Packaging Design Trends Prediction - A Mashup of Function and Aesthtics
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A beautiful design is outright useless if it isn’t functional. Thus, in a time when people are continuously stressing on making design stylish and convenient, we bring you innovative packaging design trends that’ll change your world in 2017-2018. (2017-2018) Packaging Design Trends Prediction – A Mashup of Function and Aesthetics Glossary* (CAGR) Compound Annual Growth Rate: year-over-year growth rate of an investment over a specified period of time. (Investopedia) (NFC) Near-field communication (RFID) Radio frequency identification (BLE) Bluetooth low-energy Sources: http://www.smitherspira.com/news/2013/december/the-shift-from-rigid-to-flexible-packaging http://bgr.com/2016/08/17/pizza-hut-playable-dj-pizza-box/ http://scholarworks.rit.edu/cgi/viewcontent.cgi?article=1034&context=japr http://www.notey.com/@natureworldnews_unofficial/exter- nal/9045352/earth-day-genius-renewable-packaging-made-of-mushrooms-to-replace-styrofoam.html https://brandfolder.com/blog/shared-story/4-packaging-design-trends-to-watch-in-2016/ http://www.forbes.com/sites/millystilinovic/2016/06/16/premiumisation-the-most-affluent-retail-trend-of-2016/#239ea4f85d07 http://www.pearlfisher.com/live/perspectives/what-is-premiumisation/ http://octoberink.com/how-to-use-patterns-in-branding/ http://www.marketingprofs.com/chirp/2014/25957/how-product-packaging-affects-buying-decisions-infographic http://www.packworld.com/trends-and-issues/global/indian-packaging-industry-turnover-reach-32-billion-2020 http://www.statista.com/statistics/296534/organic-packaged-food-market-size-forecast-in-the-untied-kingdom-uk-split/ http://www.slideshare.net/Adrienna/business-trends-and-opportunities-in-the-global-packaging-market http://www.technavio.com/report/global-packaging-global-packa- ging-tapes-market-2016-2020?utm_source=T4&utm_medium=BW&utm_campaign=Media http://www.packagingstrategies.com/articles/88536-world-de- mand-for-corrugated-boxes-to-approach-260-billion-square-meters-in-2019 http://www.epro-plasticsrecycling.org/article/142/plastic_pac- kaging_statistics_2010_65_9_recovered_in_2010_full_diversion_from_landfill_within_2020_possible FUTURE DESIGN TRENDS With the changing scope of technology, atmospheric concern and design innovations - package designers, printers and assemblers are considering new ways to make packaging beautiful and practical. PACKAGING DESIGN SUCCESS DEPENDS ON https://www.facebook.com/LogoDesignGuru https://twitter.com/LogoDesignGuru https://plus.google.com/+Logodesigngurucorp/posts https://www.linkedin.com/company/logodesignguru https://www.pinterest.com/LogoDesignGuru1/ Color Material Typography bcde Label Innovation Content Nostalgic Packaging We’ve been hearing about retro and vintage packaging trends – yes, brands are taking their customers to a time in past. Old-fashioned lettering, ornaments and colors are back in fashion. Pattern Printing Repeating basic shapes and fonts to draw geometric or floral patterns on packaging for a cohesive and sui generis appearance. For example, Corinne Cosmetics and Kindo Shop use patterns for interest. Customized Shapes To enrich creativity in the industry, designers are customizing the shapes of package designs according to product usage and/or flavor. These can be defined shapes or free style. Renewable Materials Consumers and brands have become environment conscious. Renewable packaging is made with biodegradable materials like wood fiber, shrimp shells, mushrooms or sugarcane to replace harmful polymers. Premiumisation There are two aspects of this: 1) making luxurious or quality items accessible to masses, and 2) adding a personalized touch to the packaging. Premium packaging is quality oriented, affordable and attractive. Industry: milk, fruits and vegetables, beauty, beverages Fact: 7% growth in CAGR of global recyclable packaging materials through 2020 Themed Design It looks like brands are becoming aware of social rights and h oliday celebrations. Skittles designed a black and white packaging for gay pride. Also, Coca-Cola bottle label formed into a