Imaj Associates Overview

imaj associates

CONTENTS Capabilities About Imaj Associates Certifications Awards and Recognition Client Categories Experience and Expertise Team

References Sample Work •  Presentations •  Education & Children •  Environment, Health, Human

Services •  Websites •  Social Media •  Integrated Campaigns •  Full Service Agency Work •  Video & Photography •  Packaging & Sales Kits •  Ad Campaigns Contact Details

2 strong roots fresh ideas

what we do:

combine the top strategic and creative minds to develop highly effective results

award-winning graphic design and copywriting advertising and collateral development

brand creation, design and fulfillment

branding strategies and campaigns

crisis communications event and committee organizing and support

marketing communications research, strategy development and plans

public education strategies and campaigns

philanthropy/fundraising support

photography

presentations

public and media relations public affairs/government relations support & legislative communications

stakeholder engagement

social media and mobile campaigns

strategic planning video production

web development and design and emerging technology marketing

Strategic Understanding + Creative Thinking = Highly Effective Results


Designed for today’s needs

Big Picture Thinking for Project-based Budgets

That’s what people need these days, as the economy squeezes their budgets tighter and tighter. While it is more important than ever that firms guide clients through planning, marketing communications, public relations, branding, promotions, fundraising, and design challenges effectively and strategically, it’s getting harder to afford qualified firms.

In essence, needs are greater and resources more scarce. Many can no longer afford to tackle their marketing communications and brand/design needs on a large scale. Rather, companies, contractors, and organizations are being forced to take smaller steps, with the big picture in mind, or piece together teams of high-level professionals. That’s why we’ve created a new business model that “gets” the big picture but can also work on a smaller scale when needed, from research to planning to implementation.


who we are

Founded in 1986 by award-winning designer and published author, Jami Ouellette, Imaj Associates (then called Im-aj Communications & Design) grew from a project-based creative company into a sought-after integrated marketing communications and branding firm, providing the full spectrum of services and big-picture strategies to its clients.

The award-winning company became internationally recognized for effectively combining highly strategic, integrated planning, and outside-the-box creativity.

In 2012, Imaj created a new business model, with Jami Ouellette joining forces with many of her long-time, c-level peers – in fact, the most incredibly talented, proven pool of professionals on the planet – to better meet today’s client needs.

Besides offering the full spectrum of services Imaj is known for, Imaj Associates offers a streamlined approach to services, providing various options:

1.  Supplementing internal departments and/or agencies and prime government contractors with expertise and services needed to fill gaps

2.  Project-based services with big-picture thinking

3.  Fully integrated strategic planning, branding, marketing communications, advertising, media and public relations, promotion or development services.


Certifications and memberships

Our team memberships include: AIGA PRSA NEAHP AFPNET

Imaj Associates is a fully licensed and fully insured RI-Certified MBE/DBE.


creative and communications strategy awards and recognition

Imaj is the proud recipient of hundreds of national and international awards including

American Graphic Design Awards ACI Awards AIGA Awards Communicators Creativity USA Awards MarCom Awards National Council of State Housing Agency (NCSHA) Awards New England Society for HealthCare Communications (NESHCO) Awards Service Industry Awards (SIA) Summit Awards Telly Awards

In addition, our work has been published in renowned magazines hardcover books including:

American Corporate Identity The Big Book of Logos The Big Book of New Design Ideas The Big Book of Brochures Graphic Design USA


client categories

Our team members have vast experience with clients spread throughout the US. Our clients are in the following industries:

Apparel Architecture Auto Racing Beverage Communications Community Construction Consumer Packaged Goods Consumer Electronics Education Entertainment Environment Financial Services Fitness Fundraising/ Foundations Healthcare Hospitality Insurance Music Pageants Pharmaceutical/Medical Device Retail Spirits and Beer Software Quality Assurance Technology Transportation QSR Wholesale 8 strong roots fresh ideas

a special interest in helping underserved communities Imaj retains at least 1/3 its client base in the human services sector. This work is by far the most challenging and most rewarding.

suppor&ng the community

small - midsize corporate human services

other client types

The Imaj team is comprised of high-level associates who have worked together for many years (in some cases dozens!), with full support staffing behind us.

