PACE and the Local Media

Utilizing Media in the PACE Process

Presentation by: Julianne Price

Objective• To generate publicity for a cause or

identified issue within a community

Types of Media Outlets to Employ

• Radio

• Television

• Newspaper

• Public Speaking

Expose the Identified Issues

• State the facts and use the “three talking points” rule

• Employ as many forms of media as possible

• Make sure you have the community’s support backing you when you speak.

• Don’t be timid- speak passionately.• AND IF THIS DOESN’T WORK,

THEN……………………………..

Introduce Something SHOCKING!!!!!

Newspaper

• Insert numerous newspaper clippings

Television

Radio

• Insert audio clip

Fan the FIRES!!!!!

• Keep the issues that you have identified ablaze.

Additional Pointers…

• Give updates to the press regarding project developments as they occur.

• Invite the media to events happening in the community

• Encourage communication between community leaders and the press.

• Be careful to let the reporter come to his own conclusion.

Conclusion