praxis3architecture planning design

Project Portfolio

Web Design and

GraphicsStudio

architecture . urban design . planning . media design . graphic design . web design

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Praxis3 is a unique architectural design fi rm established in 1997 with the mission of intersecting design excellence with pragmatic problem-solving, as applied to some of the most challenging sites and building programs. As sophisticated design projects have demanded a greater range of expertise than ever before, Praxis3 has brought together in collaboration a team of skilled professionals from the disciplines of architec-ture, planning, and design. Our singular combination of individual talents and extensive knowledge base, developed through years of practice, allows us to offer our clients a comprehensive approach to the building process; one that enables us not only to assess a wider range of building options, but to do so with greater speed and accuracy. As responsible professionals we approach each of our projects as its own unique set of issues, doing extensive research on each of them, asking hard questions and listening carefully. Then we respond with the sort of creative thinking which permits us to assess each project’s unique design possibili-ties.

Our explorations and built projects have led to numerous recognitions, including the commission among only 10 architects nationwide to speculate upon the “House for the Next Millennium”, presented in a major exhibition at the Contemporary Arts Center in Cincinnati. Our recent mixed-use housing commissions for clients including the Atlanta Housing Authority, Trammell Crow Residential, and Integral Properties, are rec-ognized as the leading edge in Atlanta’s inner-city revival along Memorial Drive and historic Auburn Avenue.

The Phone Factory Lofts, in collaboration with Brock/Green, received the Atlanta Urban Design Commission Award of Excellence for its adaptive re-use of a historic commercial building. The 1995 community revi-talization project for the Mechanicsville community was a front page story in the Atlanta Constitution. In that same year, the Corporation for Olympic Development in Atlanta (CODA) awarded Romm, Pearsall, and Dimitropoulos fi rst place in a nationwide design competition resulting in the construction of the Memory Theater Project at Heritage Park in the Summerhill neighborhood. In the Automotive Studio, The Nalley Lexus Dealership of Atlanta won fi rst place at the Institute of Store Planners 2004 Store Design Awards and an Award of Excellence from the American Concrete Institute.

The partners and associates have also designed advanced technology facilities, among them, the computer center for Coca-Cola in Atlanta, and, in collaboration with Diller + Scofi dio, New York, was commissioned by Turner Broadcasting to design two large scale urban media “icons” to give a landmark identity to the CNN

Center in Atlanta.

praxis3 fi rm profi le

1: the application of ideas2: the use of knowledge3: the practice of skills

architecture . urban design . planning . media design . graphic design . web design

praxis3 philosophy

1: theory to practice2: diversity of practice3: collaborative practice

Praxis, literally, theory into action, describes the fi rst of three basic philosophical tenets of praxis3. The fi rm aims to test the possibilities of emerging design theories and ideals as applied to the real world practice of development and construction. Praxis3 pursues design problems that may involve issues of social, political, or cultural signifi cance, as often intersected with advanced technical expertise. The fi rm’s mixed-use projects are a good example of complex structures with tight budgets and timetables accomplished with an eye to providing excellent design to a variety of clients and end-users of many income levels. Praxis also seeks a variety and diversity of design experience. Automotive, mixed-use, cultural and institutional building design, plus web and print design are all part of a complete design continuum at the fi rm. Praxis3 believes that a broad range of design can be interrelated, and that work in several fi elds strengthens abilities in all, providing for a diversity of perspective in practice not usually open to single discipline or overly specialized fi rms.

Finally, the fi rm actively seeks a collaborative model for practice. Praxis encourages a culture of design collaboration both within the offi ce and between various outside people and fi rms. Singular project teams unique to each assignment bring a rich culture of varied expertise. Ongoing active collaborations continue with architects Frederick Pearsall, Harris Dimitropoulos, and J.W. Robinson & Associates. Past collaborations have included signifi cant work with New York based Diller + Scofi dio and Amy Landes-burg, and workshops with media theorists Robert Cheatham and Gregory Ulmer of the University of Florida. Internal project design collaborations are open to a range of design directions and thought. In short, praxis seeks the best ideas from a group of varied and strong designers without forsaking the pos-sibility of individual inspiration or vision on any particular project.