Jami Ouellette, president, founder •  Senior writer: creative, OpEds,

speeches, media releases •  Creative director and lead graphic

designer •  Integrated marketing communications

strategist •  Media Relations (when forced) •  Photographer (when allowed) •  Lets Jeff think he is the “lead”

photographer

Jeffrey Morse, coo, associate Left Brain

MBA/Finance •  Data Analysis, Budget Analysis •  WordPress web developer

Right Brain Bachelor’s Art History and English

•  Lead Photographer •  Videographer •  Proposal/plan writer •  Loves his KitchenAid Mixer (second

only to his Nikon)

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Jami Ouellette president, founder, brand manager

Published author, graphic designer and strategic planner, Jami is the founder and driving force behind one of the region’s foremost strategic marketing communications, media relations, branding and design firms. Her national and international recognition has included awards for branding, marketing communications strategic plans, advertising, interactive media, articles and collaterals. Jami speaks nationally on branding, communications planning, as well as speaking on overcoming adversity. She has sat on many education and community Boards and is also the proud recipient of numerous human services recognition awards including The Children’s Crusade Friend to Children Award, The College Crusade’s Partner in Philanthropy, and The Meeting Street Walter Cryan Award.

Jeffrey Morse coo, co-founder, associate

After a decade of experience as a graphic designer, advertising writer and photographer, Jeffrey returned to school and earned his MBA in Finance at Bryant University. For the next 12 years, he played a key role in starting and building Adheris, Inc, a healthcare data-management and analysis company based in Boston. His contributions ranged from software design and development and data analytics, to sales, marketing, accounting, and ultimately leading the web development team. Building the business from an idea to an industry-leading firm with over $100 million in annual revenue, he helped grow and position the company for a highly successful sale in 2006 for over $80 million.

From there Jeffrey combined his greatest strengths and passions, joining Imaj as COO while serving as in-house photographer and web developer. With his depth of experience, Jeff not only brings operations, analysis and business development expertise, he balances that with rare creativity, and cutting edge information technology knowledge. The result has afforded a long-standing creative firm a better understanding of the needs of our clients and a fresh perspective toward bringing ideas to market successfully.

The Imaj team is comprised of high-level associates who have worked together for many years (in some cases dozens!), with full support staffing behind us.

Katie Schibler, client manager, project lead, associate •  Senior client services manager and

project lead •  Integrated marketing, promotions and

business development strategist •  Event and project producer •  Name a country – she’s probably

been there, hiked there and found her Ch’i there.

Jen Allison, planner, facilitator, associate •  Designs value-add conversations •  Facilitates strategic thinking •  Supports organization development •  Builds individual capability and

organization capacity through skills assessment, training and coaching

•  A designer of conversations

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Katie Schibler senior client manager, associate

Katie began her career with Im-aj Communications & Design in 1997 working on the Lifespan project team and continues applying her relentless attention to detail and exceptional level of understanding in her role as a Senior Client Services Manager for Imaj Associates. In addition to working for Imaj, she has also worked for TracyLocke, DDB, Source Marketing and Sony Computer Entertainment America. She has led integrated marketing campaigns across a spectrum of clients from Pepsi and Clorox to TetraTech & Safewater RI, the Boston Psychoanalytic Society & Institute (BPSI) and Integrated Assessment Services.

Katie’s extensive experience in all facets of marketing and with non profits as well as large clients brings to bear authentic understanding and insight into the complexities surrounding effectively changing attitudes. A graduate of Fairfield University, she has served on its Alumni Board and volunteers as a career advisor to undergraduate students.

Jen Allison planner, associate

Jen has worked with Imaj for over a decade. Experienced, client-focused and dedicated to addressing the unique needs of organizations – Jen possesses significant experience in competency-based training, organization development consulting, group facilitation, and talent and performance management. Specializing in influencing individual performance and organizational direction, Jen has a strong track record in the successful design and delivery of high quality management and organization development programs that are aligned with and drive key business initiatives. Jen’s work brings to Imaj a solid portfolio of experience that illustrates the successful application of quality organizational principles and practices in support of business growth and community development.

“Imaj goes above and beyond in every

way. They consider their relationship

with a client to be more of a partnership.

Their creative work is exceptional and

their level of understanding and service

unmatched. I highly recommend them,

especially to anyone who wants a firm

that clearly 'gets it’ like no other.”

