Three Game Changing Ideas

2

Social Travelling

What if an airline, or a 3rd party company, could tell you whether a friend is also travelling to the same destination on the same flight? Or able to find out who else would be at the airport at the same time

•  If no friends, fill out a simple psychographic profile of and enable system to match interests with someone compatible

–  Choose whether to sit together with that person during the flight...has to be a mutual consenting process, of course.

•  Personal profile is pulled up that after checking in at airport that shows what books I like, what shows I watch, how influential I am (Klout), how frequent I travel, how I like my meals, etc

•  A message is sent to me to physically check in at a customer service counter, not check in the flight, but to receive a welcome gift/beverage while at the same time relevant retail and F&B promotions are sent to me based on my interest.

3

Social Brand Loyalty Programs

Two words: mobility and crowd-sourcing

•  We don't need to swipe loyalty cards to earn points. We simply need to check in

•  We don't need a list of unattractive, repetitive and over-valued items. We redeem for the things we like and consume like a pint of beer, get upgraded to first class, a free movie ticket, etc.

•  In fact, if a bunch of friends check in together and spend a good time buying stuff, we'd get extra benefits/points.

–  We can share part of the benefits with other friends and poof - instant customer referral.

•  New customer visits from friends as a result of our recommendation will give us referral points for being a good customer friend.

•  For thrifty consumers who would rather save, continue to offer big ticket items as redemption for larger cumulated points.

4

M-Commerce – Selling an experience

Tailored and private mobile shopping

•  Create an avatar of myself that allows me to 'try on' clothing before I buy.

•  While browsing goods, I'm able to see if my friends are shopping as well - I'd have in-shopping chat with a friend while contemplating on purchase.

•  If privacy allows, I'd also be able to see what other friends have bought and recommendations of relevant items. Upon purchase, I get to share a RM20 coupon with a friend for the same clothing line.

•  Most importantly, while all the shopping happens, I've total control over whether anyone has view of my purchase.

•  Retailers should do it the Zappos way: purchase returns at full refund within a 365 day grace period.