Social media-mashup
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Social Media Mash-Up Erik España Associate Director of Web Communications August 2, 2011, 2:00 pm ET COMMUNICATIONS & MARKETING
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How Union College built a Social Media Mash-Up which incorporates Twitter, Facebook, Flickr, blogs, and video content.
Transcript of Social media-mashup
Social Media Mash-Up
Erik EspañaAssociate Director of Web Communications
August 2, 2011, 2:00 pm ET
COMMUNICATIONS & MARKETING
Social Media Mash-Up
Poll
How many schools have a social media directory on their website?
Social Media Mash-Up
Poll
How many schools have students who blog for their institution?How many schools have faculty who blog for their institution?How many schools have student groups on Facebook and
Twitter?How many schools have administrative depts on Facebook and
Twitter?
Social Media Mash-Up
Our Goal
• Content from “official” college social media channels• And content from campus social media sites.
Social Media Mash-Up
Collecting RSS Feeds
Social Media Mash-Up
• Tab 1: Timeline− Twitter− Blogs− Facebook
• Tab 4: Video• Updated hourly
May 2011
Social Media Mash-Up
Combining RSS Feeds
TwitterRSS feed
Facebook RSS feed
BloggerAtom Feed
Wordpress RSS Feed
Block
Social Media Mash-Up
Combining RSS Feeds
• Structured Data Block• Data Definition
− Block Chooser Fields (multiple)
• Assign Feed Blocks to Block Chooser Fields
Social Media Mash-Up
The Problem
Social Media Mash-Up
The Problem
We couldn’t format the Structured Data Block.
Feed Blocks
Structured Data Block PageX
Social Media Mash-Up
The Problem
• pubDates• RSS vs. Atom• Over 20 updates
per feed.
Social Media Mash-Up
The Solution
Create an intermediate page.
Feed Blocks
Structured Data Block
XML File Page
Social Media Mash-Up
Intermediate Page
• Publish as XML file• Dates: numerical format (e.g. 20110802140000)
− Sortable
• 1 item per feed• Bring back into Cascade using Feed Block
XML file
• 8:15 am
Page • 8:30 am
Social Media Mash-Up
Publish Set
Social Media Mash-Up
Resources
• How to easily display a Facebook page’s feed on your websitehttp://bit.ly/gettingfacebookfeeds
• Twitter REST APIhttp://bit.ly/twiterapirest
• Linkify jQuery Pluginhttp://bit.ly/linkify
• Miro Community platformhttp://www.mirocommunity.org/
Social Media Mash-Up
Contact Information
Erik España
Email: [email protected]
Twitter: @erikespana
Blog: http://muse.union.edu/espanae
Slideshare: http://www.slideshare.net/erikespana