– Carole A. Nathan, Director, Boston Psychoanalytic Institute

imaj comes highly recommended by those who have worked with us for many years

Paulina Piekarski Former Regional Promotions Director Feld Entertainment and Ringling Bros Barnum & Bailey Circus 5345 Russell Ave. Los Angeles, CA 90027 917-747-6687 [email protected]

Carole Nathan, Managing Director, Boston Psychoanalytic Society & Institute 169 Herrick Road, Newton Centre MA 02459 617.266.0953 Ext. 101 [email protected]

Dr. Todd D. Flaherty, Ed.D., President & CEO The College Crusade of Rhode Island 401-854-5500 Ext. 118 [email protected]

Richard Godfrey, Executive Director, Rhode Island Housing 401-457-1234 [email protected]

Ron Tippe, Professor and Chair, Producing Department, NY Film Academy Director, Producer [email protected]

Barbara Cardiff, Owner The Villa 401-‐596-‐1054 [email protected]


“I’ve worked with Imaj for over 18 years, on

several initiatives, including the Crusade’s

complete rebranding and the READY brand

and all marketing communications. In all

cases, Imaj not only retained the utmost in

work ethic, they became an integral part of

our team and helped us to accomplish

some very challenging goals - all the while

continually opening our eyes to ideas and

other forms of new media.”

– Mary Sylvia Harrison,

Vice President of Programs,

Nellie Mae Education Foundation

imaj comes highly recommended

Kate Brewster Executive Director, The Economic Progress Institute [email protected]

Mary Sylvia Harrison, Vice President, Nellie Mae Education Foundation former Executive Director, The Children’s Crusade 781-686-7137 [email protected]

Shelly Murphy, President Precision Communications & Professor at Bristol Community College Former Communications Director, Meeting Street 401-441-1169 [email protected]

Meri R. Kennedy, Writer and Columnist RI Newspaper Group 401- 447-0251

Hope Herron, Project Manager/Policy Analyst Tetra Tech, Complex World 225-‐772-‐4863 [email protected]

Howard K. Mann, Vice President, Policy and Market Analysis InterVISTAS Transportation Consulting Group 301-358-2787 Mobile: 202-680-8401 [email protected]


Imaj has extensive experience in all types of presentations, talks and events. Whether we are facilitating meetings with the creation of a strategy or plan as an end goal, spearheading topical engagement conversations, or assisting a client with an event, we apply the same attention to detail and extraordinary service at every point.

•  strategic planning •  outreach and engagement •  event management •  speech or presentation writing •  invitations and e-vites •  interactive presentations •  handouts •  public relations/promotion •  signage •  follow-up materials

professional, interactive presentations for many industries

Imaj has created websites with custom CMS or in Wordpress, with shopping capabilities, extensive search and catalogue capabilities, you name it. We conceptualize, write, design, create and incorporate videos, handle photography…everything needed for an easily updated website that enhances your brand, integrates with social media to create conversations, and/or sells your product or services.

websites


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agency of record: public relations, communications planning, crisis communications, and creating and applying brands across elements, campaigns, surfaces and platforms

strong roots fresh ideas

As the Agency of Record For Shields MRI and CT, Imaj also branded PET, an offshoot of the Shields brand. Imaj created and applied the brand to every possible surface and media, from ads and presentations to newsletters, brochures, physician referral packets and trucks.

As the Agency of Record For this software quality firm, Imaj branded the company, handled public relations and events promotions and created and applied the brand to ads, trade show booths, presentations, a website, DVD and CDs, direct mail and brochures.

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Full service agency work

strong roots fresh ideas

As the Agency of Record For Rhode Island Housing for over 8 years, Imaj branded the agency and created and branded dozens of campaigns and initiatives, applied the looks to every possible surface and media, from ads and presentations to web and everything in between. Imaj also handled all marketing communications planning, crisis communications, and public relations, photography and video for the large Quasi-public agency.

KeepSpace was an offshoot initiative committed to complete community revitalization

Housing/Community/Homelessness: •  Rhode Island Housing •  KeepSpace •  LISC •  Various Community Development

Corporations •  Crossroads and Travelers Aid •  NSFRE/Planned Giving Council •  Providence Police Department •  RI Food Bank

Environment: •  TetraTech •  SafeWater/ RI Department of

Health •  CleanScape •  KeepSpace •  Save the Bay •  Buzzard’s Bay Coalition •  Westport River Watershed Alliance

Healthcare: •  Care New England •  Enhanced Auditory Services •  Hasbro Children’s Hospital •  Integrated Assessment Services •  Lifespan and its Hospitals •  Lown Cardiovascular Foundation •  New England Medical Center •  RI Prevention Coalition •  State of RI Move-it Campaign

tremendous body of work in environment, health & human services


A safe place.f o r m o r t g a g e s a n d h o m e o w n e r l o a n s

Call 401 457-1234www.rihousing.com

or contact a participating lender

working together to bring you home

strong roots fresh ideas 18

ARE YOU

And Providence is READY to make it happen.

sponsored by the Providence School Department and the Rhode Island Children’s Crusade

It’s time Providence High Schools lived up to our expectations.

