Introduces the learners to basic micro and macroeconomic concepts

Understand the internal and external decisions to be made by managers

Identify the economic analysis in the formulation of business policies

Analyze the demand and supply conditions and assess the position of a company

Imparts knowledge of price concepts

Analyze real –world business problems with a systematic theoretical framework by

identifying the cost function

Unit I (12 Hrs)

Managerial Economics – Definition – Characteristics – Scope – Goals – Functions of

Managerial economist – Difference between Economics and Managerial Economics –

Managerial Economics with other disciplines.

Unit II (12 Hrs)

Demand – Meaning – Determinants and Distinctions of Demand – Law of Demand –

Elasticity of Demand – Demand Forecasting – Law of Diminishing Marginal utility.

Unit III (12 Hrs)

Cost concepts – Cost output relationship – Short run – Long run – Long run Average Cost

(LAC) – Break even Analysis.

Unit IV (12 Hrs)

Pricing Methods – Perfect competition – Characteristics – Monopoly – Kinds – Forms – Price

Determination under monopolistic competition – Oligopoly – Features.

Unit V (12 Hrs)

National Income – Meaning – Definition – Concepts – Measurement of National Income –

Importance – Difficulties – Uses – Business cycle – Phases.

Textbook:

Principles of Economics – D.M. Mithani, Himalaya Publishing House,Mumbai

Reference books:

Managerial Economics – M.L. Jhingan,J.K.stephen, Vrinda publications Pvt.

Limited, New Delhi.

Managerial Economics – S.Sankaran, Margham Puplication ,Chennai, Fifth edition.

Managerial Economics – R. Saravanan, R. Karupasamy, Scitech Publications (India)

Pvt. Limited, Chennai.




Semester – I

Enrichment Course I: Introduction to Business Organisation – 15UBAE11 Duration: 30 Hrs

Credits : 1

Objectives

To get exposure about the various forms of organization

To know about the procedure for starting an organization

Course Outcome

Equips the students with the knowledge of the different forms of organization.

Helps the students take independent decision by means of starting sole proprietorship

concern.

Make the students to understand even minors are also eligible to become partners

option will be given by Hindu undivided family.

Make the students realize co-operative enterprise eliminates middlemen and

capitalism.

Unit I (6 Hrs)

Business - Meaning – Characteristics – Objectives; Business organization – Meaning – Forms

of organization – Sole proprietorship – Features – Merits and Demerits – Hindu Undivided

Family (HUF) – Features – Merits and Demerits.

Unit II (6 Hrs)

Partnership Firm - Meaning – Characteristics – Kinds of partner – Kinds of partnership firm –

Merits and Demerits – Partnership Deed

Unit III (6 Hrs)

Company – Meaning – Characteristics – Kinds of companies – Distinction between

partnership and company – Merits and Demerits of company form of organization

Unit IV (6 Hrs)

Public Enterprises – Meaning – Need – Features – Objectives – Problems of public sector

undertakings – Forms of undertakings – Articles of association - contents

Unit V (6 Hrs)

Co-operative Society – Meaning – Special Features – Types of Co-operative society – Merits

and Demerits – Memorandum of Association.

Textbook

Business Organisation – Dr. K. Anbalagan, Merit India Publications, Madurai.

Reference Book

Fundamentals of Business Organisation & Management – Bhushan. Y. K., Sultan

Chand & Sons publishers, New Delhi




Semester – I

Non Major Elective – I: Fundamentals of Management – 15UBAN11 Duration: 30 Hrs

Credits : 1

Objectives

To impart the basic ideas of management to the learners.

To develop the decision making thinking among the learners.

Course Outcome:

Familiarizes the learners with the basic principles of Management

Makes the students learn the scientific decision making skills and problem solving

techniques

Educates the students about the forms of organisation and organizational structure

Provides the students an exposure and understanding of the concepts, theories and

practices of management

Unit I (6 Hrs)

Management – Meaning- Definition- Functions- Importance- Management as an Art or

Science – Management as Profession – Levels of Management- Administration vs.

Management.

Unit II (6 Hrs)

Planning - Definition- Characteristics- Importance- Steps in Planning.

Unit III (6 Hrs)

Organizing - Definition- Functions- Principles - Types- Formal and Informal organization

Unit IV (6 Hrs)

Directing - Definition- Importance - Principles of Directing- Techniques

Unit V (6 Hrs)

Controlling - Definition- Scope- Steps in controlling process – Advantages- Limitations

Textbook:

Principles of Management – Ramasamy.T, Himalaya Publishing House, Mumbai,

Third revised edition.

Reference books:

Essentials of Management – Harold, Koontz, Heinz, Weihrich, Tata McGraw- Hill

Publishing House, New Delhi, Fifth edition

Principles_of_Management – PC.Tripathi,PN.Reddy, Tata_McGraw- Hill Publishing

House, New Delhi, Second edition

Management – James AF.Stoner,R.Edwar_Freeman,Danid R.Gilberret, Prentice Hall

of India Private Limited New, Delhi ,Sixth edition




Semester – II

Part-I: mYtyf Nkyhz;ik – 15UAML21 Duration: 90 Hrs

Credits : 3 Nehf;fq;fs;:

mYtyf mikg;G Kiw kw;Wk; nray; Kiwfs; gw;wp vLj;Jiuj;jy; Nfhg;gpLjy; Kiwfisg; gw;wp mwpar; nra;jy;

fw;wypd; tpisTfs;:

mYtyfk; vd;gjd; jiyaha flikia czHj;Jjy;. mYtyfj;jpd; mbg;gilahd mtrpaq;fisAk;> Nehf;fq;fisAk; GhpJiuj;jy;. Nfhg;gPl;bd; gad;ghLfisAk; kw;Wk; gad;gLtjd; Nehf;fq;fisAk;

fw;WzHj;jy;. Nfhg;gPl;bd; ghJfhg;G mk;rq;fis Muha;jy;. nra;jpfis ghpkhw;Wk; tpjk; kw;Wk; tiffs; gw;wpa Kf;fpaj;Jtj;ij

tpsf;Fjy;. rkpQ;iQ Mw;Wk; msg;nghpa fhhpaq;fis vLj;Jf;fhl;Lld; nraw;

tpsf;fkspj;jy;. jdpg;gl;l kw;Wk; gutyhf;fg;gl;l (ikag;gLj;jg;gl;l) mYtyf Kiwfis

gFj;JzHj;jy; kw;Wk; mjpypUe;J Vw;gLk; rpf;fy;fis fisj;jy;. mYtyf mikg;G Kiwfspdhy; Vw;gLk; ed;ikfis vl;Lk; tpjj;ij

tpijj;jy;. njhiynjhlHG rhjdq;fshy; Vw;gLk; rpf;fy;fs; kw;Wk; tpLngWjy;fis

czHj;Jjy;. mjpfhu – gfpHT kw;Wk; mjpfhu – cr;r tuk;G Kiwfis tpsf;fpr;

nrhy;Yjy;.

gphpT I (18 Hrs) mYtyf Nkyhz;ik – ,yf;fzk; – etPd mYtyfj;jpd; mikg;G Kiwfs; - etPd mYtyfj;jpd; nray;ghLfs; kw;Wk; Kf;fpaj;Jtk; Nkyhz;ik kw;Wk; mikg;G – mYtyf ,ltrjp – mYtyf kidj;Jidg; nghUlfs; kw;Wk; mikg;Gj; jpl;lk; – gzpf;Nfw;w #o;epiy gzpia vspjhf;Fjy;. gphpT II (18 Hrs) mQ;ryf Kiw fbjg;Nghf;Ftuj;J kw;Wk; gjpNtLfis guhkhpj;jy; - jghy;fis ifahSjy; – mQ;ry; Jiwia mikj;jy; – ikag;gLj;jg;gl;l mQ;ry; gzp cs;tUk; kw;Wk; ntspj; njhlh;G – tha; nkhop jfty; njhlh;G kw;Wk; vOj;J %yk; jfty; njhlh;G. gphpT III (18 Hrs) Nfhg;gpLjy; - ey;y Nfhg;gPL Kiwapd; Kf;fpa mk;rq;fs; – tifg;gLj;Jjy; kw;Wk; thpirg;gLj;Jjy; – Nfhg;gPl;L Kiwfs; - ikaf; Nfhg;gPl;L Kiw kw;Wk; gutyhf;fg;gl;l Nfhg;gPl;L Kiw – Rl;lfuhjpapd; gy;NtW tiffs;. gphpT IV (18 Hrs) mYtyf ,ae;jpuq;fSk; rhjdq;fSk; - y;NtW rhjdq;fspd; Njitfs; – mYtyf ,ae;jpuq;fisj; Njh;e;njLg;gjw;fhd mbg;gilf;Nfhl;ghLfs; – fzpg;nghwp kw;Wk; Gs;sptptuq;fisj; njhFj;jspf;Fk; ,ae;jpuk;.

gphpT V (18 Hrs) mYtyf mwpf;iffs; - mwpf;iffspd; tiffs; – mikg;G kw;Wk; mwpf;iffspd; nrayhf;fk; – nghJ tzpfr; nrhw;fs;. ghlg;Gj;jfk;:

mYtyf Nkyhz;ik – Kidth;. F. md;gofd; & ,uhkh; – nkhpl; ,e;jpah gg;spf;Nfrd;, kJiu.

mYtyf Nkyhz;ik – Kidth;. N. KUNfrd; & V. kNdhfh; – M. M. gg;spf;Nfrd;, tpUJefh;.

Fwpg;G Ehy;:

tzpff; fbjq;fs; kw;Wk; mYtyf Nkyhz;ik – R. S. N. gps;is & gftjp –v]; nrd;l; & fk;ngdp ypkpnll;;> GJnly;yp.

nrayhz;ik gzpfs; kw;Wk; mYtyf Nkyhz;ik – gpurhe;j Nfh];– Ry;jhd; & rd;];, GJnly;yp.




Semester – II

Core III: Business Environment – 15UBAC21 Duration: 75 Hrs

Credits : 5

Objectives

To provide the learners with effective knowledge on various Internal and External

environments of business which have a considerable influence on the course of business

Course Outcome:

Enables the students understand the different dimensions of environment and its impact on

business

Helps the students know the legal framework within which the business has to survive and

grow

Exposes the students to the field of business and culture

Makes the learners understand the corporate social responsibilities towards Society,

Employees, Government and Others

Explain the effects of government policy on the economic environment

Integrate appropriate technologies in developing solutions to business opportunities and

challenges.

Evaluate the dynamic of the global business environment from a competitive and economic

perspective.

Familiarizes the students with the basic types of businesses and the various influences that

affect businesses

Unit I (15 Hrs)

Business Environment – Meaning – Various environments affecting business – Social, Economic,

Political, Legal, cultural, Demographic, Technological and International environments.

Unit II (15 Hrs)

Business and Culture – Culture – Elements of culture – Impact of culture. Business and Society:

social responsibilities of Business – Responsibilities to share holders, employees, customers,

community, Government. Business Ethics – Nature – Sources – Importance – Factors influence in

Business Ethics.