prax·is [ práks iss ]:[Late 16th century. Via medieval Latin from Greek, where it was formed from prattein “to do.”]noun: translating an idea into action; “a hard theory put into practice”

Design StudioUSI ServicesUSI EnergyEnergy Alliance Conference175 Auburn Collateral Proposal175 Auburn Web ProposalPraxis3 Trading CardsmodHouseAmerican Red Cross Atlanta ProposalJPIStringbeanAtlanta: Urban RenaissanceImagine Downtown

888.709.9944 pho

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508.759.1933 fax

www.usiservices.c

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118 Waterhouse Road

Bourne, MA 02532

118 Waterhouse Road

Bourne, MA 02532www.usiservices.com

Thomas OttoSales Manager

totto@usiservices.com508.759.6826 direct508.776.5745 mobile

118 Waterhouse RoadBourne, MA 02532

508.759.0956 office508.759.1933 fax888.709.9944 toll-freewww.usiservices.com

USI ServicesIdentity and Web Site

Designer:praxis3

Client:USI Services

USI Services approached Praxis3 to design an identity system and web site for the start-up.

The USI Services audience is composed of municipal utility directors and managers needing

professional, qualified partners who can assist them in complete infrastructure upgrades

as well as residential home owners who schedule their own meter installations using USI

Services customized scheduling web application. The symbology, imagery and color palette

composed primarily of blue and gray tones speaks to USI Service’s customer-focused values

and unique internet technologies.

USIEnergyUSI EnergyLogo, Web Site, Brochures, Trade Show Boothwww.usienergy.com

Designer:praxis3

Client:USI Energy

USIEnergy is an Atlanta-based energy information management company who helps

multifamily real estate owners manage and control energy expenses through business services

that include utility invoice processing, energy data capture and reporting, resident utility

billing, customer service, training and conservation programs. Praxis3 developed USIEnergy’s

new brand which accentuated its reputation as a technology leader with excellent customer

service. Praxis3 carried out complete brand development which has included a new logo,

web sites, brochures, print advertisements and trade show graphics.

The Energy Alliance ConferenceLogo, Web Site, Brochures, HTML Email

Designer:praxis3

Client:ista

USI Energy

The Energy Alliance Conference is an annual conference hosted by ista/USIEnergy and

supported by select sponsors. The Energy Alliance Conference provides a forum for multifamily

industry leaders to discuss energy issues and strategies that advance the industry and

foster mutual success. Praxis3 is developing material for print and online promotion of the

event.

175 Auburn Avenue Marketing Collateral (Proposal)Logo, Sales Folder, Business Cards, Sales Brochure

Designer:praxis3

Client:Integral Real Estate Group

175 Auburn is the signature condominium component of the Sweet Auburn Village mixed-use

redevelopment spearheaded by Big Bethel AME Church through its economic development

initiative, Project Nehemiah. The Church plans to revitalize a long-neglected portion of

Atlanta’s revered Martin Luther King, Jr. Landmark District, helping to return its commercial

corridor to its former popular state with an attractive new stretch of residences, shops and

small businesses. Praxis3 proposed marketing collateral for the project which highlighted

the historic significance of the building and community while also appealing to the young,

urban audience Sweet Auburn hopes to attract.

175 Auburn Avenue Web Site (Proposal)Presence (Marketing) Site

Designer:praxis3

Client:Integral Real Estate Group

175 Auburn is the signature condominium component of the Sweet Auburn Village mixed-use

redevelopment spearheaded by Big Bethel AME Church through its economic development

initiative, Project Nehemiah. The Church plans to revitalize a long-neglected portion of

Atlanta’s revered Martin Luther King, Jr. Landmark District, helping to return its commercial

corridor to its former popular state with an attractive new stretch of residences, shops

and small businesses. Praxis3 proposed a web site for the project which highlighted the

historic significance of the building and community while also appealing to the young,

urban audience Sweet Auburn hopes to attract.