TO ACT TO DISCOVERTO DREAM TO SUC-CEED TO CHANGE TOLEARN TO GROW TOBE TO ACT TO DIS-COVER TO DREAM TOSUCCEED TO CHANGETO LEARN TO GROWTO BE TO ACT TO BE-LIEVE TO DISCOVER TODREAM TO SUCCEEDTO CHANGE TO LEARNTO ACHIEVE TO GROWTO BE TO ACT TO DIS-COVER TO DREAM TOSUCCEED TO CHANGETO LEARN TO GROWTO BE TO ACT TO DIS-COVER TO DREAM TOSUCCEED TO CHANGETO LEARN TO GROWTO BE TO ACT TO DIS-COVER TO DREAM TOSUCCEED TO CHANGETO LEARN TO GROWTO BE TO ACT TO DIS-COVER TO DREAM TOSUCCEED TO CHANGETO LEARN TO GROWTO BE TO ACT TO DIS-COVER TO DREAM TOSUCCEED TO CHANGETO LEARN TO GROWTO BE TO ACT TO DIS-COVER TO DREAM TOSUCCEED TO CHANGETO LEARN TO GROWTO BE TO ACT TO DIS-COVER TO DREAM TO

Raising Expectations And Discovering our Youth

Get READY. Be Heard.

The entire community is invited to attend and participate.

April 10, Veterans Memorial Auditorium, 6-8 p.m.

Join us to hear youth voice loud and clear; to celebra te , and be heard . Exhibits of studentwork and performances w ill be the highlight of the evening and $4 ,000 in cash prizes w illbe awarded to the kids who w in our high school redesign competition.

Find out wha t you can do to be READY to make high schools wha t they should be;and wha t this remarkable project w ill mean for you and your family.

Call 854-5506 x 105. Ask about the READY event or how toenter the Redesign Competition. (deadline for competition is M arch 27)

PSD.READYFlyer.030702 3/8/02, 12:52 PM2

Education/Children Client Sampling

•  The Annie E. Casey Foundation

•  Boston College School of Social Work

•  Boston Psychoanalytic Institute

•  Brown University

•  Bishop Hendricken High School

•  The College Access Alliance

•  The College Crusade of RI (formerly The Children’s Crusade)

•  Meeting Street School

•  Nellie Mae Education Foundation

•  PEEC (Providence Educational Excellence Coalition)

•  Providence Public Library

•  Quest Montessori School

•  READY (Raising Expectations and Discovering Our Youth)

•  Rhode Island College

•  University of Bridgeport

•  University of Rhode Island

•  Providence High School Redesign Project

An indelible part of the community for over 26 years, Imaj has handled complex strategic communications planning and public relations campaigns for these clients as well.

tremendous body of work in education and children’s causes


Social Media Campaigns Imaj has created integrated social, web, print, broadcast, environmental and direct mail campaigns in order to initiate ongoing conversations about brands or products

Packaging and Sales Kits Imaj has packaged and created sales kits for everything from sports glasses to catering services to MRI units

you name it, we’ve done it

Ad Campaigns Imaj has created national, regional and local campaigns for everything from fashion to beverage to housing and homelessness to these examples of a Fetish Fair!


we can’t possibly show it all

From clowns to race cars to fire suppression to canned tomato products to restaurants, we’ve done it all.

Imaj had 6 amazingly successful years as media publicists in 5 regions for Feld Entertainment, Ringling Brothers Barnum and Bailey Circus, Feld Motorsports and Disney on Ice

Visit our website at www.imajassociates.com for samples of our video and photography work. We are also happy to show off our work in person and provide more specific samplings that are not yet on the web.

video and photography



contact us

Jami Ouellette President and Brand Manager [email protected] Cell: 401-465-0983

Jeffrey Morse [email protected] Cell: 401-413-0528

Katie Schibler [email protected] Cell: 917-664-9340

Imaj Associates RI Office: 11 William Reynolds Fm Rd West Kingston, RI 02892 Phone: 401-491-9665 fax: 401-539-235

Imaj Associates Overview

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