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LEEDS COLLEGE OF ARTMODULE BRIEFProgramme TitleBA (HONS.) GRAPHC DESTGN

Level05

Module TitleDESIGN PRACTICE 2

Module CodeOUGD2O2

Brief TitleTHE DESIGNER'S VOICE

Tutor(s)FB, LMc, JW, LM

Module Credits30

Weighting of Brief within Module100%

Context

I lGraphic Design is]An ongoing examination/conversation between the dynamics of personal exploration

; and professional practice" - Matt Owens, Volumeone.ut oomtrnmg runuvrtt g, p+fl+ttt6ti2l l.tV4JvlV.

ln a professional context your individuality and effectiveness as a designer will be measured by the skillsyou have and more importantly how you apply them. You are viewed through your work, its personality,its tone of voice and creative concerns

This Brief offers you the opportunity to identify, develop and exploit your own individual design identitywithin the context of contemporary Graphic Design practice. You will be encouraged to makeindependent choices regarding the focus of your investigation and appropriate resolution of your ideas.

Brief* PART 1 - COLLABORATIVE PRACTICE - (lnterim Deadline -27103/2414rr

Working in pairs you will focus on the role of the creative team and collaborative approaches to solvingdesign problems. By combining your technical, practical and theoreticalskills (as well as identifying newskills that need to be developed) you will be expected to respond to one of the available YCN national

ion briefs (see additional handouts).

l PART 2 - INDIVIDUAL PRACTICE - (Briefing Date - 2510512012) - *Produce a body of work that investigates your individual practical, conceptual and creative concernswithin the filed of Graphic Design - See Additional Handouts for further information. The starting point forthis investigation should be one of the D&AD, YCN or ISTD briefs available via E-studio and should besupported by a self-refleclive approach to your own creative and professional ambitions.

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Each brief should be supported by a short rationale (200 words) and evaluation of their effectiveness.You should also submit an appropriate amount of development work in support of each brief. Fiqlr:esolutions should be presented on A2 boards where appropriate ' e

Briefing:211A212012 - 9.30am

Final Crit / Summative FeedbackSEE E-STUDIO FOR DETAILS

Deadline:2510512012-Zpm

Work submitted after a set deadline loses 5 percentage points per day including days which fall overweekends as detailed in the Regulations for Undergraduate provision.

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Module Code:OUGD2O2

Module Title:DESIGN PRACTICE 2

Brief Title:THE DESIGNER'S VOICE

Student Name:

Module/Unit Outcomesln this brief, you will be assessed on your ability to achieve the outcomes usingskills from the following list: problem analysis, research, critical awareness,visual quality, innovation, technical competence and professionalism

Assessedon thisbrief()

Weighting

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Grade

1

Plan and carry out a period of increasingly self-directed studythrough the appropriate use of workshop areas, studio activitiesand oroiect manaoement skills.

10

2ldentify analyse and creatively respond to specified audiences,functions and contexts in order to produceprofessionally/sociallyicreatively appropriate design solutions toidentified problems.

20

3Demonstrate the ability to source, select, evaluate and synthesise a

variety of research and research methods in order to develop a selfdirected bodv of work in response to an identified brief.

20

4Explore and apply a range of appropriate practical and conceptualapproaches in the development of work in response to ownidentified intentions and relevant practices.

20

5ldentify, explore and critically evaluate practical/technicalprocesses, materials and media in order to produce technicallycom oetent a nd conceotual lv aporo oriate outcomes

20

6Demonstrate the ability to communicate the development andresolution of ideas through appropriate documentation, recordingand presentation of work.

10

All grades are provisional and are subject to confirmation and/or reviewby the Exam Boards held at the end of the academic year

Totaloltn

EvidenceFor this oroiect students should submit:

Module Outcomeassessed

TEST PIECES, PROTOTYPES AND DEVELOPMENTAL WORK -demonstrating the ability to practically and conceptually investigate a range ofpossible solutions to set problems.development work should be documentedon your Design Practice Blog.

1,2,3,4

EVIDENCE OF CONTEXTUAL REFERENCING - in the form of posts to yourDesign Context Blog and supporting research into contemporarydesign/professional practice.

1,5

CLEARLY IDENTIFIED RESOLUTIONS - demonstrating the ability to identify,exploit and present successful practical solutions to problems set. see studiobriefs for further details

2,3,4

WRITTEN EVALUATION - ongoing and summative evaluation of yourprogress throughout the module. This should be evidenced through postings tovou Desiqn Practice Bloq.

1,5

Plagiarism is a serious matter which can attract severe penalties and permanent exclusion from theColleqe. See Requlations for Underqraduate provision for further details.

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Programme Leader Name:(Programme Leader must approve brief before rssued) Date:

Assessment Review Peer (ARP) Name:(ARP must approve brief before tssued) Date: