Overview of Imaj Associates

contents Capabilities About Imaj Associates Certifications

Awards and Recognition Client Categories

Experience and Expertise Lead Team

Sample Work

References Contact Details

2 strong roots fresh ideas

what we do:

combine the top strategic and creative minds to develop highly effective results

award-winning graphic design and copywriting

advertising campaigns

brand creation, design and fulfillment

branding strategies and campaigns

collateral development

crisis communications

event and committee organizing and support

marketing communications research, strategy development and plans

public education strategies and campaigns

philanthropy/fundraising support

photography

presentations

promotions

public and media relations

public affairs/government relations support & legislative communications

SEO

stakeholder engagement

social media and mobile campaigns

strategic planning

training

video production

web development and design and emerging technology marketing

Strategic Understanding + Creative Thinking = Highly Effective Results


designed for today’s needs

Big-Picture Thinking for Every Project, Every Budget

Big-picture thinking is critical, whether you are branding, rebranding, creating marketing communications or fundraising strategies, publicizing, web marketing or writing and designing a simple brochure. Without an eye on the big picture at all times and a full understanding of the brand strategy, marketing and communications may fall silent, confuse, or worse, hurt more than help.

That said, as the economy squeezes budgets tighter and tighter, companies, agencies and organizations have even greater needs. Market share is more precious than ever. Funding is scarce. Competing companies and initiatives are endless.

Imaj Associates is specifically structured so we may work as a high-level strategic and/or creative partner. Whether retained or taking smaller steps, we bring big-picture thinking to every project, every phase, with teams of high-level professionals on every project.

In essence we are a well-oiled machine that brings together the experiences of many longstanding corporations – under one roof.


at Imaj, you’ll find the most incredibly talented, proven pool of professionals on the planet who have developed a new business model to better meet the needs of today’s client.

who we are

Pooling Talents, Combining Resources

Imaj Associates is lean. We keep our expenses low by working as a conglomerate of c-level professionals, all long-time peers, rather than supporting a large staff of implementation and office support.

We at Imaj Associates thrive in a partnership environment, working closely with other agencies, prime contractors, small clients, non profits or larger departments.

Digitally Diverse While Grounded in Traditional Theory Imaj Associates looks at all aspects of the challenge, from the business plan to product development to feasibility and training. By strategizing and planning on many levels, we help companies ensure their web presence and ongoing marketing strategies are integrated, relevant and effective.

From high-end digital resources, including web and app designs, and extensive Search Engine Optimization, to traditional marketing, fundraising, branding, and collaterals, to extensive training programs, Imaj partners with you to ensure success. Besides offering the full spectrum of services Imaj is known for, Imaj Associates offers a streamlined approach to services, providing various options:

1.  Supplementing internal departments and/or agencies and prime government contractors with expertise and services needed to fill gaps

2.  Project-based services with big-picture thinking

3.  Fully integrated strategic planning, branding, marketing communications, advertising, media and public relations, promotion or development services


certifications and memberships

Our team memberships include: AIGA PRSA NEAHP AFPNET

Imaj Associates is a fully licensed and fully insured Certified MBE and DBE Business.


creative and communications strategy awards and recognition

Imaj is the proud recipient of hundreds of national and international awards including:

American Graphic Design Awards

ACI Awards

AIGA Awards

Communicators

Creativity USA Awards

Feld Entertainment Promie Award

The International Academy of Visual Arts Awards

MarCom Awards

American Chambers of Commerce (ACCE)

National Council of State Housing Agency (NCSHA) Awards

New England Society for HealthCare Communications (NESHCO) Awards

Service Industry Advertising Awards (SIAA)

Summit Awards

Telly Awards

In addition, our work has been published in renowned magazines hardcover books including:

American Corporate Identity The Big Book of Logos

The Big Book of New Design Ideas The Big Book of Brochures

Graphic Design USA 7 strong roots fresh ideas

client categories

Our team members have vast experience with clients spread throughout the US, in many industries including:

Apparel Architecture Auto Racing Beverage Communications Community Consumer Packaged Goods Consumer Electronics Education Entertainment Environment Financial Services Fitness Fundraising/ Foundations Government Healthcare Hospitality Insurance Mental Health Music Non profits Pageants Pharmaceutical/Medical Device Prime Contractors Retail Spirits and Beer Software Quality Assurance Technology Transportation QSR Wholesale


a special interest in helping underserved communities Imaj retains at least 1/3 its client base in the human services sector. This work is by far the most challenging and most rewarding.

