OTM Advanced Capabilities Managing Retail Transportation Needs

© 2012 WIPRO LTD | WWW.WIPRO.COM 1

OTM Advanced

Capabilities Managing

Retail Transportation

Needs

OTM SIG – 15th August


Introduction – Wipro OTM Practice & Service Offerings

Retail Industry Overview

How OTM helps Retail Industry

Agenda


Wipro Today… Major Global Player

Telecom, Media &

Technology

Energy &

Utilities

Manufacturing &

Healthcare

Retail, CPG,

Transportation &

Services

Financial Services

Enterprise Application Services

Business Technology Services

Technology Infrastructure Services

Testing Services

Business Process Outsourcing (BPO)

Industry verticals

Se

rvic

e lin

es

Consulting

Product Engineering Services

Application Development

Application Development

and Maintenance

R&D services Infrastructure

Services

Package Implementation

Testing

BPO

Products Consulting

25% 18% 16%

13% 10% 9% 7%

1%

Services Portfolio

Revenue: $ 6.03 Bn

Market Cap.: $10 Bn

Employees: 130,000+

Clients: 900 Yokohama

Shanghai

Kuala Lumpur

Cebu

Solna

Düsseldorf

Bucharest

WroclawKiel

ReadingLustenauSeattle, WA

Santa Clara, CA

Phoenix, AR

MonterreyAtlanta, GA

Windsor

Troy, MI

East Brunswick NJ

Taipei

MelbourneSydney

Porto

Curitiba

Madrid

India

Bangalore (HQ)

Chengdu

Frankfurt

60%

27%

6%7%

North America

Europe India andMiddle East

APAC

Revenue by Geography Key Parameters

3


Consultants

Apps Consultants – 2200+

Oracle Tech – 4000+

95% of consultants are Oracle certified

Oracle Partnership

Largest co-innovation partner to Oracle globally

Global Diamond Partner of Oracle

The largest AIA co-development factory outside Redwood Shores – OZONE Lab

Amongst top 5 partners for Oracle globally

Dedicated CoE (Centre of

Excellence)

Focused CoE for development of accelerators/ tools.

Pool of specialists for niche products to support critical engagements

Joint CoE proposition for key accounts

Rich Experience

100+ active engagements

Rich experience in finance segment

Experience of overall 400+ engagements

~50 R12 engagements

Value Added Solutions

EasyU – Upgrade assessment tool

EasyRun – Application health score card and business process monitoring

Flex Delivery services for development & support

OZONE – Lab on hire, driving down cost and risk

DBA support to drive key initiatives

Analyst Speaks “Wipro’s Oracle resources are dedicated to

serving industries such as manufacturing,

retail and telecommunications across a

range of Oracle product lines. The provider

has one of the larger bases of offshore

resources and heavily leverages offshore

in its projects and on-going support” -

Forrester report, 2011

Wipro Oracle Practice at a Glance


OTM/GTM Service Offerings ..enabling transportation transformation

• Transportation Process Diagnostic & Improvements

• TMS Evaluation and Selection

• Business Case for TMS/GTM Implementation

Transportation Mgmt Advisory Services

• OTM/GTM End-to-end Implementation

• Disruption Free Upgrade

• OTM Extensions Development and Maintenance

• 24 X 7 OTM Support and Sustenance Service

• Roll-out Services in Onsite-Offshore Model

• OTM Preconfigured Solution for Retail /3PL

OTM Implementation Services

• Implementation of Integrated Logistics Suite: Comprising of TMS, GTM and Parcel Manifesting Solutions

• Development and Integration on Oracle Fusion Middleware / WebMethods

Transportation Integration Services

•BPO •Hosting

Hosting Solutions


Retail Industry Overview


Retail Industry – Emerging Trends

Multichannel Retailing

Global Sourcing leading to International/Intermodal movements

Complex Distribution model and logistics network with multiple distribution

centers, suppliers, warehouses and retail stores

Shipment tracking – real time or event based

Automated Freight settlement audit & payment process

Partner collaboration (Carrier, FF, CHA etc)


