Otm 2013 c13_e-15-gittoes-derek-otm-product-strategy

Oracle Transportation Management Product Strategy

Derek Gittoes

Vice President, Logistics Product Strategy

January 2013


Program Agenda

Current State

Target Markets

Product Road Map

Customer Engagement

Q&A


Current State


Why Transportation Matters to Oracle?

Large & growing software market

Transportation supports many

other processes

Strategy

– Acquire G-Log

Best-of-breed product

Domain expertise

– Ongoing investment & product

expansion


Ongoing Innovation 11 releases in past 7 years

5.5 5.5.3 6.0 6.1

Transportation

Cooperative

Routing

Fleet

Management

Transportation

Business

Intelligence

Global Trade

Management,

Trade Compliance

6.3

Customs

Management


Magic Quadrant for Transportation

Management Systems

Oracle Positioned as a Magic Quadrant Leader

Link to Gartner MQ report

Gartner “Magic Quadrant for Transportation Management Systems” by C. Dwight Klappich, August 23, 2012. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The

Gartner document is available upon request from Oracle. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research

publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a

particular purpose.

“Reducing freight costs

continues to be the prime

motivation for investing in a

TMS; however, securing

capacity and improving overall

freight efficiency are becoming

equally strong motivations.”

http://www.gartner.com/technology/reprints.do?id=1-1BU762M&ct=120827&st=sb


Market Trends: A Golden Opportunity in the Transportation Management System Market, 2012-2016

Source: Gartner’s: “Market Trends: A Golden Opportunity in the Transportation Management System Market, 2012-2016,” September 24, 2012, By Chad Eschinger, C. Dwight Klappich

Link to Gartner Report

http://www.gartner.com/reprints/oracle?id=1-1CA1ZGF&ct=121002&st=sb


Target Markets


Product Strategy Objectives Where do we go from here?

Objective:

– Global market share leader by

revenue

Software Markets

– Transportation Management

– Fleet Management

– Global Trade Management


Product Strategy Objectives

• New geographic & industry markets Markets

• New business processes Processes

• Innovative technologies Technology

Market Share Growth Strategy


Target Geographic Markets

Global projects

– Western Europe &

North America based

companies with global

networks

Emerging geographic

markets

– Growing customer

base in Brazil, Mexico,

India, Japan, China,

Russia, Middle East

Expand beyond North America and Western Europe


OTM’s Expanding Global Presence

Europe

Belgium

France

Finland

Germany

Ireland

Italy

Netherlands

Russia

Spain

Sweden

United Kingdom

Middle East & Africa

Egypt

Saudi Arabia

South Africa

Turkey

United Arab Emirates

South & Central America

Argentina

Brazil

Columbia

Mexico

Asia Pacific

Australia

China

Hong Kong

India

Japan

Singapore

Taiwan

Thailand


Industrial

Manufacturing

Automotive Consumer

Goods

Retail &

Distribution Logistics

Providers

Aerospace &

Defense

Natural

Resources Oil & Gas High-Tech Life Sciences

Target Industries


Target Processes & Technology

Business Processes

Strategic & Tactical Planning

Shipment Optimization

Rate Management

Fleet Management

Import Management

Preferential Trade Programs

Business Intelligence

Technology

Mobile

Information Discovery

In-Memory Databases


Product Road Map


Use Cases

– Tactical what-if planning

– Strategic scenario analysis

Source data from OTM as basis for scenarios (e.g., rates, itineraries)

Analyze and compare scenarios using OBIEE based dashboards & metrics

Execute results in OTM


Solution Overview

Solution Overview


Network Disruptions

– Hurricane, earthquake, port closures, etc

Freight Cost Changes

– Fuel cost changes, service provider rate changes

Service Provider Risk Management

– Add/remove service providers, change commitment allocations, service level changes