Unit III (15 Hrs)

Business and Government – State Regulations on business – Industrial Licensing policy – Technology

– Features – Impact – Management status technology in India.

Unit IV (15 Hrs)

Economic system – Socialism – Capitalism – Mixed Economy – Public sector, Private sector, Joint

sector – Objectives, Growth, Achievements and Failures of Public sector in India.

Unit V (15 Hrs)

Globalization – Globalization of world economy, Globalization of Business – Meaning and

Dimension – Features – Stages – Essential conditions for globalization – Foreign market entry

strategies – Pros and Cons of Globalization.

Textbook:

1. Business Environment – Francis Cherunilam, Himalaya Publishing House.

2. Essentials of Business Environment – K.Aswathappa, Himalaya Publishing House.

Reference Books:

1. Business and Society – S. Sankaran, Margham Publications.

2. Business and Society – Lokanathan and Lakshmi Ratan, Emerald Publishers.

3. Economic Environment of Business – M.Adikary, Sultan Chand & Sons.

4. Economic Environment of Business – Sampath, Mukerji, New Central book Agency.

5. Business Environment and Public Policy – Rogene A.Buchholz, Prentice Hall of India Pvt.Ltd.




Semester – II

Core-IV: Cost Accounting – 15UBAC22 Duration: 75 Hrs

Credits : 5

Objectives

To familiarize the students with the basic cost accounting concept.

To equip the learner to know the techniques maintaining the stock level.

Course Outcome :

Discuss the place and role of cost accounting in the modern economic environment

Help the students in preparing cost sheet

Decide the costs according to their impact on business

Helps to differentiate methods of calculating stock consumption

Identify the different methods of costing used by manufacturing companies in producing

products

Understand the cost concepts, cost behaviors, and cost accounting techniques that are applied

to manufacturing and service businesses to know the cost per unit of product / service

Know the legal aspects of cost accounting for a manufacturing business

Application of cost concepts in solving management decision.

Unit I (15 Hrs)

Cost Accounting – Meaning – Scope – Financial Accounting vs. Cost Accounting –

Difference between Cost accounting and Management accounting – Elements of cost – Types

of Cost – Methods of Costing – Cost Sheet – Meaning – Advantages – Preparation of cost

sheet – Tender – Quotation

Unit II (15 Hrs)

Material – Meaning – Purchase Department – Stock Levels – Economic Ordering Quantity –

Bin card and Stores Ledger –ABC Analysis – Methods of valuing material issue – FIFO,

LIFO, Simple Average and Weighted average method

Unit III (15 Hrs)

Labour – Direct and Indirect Labour – Labour Turnover Ratio – Wage System – Time Rate

System and Piece Rate System – Incentive plans – Bonus and premium plans.

Unit IV (15 Hrs)

Overhead – Meaning – Classification – Allocation and Apportionment of over head –

Primary Distribution.

Unit V (15 Hrs)

Process Costing – Meaning – Suitability – Preparation of Process account – Calculation of

abnormal loss and abnormal gain (excluding inter profit process)

Note: Question must be asked 60% on problem 40 % on theory

Textbook:

Cost Accounting – S.P. Jain, Narang K.L., Kalyani Publishers, Ludhiana, 12th

Edition.

Reference books:

Cost Accounting – Shukla M.C; Grewal T.S., S.Chand & Company Ltd, New Delhi.

Cost Accounting – Reddy T.S., Hari Prasad Reddy, Margaham Publication, Chennai.

Cost Accounting – R.S.N. Pillai, Bagawathi V, S.Chand & Company Ltd, New Delhi.




Semester – II

Allied Course-II: Monetary Economics – 15UBAA21 Duration: 60 Hrs

Credits : 3

Objectives

To understand current economic condition.

To create awareness about the banking system and monetary policy

Course Outcome:

Know the macroeconomic aspects

Analyze the circular flow of money

Inculcate the knowledge of types of money

Make them understand the monetary standard

Equip the students understand the principles of note issue

Understand the consequences of inflation

Identify the new trends in commercial banking system

Analyze the credit control measures taken by banks

Unit I (12 Hrs)

Nature and functions of Money – Meaning – Difficulties in Barter economy – Evolution –

Kinds of money – Functions – Drawbacks of money – Significance of money in capitalist

economy – Circular flow of money

Unit II (12 Hrs)

Monetary Standard – Meaning – Qualities – Types of Monetary Standard – Metallic Standard

– Paper Standard – Principles of Note Issue

Unit III (12 Hrs)

Inflation –Meaning – Kinds of Inflation – Causes – Inflationary gap – Consequences of

Inflation – Measures – Deflation – Causes – Effects

Unit IV (12 Hrs)

Commercial banking – Functions and role of commercial banking –Bank assets and liabilities

–Creation of credit –Process of credit creation –Limitation of credit creation –New trends in

commercial banking

Unit V (12 Hrs)

Central banking – Nature and Function –Methods of credit control – Quantitative and

qualitative – Reserve bank of India – Monetary policy – Objectives

Textbook:

Money, Banking, International trade and public finance – D.M. Mithani, Himalaya

Publishing House, Mumbai – Eleventh Edition.

Reference books:

Monetary Economics – R. Cauvery, U. K. Sudha nayak, M. Kruparani, A.

Manimekalai, S. Chand and company ltd- New Delhi.

Money, Banking and International trade – K.P.M. Sundaram, Sultan chand & sons,

New Delhi.

Money Banking and International trade – T.T. Sethi S. Chand and company ltd- New

Delhi

Money and Banking – R. R. Paul, Kalyani Publishers, New Delhi.




Semester – II

Enrichment Course II: Business Practicals in Documentation – 15UBAE21 Duration: 30 Hrs

Credits : 1

Objectives

To gain knowledge about documents used in various industries

To gain practical exposure about requisites of form

Course Outcome:

Gain knowledge on the basic Practices of Preparing and Preserving documents.

Acquire knowledge of foreign and Indian Companies CEOs.

Understand the basic documents used in Post-office.

Make them realize field experience to be better than the theoretical knowledge.

Make them realize the difference between Brand name and Brand symbols.

1. Prepare a list showing the company name and their company CEO/Chairman of Indian

companies

2. Prepare a list showing the company name and their company CEO/Chairman of Foreign

companies

3. Prepare a list showing the company name and their Slogans/ Taglines

4. Prepare a list showing the company name and the products produced by them

5. Obtain a policy opening form and Claim recovery form from any insurance company and

fill it with imaginary details

6. Obtain a copy of chairman‟s speech of any company from newspaper and go through it.

7. Obtain a copy of prospectus issued by a company and make a note of important contents.

8. Obtain the following form from the Bank and fill it with details:

SB account opening form

Current account

Fixed deposit

Customer Identity form

Application form for jewel loan

SMS Banking application form

Pay-in-slip, current account Chelan

Demand draft/ Money transfer slip

RTGS/ NEFT Slip, Withdrawal form, Loose leaf cheque

Application form for ATM card, Debit card and credit card

9. Obtain the following form from the Post office and fill it with details:

Application for opening of an account (Saving/RD)

SB Deposit Chelan

RD Deposit Chelan

SB Withdrawal form

Account closure/ Pre-mature closure form

Application for availing of the facility of cheque system

Requisition for fresh cheque book for Savings Account

Application for nomination or cancellation or variation of nomination

Application for transfer of account




Semester – II

Non Major Elective– II: Entrepreneurial Development – 15UBAN21 Duration: 30 Hrs

Credits : 1

Objectives

To develop the entrepreneurial skills in the minds of the students.

To motivate the students to start a business.

Course Outcome:

Provide knowledge about the entrepreneurial traits and entrepreneurial motivation and

culture

Gain familiarity about the role of entrepreneurship to develop economy

Make the students understand the legal aspects of business, an entrepreneur has to

follow to start and run a business.

Know the different methods of solving complex business problems

Unit I (6 Hrs)

Entrepreneurship – Meaning, Types of entrepreneurs. Role of Entrepreneurs – Qualities of an

entrepreneur – women Entrepreneur

Unit II (6 Hrs)

Criteria for project selection – Availability of market, technology, Finance, raw material, skilled

labour and other, infrastructural facilities

Unit III (6 Hrs)

Analysis for Project – Market analysis – Technical analysis, Financial analysis, Societal and

Economics analysis

Unit IV (6 Hrs)

SSIs – Meaning – Importance and problems of starting an SSI

Unit V (6 Hrs)

Institutional arrangements for entrepreneurs – TIIC, SIDCO, DIC, Credit facilities from banks.

Reference Books:

1. Entrepreneurial Development – Saravanavel.

2. Entrepreneurship Development – Gorden.E & Natarajan. Himalaya publishing House.




Semester – III

Core – V: Business Law - 15UBAC31 Duration: 75 Hrs

Credits : 4

Objectives

To provide the learners with a basic knowledge about law relating to business

transaction.

To develop an awareness of the legal framework within which business operates in

India. Course Outcome:

Gain basic knowledge about law relating to business transaction.

Develop an awareness of the legal framework within which business operates in

India.

Understand the role and significance of business laws in the successful management

of an organization

Know about the essentials of a valid contract

Identify the contract of sale of goods

Create awareness about the consumer protection act

Understanding the central and state protection council

Unit I (15 Hrs)

Meaning and definition of contract- Classification of contract-Contract and agreement-

Difference between Contract and Agreement-Characteristics of agreement- Kinds of an

agreement – Essentials of a valid contract.

Unit II (15 Hrs)

Discharge of contract- Doctrine of frustration- Breach of contract- Remedies for breach of

contract- Contract of Indemnity and Guarantee.

Unit III (15 Hrs)

Bailment – Types – Duties and Rights of Bailor and Bailee – Pledge – Agency – Duties,

Rights and Liabilities of agent.

Unit IV (15 Hrs)

Sale of Goods Act 1930 - Contract of sale of goods – Essential of contract of sale –

Distinction between Sale and Agreement to sell – Sale and Hire purchase – S – Goods-

Classification of goods - Effect of destruction of goods – Document of title to goods.

Unit V (15 Hrs)

Consumer Protection Act 1986 - Consumer, Consumer dispute, defect, member, service and

unfair trade practice- Consumer Protection Councils: Central Consumer Protection – Objects

of the Central Council- State Consumer Protection Council – Objects of State Council-

Consumer Redressal Forum.

Textbook:

N. D. Kapoor, Elements of Mercantile Law, Sultan Chand & Sons- New Delhi

Reference Books:

P. Saravanavel, S.Sumathi, Legal Aspects of Business, Himalaya publishing house-

New Delhi- 7th

edition.

M.C. Shukla, Mercantile law, S.Chand & company ltd - NewDelhi- 1st edition.

S. Kathiresan, Dr. V. Radha, Business law, Bhavani Publication- Chennai- 2nd

edition




Semester – III

Core-VI: Banking Practices - 15UBAC32 Duration: 75 Hrs

Credits : 4

Objectives

To give the learners the required knowledge on various banking aspects.

To impart the necessary knowledge on banking practice in the learners. Course Outcome:

Develop a clear understanding and knowledge about the functioning of a Commercial

bank.

Develop their understanding and expertise in various matters relating to operations of

a commercial bank.

