Outlook: South Korea German products and their conquest to Asia Ecuadorian cacao products gaining ground in South Korea

South Korea: A great Market For German Products

• Germany's secret economic weapons are a vast export network and superior product quality. South Korea is a very attractive market for well established brands like Ritter Sport and Storck.

• Domestic and western markets are saturated whereas Asia offers tremendous growth potential in terms of expansion and sales.

• Recently those companies started distribution in Korea through different channels like Olive Young and department stores. It opens the door for a new wave of German brands.

• Behind Germany's export success is an outsize global sales-promotion network that is helping to boost a trade surplus that has become a source of friction with its European and U.S. allies.

Korea Product Brief: Chocolate And Confectionery Overview: Despite the fact that Korea maintains a strong processing industry for confectionery products, imports of confectionery products continue to grow as Korean consumers look for new taste, diversity, and high quality products. Korea’s imports of sugar confectionery (HS1704) and chocolate confectionery (HS1806) totaled $404 million in 2013, up 13 percent from the previous year. The United States remained the leading supplier of confectionery products to Korea by exporting $112 million. It is notable that that over 30 percent of annual sales of confectionery products occur during holiday seasons celebrated by young consumers, including Valentine’s Day, White Day (2nd Thursday in March) and Christmas.

Korea Imports of Chocolate and Confectionary Tariff Phase-Out Schedule under Korus:

Import tariffs on most chocolate and confectionary products will be removed in five equal annual stages beginning on the date the Agreement enters into force, and shall be duty free effective January 1 of year five.

Very Strong Performance Of German Imports :

In the last three years German imports grew by more than 140%, imported less than half of China’s imports and nearly generated the same amount of revenue in 2013. Clearly represents quality instead of quantity.

Source: Atoseoul.com

Overview:

Chocolate and Confectionary

1. Lübeck Marzipan

2. Nürnberger Lebkuchen

3. Aachener Printen

4. Katjes Fruit Gums

5. Ecuadorian Fine Gourmet Chocolate

Lübeck Marzipan: Original German Gourmet Marzipan

Background

Lübeck Marzipan is a geographical designation of origin(PGI) protected by the EU, for marzipan from the northern German city of Lübeck .

Lübeck marzipan has a rich history going back to 1530 and finally reached the status “city of Marzipan” and the eminence in the marzipan production.

Description

Marzipan is a confection

consisting primarily of

sugar or honey and almond meal, sometimes augmented with almond oil or extract.

It is often made into sweets; common uses are marzipan-filled chocolate and small marzipan imitations of fruits and vegetables.

Ingredients

-100% marzipan paste

-Chocolate coating

-Aromatic Mediterranean almonds

Success

Niederegger is the epitome of marzipan in Germany. The product range includes 300 specialties such as marzipan and nougat and chocolates, truffles, layer cake, stollen and cookies.

In addition Niederegger makes customized products,

produces 30 tons of marzipan every day and send their specialties to more than 40 countries.

Nürnberger Lebkuchen: Gourmet Gingerbread From Germany

Background

The Lambertz journey began on 15 September 1688.

Lambertz obtained permission to build a small building with a stone oven, on Aachen's marketplace.

Mirroring the pace of technological progress, the Lambertz product portfolio has undergone more changes during the last 20 years than over the course of the preceding 300 years.

Description

Gingerbread is a sweet food-product flavored with ginger and typically using honey or molasses (treacle) rather than just sugar.

Gingerbread foods vary, ranging from a soft, moist loaf cake to something close to a ginger biscuit. The different types likely share a common origin.

Ingredients

Wheat flour, glucose-fructose syrup, sugar, cocoa butter, whole milk powder,

cocoa mass, caramel sugar syrup, sweet whey powder, milk sugar, spices

Success

Lambertz has evolved from being a small supplier in a niche market to a leading German manufacturer of long-life baked goods.

Since 1978, when Dr. Hermann Bühlbecker took

over the company at the age of 27, Lambertz sales have risen from 16 million DM (around 8.2 million euros) to today's figure of 536.3 million euros.

Aachener Printen: Gourmet Gingerbread From Germany

Background

The Lambertz journey began on 15 September 1688.

Lambertz obtained permission to build a small building with a stone oven, on Aachen's marketplace.

Mirroring the pace of technological progress, the Lambertz product portfolio has undergone more changes during the last 20 years than over the course of the preceding 300 years.

Description

Aachener Printen are a type of Lebkuchen originating from the city of Aachen in Germany. Somewhat similar to gingerbread,

Printen were originally sweetened with honey, but for two centuries the tradition is to use a syrup made from sugar beets.

Ingredients

Wheat flour, glucose-fructose syrup, sugar, cocoa butter, whole milk powder,

cocoa mass, caramel sugar syrup, sweet whey powder, milk sugar, spices

Success

Lambertz has evolved from being a small supplier in a niche market to a leading German manufacturer of long-life baked goods.