Supplier/Vendor Risk Management

– Change source of supply for given items / orders


Scenario Analysis

Supply Chain Risk Management


Network Route Evaluation

– Use strategic analysis to design operational network

– Implement network configuration in OTM

– Examples

Determine top 2 or 3 paths through network for each lane

Identify capacity requirements by carrier, equipment, facility

Sustainability Evaluation

– Determine current sustainability impact and derive strategies to minimize


Scenario Analysis

Network Design


Transportation Sourcing Enhancement Areas

Rate Management

– Single interface for rate maintenance

– Update any component of an existing

rate, including accessorial charges

– Mass updates (add/modify/delete),

– Store / track changes

– Business Intelligence: history and trends

Mode and Rate Extensions

Contract management

Bid analysis


Planning & Optimization

Multi-Tier Networks

– Order priorities

– Staged-planning

– Partial-order planning

Load & Ship Unit Optimization

– Tight packing

– Split pallets as fillers

– Order priorities

– Weight distribution through layers

– Lane-based capacity overrides

Enhancement Areas


Mobile Applications

Take advantage of mobile devices to provide

on-the-go interaction with OTM

Target operational users and trading partners

Simplicity, ease-of-use, speed of interaction

are key

Develop a device-independent approach that

still provides a native application experience

Product Strategy


Mobile Applications

Appointment scheduling

– View / change appointments

Additional mapping capabilities

– Shipment routes in addition to stops

Proof of delivery

– Support signature capture

Enhanced querying capabilities

– Watch/unwatch shipments via the desktop

Support for more configuration

– Configure and extend the mobile screens

– APIs for connectivity to other mobile apps

Enhancement Areas


Fleet Management Road Map Highlights

Fleet Planning

– Static Route Enhancements

More Flexibility

Region-based definition, Key Stop, etc

– Multi-Equipment Shipments

Doubles, Triples

– Slip-seating (truck shared between drivers)

– Fleet-aware shipment planning

– Hours of Service (HOS) model flexibility

Dedicated fleet enhancements

Fleet Actuals – Record driver route, truck metering (fuel

consumed, odometer), hard braking/rapid acceleration events


Fleet Management Road Map Highlights

Decision Control Center (DCC)

– Map and DCC interactivity

– Multiple “child” detail tabs on DCC

– Map-based drag-drop, selection, etc

User Experience

– More drag-and-drop – drag stops, multi-object, drag to Gantt chart view

– Improved search abilities

– Improve automated assignment

Reporting and Business Intelligence

– Fleet-specific KPIs, reports

Mobile App

– Fleet / driver activities


Maps & External Distance Engines

Packaged integration for key distance engine

providers:

– ALK Technologies

PC*Miler, PC*Miler Worldwide, PC*Miler

Streets, PC*Miler Rail

– Rand McNally

MileMaker

Packaged integration to Oracle eLocation

– Mapping, street-level routes, turn-by-turn

directions

Overview


Maps & External Distance Engines

Web service integration to support maps

from industry leaders

– Nokia (Navteq)

– ALK Technologies

Additional map content & functionality

– Real time traffic

– Historic traffic patterns

– Real time fuel prices

Expand eLocation to include additional

geographic regions (e.g., Eastern Europe,

Middle East & Africa, Asia)

Enhancement Areas


Classify Screen File / Report Audit Execute

Global Trade Management

Oracle Global Trade Management Anywhere-to-Anywhere

Global Trade Management

• Content Management

• Master Data Management

• Product Classification

• Restricted/Sanction Screening

Trade Compliance

• Trade Control Determination

• Compliance Policy Management

• License Management

• ITAR Compliance

Customs Management

• Customs Policy Management

• Shipment Consolidation

• Customs Filing (AES Filing in US)

• Customs Document Management

http://www.google.com/imgres?imgurl=http://www.ecaptain.com/files/images/us_customs_and_border_protection.jpg&imgrefurl=http://www.ecaptain.com/node/7270&usg=__rRMvWYb5Qj3nfg6caww-4zv0X4w=&h=302&w=300&sz=88&hl=en&start=14&zoom=1&itbs=1&tbnid=PYGu1IUVN60g7M:&tbnh=116&tbnw=115&prev=/images?q=US+customs&hl=en&biw=1419&bih=698&gbv=2&tbm=isch&ei=ZpYkTuK-NIPt0gGng6HTAw