Develop an understanding of banking system and banks.

Gain better understanding of various concepts of E-banking.

Explain the basis of the banker/customer relationship which gives rise to contractual

rights and obligations

Analyse the rights and duties of bankers and customers and the consequences of any

breach of these rights.

Identify the rules regarding termination of contract between banker and customer.

Understand the characteristics of negotiable instruments and the law applicable to the

banker and customer.

Unit I (15 Hrs)

Banking – Origin – Meaning and Definition – Banker – Customer – Relationship between

banker and customer – General Relationship – Special Relationship

Unit II (15 Hrs)

Deposits: General Precaution for opening account – Current account – Saving Deposit

Account – Fixed Deposit Account – Fixed Deposit Receipt – Recurring Deposit – Pass book

– Wrong Entry – Entries favorable to Customer - Entries favorable to Banker

Unit III (15 Hrs)

Negotiable Instruments : Meaning – Characteristics – Types – Promissory Note – Cheque –

Bill of Exchange – Cheques vs Bill of Exchange – Material alteration – Effect of material

alteration – Crossing – types – Endorsement – Kinds of Endorsement.

Unit IV (15 Hrs)

Loans And Advances: Principles of Sound lending – Forms of advances – Mode of creating

charges – Lien, Pledge, Mortgage and Hypothecation.

Unit V (15 Hrs)

Modern Banking: E –Banking – Core Banking – Advantages and Drawbacks – E-banking

products – Electronic Fund Transfer (EFT) – Mobile Banking

Textbook:

Banking Theory Law and Practice – Gordon E, Natarajan K, Himalaya Publishing

House, Mumbai,

Reference books:

Banking Theory Law and Practice – Dr. Prem Kumar Srivasava, Himalaya Publishing

House, Mumbai, 8th

Revised Edition .

Banking Theory Law and Practice – Vashney P.N., S.Chand & Company Ltd, New

Delhi, 13th

Edition.

Banking and Financial System – Nirmal Prasad K., Chandradass J. Himalaya

Publishing House, Mumbai




Semester – III

Core – VII: Management Information System - 15UBAC33 Duration: 90 Hrs

Credits : 4

Objectives

To provide the idea about the efficient and effective planning and control

functions of the management.

To provide the necessary information for decision making.

Course Outcome:

Help the students know about the importance of Functional Information System.

Make them understand the importance of Decision making.

Understand simon‟s model step-by-step processes of decision making.

Familiar with signals displayed quality contents.

Know about the band-width ranges in order to carrying capacity.

Make them understand how the modern approaches give storage space preventing

from the hiccups.

Make them understand SQL answering simple to complex problems.

Make them understand overhaul on system –maintenance.

Unit I (18 Hrs)

Management Information system – Concept – Definition – Information technology and MIS

– Nature – Scope – Characteristics – Functions – Structure – MIS Classification – Functional

Information System.

Unit II (18 Hrs)

Decision Making and MIS – Decision making – Simon‟s model of decision making – Types

of Decisions – Methods for Choosing among alternatives.

Unit III (18 Hrs)

Data communication – Types of Signals – Communication Channel – Characteristics –

Communications Hardware – Communication Networks – Computer Networks in India.

Unit IV (18 Hrs)

DBMS – Introduction – Database Hierarchy – Files – Traditional and Modern Approaches –

Database Structure – Types of Database Structure – Structured Query Language (SQL) –

Normalization – Advances in Database Technology.

Unit V (18 Hrs)

Implementation and Evaluating of MIS – Implementing process – Hardware and Software

Selection – Evaluation of MIS – System Maintenance.

Textbook:

Goyal . D. P, Management Information systems, Macmillian India Limited

Reference Books:

Management Information Systems – P.Mohan, Himalaya Publishing House,

11th

Revised Edition.

Management Information Systems – C.S.V.Murthy, Himalaya Publishing

House, 3rd

Revised Edition




Semester – III

Core – VIII: Organizational Behaviour - 15UBAC34 Duration: 90 Hrs

Credits : 4

Objectives

To impart the knowledge on the behaviour of individual, group and the overall

organization in different aspects.

To emphasis the value of group activities and decision making.

Course Outcome:

Helps to understand the employees in a better way

Enable the students to assess the concepts of OB principles, concepts and theories,

individual behavior, group behavior and learning in organizations

Helps to know how employees act, feel and think in an organization

Motivate them to work in a team collectively for better productivity

Develop the knowledge of Organizational Conflict, Organizational Change ,

Organizational Development and Organizational Culture

Graduates are able to use analytical thinking and problem-solving skills to address

specific business problems.

Unit I (18 Hrs)

Organizational Behavior – Definition, Meaning-Need of OB – Approaches to OB –

Disciplines of OB- Models of OB

Unit II (18 Hrs)

Individual Behaviour – Individual differences – Factors influencing individual behavior –

Personality-Determinants- Theories- Personality and Behavior. Perception: Definition –

Factors affecting perception. Attitude- Sources of attitude – Attitude measurement –

Formation of attitude- Learning – Theories of Learning

Unit III (18 Hrs)

Group Dynamics – Group formation – Definition-why do people join groups – Stages in

group development-Types of group- Group decision making- Techniques.

Unit IV (18 Hrs)

Leadership and Motivation – Leadership – Definition – Traits of a Leader –Leadership styles

– Motivation – Definition – Importance – Theories – Types of Motivation. Morale-

Definition- Characteristics-Symptoms of low morale- Factors improving morale-

Measurement of morale.

Unit V (18 Hrs)

Organization Change – Definition – Factors influencing change – Resistance to change –

Overcoming resistance to change – Organization Development – Meaning – Process –

Techniques.

Textbook:

Organizational Behavior – L.M.Prasad, Sultan Chand and sons, New Delhi.

Reference Books:

Organizational Behavior – Dr.P.C.Sekar, ENPEE Publications, Madurai, Second

edition.

Organizational Behavior – K.Aswathappa, Himalaya Publishing house, Mumbai,

Fourth revised edition.

Organizational Behavior – S.S.Kanka S.Chand and company Ltd, New Delhi, First

Edition.




Semester – III

Allied Course – III: Business Statistics - 15UBAA31 Duration: 60 Hrs

Credits : 3

Objectives

To know the important concepts in statistics.

To acquire knowledge in statistical tools applied in business. Course Outcome:

Enables the students to know the important concepts in Statistics.

Acquires knowledge in statistical tools applied in Business.

Learns basic objectives and functions of statistics.

Gets exposure about the classification, coding, tabulation of Data.

Inculcate the methods of measuring correlation.

Have a clear idea about the consumer price index number methods.

Helps to identify the methods of Measuring Trend of Sales, profit and other

transactions.

Enlightens the student‟s knowledge about measures of Dispersion.

Unit I (12 Hrs)

Introduction to Statistics – Meaning, Definition, Importance, Objectives, Functions,

Limitations of Statistics – Data – Primary and Secondary Data – Classification and Coding

and Tabulation – Diagrammatic and Graphic Presentation

Unit II (12 Hrs)

Measures of Central Tendency – Arithmetic Mean – Geometric Mean – Harmonic Mean –

Median – Mode – Measures of Dispersion – Range – Quartile Deviation – Mean Deviation –

Standard Deviation – Co-efficient of Variation, Skewness Karl Pearson‟s Co-efficient of

Skewness.

Unit III (12 Hrs)

Correlation – Methods of Measuring correlation – Scatter Diagram – Graphic method – Karl

Pearson‟s Co-efficient of Correlation, Rank Correlation and Con-current Deviation method.

Unit IV (12 Hrs)

Regression Analysis – Regression line – Regression equations – Least square Method –

Deviation taken from actual mean and assumed mean method

Unit V (12 Hrs)

Index numbers – Meaning, Definition, Users, Types – Tests – Consumer Price Index number

Methods, Analysis of Time Series – Components, Uses – Methods of determining Trend –

Semi-Average Method and Least Square Method.


Textbook:

Statistical Method – S.P.Gupta –Sultan Chand & Sons, New Delhi.

Reference Books:

Statistics Theory and Practices – R.S.N .Pillai and Bagawathi, S.Chand

Company limited, New Delhi.

Business Mathematics and Statistics – P. R. Vittal, Sixth revised Edition, Margham

Publications, Chennai.

Business Statistics – G.C.Beri, Tata McGraw hill publishing company limited, New

Delhi.




Semester – III

Skill Based Course – I: Understanding Body Language- 15UBAS31 Duration: 30 Hrs

Credits : 2

Objectives

To provide the basic knowledge to the learners about the body language

To inculcate the body gestures and postures to the learners

Course Outcome:

Enables them understand meanings and interpretations of the gestures

Make the students understand the necessity of hand shaking styles

Inform the learners about the ways to reveal their emotions through the facial

expressions

Provides an idea to familiarize the male courtship gestures and female courtship

gestures

Informs the students to follow the space distance and leg positions in a social

gathering.

Motivates the students to analyze the behavior of the individuals and their gestures

Unit I (6 Hrs)

Introduction - Gestures and their meanings – Palm Gestures and smiling gestures

Unit II (6 Hrs)

Understanding Gestures - Hand and arm gestures – Hand to face gestures

Unit III (6 Hrs)

Reading Postures - Leg Gestures, Pointers, Courtship gestures

Unit IV (6 Hrs)

Analysis of Human Behavior - Territories and Zones – Territorial gestures, Expectancy

Unit V (6 Hrs)

Understanding Attitudes - Understanding Attitudes by body gestures

Textbook:

Understanding Body Language – Vinay Mohan (Pustak Mahal Publications)

Reference Books:

Body Language (Art of reading gestures and postures) – Shalini Varma (S.Chand &

co)

Body Language (How to read others thoughts) – Allan Pease (Sudha Publication,

New Delhi)




Semester – III

Value Based Course I: Introduction to Financial Market – 15UBAV31 Duration: 30 Hrs

Credits : 1

Objectives

To help the learners to know about the Indian financial systems

To know about various instrument used in money and capital market

Course Outcome:

Help students appreciate and understand how financial markets and institutions

operate.

Helps students understand commonly used financial instruments and how they work.

Gain knowledge about the parties involved in the primary and secondary markets

Learns basic functions of primary and secondary markets.

Unit I (6 Hrs)

Financial system in India – Meaning – Functions of financial system – Development of

financial system in India – Weakness of financial system in India

Unit II (6 Hrs)

Money market – Meaning – Definition – Importance – Instruments. Capital market –

Meaning – Definition – Types of capital market

Unit III (6 Hrs)

Primary market – meaning – Definition – Functions – Methods of floating new issue market

– Players in new issue market.

Unit IV (6 Hrs)

Secondary market – Meaning – Definition – Brokers in secondary market - Difference

between primary market and secondary market

Unit V (6 Hrs)

Stock exchange – Importance – Role – Functions.

Textbook:

E. Gordon, K. Natarajan – Financial Markets and Services, Himalaya Publishing

House, Mumbai.

Reference books:

Dr. S. Gurusamy – Financial services & markets, Vijay Nicole imprints pvt ltd.

