Julianne Rowe Starbucks CSR Report

16
Starbucks Corporate Social Responsibility Report Julianne Rowe

description

Class Assignment - University of Oregon

Transcript of Julianne Rowe Starbucks CSR Report

Page 1: Julianne Rowe Starbucks CSR Report

StarbucksCorporate Social Responsibility Report

Julianne Rowe

Page 2: Julianne Rowe Starbucks CSR Report

History First Starbucks was opened in 1971

Relocated to Pikes Place Market – 1976

Three Founders : Jerry Baldwin, Zev Siegl and Gordon Bowker

Today Starbucks has more than 19,000 stores in 58 countries around the world

Largest Coffee Company in the world

Page 3: Julianne Rowe Starbucks CSR Report

Environmental Stewardship Focused on the long-term stability of coffee-growing

communities

Through innovative programs we’re taking action to address climate change and the impact it will have on the long-term supply of our coffee

We’re working to reduce our environmental impact

RecyclingReusable CupsRenewable EnergyEnergy ConservationWater ConservationGreen Buildings

Page 4: Julianne Rowe Starbucks CSR Report

Recycling Working towards our goal of making

100% of our cups recyclable by 2015

We wont consider our cups recyclable until our customers can recycle them in our stores, homes, workplaces and public spaces

In 2008 we set a goal of implementing front-of-store recycling in all company owned locations by 2015

Adopting the use of PCF in our paper cups has helped us conserve the equivalent of more then 518,000 trees.

Page 5: Julianne Rowe Starbucks CSR Report

Reusable Cups Our Goal is to serve 35% of our

beverages made in our stores in reusable cups by 2015

Since 1985 we’re been rewarding customers with a discount for using travel tumblers

During the month of April people who brought in their own tumblers were offered free brewed coffee

Because of people using reusable serve ware and tumblers in 2010 we were able to keep nearly 1.45 million pounds of paper out of landfills

Page 6: Julianne Rowe Starbucks CSR Report

Energy Replaced incandescent and halogen

lighting with more efficient LED lighting

By 2010 we were able to complete installation of LED lights in more than 7000 company-owned stores. This has reduced our energy consumption by 3.3% from 2008-2010

Goal to achieve 25% reduction in energy use by 2015

In 2010 we were named among the top five green power purchasers in the country by the Environmental Protection Agency

Page 7: Julianne Rowe Starbucks CSR Report

Water Conservation Water is the most vital resource our business relies on.

We set a goal to reduce water consumption by 25% by 2015 as a result of several proactive measures we had already decreased our water use by 22% between 2008 and 2010.

Page 8: Julianne Rowe Starbucks CSR Report

Green Buildings All new company-owned store will be built to achieve LEED

certifications by the US Green Building Council (USGBC)

2009 we became one of the first retailers to join USGBC’s LEED Volume Certification pilot program Seattle (University Village) - The

community table is made of wood from a fallen tree recovered from a nearby neighborhood

London (Paris Disney location) The countertop material contains recycled cell phone parts

Fukuoka Japan- rainwater collected from the roof is used to nourish the surrounding landscape

Page 9: Julianne Rowe Starbucks CSR Report

Community Starbucks is committed to help support thriving neighborhoods

wherever we do business. Being an integral part of neighborhoods is not just the right thing to do for the community, its also good for our business

We invite customers to participate in local community service projects

In 2010 Starbucks employees and customers contributed more then 191,000 hours of community service around the world.

Page 10: Julianne Rowe Starbucks CSR Report

Youth Action Grants Through Youth Action Grants, In 2010, We were able to support the

engagement of more than 74,000 young people since 2008, who in turn mobilized more than 950,000 hours of community service in their local communities Children’s Environmental Heritage Foundation in Malaysia, where young

people from low-income communities are educated about the importance of environmental stewardship

Page 11: Julianne Rowe Starbucks CSR Report

Giving In 2010, the Starbucks foundation gave a total of $22.4 million

We gave more than 100 grants to nonprofit organizations, including $1.6 million for the Starbucks Youth Action Grants and $1 million to the American Red Cross for the Haiti earthquake relief effort

Page 12: Julianne Rowe Starbucks CSR Report

Ethical Sourcing Since opening our first store we’ve

remained committed to sourcing and roasting the worlds finest coffee

We’re committed to continuously improving economic transparency, promoting responsible labor practices, reducing environmental impacts and ensuring the long-term supply of our high-quality coffee

Page 13: Julianne Rowe Starbucks CSR Report

Ethical Sourcing Our approach is grounded in Coffee and Farmer Equity (C.A.F.E.)

farms and mills are evaluated with approximately 200 performance indicators by third-party verification organizations, overseen by Scientific Certification Systems

The implementation of C.A.F.E. Practices has made significant social, environmental and economical impacts on more than one million workers employed by participating farms

Page 14: Julianne Rowe Starbucks CSR Report

Ethical Sourcing 99% of school-aged children on small farms were able to attend school

99% of farms have not converted any natural forest habitat to coffee products since 2004

The majority of workers earn higher than the legal minimum wage for their country

We have created Starbucks Farmer Support Centers serving Central America and East Africa and we plan to open our first Asia Farmer Support Center in China this year.

Page 15: Julianne Rowe Starbucks CSR Report

Ethical Sourcing We’re also helping farmers

advance their businesses by improving their access to credit through our farmer loans program

In 2010 alone we helped support nearly 56,000 farmers who grow coffee with a total of $14.6 million in loans

By investing in programs that provide access to credit, we’re helping farmers manage risk and strengthen their business

Page 16: Julianne Rowe Starbucks CSR Report

Thank YouQuestions?