Christmas gift ribbon. Corrugated Packing Packaging that can somewhat imitate the shape of an object or be rigid and flexible as and when needed. The conforming cardboard with triangulated perforations idea was first designed by Patrick Sung. Resealable Lid A great option for branding until the product is finished. A resealable label covers the rigid packaging to ensure fresh items don’t go stale. This is an opportunity for brands to make their identity memorable. Typography Intensive Typography isn’t only used to label products, those are in fact the text and font. Typography is being used to create 2D textures and patterns to cover the packaging material of the product. Humanization Adding a human element in design. This can be done by either using photographs of human beings, or by addressing their problems visually by using 2D and 3D design techniques in packaging. Tailor-made Illustrations Everyone wants to look unique. Designers like Steven Harrington play a role here. Custom illustrations are made on packaging to make packaging idiosyncratic, whimsical, or cultural etc. Re-usable Containers Instead of buying a product and throwing away its packaging, brands will switch to making a package design that consumers can re-purpose for decoration, education or entertainment. For example, “the world’s first playable DJ pizza box” by Pizza Hut and Novalia. Licensed Package Designs Designing themed packaging adds value to your product and attracts all those fans that reside within your consumers. But, don’t lose your brand identity. Rigid Flexible Hybrids Brands will combine rigid and flexible materials to make package designs that are more hands-on, modern and attractive. This will reduce costs and give an innovative edge to packaging. Anthropomorphic packaging With this approach package designs are transformed into human and animal forms via their shape or copy text. Brands will start molding their packaging into mundane objects. Augmented Reality Packaging manufacturers can visualize packaging prototypes in 3D. This reduces cost of developing physical models and accelerates design process. For consumers, it increases interest and engagement. Sneak-Peek Seeing an item in picture is different from reality. This kind of packaging has a small section, you can open to get a sneak-peek of the product or you can see through a transparent sheet. Textured Packing Add texture on packaging and labeling to focus on sensory organs, i.e. enhance the feel. You can use emboss and deboss, textured paper, or custom materials like jute, leather, wood and silk. Extreme Minimalism Minimalism is exceeding all boundaries. Brands are stripping most graphic elements and sticking to ultra-minimal imagery and text. In future, solid products won’t even have a packaging; just the label. Basic Paper Packing Brands will go back to basics. Designers will cover products with simple paper, that’ll resemble a wrapping paper. This packaging will be skintight and may cover full or half of the product. Industry: houseware, beverage, clothing, fast food Fact: 870,109 tonnes of packaging waste was generated in Ireland in 2013 Pun and Humor Brands are using the “laughing strategy” to create copy text or visuals for their product packaging. Clever and quirky designs evoke emotional responses. And exaggeration in packaging is a form of imagination. Smart Digital Packaging Combining creative solutions with active and intelligent packag- ing to connect product packaging with digital devices. This is to improve purchasing experience. Three types of smart packaging will conquer: NFC, RFID and BLE Industry: mobile phones, medicine, liquor, fresh baked items, online products Fact: 4.9% CAGR in smart packaging market size during 2014 – 2022 Industry: takeaway food, technology, dairy products Fact: 11.73% growth in global vials packaging market from 2016 to 2020 Industry: baked goods, coffee and tea, sauces Fact: Over $80 billion growth in pharmaceutical packaging market by 2020 Industry: cutlery, confectionery, snack foods: biscuits, chips Fact: By 2020, packaging will become over a $1 trillion business Industry: consumer products, children’s books Fact: $4.5 million