OR Summer Market 2012 Event Marketing Opportunities
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Transcript of OR Summer Market 2012 Event Marketing Opportunities
––– SUMMER MARKET –––
2012 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com
For more sponsorship opportunities visit outdoorretailer.com
KRISTA DILLAccount ExecutiveTel: [email protected]
PAUL DILLMANSenior Account ExecutiveTel: [email protected]
RYAN JOHNSONAccount ExecutiveTel: [email protected]
MARISA NICHOLSONNat’l Sales Manager/Key Acc.Tel: [email protected]
Alaska & Hawaii
International
31910 Del Obispo, Ste. 200San Juan Capistrano, CA 92675
THINK
OUTSIDE
THE BOOTH"The Outdoor Retailer show is a great opportunity to speak to a broad rangeof retail partners in a focused way, at a time when they are open to new products, new technologies
and want to understand the consumer-driven marketing approach."
– Craig Reingold | Sperry Top-Sider
Show | August 2-5, 2012 | Salt Lake City, UT • Demo | August 1, 2012 | Jordanelle State Park, UT––– SUMMER MARKET –––
2012 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com
“We’re proud to partner with the Outdoor Retailer
Show as it’s truly an opportunity to be at a grassroots
level with industry leaders and category influencers
that bring authenticity and credibility to the retailers
in attendance.”
Shane Downey | New Balance
Statistics prove that sponsorships and advertising increase booth traffic. Make the decision that will elevate your brand’s
visibility to the key decision makers and retail buyers at Summer Market. Unique and distinctive sponsorships are
advantageous to your brand. Having a one of a kind sponsorship puts your creative stamp on it. We welcome custom
sponsorships; the sky’s the limit on your creativity. Your account executive will work with you to create a perfect fit sponsorship.
Did you know that*
• Onsite promotional opportunitiesincrease brand awareness
• Show advertising by
• Hospitality functions by
*Using CEIR Research database.
5 Reasons to be a sponsor at Outdoor Retailer
Increase your company’s brand loyalty, create awareness about your products, and drive sales by participating as a Summer
Market sponsor. Your company will receive unprecedented exposure to 25,000+ industry members and leaders in the
outdoor community. You will receive meaningful recognition and valuable networking opportunities.
TESTIMONIALSTATISTICS
104%
46%
86%
Set yourself
apart from your
competitors
Build traffic equals
increasedsales
Increasebrand
recognitionand
visibility
Enhancebetter
customer interaction
Distinct opportunities
and advantages
Show | August 2-5, 2012 | Salt Lake City, UT • Demo | August 1, 2012 | Jordanelle State Park, UT––– SUMMER MARKET –––
2012 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com
PRODUCT DISPLAYS - CASES & AREAS HANGING BANNERS EXTERIOR SIGNAGE - EAST ENTRANCE SOUTH PLAZA
Our sponsorship program is designed so that you can position your brand with the largest B2B outdoor event of the year,
increase your credibility in the minds of key industry decision makers and build your business.
Your brand will gain exposure to over 25,000 of the top industry members. The opportunities on the next few pages offer
something for every size exhibitor and every budget.
ONSITE SIGNAGEONSITE SIGNAGE
Show | August 2-5, 2012 | Salt Lake City, UT • Demo | August 1, 2012 | Jordanelle State Park, UT––– SUMMER MARKET –––
2012 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com
THANKS TO OUR PAST SPONSORS Your innovative and brand boosting sponsorships contribute to successful Outdoor Retailer Summer and Winter Market events.
Show | August 2-5, 2012 | Salt Lake City, UT • Demo | August 1, 2012 | Jordanelle State Park, UT––– SUMMER MARKET –––
2012 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com
DIGITAL MEDIA DIGITAL MEDIA
OR SHOW MOBILE APP WEB ADVERTISING & MICROSITES ENEWS - ATTENDEE & EXHIBITOR LIVE FROM OR
By sponsoring in multiple media, your message is seen by a larger audience, and reinforced when viewed in several places.
Enhance your marketing efforts by creating a cohesive multi-media campaign – before, during and after the show.
Sponsorships are Traffic Builders – Increase your brand’s exposure and visibility at Summer Market with Promotional
Opportunities. Drive attendees to your booth and get top-of-mind awareness!
Show | August 2-5, 2012 | Salt Lake City, UT • Demo | August 1, 2012 | Jordanelle State Park, UT––– SUMMER MARKET –––
2012 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com
OUTDOOR RETAILER HUB OPEN AIR DEMO
DEMO OPPORTUNITIESOR HUB OPPORTUNITIES
At OAD, you have an opportunity to sponsor demo-only events like the Casting Competition, GPS Treasure Hunt, SUPzilla,
Mountaineering Orienteering Race, Trail Run, the Beer Garden, Official Eyewear and UV Performance opportunities and more.
