Outline Judging Criteria GoodBad Clean, well organized Alignment issues Lesson #1: The details...
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Outline
Competition Requirements
Ten Lessons
A Bonus Lesson
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Judging CriteriaSocial Impact & Innovation (40% Weight) 1.Social Impact Analysis - What is the specific need the social product or service fulfills? Who is helped? How are they helped? How many are helped?
2.Integration of Social & Financial Missions – Do the venture's social and financial goals align?
3.Innovative Service or Product – How is this approach innovative or unique? Can the innovation be leveraged through other organizations to bring about faster or greater social returns?
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Judging CriteriaViability (35% Weight) 1.Business Model - What is the business model for delivering the social innovation?
2.Financial Return on the Investment (if applicable) – Are the venture's financial goals measurable?
3.Fundability – Does this venture have the potential to receive financial support from additional investors/donors?
4.Management Team – Will the team submitting the venture be able to create the venture and implement the plan? Do they have the management experience and expertise in relevant markets and industries?
5.Marketability – Is there a demand for these products or services in the marketplace?
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Judging CriteriaStrategic Plan (25% Weight)1.Scalability - Is there potential for growth or replication of the venture?
2.Performance Benchmarks – Does the venture have clear methods to track, monitor, and access the performance milestones articulated in the business plan?
3.Risk Assessment & Contingency Plans – Are there risk factors associated with the organization and development of the venture? Is there a plan for mitigating them?
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Judging CriteriaBPC1.The purpose of the company (15%)
2.The products and services (15%)
3.The market and marketing strategy (35%)
4.Management team (25%)
5.Financial summary (10%)
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Good Bad
Clean, well organized Alignment issues
Lesson #1:The details matter.
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Good Bad
Covers essential items.
Too much information. Know what to leave out!
Lesson #2: Executive Summary
They read it first, but you should write it
last.
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Good Bad
Has a simple statement and a
thorough statement.
(See Lesson #5.)
Lesson #3:You should be able to
say it all in a minute or less.
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Lesson #4:No one should wonder what problem you’re
solving.
Good Bad
Talks about pain and its solution.
Ahhhh! Another wall of text!
Lesson #5:Sentences and
paragraphs should be your last resort.
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Good Bad
Detailed coverage of market, risks, and competitive
advantage
(See Lesson #5.)
Lesson #6:Know the market well and show you know it
well.
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Good Bad
This section is about the quality of the team, not necessarily the
plan.
Some simple, flattering pictures
would be nice.
Lesson #7:They should know who you are, not just what
you do.
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Good Bad
Standard, clear format
Crazily optimistic
Lesson #8:Overconfidence in pro formas tells a story of failure, not success.
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Good Bad
Interesting ideas for measurement
Under researched and narrow in
scope.
Lesson #9:Social Impact is the most important consideration
and motivation.
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Good Bad
Good coverage of investment and
exits.
Needs a more detailed use of
proceeds.
Lesson #10:Tell them what you need, and why it’s worth their
time and money.
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Lesson #1:The details matter.
Lesson #2: Executive SummaryThey read it first, but
you should write it last.
Lesson #3:You should be able to say it all
in a minute or less.
Lesson #4:No one should wonder what
problem you’re solving.
Lesson #5:Sentences and paragraphs should be your last
resort.
Lesson #6:Know the market well and
show you know it well.
Lesson #7:They should know who you are, not just what you do.
Lesson #8:Overconfidence in pro formas
tells a story of failure, not success.
Lesson #9:Social Impact is the most
important consideration and motivation.
Lesson #10:Tell them what you need, and why it’s worth their time and
money.
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Bonus Lesson
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Bonus Lesson:A well researched plan persuades, even if they
don’t read it.
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Thank You
socialventure.byu.edu