1776 Peachtree RoadSuite 520 SouthAtlanta, GA 30309

tel 404.875.4500 info@praxis3.comwww.praxis3.com

Praxis3 was established in 1997 with the mission of intersecting architectural design excellence with pragmatic problem-solving. Today, Praxis3 has grown into a multi-disciplinary design studio that draws on a diverse and talented team of skilled professionals from the architecture, urban planning, web and graphic design fields. This open, collaborative environment allows Praxis3 to offer clients a comprehensive approach to the design process; one that enables a wider range of possible design solutions delivered with greater speed and accuracy. Praxis3's process emphasizes conceptual thinking, creative design and advanced technology customized to meet the unique goals of each client.

modHouse web site

www.modhouseplans.com

Project featured opposite:

architecture planning design

praxis3

Praxis3 Trading CardsDirect Mail

Designer:praxis3 design studio

Client:praxis3 architecture studio

The Praxis3 Design Studio produced ‘trading cards’ as a leave behind and direct mail piece

that featured select projects and provided a brief history and description of the company.

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Praxis3's newest studio offers web and graphic design services. We specialize in brand thinking with application across identity, print, web and building environments.

modHouseWeb Sitewww.modhouseplans.com

Designer:praxis3

Client:modHouse

modHouse is a company that sells modern house plans and garage plans online. Founder

and architect Jonathan Elmore’s vision was to assemble a design collaborative that could

offer a wide variety of designs and at the same time showcase individual designers. Praxis3

created a flash lead in to the site that introduced the logo and highlighted the distinctiveness

of modern homes, a quality that appeals to the modHouse audience. We customized an

e-commerce engine and incorporated PDF spec sheets of each plan – convenient for

downloading, emailing and printing.

American Red Cross AtlantaWeb Site Proposal

Web Design:praxis3

Web Development:WebOracle

Client:American Red Cross

Atlanta

This proposal for the design of the American Red Cross Atlanta’s web site is intended

to encourage blood donation, particularly among minority donors and to educate the

public at large about blood donation. Custom illustrations were created for icons that

lead to information pages about who can give, find a blood drive and 5 easy steps to giving

blood. We wanted to highlight the importance of blood donation and make it easy

for potential donors to find information about where to give blood. The site is easy to

navigate and included a powerful back-end that led to dynamically-generated maps of

current blood drive locations.

JPIWeb Sitewww.jpi-atl.com

Designer:praxis3

Client:JPI

Jared Paul represents interior design product manufacturers. Praxis3 created JPI’s online

presence. The primary aim was to showcase the product lines that Jared represents as well

as provide interior designers with links for additional information. We created a Flash-based

opening sequence for the site as well as slide shows for each product line. Does the intro

remind you of anything? Dynasty, perhaps? Jared is a faithful fan.

StringbeanIdentity

Designer:Praxis3

Client:Stringbean

Praxis3 created a brandmark for Stringbean – a unique new business concept combining

a knittery and café. The identity needed to work both for a bricks and mortar and online

store.

stringbeanknittery cafe

stringbeanknittery café

stringbeanknittery cafe

stringbeanknittery café

stringbeanknittery café

stringbeanknittery café

stringbean

knittery cafe

Brand

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stringbeanknittery cafe

Brand

Fiber

Guage

Price

Atlanta: Urban RenaissanceCity of Atlanta, Bureau of Economic Development

Book and Web Site

Designer:Verge Studios/ praxis3

Client:City of Atlanta

Atlanta: Urban Renaissance is a comprehensive look at the city's neighborhood redevelop-

ment efforts. This web site and 40 page 8 1/2" x 14" book contains profiles on the seven

Atlanta neighborhoods impacted most by Atlanta's Olympic development efforts, as well

as a guide to city development incentives. The web site and book were produced from

concept to production in under two weeks time.

Imagine DowntownCentral Atlanta Progress, Urban Collage

City Planning Web Site

Designer:Verge Studios

Collaborators:Video: Biscuit Studios

Client:Central Atlanta Progress

Urban Collage

www.imaginedowntown.com

The Imagine Downtown web site was produced for Central Atlanta Progress, a large Atlanta

business and planning organization. The site contained results of planning studies under-

taken for several areas of downtown Atlanta. Acrobat versions of studies as well as video

materials are catalogued here for easy public dissemination. A comprehensive visual prefer-

ence survey, the Atlanta Compass Survey, was also included as a part of the site.

contact:

praxis3

1776 Peachtree Streetsuite 520, south towerAtlanta, Georgia 30309

voice: 404.875.4500fax: 404.876.8884

info@praxis3.comwww.praxis3.com