Since 1978, when Dr. Hermann Bühlbecker took

over the company at the age of 27, Lambertz sales have risen from 16 million DM (around 8.2 million euros) to today's figure of 536.3 million euros.

„Katjes – jes-jes-jes“ : Healthy And Delicious Fruit Gums

Background

In 1910 Josef Langenberg founded company in Heerenberg. Purpose of the company was trading of chemical products.

Following the acquisition of

the molding technology from the plastics industry in the 1930s, the company produced the first time liquorice in the form of a cat, who gave their name and logo of the later company.

Description

Kaugi" means that one is happy while chewing! And this is because our Frucht-Kaugis are so wonderfully soft.

Katjes added "fruit" to the name because it is made of real fruit juice and fruit pulp. With six fruity sorts.

Ingredients

Fruit puree, juice, no gluten, no lactose,

-no apple juice/-pulp

Success

As the first in the market, Katjes provides all fruit gums and liquorice completely without artificial colors.

Instead Katjes uses fruit juices, fruit pulp and coloring fruit- and plant concentrates.

Katjes has three manufacturing plants in

Germany. With more than 400 employees it generates revenue of €400 million.

Hoja Verde -Flavor And Passion- Fine Chocolate From Ecuador

Background

Cacao from Ecuador has an excellent reputation and a long tradition in the cultivation of cacao trees.

Just a few Ecuadorian like companies Hoja Verde are in the bean to bar business.

Those companies manufacturers the best fine chocolate products in the world by keeping the value chain in their country.

Description

Made from cocoa Premium National variety, known as "Fino Arriba ".Fine aroma deep sweet floral notes, balanced and fruity citrus.

Hoja Verde is unique because it does not realize the country's cocoa mixtures, to always maintain an identity and govern the Unico Area.

Ingredients

58% cacao, cacao mass, sugar

Success

Hoja Verde is a leading chocolate maker in Ecuador with distributors in the US and Europe.

The chocolate bars contains aromas of coffee, nuts,

blackberry, cinnamon and the fruits and flowers of the rainforest.

The chocolate bar has no additional flavor or artificial ingredients.

Overview:

Beverages

1. OCÓO – Fruit Drink

2. 1377Mate (LeetMate) – Yerba Mate Lemonade

3. Lemonaid - Lime Lemonade

4. Hella - Apfelschorle

5. Eckes-Granini - Hohes C

6. Gaffels Becker & Co- Fassbrause

7. True Fruits - Smoothie

OCÓO - The Beauty Drink

well known from

w

Background

The founders of OCÓO went around the globe to find the best ingredients for beauty – from the wild jungles of Brazil to the graceful mountainsides of South Asia.

OCÓO contains red and blue carefully selected power

berries – a mixture high in antioxidants that delivers an exceptionally refreshing taste.

Description

For radiant skin and hair. OCÓO is the first deliciously fruity Beauty Drink whose effects have been proven by extensive studies.

The best of all: it’s emptingly tasty, free of preservatives and added sugar, and has only 48 calories per bottle.

Hamburg’s quality product.

Ingredients

Pomegranate, black currants,

A Açaí

Aronia, red grapes,

Cranberries

Success

2010 winner of the prestigious red dot design award for the OCÓO brand world.OCÓO amongst brands like Apple, BMW & L'Oréal.

Winner of three „Beverage Oscars“ 2011

Best Functional Drink

Best Packaging

Best Marketing / Consumer Campaign

1337MATE A Pearly Iced Tea From The Leaves Of Yerba Mate

well known from

Background

Together with the help of the web community and early adopters 1337MATE created a distinctive brand design and message.

1337 stands for “Elite”

Member of the Association of Correct beverage manufacturers. Made in Hamburg.

Description

Caffeinated soft drink on Yerba mate base Instead of the familiar sweetness of lemonade, it offers natural tea flavor – refreshing senses

Currently develops a new formula, allows to dispense the production of mate extract to use pure mate leaves.

Ingredients

Mate extract, Water Sugar, Caffeine

Success

The brand image expresses the concept of “The Lemonade For Everybody From Everybody” like no other. Huge follower base.

1337MATE‘S followers invested more than €250,000 through a crowdfunding campaign. High interest of big beverage makers.

Lemonaid - The Drink That Helps People

Background

Lemonaid makes lemonade, as it should be. From fresh juice and fairtrade. The ingredients are organically grown and sourced from

certified small farmer cooperatives from various countries such as Paraguay, Peru or Sicily.

Description

The drink it all began with contained a lot of lime juice and just a little bit of sugar-water. “quality over quantity”

Lemonaid Lime is made of organic ingredients procured from certified fair-trade cooperatives in South-America.