L.M. Bhole – Financial institutions & Markets, structure, growth & innovation,Tata

Mc Grow-hill publishing co. ltd- New Delhi- 4th edition

Preethi singh – Investment management- Security analysis & Portfolio management,

Himalaya publishing House, Mumbai.




Semester – IV

Core – IX: Industrial Law - 15UBAC41 Duration: 75 Hrs

Credits : 4

Objectives

To gain knowledge of the various branches of law relating to business

To know the method of application of various laws to practical situations.

Course Outcome:

Know the method of application of various laws to practical situations

Get acquainted with the knowledge of the various branches of law relating to business

Gain knowledge of legal rules and principles to factual situations in problem solving

exercises

Helps the students identify the Industrial Disputes

Enables the learners to know the privileges of a registered trade union

Understand the workmen compensation and the legal rules of social security

Provides an understanding of the basic benefits of contribution

Know about the employees provident fund scheme and payment of bonus and wages

Unit I (15 Hrs)

Industrial Law - Labour Legislation – Nature – Need – Scope – Objectives – Principles –

Factories Act 1948 – Objects of the Act – Health – Safety – Welfare – Employment of young

persons – Women – Hours of Work.

Unit II (15 Hrs)

Industrial Relations - Industrial Disputes Act 1947 – Objects – Meaning – Definition –

Authorities – Conciliation Machineries – Adjudication – Procedures – Powers & Duties of

authorities.

The Trade Union ACT 1926 – Trade Union – Registration– Cancellation of Registration –

Rights & Privileges of a Registered Trade Union

Unit III (15 Hrs)

Social Security I - Workmen Compensation Act 1923 – Need – Ways for claiming – Rules –

Employer‟s liability for compensation – Arising out of and in the course of employment –

Amount of compensation.

Unit IV (15 Hrs)

Social Security II - The Employees‟ State Insurance Act 1948 – Applicability of the Act –

E.S.I Corporation – Administration of the Scheme – Contribution – Rules regarding

Contribution – Benefits : Sickness – Maternity – Disablement Benefit – Funeral Expenses –

Dependent‟s Benefit – Medical Benefit – General provisions regarding benefit.

The Employee Provident Fund Act 1952 – Scope – Objects of the Act – Application – EPF

Scheme – Employees‟ Family Pension Scheme & Fund – Employees Deposit Linked

Insurance Scheme and Fund.

Unit V (15 Hrs)

Wages & Bonus - The Payment of Wages Act 1936 – Rules for Payment of Wages –

Deduction from wages – Maintenance of Registers & Records – Enforcement of the Act –

Inspectors.

The Payment of Bonus Act 1965 – Meaning of Bonus – Objects of the Act – Eligibility –

Disqualification – Determination of Bonus

Textbook:

Industrial Law – N.D.Kapoor – Sultan Chand Publications

Reference Books:

Dr.M.R.Sreenivasan – Commercial and Industrial Law - Margham Publications

Dr.Varma & Agarwal – Mercantile and Industrial Law – Kings Book, Delhi.

Agarwal , Nair Banerjee - Industrial Relations – Pragati Prakashan, Meerut.




Semester – IV

Core – X: Entrepreneurial Development - 15UBAC42 Duration: 75 Hrs

Credits : 4

Objectives

To provide knowledge about the different and entrepreneurial traits.

To familiarize the learners with the institutions that assist entrepreneurship.

Course Outcome:

Provide knowledge about the entrepreneurial traits and entrepreneurial motivation and

culture

Make the students familiar with the role of entrepreneurship to develop economy

Make the students understand the legal aspects of business, an entrepreneur has to

follow to start and run a business.

Help the students to know the different sources of business idea and methods of

solving complex business problems

Facilitates the students that innovation in any form is the basis for the growth of any

business.

Gain knowledge about the women entrepreneurs and their functions

Know the steps in starting a small scale unit and the procedure to obtain the licensing

of the SSI unit.

Understand the importance of project appraisal and project report of the business

Unit I (15 Hrs)

Entrepreneur- Definition, functions, types, factors inducing entrepreneurs. Entrepreneurship:

Definition, Characteristics, Factors affecting entrepreneurship, Role of entrepreneurship in

economic development.

Unit II (15 Hrs)

Entrepreneurship Development Programme (EDP): Meaning, Need, Phases in EDP,

Problems in EDP, Institutions for EDP-TCO, NIESBUD. Women Entrepreneurs- Types -

Problems and Remedies.

Unit III (15 Hrs)

SSI: definition – Importance – Problems – Starting an SSI – Steps in starting SSI unit –

Registration and Licensing SSI unit. Types of organization- Sole Proprietorship, Partnership,

Private and Public.

Unit IV (15 Hrs)

Project Analysis: Project Identification – Steps - Project Classification – Project Life Cycle

and Project Report – Contents, Project Appraisal – Meaning – Feasibility analysis – Market,

Technical, Financial, Economic, Managerial and Social

Unit V (15 Hrs)

Institutional assistance: DIC, SIDO, NSIC, SIDCO, NAYE, KVIC. Incentives, Subsidies

and Tax concessions. Sickness in SSI unit- Symptoms – Causes – How to overcome sickness

in SSI unit.

Textbook:

Entrepreneurship Development – Jose Paul, N. Ajith Kumar, - Himalaya Publishing

house, Mumbai, Fourth revised edition

Reference Books:

Entrepreneurship – Madhurima Lall, Shikha Sahai, Excel Books, NewDelhi, First

Edition

Entrepreneurial Development – C.B.Gupta, N.P.Srinivasan, Sultanchand and sons,

NewDelhi, Sixth Edition

Entrepreneurial Development – Dr. L. Rengarajan, Third Edition - Sree Renga

Publications, Rajapalayam




Semester – IV

Core – XI: Computer Application For Manager – Theory - 15UBAC43 Duration: 90 Hrs

Credits : 4

Objectives

Make the students to know about the

Basics of computers.

Basics of internet. Course Outcome:

Impart knowledge on the fundamentals of computer.

Make them understand importance of Peripheral devices while transmission.

Educate storing capacity of memory units, components of Input and Output devices.

Accumulates the knowledge on the software, compiler and Interpreter processes.

Make them realize operating system is the supporting organ of computer.

Know the concepts of Programming languages.

Understand the overview of Network.

Know the process of network connectivity.

Make them understand MIS concepts.

Unit I (18 Hrs)

Overview of Computers - Introduction - Characteristics of Computers - Generations of

Computers - Types of Computers - Classification of Computer Systems.

Organization of Computers - Functional Components of a Computer : Block Diagram of

Computer - Input Devices - Memory units - Central Processing Unit - Output Devices.

UNIT II (18 Hrs)

Computer Number System - Decimal, Binary, Octal, HexaDecimal. Conversions: Decimal to

Binary - Decimal to Octal - Decimal to HexaDecimal- Binary to Decimal - Octal to Binary –

HexaDecimal to Binary – Arithmetic Operations - Binary Addition & Subtraction – Negative

Number Representation - 1‟s & 2‟s Complement Representations - Code Representations -

Binary Coded Decimal(BCD) - ASCII - EBCDIC - Gray codes - Unicodes.

UNIT III (18 Hrs)

Computer Programming - Introduction to Programming - Algorithms - Flow chart - Level of

Languages – Types of Computer Software - System Software – Application Software -

Operating System concepts - Introduction to Operating System - Functions of Operating

System – Classification of Operating Systems.

Unit IV (18 Hrs)

Computer Networks and Communications - Overview of a Network – Communication Media

– Types of Networks - Basic elements of a communication system - Data transmission

modes - Data Transmission speed - Data transmission media - Digital and Analog

Transmission - Network topologies - Terminologies related to Internet: Protocols - Domain

name - IP address-URL - World Wide Web – Browsers – Intranets - Extranets.

Unit V (18 Hrs) Computer Applications in Business - Information System: Introduction to Business

Information System (BIS) – Functions of BIS – Characteristics of BIS – Components of BIS

– Types of BIS - Applications of BIS - Production planning and Control – Purchasing –

Marketing - Warehousing.

Textbook:

Material by R. Muthulakshmi & K. JeyaJothi

Reference Books:

B.Ram Computer fundamentals Architecture and Organization,New Age Intl.

Alex Leon & Mathews Leon, “Introduction to Computers”, Vikas Publishing .

P.K. Sinha & Priti Sinha , “Computer Fundamentals”, BPB Publications,

Anita Goel “Computer Fundamentals”, Pearson.

S.K.Basandra, “Computers Today “, Galgotia Publications

Management Information System – C.S.V Murthy, Himalaya Publications, 3rd

Edition.




Semester – IV

Core – XII: Computer Application for Manager – Practical - 15UBAC4P Duration: 90Hrs

Credits : 4

Objectives

To prepare them to create documents

To make them to prepare document, slide show.

To make them to prepare excel sheet, chart display. Course Outcome:

Helps the learners to open the Microsoft word in computer.

Prepares them to write a leave letter using MS-Word.

Makes them create a time table using MS-Word.

Prepares them to write a resume using MS-Word.

Enables them to create Mail Merge using MS-Word.

Prepares them to create a student‟s Mark Details using MS-Excel.

Enables them to prepare a Employee Pay Roll calculations using MS-Excel.

Makes them to design an Advertisement using MS-PowerPoint.

MS WORD

Prepare a Leave Letter

Prepare a Time Table

Prepare a Resume

Prepare a Business Letter

Create an Advertisement

Create a News Paper

Prepare a Invitation

Create a Mail Merge

MS - EXCEL

Prepare a Students Mark Details

Prepare a Employee Pay Roll Calculation

Create Pie Chart, Bar Chart and Column Chart

MS - POWERPOINT

Design Our College Details

Design a Subject Details

Design a Photo Album

Design an Advertisement




Semester – IV

Allied Course – IV: Business Mathematics - 15UBAA41 Duration: 60Hrs

Credits : 3

Objectives

To enlighten the students‟ knowledge on competitive exam

To learn the Interest calculation

Course Outcome:

Understand the basic applications of set theory by independently solving business

related problems.

Develop their knowledge in the fundamental operations of addition, subtraction,

multiplication and division through exponential and logarithmic expressions;

Solve the problems in the areas of simple interest, compound interest, Bankers‟ loan,

Bankers‟ discount and depreciation

Enrich them to define the basic terms in the areas of business

Acquire the knowledge about practical problems through probability

Gain the analytical knowledge on the business applications of matrices

Unit I (12 Hrs)

Elements of Set Theory - Definition – Symbols – Roster method and Rule method – Types of

sets – Union and Intersection – Subsets – Complements – Difference of Two sets – Venn

diagram – De-Morgan‟s Law

Unit II (12 Hrs)

Indices - Positive – Fractional – Operational with power function – Logarithms – definition –

Exponential form – Laws of logarithms – Change of base – Formula – Common Logarithms

and Natural logarithms – Characteristics and Mantissa – Rule to write – Practical Problems

Unit III (12 Hrs)

Commercial Arithmetic – Interest – Simple Compound – Normal rate – Effective rate –

Depreciation present value – Discounting of Bills – Face value of bills – Banker‟s discount –

Banker‟s gain – Normal due rate – Legal due rate – Calculation of period for Bankers

discount and True discount

Unit IV (12 Hrs)

Probability - Definition – Independent events – Calculation of Probability – Theorems of

probability – Conditional probability – Baye‟s theorem – Random variable and probability

distribution

Unit V (12 Hrs)

Determinants – Properties – Product – Matrix – Types – Addition – Multiplication –

Matrix inversion – Solving a system of linear equation using matrix inversion – Rank of

Matrix – Testing consistency of equation.