GTM 6.3.x Import Process Support & Usability

Global Trade Analytics

• Trade Content Expansion

• Import/Export Regulations

• Import Process & Usability

• Product Classification Workbench

• Single-level Bill of Materials

• Enhanced Classification Research

• Customs Management

• Partial PO Consolidation

• Expanded Filing Partnerships (US/EU)

• Import Entry Workbench

• Document Management

• Canned Document templates

• Document consolidation/grouping

• Global Trade Intelligence*

GTM 6.3.x Special Duty Programs & Trade Finance

•Trade Preference Programs

• Bonded Warehouse

• Special Economic Zones

• Duty Drawback Management

• Trade Finance*

• Letters of Credit/Open Accounts

• Wire Transfer process

• Invoice Matching/Reconciliation

• Landed Cost Planning

• Sourcing workbench

• ALC vs. ELC reconciliation

• Document Management

• Integration to UCM (Recordkeeping)

Future Product Direction

• Free Trade Agreements*

• Supplier Solicitation

• FTA Qualification & Rules of Origin

• Fusion Integrations

• Tax, LCM, Sourcing

• Supply Chain Security

• AEO (EU)

• C-TPAT (US)

• GTI: Carrier/Broker Scorecards

Oracle Global Trade Management Product Road Map Overview

* New Modules


Trade Analytics Dashboard

Manage Trade Metrics

– Export Metrics

– Import Metrics

Broker/Carrier Scorecards

Integrated Trade & Transportation

Business Intelligence

Global Trade Intelligence

Solution Overview

Solution Overview


Import Product Classification

– Customs Bill of Materials (BOM): classification codes & duty rates by component

Import Global Trade Content

– Automatic upload of regulations by country

– Duty rate management

Document Management

– Receive ASN, BOL, Packing List, CI data and/or documents inbound from external feeder systems

– Inbound ASN data to create Customs Shipments

Import Process Enhancements

Solution Overview

Solution Overview


Customs Entry Workbench

– View all Entries by Type, Status, etc.

– Workflow & Notification for data required

Manage Customs Entries

– Build Customs entry data from multiple documents/sources

– Manage Customs Entry Packet

Customs Filings

– 3rd party filing partners

– Customs brokers

Customs Entry

Solution Overview

Solution Overview


Manage Landed Cost Model

– Define landed cost components for items

Cost model

– Customs duties & taxes

– Estimate transportation costs

Estimate total landed cost

– Ad-Hoc/Scenario Analysis

– Purchase Order & Customs Shipment

ERP integration

Landed Cost Planning

Solution Overview

Solution Overview


Manage Special Programs

– Manage Temporary Imports by Program

– FIFO Execution

– Link Temporary Imports to Related Exports

– Manage export deadlines

Manage Duty Drawback

– Manage drawback flags on import items

– Link Export items to related Import entry & duties

– Identify drawback opportunities from historical data

Special Duty Programs

Solution Overview

Solution Overview


Customer Engagement


Enhancement Requests (ER)

We want your feedback!

Log ERs via Oracle

Support

– Refer to note 727897.1

It makes a difference

– >200 ERs addressed in

6.3


Customer Advisory Board August 2012 Meeting Attendees

Not all CAB members listed

IKEA


OTM/GTM Customer Advisory Board

Purpose

– Opportunity to play a defining role in the product’s directions and enhancements

– Oracle Development to gain feedback on the product’s breadth, depth, and usability

– END RESULT – Build a better product

Membership

– Nomination process – contact your Oracle account manager

– Reference requirements

– Active participation required

Strategic Road Map Advisors


Q&A


Safe Harbor Statement

The preceding is intended to outline our general product direction. It is

intended for information purposes only, and may not be incorporated

into any contract. It is not a commitment to deliver any material, code,

or functionality, and should not be relied upon in making purchasing

decisions. The development, release, and timing of any features or

functionality described for Oracle’s products remains at the sole

discretion of Oracle.

Otm 2013 c13_e-15-gittoes-derek-otm-product-strategy

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