Ingredients

Suga cane, Limes No chemicals, water

Success

Since January 2010, the association is supported by 5 cent per bottle sold. So far gathered more than 300,000 euros available to the club for various development assistance projects. That is 100% of profits.

Its first delivery included 42.240 bottles, 2012, it sold 2.2 million. It supports local projects that contribute to the improvement of social, economic and ecological structures.

Hella – Freshness From The Ground Up

Background

Hella has been around for over 50 years - and no longer just in Northern Germany. Many people know the brand, since they can

remember. Hella is the daily companion through life, which refreshes them again and again and bring them pleasure.

Description

Apfelsaftschorle, is a popular soft drink in Germany. It consists of carbonated mineral water and apple juice.

The broader category Fruchtschorle

consists of any fruit juice mixed with carbonated water, but Apfelschorle is by far the most common.

Ingredients

55% pure apple juice, Mineralwater

no sugar added,

no sweeteners

Success

For four decades the HANSA-HEEMANN AG has been one of the leading suppliers of mineral water and soft drinks in Germany.

H.H. AG accommodates the demands of the environment and the ever-changing

markets. The highest demands are met within a comprehensive quality management system according to the international standard IFS.

hohes C - Only The Best For Your Family

Background

Introduced in 1958 as the first ready-to-drink orange juice in the eye-catching brown bottle, hohes C remains the best-selling fruit juice brand in Germany.

It is also very popular in Switzerland, Austria and Hungary. Pure and natural, hohes C contributes daily to healthy, enjoyable nutrition.

Description

hohes C Orange is made of 100% from the concentrated juice of 4 pounds of sun-ripened oranges - not containing added sugar or

other sweetening matter.

The 100% fruit juices contains only the natural fruit sugars own-

Ingredients

100% High quality Juice

Success

The Eckes-Granini Group based in Nieder-Olm near Mainz is a financially sound and independent family-owned enterprise with annual turnover amounting 879 million Euros.

Competent, committed employees, strong brands and a long-term strategy devoted to sustainable value enhancement are pillars of strength at Eckes-Granini.

Gaffels Fassbrause - Pure Refreshment

Background

The private brewery Gaffel Becker & Co was founded in 1908 by the Becker Brothers in Cologne. It produces a top-fermented beer called Gaffel Kölsch and other

beverages like the non-alcoholic hit Gaffel Kölsch Fassbrause. The company has a rich history and tradition as a brewer.

Description

Fassbrause is the thirst quencher for modern, active, diet and health-conscious people which is non-

alcoholic, refreshing, fruity sharp and semi-sweet. The perfect beverage for everyone.

Ingredients

Essential vitamins, minerals dextrose,free of artificial

flavours,

flavour enhancers, preservatives,artificial colours.

Success

In 2012 the sale of Gaffel Kölsch and related marks was 484,000 hectoliters. Thanks to Fassbrause it (80,000 hectoliters) it nearly reached the emission of 2004 again.

With 65% filling into barrels gaff is one of the largest providers of draft beer in Germany.

True Fruits - 100% Fruits No Tricks!

Background

True fruit story begins in 2005 in the rough Scotland. The founders discovered smoothies. They can be found ianywhere in the refrigerated section, the meter-long

colorful little bottles with pureed fruit. And it's no surprise: the little vitamin bombs quickly find a place in Germany, made in Germany.

Description

The True Fruits strawberry-orange smoothie is a blended beverage made from fresh strawberries and

oranges. It combines the best aromas of both fruits and creates a wonderful synergie.

Ingredients

100% Fruits, nothing else

Success

2006: 3 employees, turnover EUR 40,000, while marketing budget 0 EUR

2011: 17 employees, turnover EUR 6.4 million

True Fruits - A True Winner With A Promising Future

Cannes Lion Award Maverick Award

Overview:

Organic Food

1. Rapunzel - Dried Fruits

Rapunzel - Organic With Love

Background

Rapunzel is one of the leading organic food producers in Europe. It all started very small: In 1974, Joseph Wilhelm and Jennifer

Vermeulen started a self-sufficiency commune on a farm with a small natural health food store in the city of Augsburg in Bavaria.

Description

With their rich content of energy-giving carbohydrates, vitamins and minerals, dried fruits provide a healthy energy boost.

These energy sources are in some cases present in dried fruits in up to five times the concentration found in the fresh fruit.

Ingredients

100% Pear, no added sugar

Success

Rapunzel is an international company with more than 300 employees and €100mio in revenue. The idea behind it all remained the same throughout this time:

to manufacture certified organic, natural and untreated, vegetarian foods.

Today the product range includes more than 450 different products. In addition to nut spreads, dried fruits and muesli, the current product range also comprises pasta, cooking oils, chocolate and coffee.