The Imaj team is comprised of high-level associates who have worked together for many years (in some cases dozens!), with full support staffing behind us.

Jami Ouellette, president, founder

•  Senior writer: creative, OpEds, speeches, media releases

•  Creative director and lead graphic designer

•  Integrated marketing communications strategist

•  Media Relations (when forced)

•  Photographer (when allowed)

•  Lets Jeff think he is the “lead” photographer

Jeffrey Morse, co-founder (coo), web and photography director, associate

Left Brain •  MBA/Finance

•  Data Analysis, Budget Analysis

•  Web developer

Right Brain •  Bachelor’s Art History and English

•  Lead Photographer

•  Videographer

•  Proposal/plan writer

•  Firmly believes he who finishes with the most lenses wins

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Jami Ouellette president, founder, brand manager

Published author, graphic designer and strategic planner, Jami is the founder and driving force behind one of the region’s foremost strategic marketing communications, media relations, branding and design firms. Her national and international recognition has included dozens of awards for branding, marketing communications strategic plans, advertising, interactive media, articles and collaterals. Jami speaks nationally on branding and communications planning, as well as speaking on overcoming adversity. She taught several classes on graphic design and guest teaches at local universities for integrated marketing communications classes.

A four-time judge for the International Mobius Awards, Jami is widely recognized as a leader by her peers within the marketing communications and graphic design industry. She has sat on many education and community Boards and is also the proud recipient of numerous human services recognition awards including The Children’s Crusade Friend to Children Award, The College Crusade’s Partner in Philanthropy, and The Meeting Street Walter Cryan Award.

Jeffrey Morse co-founder, associate

After a decade of experience as a graphic designer, advertising writer and photographer, Jeffrey returned to school and earned his MBA in Finance at Bryant University. For the next 12 years, he played a key role in starting and building Adheris, Inc, a healthcare data-management and analysis company based in Boston. His contributions ranged from software design and development and data analytics, to sales, marketing, accounting, and ultimately leading the web development team. Building the business from an idea to an industry-leading firm with over $100 million in annual revenue, he helped grow and position the company for a highly successful sale in 2006 for over $80 million.

From there Jeffrey combined his greatest strengths and passions, joining Imaj as COO while serving as in-house photographer and web developer. With his depth of experience, Jeff not only brings operations, analysis and business development expertise, he balances that with rare creativity, and cutting edge information technology knowledge. The result has afforded a long-standing creative firm a better understanding of the needs of our clients and a fresh perspective toward bringing ideas to market successfully.

Katie Schibler, client manager, project lead, associate

•  Senior client services manager and project lead

•  Integrated marketing, promotions and business development strategist

•  Event and project producer

•  Name a country – she’s probably been there, hiked there and found her Ch’i there.

Jen Allison, planner, facilitator, associate

•  Designs value-add conversations

•  Facilitates strategic thinking

•  Supports organization development

•  Builds individual capability and organization capacity through skills assessment, training and coaching

•  A designer of conversations

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Katie Schibler senior client manager, associate

Katie began her career with Im-aj Communications & Design in 1997 working on the Lifespan project team and continues applying her relentless attention to detail and exceptional level of understanding in her role as a Senior Client Services Manager for Imaj Associates. In addition to working for Imaj, she has also worked for TracyLocke, DDB, Source Marketing and Sony Computer Entertainment America. She has led integrated marketing campaigns across a spectrum of clients from Pepsi and Clorox to TetraTech & Safewater RI, the Boston Psychoanalytic Society & Institute (BPSI) and Integrated Assessment Services.

Katie’s extensive experience in all facets of marketing, with large companies, consumer packaged goods and non-profits brings to bear authentic understanding and insight into the complexities surrounding effectively changing attitudes. A graduate of Fairfield University, she has served on its Alumni Board and volunteers as a career advisor to undergraduate students.

Jen Allison planner, associate

Jen has worked with Imaj for over a decade. Experienced, client-focused and dedicated to addressing the unique needs of organizations – Jen possesses significant experience in competency-based training, organization development consulting, group facilitation, and talent and performance management. Specializing in influencing individual performance and organizational direction, Jen has a strong track record in the successful design and delivery of high quality management and organization development programs that are aligned with and drive key business initiatives. Jen’s work brings to Imaj a solid portfolio of experience that illustrates the successful application of quality organizational principles and practices in support of business growth and community development.