Textbook:

Statistical Method – S.P.Gupta – Sultan Chand & Sons, New Delhi

Reference Books:

Statistics Theory and Practices – R.S.N .Pillai and Bagawathi, S.Chand

Company limited, New Delhi

Business Mathematics and Statistics – P. R. Vittal, Sixth revised Edition, Margham

Publications, Chennai




Semester – IV

Optional /Elective Course-I Research Methodology - 15UBAO41 Duration: 60Hrs

Credits : 3

Objectives

To familiarize the learners with methodology of research and its application in

managerial decision making.

To study and understand sampling techniques along with hypothesis. Course Outcome:

Understand the different types of research and its usefulness in solving business

problems

Understand the sampling techniques and analyse the data for interpretation

Understand some basic concepts of research and its methodologies

Identify appropriate research topics, select and define appropriate research problems

and parameters

Prepare a project proposal to undertake a project

Induce to get an idea about the literature review

Desire to get intellectual way of doing some creative work

Get an idea of report writing

Unit I (12 Hrs)

Research Planning: Research – meaning- objectives – importance – types of research (pure,

applied, historical, case study, experimental, analytical, descriptive, comparative, ex post

facto – research planning – selection and formation of research problem – selection of the

topic – preparation of research design.

Unit II (12 Hrs)

Data collection: Methods of collection of data – sources of data – primary Vs secondary data

– drafting schedule and questionnaire – check list – pre-test – pilot study – interview and

observation techniques.

Unit III (12 Hrs)

Sampling Techniques: Sampling – meaning – importance – census method and sampling

methods – types of sampling – factors affecting the size of the sample – sampling and non-

sampling errors – biased and unbiased errors.

Unit IV (12 Hrs)

Analysis and Interpretation of Data: Processing of data – classification – editing – coding

– tabulation – interpretation – need – techniques of interpretation – graphical representation –

rules for constructing a diagram – types of diagram – importance of computer in data

processing.

Unit V (12 Hrs)

Report Writing: Steps in writing a report – layout of a research report – types of report –

precautions for writing a research report – foot noting and referencing – bibliography.

Text book:

C.R. Kothari, Research Methodology Methods and Techniques, New Age

International Publishers, 2nd

Edition

Reference books:

Donald R Cooper, Pamela S Schindler, Tata Mc Graw Hill Co., Ltd., 9th

Edition

P.P. Arya, Yesh Pal, Research Methodology in Management, Deep & Deep

Publications Pvt., Ltd

O.R. Krishnaswami, M. Ranganathan, Methodology of research in Social Sciences,

Himalaya Publishing House,




Semester – IV

Optional \Elective Course-I: International Finance - 15UBAO42 Duration: 60Hrs

Credits : 3

Objectives

To provide the learners with a basic knowledge of how International Financial Market

works.

To provide the learners with an understanding of exchange rates and why currency

value fluctuates. Course Outcome:

Assess historical and contemporary international financial systems, and compare their

relevance to markets.

Identify key factors that influence foreign direct investment and its drivers.

Determine how capital flows to international markets and how internationalization of

markets drive portfolio construction

Understand the theories of international finance and monetary issues and apply them

to real world situations.

Differentiate the models with capital flows and show their relevance to the global

financial crisis.

Discuss the issues of international governance and management of financial flow.

Understand international capital currency and foreign exchange market

Identify and appraise investment opportunities in the international environment

Unit I (12 Hrs)

Overview of International Finance - Globalization and its impact- GATT, WTO & its impact-

Role of World Bank- IMF, SDR, IFC, Asian development bank- UNCTAD, UNIDO- nature,

scope & significance of international Finance.

Unit II (12 Hrs)

Foreign exchange Market - Foreign currency & Foreign Transactions- trade- non trade- forex

markets- spot forward, future, option & swaps- Role of participants in forex market-

exchange rate determinants- calculation of exchange rates.

Unit III (12 Hrs)

Regulation framework of International finance -FERA & FEMA- Regulation of foreign

trade- foreign trade (development & regulation) Act- foreign trade policy- EPZs, EOUs, TPs

& SEZs- Role of RBI, Rupee convertibility.

Unit IV (12 Hrs)

International Financing - Export finance- pre shipment finance- buyer‟s credit & supplier‟s

credit- post shipment finance- International receivable & cash Management- EDB, FCCB,

ADR, GDR, and FDI- syndication

Unit V (12 Hrs)

Foreign Exchange risk Management - Risk definition & measurement- hedging tools &

techniques.

Textbook:

Madhu Vij International financial management, Excel books- New Delhi 2nd edition

Francis Cherunilam International trade & Export Management, Himalaya publishing

houses- New Delhi- 14th revised edition

Reference books:

Francis Cherunilam Business environment, Himalaya publishing houses- New Delhi-

16th revised edition.

B.K. Chandhuri Finance of foreign trade & foreign exchange, Himalaya publishing

houses- New Delhi- 4th edition.

C. Jeevanandam Foreign Exchange arithmetic, Sultan chand & sons- New Delhi-

13th Edition




Semester – IV

Optional / Elective Course I - Organization Development - 15UBAO43 Duration: 60Hrs

Credits : 3

Objectives

To improve the analytical and operational approach to system wise organizational

changes.

To know about the organization development process.

Course Outcome:

Improve the analytical and operational approach to system wise organizational

changes

Know about the organization development process

Understand the different change models

Analyse diagnostic tools used to assess organizational effectiveness

Identify the types of organizational development interventions

Know about the steps in organization culture

Helps to develop the organizations in modern way

Know about the changing phenomenon in the organization

Understand the development of organization implementation

Unit I (12 Hrs)

Organization Development – Objectives – Nature - Steps in implementing organization

development programme – Diagnosis – Action plan Development – Implementation-

Feedback.

Unit II (12 Hrs)

OD Intervention – Characteristics – Classifications – Process intervention – Structural

intervention

Unit III (12 Hrs)

OD Interventions based on Target Groups – for individual – for teams – for total

organization. Process of OD Interventions

Unit IV (12 Hrs)

Organization Culture –Importance – Elements – Steps in Organization Culture.

Unit V (12 Hrs)

Executive Development – Objectives – Needs – Methods of Executive Development.

Textbook:

Training and Development – S.K.Bhatia, Deep & Deep Publications ltd.

Reference Books:

Management and Training Hand Book – Taylor & Lippitt

Organization Development for survival – Kuriloof, Arthur

Training and Development – Lynton & Pareek




Semester – V

Core - XIII: Production & Operations Management – 15UBAC51 Duration: 75Hrs

Credits : 5

Objectives

The objective of this subject is to expose the student to the scope of operations

management in achieving overall business objective. The course aims at giving a

general exposure to operations management practices in manufacturing industry.

Course Outcome:

Equip the students knowing the crew activities.

Elevate the students knowing the importance of scheduling procedures.

Make them understand the factors influencing the plant location in order to make

cripple condition.

Realize the students about good plant layout and its relative advantages of an

organization.

Equip the students knowing the effectiveness of control techniques.

Elevate the students knowing the components of operation strategy.

Making them to understand production planning and control ignites every aspect.

Realize the students about the method study and work measurement.

Unit I (15 Hrs)

Operation management – Definition – Scope – Importance – Advantages – Production

systems – Production Process – Continuous mass flow production – Assembly line

production – Scheduling – Meaning – Scheduling procedures.

Unit II (15 Hrs)

Plant location – Factors affecting plant location – Plant Layout- Principles - types of layout –

Plant maintenance – Merits and demerits – Plant maintenance

Unit III (15 Hrs)

Purchasing of materials – Objectives – Purchase procedure – Storage of materials – Inventory

control techniques – ABC analysis – productivity improvement – Operations strategy – Six

business components of operation strategy

Unit IV (15 Hrs)

Production planning and control – objectives – functions – Method study and work

measurement.

Unit V (15 Hrs)

Quality control – Meaning – Objectives – Methods of quality control – Advantages –

Statistical Quality control – ISO quality control.

Textbooks:

Production and Operation Management – Dr.B.S.Goel, Pragati Prakashan Publication

Production Management – Elwood Buffa (Johnuron)

Integrated Materials Management – Gopalakrishnan, Tata McGraw Hill

Reference Books:

Production and Operation Management – K. Aswathappa & K. Shridhara Bhat,

Himalaya Publishing house

Manufacturing Management – Franklin G Moore (Richard Win)

Effective Industrial Management – Ludny (DURASIA)




Semester – V

Core XIV: Marketing Management – 15UBAC52 Duration: 75Hrs

Credits : 5

Objectives

To equip the learners with required skills to be a good marketing manager

To provide insights into the concepts, functions and techniques of marketing

management Course Outcome:

Provide a business idea on the basis of marketing activities

Inculcate the behavior of the customer in the decision making

Make the students understand the product policies.

Equip the learners with required skills to develop a new product.

Familiarize the students with the modern pricing methods and new product pricing

Make the students analyze the impact of advertising media

Help the students understand that customer delightness is the success of the business

Equip the learners with required skills to be a good marketing manager.

Unit I (15 Hrs)

Market – meaning - Kinds of market – Marketing - Meaning, definition – Importance -

Functions of marketing - Modern Marketing Concepts - Marketing Mix-Marketing interface

in other functional areas.

Unit II (15 Hrs)

Market Segmentation – Meaning – Characteristics of effective segmentation - Bases of

segmentation - levels of segmentation - Characteristics of effective segmentation - Consumer

Behavior – Factor influencing consumer behavior - Consumer decision making process.

Unit III (15 Hrs)

Product – Meaning - Features of product - Types of product - Product Life Cycle (PLC) -

New Product Development - Product Policies - Branding and Packaging.

Unit IV (15 Hrs)

Pricing - Meaning-objectives of pricing-Factors affecting price-Types of pricing-New

Product Pricing-Channels of Distribution-Meaning-Types of Distribution Channels.

Unit V (15 Hrs)

Advertising – Definition-Types of advertisement-Importance of advertising- Advertising

media-Factors affecting the advertising media – Choice of advertising media - Advertisement

copy-Advertising Budget-Advertising agency-Sales Promotion-Meaning-Kinds of sales

promotion.

Text book:

Marketing Management – Dr. C.B. Gupta, Dr. N. Rajan Nair, S.Chand & Sons

Co., Ltd., New Delhi, 8th

Revised Edition

Reference books:

Marketing Management – Dr. R.L. Varshney, Dr. S.L. Gupta, S.Chand & Sons

Co. Ltd., New Delhi, 8th

Revised Edition

Marketing Management – Rajan Saxena, Tata McGraw-Hill Publishing Co., Ltd.,

3rd

edition

Marketing Management – Philip Kotler, Pearson Education, 5th

Indian reprint




Semester – V

Core XV - Human Resource Management – 15UBAC53 Duration: 75Hrs

Credits: 5

Objectives

To know about the various functions of Human Resource Management.

