Multi Level Marketing (MLM) An overview for associates Facts & Figures

By Ted Nuyten - The Netherlands

Multi Level Marketing (MLM)

An overview for associates Facts & Figures


MLM is a proven, solid MLM is a proven, solid distributiondistribution

model to market model to market a service or a producta service or a product


Big investors in MLM

Richard Branson - Donald Trump - Warren Buffet


MLM can be described as a MLM can be described as a mini-franchise in the mini-franchise in the direct selling industrydirect selling industry


MLM & Direct Selling organisations


MLM is Mouth to Mouth or MLM is Mouth to Mouth or Face to Face marketingFace to Face marketing


Well known MLM CompaniesWell known MLM Companies


Revenue leading MLM Revenue leading MLM CompaniesCompanies

CompanyCompany Revenue in MillionRevenue in Million AssociatesAssociates

Avon - USAAvon - USA $ 9.900.000$ 9.900.000 5.400.0005.400.000

Amway - USAAmway - USA $ 7.100.000$ 7.100.000 3.100.0003.100.000

Herbalife -USAHerbalife -USA $ 3.500.000$ 3.500.000 1.700.0001.700.000

Mary Kay - USAMary Kay - USA $ 2.250.000$ 2.250.000 1.700.0001.700.000

Tupperware - USATupperware - USA $ 1.900.000$ 1.900.000 1.100.0001.100.000Oriflame - SwedenOriflame - Sweden $ 1.300.000$ 1.300.000 2.300.0002.300.000Nu-Skin - USANu-Skin - USA $ 1.100.000$ 1.100.000 820.000820.000USANA - USAUSANA - USA $ 423.000$ 423.000 176.000176.000


Direct Selling Participants Direct Selling Participants WorldwideWorldwide

Source: Direct selling organisationSource: Direct selling organisation

RegioRegion n

RevenuRevenuee

MenMen WomWomanan

ParticipantParticipantss

WWWW 114 114 billionbillion

30 %30 % 70%70% 62.7 million62.7 million


Location of Sales Source: Direct selling organisationSource: Direct selling organisation

PlacePlace MarketShMarketShareare

Face to Face

77 %

Internet 12 %Phone 9 %Other 2 %


Direct Selling Countries Direct Selling Countries RevenueRevenue

Source: World Direct selling organisationSource: World Direct selling organisation

Country Country RevenueRevenue ParticipantParticipantss

USAUSA 30 billion30 billion 15 million15 millionJapanJapan 20 billion20 billion 2.7 million2.7 millionBrazilBrazil 9.1 billion9.1 billion 1.9 million1.9 millionKoreaKorea 9.0 billion9.0 billion 3.1 million3.1 millionGermanyGermany 8.2 billion8.2 billion 713.000713.000MexicoMexico 3.9 billion3.9 billion 1.9 million1.9 millionUKUK 3.5 billion3.5 billion 419.000419.000ItalyItaly 3.5 billion3.5 billion 335.000335.000


Direct selling participants Direct selling participants USAUSA


CountCountry ry

RevenRevenueue

MenMen WomWomanan

ParticipantParticipantss

USAUSA 30 30 billionbillion

12 %12 % 88%88% 15 million15 million


Direct Selling Participants Direct Selling Participants WorldwideWorldwide


57 % of the direct sellers is between 35 – 54 year


World wide, over 70% of direct sellers are Women.

Their aim is to supplement their

family income with an opportunity that is flexible in

terms of time


A Few MLM Books


A few Succes storiesJeff Roberti: Over $60 million in commissions and bonuses in the last 20 years with NSA.

Ruth Elliot: Over $ 1.7 million in commissions in 2007 with Vemma.

Dani Johnson: became a Nr. 1 international producer within 12 months and went on to earn her first million within 2 short years.

Tim Sales: Build a downline of over 56,000 people in 26 countries.


MLM Magazine’sMLM Magazine’s


So: MLM Rocks !So: MLM Rocks !

Multi Level Marketing (MLM) An overview for associates Facts & Figures

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