Retail – Pain Area & Opportunities

High variation in transaction types

Inbound and Outbound Movements

Domestic & International

Store & Home Deliveries

High transactional volume

Large number of SKUs involved and Distribution requirements (for example equipments) are

commodity specific for example Ambient, fresh, frozen, hazardous etc

Identifying Order Consolidation opportunities – Domestic and International shipments

Managing Complex planning requirements (Multistop, Cross dock/Pools, Multileg/Multimodal &

backhaul scenarios )

Managing customer SLAs keeping low inventory & Cost

End to End Visibility

Partner Collaboration

Freight settlement audit & payment process with possibility of revenue leakage


How OTM helps Retail


Multi Channel Retailing


Store & Home Delivery – Different Dynamics

Store Delivery Home Delivery

Static delivery locations Dynamic locations

Frequent small lot deliveries Retail order fulfillment

Store Receiving End Consumer delivery

Pre-defined business rules on delivery / receiving, preset

time windows

Residential delivery presents different challenges, change

requests, communication for delivery scheduling

Can work on pre-defined routes if less number of stores,

Possibility of scheduled runs

Dynamic route planning

Delivery of cargo only Delivery may involve value added services of assembling units

other activities like gift packing

Ability to re-sequence while in execution and provide the

update to vehicle – based on incoming customer requests

TL/LTL deliveries Generally small parcel shipments

Multichannel retailing is the merging of retail operations

It enables transactions with a customer via many connected channels like retail stores, online stores,

mobile stores, mobile app stores, telephone sales etc. Order Capturing systems can be easily integrated

with OTM

Transacting includes browsing, buying, returning as well as pre and post sale service.

These different transactions lead to shipping either to the stores/warehouses or to the end customer


Managing – Store Deliveries A

ttribute

s

-Fixed Routes

-Pre-defined business rules on delivery / receiving, preset time windows

-TL/LTL deliveries

OT

M F

eatu

res

-Fixed itineraries can be defined for store deliveries.

- Stores can be also be grouped into regions which can be fed by specific Distribution centres

-Planning & delivery windows can be defined for store deliveries on specific days of the week

-OTM also supports dock scheduling and hence share the information with carriers and suppliers through web based OTM portal

-OTM supports TL and LTL modes. Contracts can be defined in OTM or it can be integrated with external rating engines.


Value Add

Fixed Itineraries

Regions (Stores)

fed by specific

distribution centers


Value Add

Appointment Scheduling - Warehouse Manager’s View


Managing – Home Deliveries A

ttribute

s

-Delivery may involve value added services of assembling units, labeling, special packing etc

-Delivery may also be in the form of paper coupons/ through phone, gift cards etc

-Ability to re-sequence while in execution and provide the update to vehicle – based on incoming customer requests

-Generally small parcel shipments

-Street Level Routing

OT

M F

ea

ture

s

- Special services can be defined on the items

-You can also raise orders in OTM which are purely from service perspective

- Multistop Shipments can be resequenced based on orders changes.

-OTM supports small parcel shipments and allows integration with special parcel solutions

-Its possible using the Spatial Routing Engine. OTM can provide a map & driving directions


Special Services Orders

Based on the Order Type

an agent updates the

special services required

on the Order Release


Items – Special Services


Value Add

Resequence Stops based on Customer's Request


Value Add

Shipment Maps


Complex Network & Planning Requirements


Regional DC

Store B

National Distribution

Center

D

Store C

Store A

P

D

D

Supplier B

P

Rejected

Material -

Backhaul

Forward Movement

Backhaul

P

Supplier A

Domestic Inbound

Distribution

3PL Truck

Yard

Backhaul Customer – Home

Delivery

D

Retail – Typical Logistics Network


International

Supplier

Loading Port

Unloading Port

National DC

Mode: TL

Mode: SEA

Mode: TL

International / Intermodal Inbound

CHA

Insurance

Agent

FF

Partner Collaboration


Managing Complex Networks & Planning Scenarios

Att

ribute

s -Logistics Network a

combination of RDC, Stores, Cross-dock locations, suppliers etc

Complex planning requirements (Multistop, Cross dock/Pools, Multileg/Multimodal & backhaul scenarios )