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full service agency work

strong roots fresh ideas !

As the Agency of Record for Rhode Island Housing for over 8 years, we completely rebranded the agency and created and branded dozens of campaigns and initiatives, applied the looks to every possible surface and media, from ads and presentations to web and everything in between. Imaj also handled all marketing communications planning, crisis communications, and public relations, photography and video for the large Quasi-public agency.

KeepSpace was an offshoot initiative committed to complete community revitalization – from transportation to housing and infrastructure to environment.

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agency of record

strong roots fresh ideas

As the Agency of Record for Shields MRI and CT, Imaj also branded PET, an offshoot of the Shields brand. Imaj created and applied the brand to every possible surface and media, from ads and presentations to newsletters, brochures, physician referral packets and trucks.

As the Agency of Record for this software quality firm, Imaj branded the company, handled public relations and events promotions and created and applied the brand to ads, trade show booths, presentations, a website, DVD and CDs, eblasts, direct mail and brochures.

Imaj has extensive experience in handling clients’ integrated marketing communications and branding needs including public and media relations, planning, crisis communications, and creating and applying brands across elements, campaigns, surfaces, and platforms.

Imaj has created websites with custom CMS or in Wordpress, with shopping capabilities, extensive search and catalogue capabilities, video, social media integration, you name it. We conceptualize, write, design, create and incorporate media, handle photography…everything needed for an easily updated website that enhances your brand, integrates with social media to create conversations, and/or sells your product or services.

websites


Imaj has extensive experience in all types of presentations, talks and events. Whether we are facilitating meetings with the creation of a strategy or plan as an end goal, spearheading topical engagement conversations, or assisting a client with any aspect of an event, we apply the same attention to detail and extraordinary service at every point.

•  strategic planning •  outreach and engagement •  event management •  speech or presentation writing •  invitations and e-vites •  interactive presentations •  handouts •  public relations/promotion •  signage •  follow-up materials •  social media integration

professional, interactive presentations for many industries

strong roots fresh ideas 15

Social Media Campaigns Imaj has created integrated social, web, print, broadcast, environmental and direct mail campaigns in order to initiate ongoing conversations about brands or products.

Packaging and Sales Kits Imaj has packaged and created sales kits for everything from sports glasses to catering services to MRI units.

you name it, we’ve done it

Ad Campaigns Imaj has created national, regional and local campaigns for everything from fashion to beverage to housing and homelessness to these examples of a Fetish Fair!


Direct mailers and e-blasts

you name it, we’ve created it

Catalogues and Books

Print Ads


you name it, we’ve branded it


we can’t possibly show it all

From clowns to race cars to fire suppression to canned tomato products to restaurants, we’ve done it all.

Imaj had over 7 amazingly successful years as media publicists in 5 regions for Feld Entertainment, Ringling Bros, Barnum & Bailey Circus, Feld Motorsports and Disney on Ice

Capabilities Kits


public and media relations

Imaj has extensive experience and success connecting brands to consumers, educated the public on issues, and contained media crises, locally, regionally and nationally.

As media publicists in 5 regions for Feld Entertainment, Ringling Bros, Barnum and Bailey Circus, Feld Motorsports and Disney on Ice, we scored unprecedented national and regional press.

Imaj has placed clients and brands on just about every network, every show, and in every newspaper and magazine.

Imaj integrates web and social media strategies successfully into every pitch, with careful, strategic management

Visit our website at www.imajassociates.com for samples of our video and photography work. We are also happy to show off our work in person and provide more specific samplings that are not yet on the web.

video and photography


Not only is this work immensely rewarding, it is immensely challenging. In an ever-changing world, it takes a firm like Imaj to keep current and fully comprehend the political and economic environment in which human services must function and remain relevant.

Housing/Community: • Rhode Island Housing • KeepSpace • LISC • Various Community Development Corporations • Crossroads and Travelers Aid • Making Connections • NSFRE/Planned Giving Council • Providence Police Department • RI Food Bank

Healthcare/Fitness: • BodyUp RI • Bold r Dash • Brown University School of Medicine • Butler Hospital • Care New England • Enhanced Auditory Services • Hasbro Children’s Hospital • Integrated Assessment Services • Kent Hospital • Lifespan and its Hospitals: Rhode Island Hospital, The Miriam Hospital, Bradley Hospital • Lown Cardiovascular Foundation • New England Medical Center • RI Prevention Coalition • State of RI Move-it Campaign • VNA of RI • Volunteers in Healthcare

tremendous body of work in health & human services



From day 1 Imaj has paid special attention to children’s causes. The work is meaningful and rewarding. Our deep understanding and appreciation of the challenges facing children – particularly in underserved communities – combined with our years of experience in public, private, and inclusive education, make us an incomparable fit for education clients and those who impact the lives of children.