To study about Industrial relations and methods of Workers participation in

Management. Course Outcome:

Demonstrate ethical and socially responsible behaviour.

Create an awareness on the importance of human resources and their effective

management in organisations

Contribute to the development, implementation, and evaluation of employee

recruitment, selection, and retention plans and processes

Build effective internal and external relationships using influencing, communication

and consultative skills.

Develop self leadership strategies to enhance personal and professional effectiveness.

Develop, implement, and evaluate employee orientation, training and development

programs.

Facilitate and support effective employee and labour relations in both non-union and

union environments.

Evaluate the effectiveness of HRM practices in supporting the strategic and

operational needs of the organization in a global economy.

Unit I (15 Hrs)

Human Resource Management – Meaning and Definition – Differences between personnel

management and Human Resource Management – Objectives – Scope – Function. Human

Resource Planning – Definition – objectives – Need and importance – HR Planning Process.

Unit II (15 Hrs)

Job Analysis, Job description, Job specification and Job evaluation – Recruitment – Factors

affecting recruitment – sources of recruitment – Recruitment process – Definition of selection

– Selection methods and process – Placement – Induction, Definition of training – need and

importance – steps in training programme.

Unit III (15 Hrs)

Promotion, Transfer, Demotion and Separation – Wage and salary administration – objectives

and principles of wage and salary administration – components, methods of wage payment.

Unit IV (15 Hrs)

Performance appraisal – Meaning and Methods of Performance Appraisal. Worker

participation – Definition and objectives of worker participation in management – Forms and

Advantages.

Unit V (15 Hrs)

Industrial Relations– Scope, Objectives and Importance – Causes for poor industrial relation

– Remedies – Meaning of Grievance, Causes and Sources of Grievance – Grievance

procedure – Essential of sound grievance procedure.

Textbook:

Essentials of Human Resource Management and Industrial Relations – Dr. P.

Subbarao,5th

Edition, Himalaya Publishing House

Human Resource Management – S.Seetharaman B.Venkateswara Prasad – SCITECH

Publications.

Reference Books:

Human Resource & Personnel Management – Aswathappa. .

Human Resource Management – Mirza S. Saiyadain, Tata McGraw Publishing co ltd.

Personnel Management & Industrial Relations – Thripathi.

Human Resource Management – C.B.Gupta.




Semester – V

Core – XVI: Financial Management- 15UBAC54 Duration: 90Hrs

Credits: 5

Objectives

To provide a thorough understanding of concepts and theories and develop the skills

to understand, analyze and interpret financial data to make better financial decisions. Course Outcome:

Enable the students to understand the basic concepts of financial decisions,

investment liquidity and dividend decisions

Critically evaluate the theories of capital structure adopted in the company form of

organisation

Appraise the risk profile of firms and estimate the costs of capital, including debt and

equity capital, using financial data.

Gain practical knowledge on capital budgeting and project appraisal.

Understand the concepts of dividend policies expected by the shareholders and the

theories of dividend policy

Gain practical knowledge on working capital management, venture capital and lease

financing

Unit I (10 Hrs)

Financial Management – An overview – Finance and related Disciplines – Scope of Financial

Management – Objectives of Financial Management – Agency Problem – Organisation of

Finance Function – Emerging Role of Finance Managers in India.

Unit II (20 Hrs)

Term Financing – Short Term, Intermediate Term and Long Term Financing through Equity

Capital, Preference Capital, Debentures and Institutional Loans - Financing Decision: Cost

of Equity Capital, Cost of Preference Share Capital – Cost of Retained Earnings – Cost of

Debentures – Overall Cost of Capital (Simple Problems only) – Capital Structure – Theories

of Capital Structure – Net Income Approach, Net Operating Income Approach – Traditional

Approach – Modigliani and Miller Approach (Simple Problems only)

Unit III (20 Hrs)

Investment Decision - Capital Budgeting Decisions – Nature and Types of Investment

Decisions – Steps in Capital Budgeting Decision – Investment Evaluation Techniques – Non-

Discounted Techniques – Payback Period, Discounted Payback Period and Average Rate of

Return and Discounted Techniques – Net Present Value, Internal Rate of Return and

Profitability Index (Simple Problems only)

Unit IV (20 Hrs)

Dividend Decision - Dividend and Valuation – Relevance of Dividends – Irrelevance of

Dividends – Determinants of Dividend Policy – Bonus Shares – Stock Split (Simple

Problems only)

Unit V (20 Hrs)

Liquidity Decision - Meaning and Characteristics of Working Capital – Sources of Working

capital Finance - Factors determining Working Capital requirement of a company -

Statement of estimating Working Capital Requirement (Simple Problems only)

Textbook:

Financial Management – Principles and Practice – G. Sudarsana Reddy, Himalaya

Publishing House

Reference Books:

Basic Financial Management, M.Y. Khan and P.K.Jain, Tata McGraw Hill Education

Private Limited, New Delhi

Financial Management, I.M. Pandey, Vikas Publishing House Private Limited

Financial Management, Theory, Problems and Solutions, Dr.R.Ramachandran,

Dr.R.Srinivasan, Sri Ram Publications, Trichy

Magazines, Journals and Dailies

The Chartered Accountant, Chartered Financial Analyst, Management Accountant,

Business Line and The Economic Times




Semester – V

Optional\Elective Course II: Financial Services – 15UBAO51 Duration: 60Hrs

Credits: 3

Objectives

To emphasize the emergence of financial sector in India and other countries.

To give the familiarity as to various financial services assisting to the Industrialist. Course Outcome:

Understand the fund-based and fee based financial services offered by financial

intermediaries such as nonbanking finance companies, banks and financial

institutions.

Provide knowledge about the organisation and management of mutual funds

Create awareness about the investors with the knowledge of risks and rewards of

investing in mutual funds

Understand Mutual Fund and its Structure.

Understand risks involved in venture capital, Methodologies for rating credits

Know the factors considered for credit analysis and scoring

Unit I (12 Hrs)

Financial Services – Meaning – Scope – Fund based activities – Non Fund based activities –

New Financial Products and Services – Innovative financial Instruments.

Unit II (12 Hrs)

Venture Capital – Meaning – Origin - Features – Scope of venture capital – Importance –

method of venture financing.

Unit III (12 Hrs)

Mutual Funds - Meaning – Fund unit Vs. Share – Origin of the funds – Types/ Classification

of Funds – Importance of Mutual Funds – Net Assets Value - Mutual fund in India – Reasons

for slow growth.

Unit IV (12 Hrs)

Factoring and Forfeiting – Factoring – Meaning – Modus operandi – Terms and Conditions –

Functions – Types of Factoring – Factoring Vs. Discounting – Forfeiting – definition –

working of forfeiting – Benefits of Forfeiting – Factoring Vs. Forfeiting.

Unit V (12 Hrs)

Credit Rating – Definition and Meaning – Functions of Credit Rating – Origin – Credit

Rating in India – Benefits of Credit Rating – Credit Rating Agencies in India: CRISIL,

CARE, IICRA - Limitations of Rating.

Textbook:

Gordon E, Natarajan K, Financial Market and Services, Himalaya Publishing

House, Mumbai, Third Revised Edition, 2007.

Reference books:

Nirmal Prasad K., Chandradass J., Banking and Financial System,

Himalaya Publishing House, Mumbai, 2000

Bhalla V.K., Management of Financial Services, Anmol Publication Pvt. Limited,

New Delhi, Second Revised Edition, 2005.

Khan M.Y., Financial Services, Tata Mc Graw Hill Publishing Company Limited,

New Delhi, Third Edition.

Dr. S. Gurusamy., Financial Services and Markets, Vijay Nicole Imprints P Ltd.,

Chennai, 2004.




Semester – V

Optional\Elective Course II: Consumer Behaviour – 15UBAO52 Duration: 60Hrs

Credits: 3

Objectives

To enrich the learners with the basic concepts of consumer behaviour.

To understand the nature of consumer attitudes. Course Outcome:

Explore the reasons for development of consumer behaviour.

Equip the students with the knowledge of the consumer behaviour

Gain knowledge on hierarchy of needs

Explore measurement and arousal of motives.

Explore cognitive dissonance and various attribution theory.

Make them realize various models to the decisions.

Make them understand step-by-step process of need recognition.

Equip the students with the importance and the sources of collecting research data.

Unit I (12 Hrs)

Consumer Behaviour - Meaning and types of consumers, consumer behaviour – meaning and

importance – reasons for development of consumer behaviour – consumer behaviour and

other disciplines – variables and problems in studying consumer behaviour.

Unit II (12 Hrs)

Consumer Needs and Motivation - Motivation – meaning, types and role – human needs –

goals – hierarchy of needs and consumer‟s motivation – measurement of motives – arousal of

motives.

Unit III (12 Hrs)

Consumer Attitude – Formation and Change - Attitude formation – strategies of attitude

change – cognitive dissonance and attribution theories of attitude – change

Unit IV (12 Hrs)

Consumer Decision Making - Decision and various models of man – a simple consumer

decision making model – consumer decision rules – need recognition

Unit V (12 Hrs)

Consumer Research - Meaning and importance of consumer research – consumer research

process – methods of consumer research – sources of collecting marketing research data –

various external sources of information for consumer research – sampling – types of sample –

limitations of consumer research.

Textbook:

Suja R. Nair, Consumer Behaviour, Himalaya Publishing House, 1999

Reference Books:

P.C. Jain, Monika Bhatt, Consumer Behaviour, Sultan Chand & Co., 1st edition

Leon G. Schiffman, Leslie Lazar Kanuk, Consumer Behaviour, Prentice Publishing

House, 8th

Edition.

Del I. Hawkins, Roger J. Best, Kenneth A. Coney, Consumer Behaviour, Tata

McGraw-Hill, 8th

Edition




Semester – V

Optional\Elective Course II: Labour Welfare – 15UBAO53 Duration: 60Hrs

Credits: 3

Objectives

To know about the Labour Welfare Activities

To know about the powers of Trade Unions Course Outcome:

Know about the labour welfare activities followed in business unit

Made aware about the working conditions of workers and legal provisions related to

the accidents and hazards

Get familiarized with the principles of labour welfare

Identify the movement of trade union in India and its role

Understand the powers of Trade Unions

Making the procedures for collective bargaining and grievance settlement procedure

Providing the workers participation in management to the students

Acquaint the students with special laws pertaining to wages

Unit I (12 Hrs)

Labour Welfare - Concept – Objectives – Importance – Principles – Theories of Labour

Welfare – Labour Welfare Activities in India – Labour Welfare Officer: Duties & Functions.

Unit II (12 Hrs) International Labour Organization - ILO – Concept – Objectives – Principles – ILO & India –

ILO & Labour Welfare.

Unit III (12 Hrs)

Trade Union - Concept – Nature – Characteristics – Objectives – Functions – Importance of

Trade Unions – Trade Union Movement in India.