increase in revenue of Germany packaging services by 2017 Industry: candy and chocolate, tea bags, perfume Fact: $16.9 billion dollar growth in North American packaging market by 2017 Industry: perfume, luxury brands, chocolates Fact: $1.68 million increase in retail sales in U.K. by 2017 Industry: mobile phone covers, kids’ plastic ware, beverage Fact: £11 billion annual sales of UK Packaging Manufacturing Industry Industry: preservative food containers, fast food, gift items Fact: $6.8 billion rise in packaging and labeling services revenue in U.S. by 2017 Industry: soap and shampoo, condiments, milk Fact: $351 billion growth in flexible packaging market by 2018 Industry: beverage, food takeaways, dairy, beauty Fact: $7.79 billion increase in packaging revenue in UK by the end of 2016 Industry: beverage, food takeaways, dairy, beauty Fact: $7.79 billion increase in packaging revenue in UK by the end of 2016 Industry: beverage, food takeaways, dairy, beauty Fact: $7.79 billion increase in packaging revenue in UK by the end of 2016 Industry: liquor, chocolates, coffee Fact: $32 billion growth in Indian packaging industry expected by 2020 Industry: bakery, cosmetics, kids fashion Fact: 85% of product buying decision is based on packaging Industry: fashion, alcoholic beverage, food Fact: 52% of online consumers prefer premium packaging Industry: food and beverage Fact: 3.1% per annum gain in Mexico packaging industry by 2017 Industry: dairy products, homeware, takeaways Fact: 3.7% annual increase in corrugated boxes demand through 2019 Industry: fresh food, bakery items, fruits and vegetables, confectionaries Fact: 42% increase in market share of parcel tapes by 2020 Industry: food and beverage, takeaways Fact: 100% recovery of all plastic waste announced by Plastics Europe by 2020 Industry: consumer products, hair & beauty Fact: $305,955 million gain in 2019 for food packaging market Industry: special edition products, luxury brands Fact: 5% annual growth in global packaging tapes market by 2020
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Transcript of Packaging Design Trends Prediction - A Mashup of Function and Aesthtics
A beautiful design is outright useless if it isn’t functional. Thus, in a time when people are continuously stressing on making design stylish and convenient, we bring you innovative packaging design trends that’ll change your world in 2017-2018.
(2017-2018) Packaging Design Trends Prediction – A Mashup of Function and Aesthetics
Glossary*
(CAGR) Compound Annual Growth Rate: year-over-year growth rate of an investment over a specified period of time. (Investopedia)(NFC) Near-field communication(RFID) Radio frequency identification(BLE) Bluetooth low-energy
Sources:
http://www.smitherspira.com/news/2013/december/the-shift-from-rigid-to-flexible-packaginghttp://bgr.com/2016/08/17/pizza-hut-playable-dj-pizza-box/http://scholarworks.rit.edu/cgi/viewcontent.cgi?article=1034&context=japrhttp://www.notey.com/@natureworldnews_unofficial/exter-nal/9045352/earth-day-genius-renewable-packaging-made-of-mushrooms-to-replace-styrofoam.htmlhttps://brandfolder.com/blog/shared-story/4-packaging-design-trends-to-watch-in-2016/http://www.forbes.com/sites/millystilinovic/2016/06/16/premiumisation-the-most-affluent-retail-trend-of-2016/#239ea4f85d07http://www.pearlfisher.com/live/perspectives/what-is-premiumisation/http://octoberink.com/how-to-use-patterns-in-branding/http://www.marketingprofs.com/chirp/2014/25957/how-product-packaging-affects-buying-decisions-infographichttp://www.packworld.com/trends-and-issues/global/indian-packaging-industry-turnover-reach-32-billion-2020http://www.statista.com/statistics/296534/organic-packaged-food-market-size-forecast-in-the-untied-kingdom-uk-split/http://www.slideshare.net/Adrienna/business-trends-and-opportunities-in-the-global-packaging-markethttp://www.technavio.com/report/global-packaging-global-packa-ging-tapes-market-2016-2020?utm_source=T4&utm_medium=BW&utm_campaign=Mediahttp://www.packagingstrategies.com/articles/88536-world-de-mand-for-corrugated-boxes-to-approach-260-billion-square-meters-in-2019http://www.epro-plasticsrecycling.org/article/142/plastic_pac-kaging_statistics_2010_65_9_recovered_in_2010_full_diversion_from_landfill_within_2020_possible