• The Annie E. Casey Foundation

• Boston College School of Social Work

• Boston Psychoanalytic Institute

• Brown University

• Bishop Hendricken High School

• The College Access Alliance

• The College Crusade of RI (formerly The Children’s Crusade)

• Edison Learning

• Magic Johnson Bridgescape

• Meeting Street School

• Nellie Mae Education Foundation

• PEEC (Providence Educational Excellence Coalition)

• Project Imagine

• Providence Public Library

• Quest Montessori School

• READY (Raising Expectations and Discovering Our Youth)

• Rhode Island College

• University of Bridgeport

• University of Rhode Island

• Providence High School Redesign Project

tremendous body of work in education and children’s causes

An indelible part of the community for over 26 years, Imaj has handled extensive, complex strategic communications planning, public education and outreach campaigns.

“Imaj goes above and beyond in every

way. They consider their relationship with

a client to be more of a partnership. Their

creative work is exceptional and their level

of understanding and service unmatched. I

highly recommend them, especially to

anyone who wants a firm that clearly ‘gets

it’ like no other.”

– Carole A. Nathan,

Director, Boston Psychoanalytic Institute

imaj comes highly recommended by those who have worked with us for many years

Diana Douglas, Director Creative Svc Edison Learning and Magic Johnson BridgeScape 865-329-3695 [email protected]

Hope Herron, Project Manager/Policy Analyst Tetra Tech, Complex World 225-‐772-‐4863 [email protected]

Tom Anderson Software Quality Associates [email protected]

Paulina Piekarski Former Regional Promotions Director Feld Entertainment and Ringling Bros Barnum & Bailey Circus 5345 Russell Ave. Los Angeles, CA 90027 917-747-6687 [email protected]

Carole Nathan, Managing Director, Boston Psychoanalytic Society & Institute 169 Herrick Road, Newton Centre MA 02459 617.266.0953 Ext. 101 [email protected]

Dr. Todd D. Flaherty, Ed.D., President & CEO The College Crusade of Rhode Island 401-854-5500 Ext. 118 [email protected]

Ron Tippe, Professor and Chair, Producing Department, NY Film Academy Director, Producer [email protected]


“I’ve worked with Jami for over 18 years,

on several initiatives, including the

Crusade’s complete rebranding and the

READY brand and all marketing

communications. In all cases, her team not

only retained the utmost in work ethic,

they became an integral part of our team

and helped us to accomplish some very

challenging goals - all the while

continually opening our eyes to ideas and

other forms of new media.”

– Mary Sylvia Harrison,

Vice President of Programs,

Nellie Mae Education Foundation

imaj comes highly recommended

Kate Brewster, Executive Director, The Economic Progress Institute [email protected]

Mary Sylvia Harrison, Vice President, Nellie Mae Education Foundation former Executive Director, The Children’s Crusade 781-686-7137 [email protected]

Richard Godfrey, Executive Director, Rhode Island Housing 401-457-1234 [email protected]

Shelly Murphy, President Precision Communications & Professor at Bristol Community College Former Communications Director, Meeting Street 401-441-1169 [email protected]

Meri R. Kennedy, Writer and Columnist RI Newspaper Group 401- 447-0251

Howard K. Mann, Vice President, Policy and Market Analysis InterVISTAS Transportation Consulting Group 301-358-2787 Mobile: 202-680-8401 [email protected]

Barbara Cardiff, Owner The Villa 401-‐596-‐1054 [email protected]



contact us

Jami Ouellette [email protected] Cell: 401-465-0983

Jeffrey Morse [email protected] Cell: 401-413-5528

Katie Schibler [email protected] Cell: 917-664-9340

Imaj Associates RI Office: 11 William Reynolds Fm Rd West Kingston, RI 02892 Phone: 401-491-9665 fax: 401-539-2350

imajassociates.com

Overview of Imaj Associates

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