Unit IV (12 Hrs)

Collective Bargaining - Concept – Nature – Features – Importance – Procedures for

Collective Bargaining – Scope – Principles of Collective Bargaining Process.

Unit V (12 Hrs)

Workers‟ Participation in Management - Concepts – Aims – Objectives – Purpose – Benefits

– Limitations – Quality of Work Life – Introduction – Meaning - Issues – Barriers.

Textbook:

Industrial Law – N.D.Kapoor – Sultan Chand Publications

Reference Books:

Dr.M.R.Sreenivasan –Commercial and Industrial Law - Margham Publications

Dr.Varma & Agarwal –Mercantile and Industrial Law – Kings Book, Delhi.

Agarwal , Nair Banerjee - Industrial Relations – Pragati Prakashan, Meerut.

S.M.Sundaram – Industrial Law – Meenachi Publications , Karaikudi.




Semester – V

Skill Based Course – II: In-Plant Training – 15UBAS51 Duration: 30Hrs

Credits: 2

Course Outcome:

Explore the Practices of questioning and also observing capacity.

Gain the knowledge for preserving document (data).

Train them to gather details about company and company background.

Train them to overhaul on the functional areas of the company

Understand the importance of after sales service.

Understand the production process as flow (or) continuous.

Understand the functions of transportation, purchase department, storage department

and sales department.

Equip the students with practical knowledge and provide employment opportunities

Rules Governing Institutional Training

1. Each Student should undergo 25 days institutional training under a manager during the

fourth semester summer vacation and attendance certificate from the organisation is to be

submitted to the HOD.

2. He shall undergo the above training in the organisation approved by the department.

3. The student has to submit four copies of the report in not less than 50 pages within a month

of the re-opening of the college in the fifth semester.

4. In case of failure to submit the report within the above stipulated period the date of

submission shall be extended by another 15 days. If the student fails to submit the report even

within the period of extension he will not be permitted to appear for his subsequent semester

examinations.

5. During the work load allotted for training report and field study report (2hrs) the following

activities must be undertaken

A. Report discussion by the guide and the student

B. Report Writing

C. Report presentation by the students in the class for general discussion

6. The training programme shall be evaluated for a total of 100 marks out of which 40 marks

shall be allotted to the training programme to be evaluated by the training supervisor and 30

marks to be evaluated by the guide and student has to appear viva- voce conducted by the

faculty. The members of the viva-voce committee are HOD and External Examiner. The

maximum marks for viva- voce is 30. Minimum marks for pass in this paper are 50%.

7. If any candidate fails to secure a pass in his training programme he as to undergo the

training programme once again after completion of the course.

8. The training report must contain the following:

A. Introduction

B. Objectives of the training

C. Organizational structure of the concern.

D. Observations about working of the concern.

E. Identification of the problems, if any

F. Suggestions to solve the problem

G. Limitations of the training

H. Conclusion




Semester – V

Skill Based Course III: Case Analysis – 15UBAS52 Duration: 30Hrs

Credits: 1

Objectives

To give the students a hands on decision making opportunity with the real time

business situations

Course Outcome:

Demonstrate the theoretical concepts in action

Understand the relationship between the business and functional objectives.

Provide employment opportunities by analyzing societal cases

Provide a clear structure for all the various activities that organizations carryout

Enable to reveal their professional ability and skills to respond to a business scenario

Understand the simplified processes relating to environment compliance

Ability to examine the causes and provide alternative courses of actions for a problem

Gain knowledge in the field of decision making

Unit I (5 Hrs) Introduction – What is case study? – Preparing for case discussion – Benefits of case method.

Unit II (5 Hrs) Case Method and Roles – Role of a participant – Role of a leader – Nature of learning.

Unit III (2 Hrs) Steps in conducting a Case Study.

Unit IV (6 Hrs) Listening – Principles – Essentials – Factors affecting listening – Importance of Listening in

Case analysis.

Unit V (12 Hrs)

Practical Sessions – Discussion of cases from General Management and Functional areas of

Management.

Textbook:

1. Case Method – Neeta Baporikar, Second Revised Edition, Himalaya Publishing house,

Mumbai.

Reference Books:

1. Case Studies in Management – Prem Vrat, K.K.Ahuja, P.K.Jain, First Edition, Vikas

Publications, Mumbai.

Note:

1. No continuous internal assessment for this paper

2. Internal examinations alone will be conducted for 100 marks.

3. At the end of the semester, the students are given with 4 cases from different functional

areas and submit the case analysis in detail. Each case carries 25 marks.




Semester – VI

Core-XVII: Strategic Management - 15UBAC61 Duration: 75 Hrs

Credits: 5

Objectives

To impart the knowledge or strategic management to the learners.

To develop the strategic decision making among the learners. Course Outcome:

Equip the students knowing the Strategic elements and models.

Understand the issues related to strategic decision making.

Gain the knowledge of Dimensions in business.

Understand Corporate-Level strategies of expansion, stability, concentration will be

made sustainability of successive planning.

Equip the students knowing the Business level strategy ignites adopt whether Cost-

Leadership and Differentiation.

Equip the students knowing the Business level strategy ignites adopt Focus Business

Strategy in order to combination of both the strategy.

Unit I (15 Hrs)

Strategy - Meaning – understanding strategy – concept – strategic decision making – Issues in

strategic decision making – strategic management – definition, elements, models.

Unit II (15 Hrs)

Hierarchy of strategic intent - Strategic Intent – Meaning, concepts, vision, mission, goals

and objectives – Business – Definition, Dimensions of business, Business model.

Unit III (15 Hrs)

Corporate – level Strategies - Corporate level – Expansion – Stability – Concentration

strategy: Integration strategy – Horizontal, vertical. Diversification strategy – Relative,

Conglomerate, Risks of diversifications.

Unit IV (15 Hrs)

Business level strategies - Meaning – Generic Business Strategies – Cost leadership Business

strategy, Differentiation Business strategy, Focus Business strategy.

Unit V (15 Hrs)

Strategic Analysis and choice - Meaning – process – strategic analysis subjective factors in

strategic choice – contingency strategies – strategic plan.

Text Book:

Azhar Kazmi, Strategic Management and business policy Tata Mc graw –Hill

publishing company ltd, NewDelhi, third edition.

Reference Books:

R.Balasubramaniun,S.Ushapriya,K.Hema, Strategic Management, Gego publictation,

Trichy,first millennium edition.

Charles, W.L.Hill,Gareth,R.Jones, Strategic Management an Integrated Approach,

Biztantra publication NewDelhi,Sixth Edition.

A.Hitt,R.Duane,E.Hoskission, Strategic Management,Thomson publication, Noida,

Sixth edition.

V.D.Dudeja, Strategic Management in the next Millenium, Common

Wealth, New Delhi.




Semester – VI

Core-XVIII: Sales and Distribution Management – 15UBAC62 Duration: 75 Hrs

Credits: 5

Objectives

To create awareness of sales management

To inculcate the basic ideas of channels of distribution Course Outcome:

Know the qualities of a successful salesman.

Make the learners understand goal setting process in sales management.

Make the students realize designing sales territories and sales quota.

Gain knowledge in the process of Distribution management.

Understand distributor‟s policies and strategies.

Understand the channel distribution management.

Make them realize training the distributors‟ sales team.

Unit I (15 Hrs)

Introduction - Selling as a Part of Marketing - Sales Management Process - Role of Sales

Manager - Concept of Personal Selling - Sales Management and Salesmanship - The Ones of

Personal Selling - Process of Personal Selling - Qualities of a Successful Salesman.

Unit II (15 Hrs)

Goals in Sales Management - Goal Setting Process in Sales Management - Analyzing Market

Demand and sales Potential - techniques of Sales Forecasting - Preparation of Sales Budget -

Formulating Selling Strategies - Designing Sales Territories and Sales Quota.

Unit III (15 Hrs)

Sales Force Management - Organising the Sales Force - Designing the Structure and Size of

Sales Force - Sales Contests - Evaluation and Analysis.

Unit IV (15 Hrs)

Introduction to Distribution Management - Concept of Distribution Channel - Importance of a

Channel - Types of Channels - Primary Distributors - Specialized Distributors and

Participants – Distributors - Policies and Strategies.

Unit V (15 Hrs)

Channel Management - Force of Distributing Systems - Distributors Selection and

Appointment - Channel Conflicts and their Resolutions - Training the Distributors Sales

Team.

Textbook:

Marketing Management – Dr. C.B. Gupta, Dr. N. Rajan Nair, S.Chand & Sons

Co., Ltd., New Delhi, 8th

Revised Edition

Reference Books:

Donaldson B- Sales Management-Theory and Practice (Palgrave)

Jobber David and Lancaster Geoff- Selling and Sales Management (Pearson

Education)

Spiro- Sales Force Management (Tata Mc Graw Hill, 11th Ed.)

Still Richard R, Cundiff Edward W. And Govoni Norman A.P- Sales Management:

Decisions, strategies and cases (Pearson Education, 5th

Ed.)

Rosenbloom-Marketing Channels (Cengage Learning, 7th

Ed.)

Johnson and Marshall- Sales Force Management ( Tata Mc Graw Hill, 8th

Ed.)

Coughlan A.T.,Stern Louis W., EL-Ansary A.I. and Anderson E-Marketing Channels

( Prentice Hall of India, 6th

Ed.)




Semester – VI

Core XIX: Management Accounting – 15UBAC63 Duration: 75 Hrs

Credits: 5

Objectives

Understood the concept and application of management accounting along with the

preparation.

To learn the cost accounting concepts and applications. Course Outcome:

Understand the basic concepts and processes used to take management related

decisions

Able to interpret financial statements and ratio analysis

Enable the students to analyze and evaluate the fund flow and cash flows of the

organisation

Make the students get proficiency in marginal cost analysis

Gain practical knowledge on budgetary control

Understand in the area of application of marginal costing technique

Unit I: (15 Hrs)

Management accounting - Meaning, Nature, Functions, Scope, Advantages and

Disadvantages, Management accounting Vs Financial accounting – Financial statement

analysis, Comparative – common size trend percentages.

Unit II (15 Hrs)

Ratio analysis - Meaning mode of expression – Merits and Demerits - Classification of ratios,

Dupont control chart (Simple problems only)

Unit III (15 Hrs)

Funds and Cash flow statements – Meaning – Merits and demerits –Fund flow Vs Cash flow

statement – Preparation of fund flow statement – Preparation of cash flow statement. (Simple

problems only)

Unit IV (15 Hrs)

Marginal costing – Meaning – Merits and Demerits – Differences between absorption costing

and marginal costing – Fixed Cost and Variable Cost – Contribution – Break even analysis –

Margin of Safety – PVC Ratio – Assumption – Merits and Demerits – Application of

marginal costing.

Unit V (15 Hrs)

Budgetary control – Meaning – Objectives – Merits and demerits – Steps in budgetary

control – classification of budget – Budget based on Functions – Budget based on Flexibility.

Note: 60% marks for problems and 40% marks for theory.

Textbook:

Management Accounting – S.N. Maheswari, Sultan chand & sons- NewDelhi.