FUTURE DESIGN TRENDS
With the changing scope of technology, atmospheric concern and design innovations - package designers, printers and assemblers are considering new ways to make packaging beautiful and practical. PACKAGING DESIGN SUCCESS DEPENDS ON
https://www.facebook.com/LogoDesignGuru
https://twitter.com/LogoDesignGuru
https://plus.google.com/+Logodesigngurucorp/posts
https://www.linkedin.com/company/logodesignguru
https://www.pinterest.com/LogoDesignGuru1/
Color Material Typography
bcde
Label InnovationContent
Nostalgic PackagingWe’ve been hearing about retro and vintage packaging trends – yes, brands are taking their customers to a time in past. Old-fashioned lettering, ornaments and colors are back in fashion.
Pattern Printing Repeating basic shapes and fonts to draw geometric or floral patterns on packaging for a cohesive and sui generis appearance. For example, Corinne Cosmetics and Kindo Shop use patterns for interest.
Customized Shapes To enrich creativity in the industry, designers are customizing the shapes of package designs according to product usage and/or flavor. These can be defined shapes or free style.
Renewable MaterialsConsumers and brands have become environment conscious. Renewable packaging is made with biodegradable materials like wood fiber, shrimp shells, mushrooms or sugarcane to replace harmful polymers.
PremiumisationThere are two aspects of this: 1) making luxurious or quality items accessible to masses, and 2) adding a personalized touch to the packaging. Premium packaging is quality oriented, affordable and attractive.
Industry: milk, fruits and vegetables, beauty, beveragesFact: 7% growth in CAGR of global recyclable packaging materials through 2020
Themed DesignIt looks like brands are becoming aware of social rights and holiday celebrations. Skittles designed a black and white packaging for gay pride. Also, Coca-Cola bottle label formed into a Christmas gift ribbon.
Corrugated PackingPackaging that can somewhat imitate the shape of an object or be rigid and flexible as and when needed. The conforming cardboard with triangulated perforations idea was first designed by Patrick Sung.
Resealable Lid A great option for branding until the product is finished. A resealable label covers the rigid packaging to ensure fresh items don’t go stale. This is an opportunity for brands to make their identity memorable.
Typography Intensive Typography isn’t only used to label products, those are in fact the text and font. Typography is being used to create 2D textures and patterns to cover the packaging material of the product.
HumanizationAdding a human element in design. This can be done by either using photographs of human beings, or by addressing their problems visually by using 2D and 3D design techniques in packaging.
Tailor-made IllustrationsEveryone wants to look unique. Designers like Steven Harrington play a role here. Custom illustrations are made on packaging to make packaging idiosyncratic, whimsical, or cultural etc.
Re-usable ContainersInstead of buying a product and throwing away its packaging, brands will switch to making a package design that consumers can re-purpose for decoration, education or entertainment. For example, “the world’s first playable DJ pizza box” by Pizza Hut and Novalia.
Licensed Package DesignsDesigning themed packaging adds value to your product and attracts all those fans that reside within your consumers. But, don’t lose your brand identity.
Rigid Flexible HybridsBrands will combine rigid and flexible materials to make package designs that are more hands-on, modern and attractive. This will reduce costs and give an innovative edge to packaging.
Anthropomorphic packagingWith this approach package designs are transformed into human and animal forms via their shape or copy text. Brands will start molding their packaging into mundane objects.
Augmented Reality Packaging manufacturers can visualize packaging prototypes in 3D. This reduces cost of developing physical models and accelerates design process. For consumers, it increases interest and engagement.
