BOOTS 17 COSMETICS (1/5) PRODUCTA re-design of Boots ‘17’ cosmetic range. The range has been split down into 6 colour coded categories; face, eyes, lips, nails, tan and tools. Within these categories there are multiple products and ranges.

MIRACLEMATTE FA

CE FOUNDATION

SKIN MATCHFA

CE FOUNDATION

ANTI FATIGUE FA

CE FOUNDATION

PHOTO FLAWLESS FA

CE PRIMERSHINE CONTROL FA

CE POWDER

PHOTO FLAWLESS FA

CE FOUNDATION

MIRACLEMATTE

FACE

FOUNDATION

MIRACLEMATTE

FACE

FOUNDATION

MIRACLEMATTE

FACE

FOUNDATION

Above is the ‘Face’ range, within this range there are 6 different products each with their own label and packaging design.

The packaging will be printed on GF Smith Colorplan Bright White 270gsm.The ‘17’ logo will be embossed and UV spot varnished.

KIRSTY FRUIN

face

BOOTS 17 COSMETICS (2/5) RANGEEach category has an allocated colour in order to differentiate the product types. The labels have been produced in a variety of ways in order to allow the designs to be applied to different product styles whilst remaining coherent.

The designs will then be aptly applied to outer packaging as well as the product itself. QR codes have been produced and applied to the outer packaging as a direct link to product information; thus reducing the amount of information required to be presented on the outer packaging.

KIRSTY FRUIN

EYES TANNAILS LIPS TOOLS

TanINSTANT

GLOW BRONZING PO

WDER

TanINSTANT

GLOW BRONZING RO

CKS

TanINSTANT

GLOW SHIMMER BR

ICK

TanINSTANT

GLOW BRONZING SP

RAY

LIPS SUPREME

MOISTURE

LIPSTICKLIP

S LASTING FIXLIPSTICK

LIPSMIRROR

SHINE ONLIPSTICK

LIPSENDLESS

SHINELIPGLOSS

LIPS BERRY

CRUSH

LIP STAIN

EYESPEEP

SHOW

MASCARA

EYES EYESHADOW

METALLIC CREAM

LIQUIDEYE LINEREY

ESEY

ESPHOTO FLAWLESS

MASCARA

EYES MASCARA

WATERPROOFVOLUME

NAILSLASTING

FIX POLISHNA

ILS FAST FINISHPOLISH

NAILSSTRENGTHENING

BASE COAT POLIS

H

NAILS MAGNETIZED

NAIL POLISH

NAILSCANDY

COLLECTION POLIS

H

SHIMMERBRUSHtO

OLS

BLUSHERBRUSHtO

OLS

POWDERBRUSHtO

OLS

PENCILSHARPENERtO

OLS

EYESHADOWBRUSHtO

OLS

TanINSTANT

GLOW BRONZING PE

ARLS

BOOTS 17 COSMETICS (3/5) RANGE

KIRSTY FRUIN

The product design is predominantly white in order to create a clean, fresh feel about the product and for the type to become a focal point of the design.

EYES

MASCARA

WATERPROOFVOLUME

9ML/0.3 OZ 6M

Each product has a colour coded outer packaging to encase the product.

BOOTS 17 COSMETICS (4/5) DISTRIBUTIONBoots ‘17’ cosmetics will be available to purchase online through the Boots website.

Boots ‘17’ Twitter, Facebook and YouTube sites will be accessible through a link on the Boots ‘17’ website, as well as directly on the hosting sites themselves.A phone and tablet app will also be available to make Boots ‘17’ cosmetics accessible on the move.

KIRSTY FRUIN

The mobile phone app will be available on iPhone, Android and Blackberry devices to allow maximum accessibility for users.

BOOTS 17 COSMETICS (5/5) DISTRIBUTION

KIRSTY FRUIN

Posters will be displayed in the Boots store windows and the outside environment to create interest about the Boots ‘17’ products.

White shopper bags will be used, each bag will be coloured to one of the 6 colours used throughout the Boots ‘17’ product range and have a QR code positioned upon it. The ‘17’ will be embosed and UV varnished. A sticky label will be used to seal the shopping bag.

The product will be distributed in store using the above presentation. The Boots staff will be given t-shirts to wear in-store in order to promote the Boots ‘17’ makeup range.

makeup