Reference Books:

Management Accounting – J.Made Goeda, Himalaya publishing house- Mumbai

Management Accounting – M.Y.Khan and P.K.Jain, Tata Mc Graw Hill Publishing

company-NewDelhi.

Management Accounting – T.S.Reddy & Dr.Hari Prasad Reddy, Margampublication-

Chennai.




Semester – VI

Core-XX: Secretarial Practices - 15UBAC64 Duration: 75 Hrs

Credits: 5

Objectives

To equip the learners on the procedures relating to the affairs of a company

To make the learners to know about the duties and responsibilities of a secretary Course Outcome:

Familiarize the learners with the procedures relating to the affairs of a company.

Enable the learners to have an idea about the proceedings of a meeting.

Make the learners know about the duties and responsibilities of a secretary.

Familiarize the concepts of secretarial practice

Provide the documents relating to formation of a joint stock company

Helps to know about the essentials of a valid meeting to the students

Understand the rules of drafting minutes

Helps to develop the secretarial duties relating to statutory meetings

Unit I (15 Hrs)

Company secretary - Secretary - definition-types- qualifications- appointments- duties, rights

and liabilities of a company secretary.

Unit II (15 Hrs)

Joint stock Company - Definition- features- kinds of companies- company formation-

Documents relating to formation: Memorandum of association- articles of association.

Unit III (15 Hrs)

Share capital - Share capital- meaning- kinds of shares-company meeting: meaning-

definition- kinds- Essentials of a valid meeting: proper convening authority- notice, agenda,

Quorum and chairman- appointment of chairman- secretarial duties relating to notice, agenda

and quorum, proxy: meaning – kinds

Unit IV (15 Hrs)

Motion, Minutes and Resolution - Motion: meaning- procedure of moving a motion-

Minutes: contents- kinds- rules of drafting minutes- Resolutions: meaning- kinds- distinction

between & resolution.

Unit V (15 Hrs)

General Meetings - Statutory Meeting: objectives & purposes- statutory report- contents-

secretarial duties relating to statutory meetings- Annual general meetings: objectives &

purposes- business transacted at the meeting- secretarial duties

Textbook:

N. D. Kapoor, Company law & Secretarial practice, Sultan chand & sons, 9th

revised

edition

Reference Books:

D.P. Jain, Secretarial practice, Konark publishers Pvt Ltd, 2nd

revised edition

M.C. Kuchhal, Secretarial practice, vikas publishers house pvt ltd, 14th

revised edition

P.K. Ghosh, Company Secretarial practice, Sultan chand & sons, NewDelh




Semester – VI

Optional\Elective Course III: Advertising and Sales Promotion - 15UBAO61 Duration: 60 Hrs

Credits : 3

Objectives

To enable the learners to know the importance of advertising in business.

To develop the creativity among the learners to advertising.

Course Outcome:

Understand the communication objectives behind advertising and promotions

Understand the relationships between marketers and communication agencies

Make the students understand budget ignites unnecessary cost.

Realize them knowing the step-by-step process of compaign planning.

Critically analyze current and past advertising promotion campaigns

Provide employment opportunities in the field of advertising

Equip the students knowing the necessity of after-sales service.

Equip the students knowing the fascinating of sales promotional instruments.

Unit I (12 Hrs)

Advertising - Meaning – Importance – Objectives – Media – Forms of Media – Recent trends

in advertising - Promotional Mix – meaning – factors for selection of promotional mix –

Steps involved in developing effective communication –

Unit II (12 Hrs)

Advertising agencies – advertising budget – advertising appeals – social effects of advertising

– advertising copy – objectives – essentials – types – Elements of copy writing : Headlines,

Body Copy – illustration – catch phrases & slogans – identification marks.

Unit III (12 Hrs)

Advertising layout – functions – design of layout – typography printing process – lithography

– printing plates & reproduction paper & cloth – size of advertising – repeat advertising –

advertising Campaign – Steps in campaign planning

Unit IV (12 Hrs)

Personal Selling – objectives – salesmanship – process of personal selling – types of sales

man, sales force management – importance – sales force decision – sales force size –

recruitment & selection – training - methods – motivating salesman controlling – fixed sales

territories – quota – evaluation

Unit V (12 Hrs)

Sales promotion – meaning – methods – promotional strategy – marketing communication &

persuasion – promotional instruments : Advertising techniques of sales promotion –

consumer & dealers promotion. After sales service.

Text Book :

R.S.N. Pillai and Bagavathi - Modern marketing principles and practices, S. Chand &

Company ltd, 2002

Reference Books:

Devendra Thakur, - Advertising, Marketing and Sales Management, Deep & Deep

Publishing Pvt., Ltd., 2005

Rajeev Batra, John G. Myers, David A. Aaker, - Advertising Management, Prentice

Publishing House, 18th

Edition.

George E. Belch & Michael A. Belch, - Advertising and Sales Promotion, Tata

McGraw-Hill, 6th

Edition




Semester – VI

Optional\Elective Course III: Security Analysis and Portfolio Management-15UBAO62 Duration: 60 Hrs

Credits: 3

Objectives

To familiarize the learners with basic concepts of Securities Analysis and Portfolio

Management.

To acquaint the learners in respect to the investment decisions related to financial

assets, the risks and the returns involved Course Outcome:

Understand the various alternatives available for investment.

Find the relationship between risk and return.

Value the equities and bonds.

Gain knowledge of the various strategies followed by investment practitioners.

Apply efficient markets and behavioral finance theory to finance scenarios.

Employ the concepts of risk, return, and diversification to investments.

Apply financial tools and knowledge to evaluate the basic structure, functioning and

regulation of banking institutions

Understand the fundamental and technical analysis to study the movement of price of

the shares

Unit I (12 Hrs)

Investment - Meaning of Investment, speculation, gambling- Investment objectives-

Investment process- Investment information- Investment alternatives.

Unit II (12 Hrs)

Risk & Return - Define risk- types of Risks- minimizing risk exposure- risk management-

standard deviation & variance- stock return & valuation- valuation through P/E ratio

Unit III (12 Hrs)

Fundamental Analysis - Economic analysis- industry analysis- company analysis-

Comparative statement & ratios

Unit IV (12 Hrs)

Technical Analysis - Meaning & assumption of technical analysis- Dow theory- trend-

support & resistance level- Indicators- Odd lot trading- Moving average- Oscillators-

Relative strength index- Rate of change- charts- Triangle- flags- comparison of technical &

fundamental analysis

Unit V (12 Hrs)

Portfolio Management - Portfolio construction- portfolio-Markowitz model- portfolio

evaluation- portfolio revision

Textbook:

Punithavathy Pandian- Security & portfolio management, Vikas publishing house Pvt

ltd- New Delhi- Third edition

Reference Books:

Donald E. Fischer, Ronald J. Jordon Security & portfolio management, An imprint of

pearson education- UK- sixth edition.

Samir K. Barua, J.R. Varma, V. Ragunathan Portfolio management, Tata McGraw hill

publish & co ltd- New Delhi- Ist Revised edition.

N.J.Yasawy Stock market analysis intelligent investor, Vision books- New Delhi-

1994

Preeti Singh Investment management security analysis & portfolio management,

Himalaya publishing house- Delhi- 19th

edition




Semester – VI

Optional / Elective III- Training and Development - 15UBAO63 Duration: 60 Hrs

Credits: 3

Objectives

To know about the various methods of training.

To know about the Management Development Programme. Course Outcome:

Know the various methods of training.

Identify the training needs

Analyse the training techniques based on its usefulness in bringing the desired output

Provide the internal and external selection methods of training in modern way

Evaluate the training effectiveness in management

Equip the evolving development policy

Design development programmes for the benefit of the organization

Understanding the training budget and its preparation and approval

Unit I (12 Hrs)

Identification of training needs - Training Objectives – Identifying training needs – Evolving

training policy – Principles of Learning – Training , Development, Education.

Unit II (12 Hrs)

Training Techniques - Issues on Training- Location – Duration – Techniques – On the Job

Training – Off the Job Training – Cost of training – Training Budget

Unit III (12 Hrs)

Selection of Trainer - Election of trainees – Basis – Criteria – Selection of trainer – Internal /

or External.

Unit IV (12 Hrs)

Evaluation of Training - Training Methods for different levels of employees – Evaluation of

training effectiveness.

Unit V (12 Hrs)

Management Development - Management Development – Objectives – Identifying

Development needs - Evolving Development Policy – Designing Development Programmes

– Issues in development – Evaluation of development effectiveness.

Textbook:

S.K.Bhatia - Training and Development –– Deep & Deep Publications ltd.

Reference Books:

Taylor & Lippitt.- Management and Training Hand Book

T.A.A.Latiff - Training for Management

Lynton & Pareek. Training and Development




Semester – VI

Skill Based Course - IV: Project Report – 15UBAS61 Duration: 30 Hrs

Credits: 1

Course Outcome:

Provide an idea about the research writing process

Improve the presentation skills and make present the findings in a creative way

Strengthen the student‟s knowledge in specific areas

Provide key components for understanding the result of a project

Motivate to understand the details of questionnaire surveys and relavant things

Insist to determine the data collection and equip them to solve the issues relating to

that

Provide the better idea of the documentation of the research report

Make the students identify socio-economic problems and help them to survive in the

society

Rules governing project Report

1. Each student should undergo 2 weeks field study in the optional area after completion of

the V semester examinations.

2. The student has to submit the field study report in four copies in not less than 50 pages

within a month of the re-opening of the college in the 6th

semester.

3. The field study report will be evaluated by the guide and the HOD. The student has to

appear a Viva-Voce conducted by the panel of HOD and External examiner.

4. If the student fails to make the field study and fails to submit the report, he will not be

permitted to appear for the 6th

semester examinations.

5. The field study report must contain the following:

A. Introduction

B. Objectives

C. Methodology

D. Data Analysis

E. Findings

F. Limitations

G. Suggestions

H. Conclusion




Semester – VI

Value Based Course: II-Retail Management – 15UBAV61 Duration: 30 Hrs

Credits: 1

Objectives

To impart the basic ideas of retail management

To stimulate the learners towards retail ownership Course Outcome:

Gain familiarity with the role of retailer in the distribution channel

Identify the functions of a retailer

Develop the benefits of retail sectors in the society

Understand the wide variation of retail organizations in terms of product orientation

and format

Identify the store, non-store, generalist, specialist and service retailing

Help the students to get employment in retail stores.

Gain familiarity with the factors and arrangement of self service, check out system in

retail markets

Unit I (6 Hrs)

Retailing – Definition – Scope – Retailer role in the distribution channel

Unit II (6 Hrs)

Function of retailer – Benefits of retailing – to customer, manufacturer, and wholesalers.

Unit III (6 Hrs)

Retail organization formats: Retail ownership - Store based format and non store based

format.

Unit IV (6 Hrs)

Store Management – Role of store manager in store merchandising.

Unit V (6 Hrs)

Arrangement of self service – Factors in self service.

Textbook:

Swapna Pradhan Retailing Management – TATA Mc Graw Hill, New Delhi

Reference Book:

Berman,Barry and Evans – Retail Management – Prentice Hall of India Pvt Ltd, Delhi

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