Sneak-Peek Seeing an item in picture is different from reality. This kind of packaging has a small section, you can open to get a sneak-peek of the product or you can see through a transparent sheet.
Textured PackingAdd texture on packaging and labeling to focus on sensory organs, i.e. enhance the feel. You can use emboss and deboss, textured paper, or custom materials like jute, leather, wood and silk.
Extreme Minimalism Minimalism is exceeding all boundaries. Brands are stripping most graphic elements and sticking to ultra-minimal imagery and text. In future, solid products won’t even have a packaging; just the label.
Basic Paper PackingBrands will go back to basics. Designers will cover products with simple paper, that’ll resemble a wrapping paper. This packaging will be skintight and may cover full or half of the product.
Industry: houseware, beverage, clothing, fast food Fact: 870,109 tonnes of packaging waste was generated in Ireland in 2013
Pun and HumorBrands are using the “laughing strategy” to create copy text or visuals for their product packaging. Clever and quirky designs evoke emotional responses. And exaggeration in packaging is a form of imagination.
Smart Digital PackagingCombining creative solutions with active and intelligent packag-ing to connect product packaging with digital devices. This is to improve purchasing experience. Three types of smart packaging will conquer: NFC, RFID and BLE
Industry: mobile phones, medicine, liquor, fresh baked items, online productsFact: 4.9% CAGR in smart packaging market size during 2014 – 2022
Industry: takeaway food, technology, dairy productsFact: 11.73% growth in global vials packaging market from 2016 to 2020
Industry: baked goods, coffee and tea, saucesFact: Over $80 billion growth in pharmaceutical packaging market by 2020
Industry: cutlery, confectionery, snack foods: biscuits, chipsFact: By 2020, packaging will become over a $1 trillion business
Industry: consumer products, children’s books Fact: $4.5 million increase in revenue of Germany packaging services by 2017
Industry: candy and chocolate, tea bags, perfume Fact: $16.9 billion dollar growth in North American packaging market by 2017
Industry: perfume, luxury brands, chocolates Fact: $1.68 million increase in retail sales in U.K. by 2017
Industry: mobile phone covers, kids’ plastic ware, beverage Fact: £11 billion annual sales of UK Packaging Manufacturing Industry
Industry: preservative food containers, fast food, gift itemsFact: $6.8 billion rise in packaging and labeling services revenue in U.S. by 2017
Industry: soap and shampoo, condiments, milkFact: $351 billion growth in flexible packaging market by 2018
Industry: beverage, food takeaways, dairy, beauty Fact: $7.79 billion increase in packaging revenue in UK by the end of 2016
Industry: beverage, food takeaways, dairy, beauty Fact: $7.79 billion increase in packaging revenue in UK by the end of 2016
Industry: beverage, food takeaways, dairy, beauty Fact: $7.79 billion increase in packaging revenue in UK by the end of 2016
Industry: liquor, chocolates, coffeeFact: $32 billion growth in Indian packaging industry expected by 2020
Industry: bakery, cosmetics, kids fashionFact: 85% of product buying decision is based on packaging
Industry: fashion, alcoholic beverage, food Fact: 52% of online consumers prefer premium packaging
Industry: food and beverage Fact: 3.1% per annum gain in Mexico packaging industry by 2017
Industry: dairy products, homeware, takeaways Fact: 3.7% annual increase in corrugated boxes demand through 2019
Industry: fresh food, bakery items, fruits and vegetables, confectionariesFact: 42% increase in market share of parcel tapes by 2020
Industry: food and beverage, takeaways Fact: 100% recovery of all plastic waste announced by Plastics Europe by 2020
Industry: consumer products, hair & beautyFact: $305,955 million gain in 2019 for food packaging market
Industry: special edition products, luxury brandsFact: 5% annual growth in global packaging tapes market by 2020