-Complex Freight Rates

OT

M F

eatu

res -OTM allows definition and roles

for various entities – Ports, airports, ship from/to locations

- Supports all planning scenarios for forward as well as reverse logistics

-OTM supports different types of rate basis – weight /volume /distance travelled etc

- It also supports conditional rating like weekend/holiday delivery

-Contracts can be loaded in OTM or can be fetched through external rating engines through integration


Adding Holiday / Weekend Charges

Identification & Planning

a delivery on a

holiday/weekend is a

challenge

This has been handled

using calendars but have

not been defined on

locations

Workflow refers to the

calendar and update

shipment reference

qualifier with the number

of hours needed to be

charge

Shipment Cost has

additional charges for

Sunday delivery


International & Intermodal Movements

Att

ribute

s -Global Sourcing

-Complex contracts – PP, PD,DD,DP etc

-Intermodal Shipments

-Freight & Non freight charge payments

-Partner collaboration (Carrier, FF, CHA etc) & Shipment visibility O

TM

Featu

res -OTM supports

multileg/multimodal movements

- Parameter “Short Circuit Leg” allows building shipments different from Order source locations (Port – Door, Port – Port) based on the INCO terms

-Parameter “BUILD SECONDARY CHARGE SHIPMENTS AUTOMATICALLY” uses Secondary Charge Rules and builds shipments against which service charges like Insurance/Stevedoring etc can be paid

-Shipment status notifications to all involved parties

-Tracking events gives a clear visibility to various stakeholders


Value Add

Planning Based on Inco Terms and Inco Term Location


Value Add

Secondary Charges


Commodity specific Distribution Requirements

Attribute

s

-Large number of SKUs involved

-Distribution requirements (for example equipments) are commodity specific for example Ambient, fresh, frozen, hazardous etc

OT

M F

eatu

res

-OTM supports Commodity/ Items/Packaged Items configuration

-You can assign specific attributes to an item such as size or color.

- OTM also allows maintaining a parent child relationship between various items As of now Items attributes and parent child relationship are only, but this information can be used during planning and execution to generate shipments as required

-Commodities incompatibilities and shipping constraints like equipments, Temperature range, Modes can be defined


Value Add

Item Attributes

Item Attributes can be

defined on the

Order releases as

well


Value Add

Item – BOM Structure

Setting up BOM structures can help identifying orders which needs to be shipped together


Value Add

Using BOM Structure for Shipment Planning

Identify BOM structure and all the related items.

Update Planning Group field

Plan orders with the same planning group together


Visibility


Visibility

OT

M F

eatu

res

-OTM can be integrated with various service provider applications which provide real time information about the position and other attributes like temperature maintained in the container

- You can as well receive tracking events

- The same tracking events are used for calculation of additional charges like Detention


Freight Payment


Freight Payment Requirements

Attribute

s

-Automated process for carrier invoice matching & payment required because of huge volumes of carrier invoices

-GL coding for various transactions and cost types

-Cost Allocation

OT

M F

eatu

res

-OTM supports Auto match and auto pay functionalities for carrier /LSP payments

- OTM also allows invoice matching and payments based on Consolidated invoices (Manifest Based)

- OTM allows GL codes rules definition based on various criteria like DC / Store / Cost Types etc

-OTM Supports Allocation of Transportation & Non freight related charges based on various criteria like weight/volume/product etc


Retail Industry – Leveraging OTM

Requirement Handled by

OTM

Not Handled

by OTM

Multichannel Retailing Yes

Global Sourcing leading to International/Intermodal

movements

Yes

Complex Distribution model and logistics network with

multiple distribution centers, suppliers, warehouses and

retail stores

Yes

Complex planning requirements (Multistop, Cross

dock/Pools, Multileg/Multimodal & backhaul scenarios )

Yes

Shipment tracking – real time or event based

Yes

Automated Freight settlement audit & payment process

Yes

Partner collaboration (Carrier, FF, CHA etc)

Yes


Thank You

Archana Bhardwaj

OTM Competency Lead

[email protected]

OTM Advanced Capabilities Managing Retail Transportation Needs

Technology

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