“We always make great connections at the OR show, but there’s only so much time each day. With the OR HUB we’re able
to keep making those great connections and really get retailers stoked on Teva all year long.” Amy Bondurant | Teva
Show | August 2-5, 2012 | Salt Lake City, UT • Demo | August 1, 2012 | Jordanelle State Park, UT––– SUMMER MARKET –––
2012 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com
ZONES - EVENTS ZONES - EVENTS
OR ZONES PROJECT OR INDUSTRY PARTY - OPENING NIGHT ALL STAR INDUSTRY JAM
Each sponsorship opportunity is designed to generate on-site exposure and industry-wide recognition as well as position
your company as a leader in the outdoor industry.
Your booth at Summer Market is only part of the picture. Promotional opportunities provide creative ways to promote your
presence at the show and enhance your results. Sponsors get maximum exposure, dramatically increasing ROI.
Show | August 2-5, 2012 | Salt Lake City, UT • Demo | August 1, 2012 | Jordanelle State Park, UT––– SUMMER MARKET –––
2012 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com
SPONSORSHIP PRICING SPONSORSHIP PRICING
2-Sided Meterboards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,250 4-Sided Meterboard Kiosk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Additional Brand Listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$150 Adventure Theater . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,000 Badge Advertising - Buyer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,000 Badge Advertising - Exhibitor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,000 Badge Holder Inserts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,200 Badge Lanyards - Exhibitor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$7,500 Ballroom Banner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,500 Beverage Sleeves . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,500 Biodegradable Concession Ware . . . . . . . . . . . . . . . . . . . . . .Call for pricing Booth Drop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,000 Climbing Zone Presenting Sponsorship . . . . . . . . . . . . . . . . . . . . . . . .$3,500Climbing Zone Supporting Sponsorship . . . . . . . . . . . . . . . . . . . . . . . .$1,500 Concession Ware - Napkins . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,000 Design Center Presenting Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . .$3,500Design Center Supporting Sponsorship . . . . . . . . . . . . . . . . . . . . . . . .$1,500Dog Leash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$500 Educational Seminars Onsite Only . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,500Educational Seminars Onsite + Online . . . . . . . . . . . . . . . . . . . . . . . . .$5,995Endurance Zone Presenting Sponsorship . . . . . . . . . . . . . . . . . . . . . . .$3,500Endurance Zone Supporting Sponsorship . . . . . . . . . . . . . . . . . . . . . . .$1,500eNews - Attendee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Call for pricingeNews - Exhibitor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Call for pricing
Escalator Banners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$9,000 First Aid Station . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Floor Graphics / Carpet Logos 2' x 3' . . . . . . . . . . . . . . . . . . . . . . . . . . . .$550Floor Graphics / 8' x 10' Show Floor Entrance . . . . . . . . . . . . . . . . . . .$2,500Floorplan Stations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,000 Food / Sample Station . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,750 Good Morning OR Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$600 Green Steps Carpet Overlay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$500 Green Steps Customized Carpet Overlay . . . . . . . . . . . . . . . . . . . . . . . . .$750 Green Steps- Presenting Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,000 Hanging Aisle Banner Zones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,250 Hanging Banner - Column Wrap . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,000 Hanging Banner - Main Entrances . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,750 Hanging Banner - Elevator . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,000 Hanging Banner - Entryway Panoramic . . . . . . . . . . . . . . . . . . . . . . . . .$7,850Hanging Banner - Exterior Handrail . . . . . . . . . . . . . . . . . . . . . . . . . . . .$7,500 Hanging Banner - Exterior South Plaza . . . . . . . . . . . . . . . . . . . . . . . . .$7,500 Hanging Banner - Show Floor Entryway . . . . . . . . . . . . . . . . . . . . . . . . .$5,500 Hanging Banner - Show Floor Interior . . . . . . . . . . . . . . . . . . . . . . . . . .$5,000 Hotel Door Drop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,500 Hotel Key Cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,500HUB Bronze . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,500 HUB Silver . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,500HUB Gold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$6,000
Inflatables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,000 Lanyards - Buyer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$8,500 Live From OR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,495 Main Hall Entryway Carpet Inlays . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,500 Mannequin Display . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,000 Model Store - Merchandise Zone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$10,000 Official Show Bag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$6,850 Official Show Pen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Official Show Sock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Official Show T-Shirt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Official Staff Apparel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,000 Open Air Demo Presenting Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500Online Lounge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,000 Online Registration Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,750 Onsite Printed Floorplan Maps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$7,500 Opening Night Industry Party . . . . . . . .$5,000/co-sponsor • $20,000 exclusiveOR Daily Distribution Bins . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,000 Paddle Zone Presenting Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500Paddle Zone Supporting Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,500Press Room / Media Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$15,000 Product Showcase Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$750Product Showcase Onsite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,000 Product Display Area . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,000 Product Display Cases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,750
Project OR Material Submission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$500Project OR Supporting Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,500Project OR Presenting Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$10,000Publication or Catalog Bin- Exhibitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$750 Publication or Catalog Bin- Non-Exhibitors . . . . . . . . . . . . . . . . . . . . . . . .$1,500 Recycle Bins-Single Source/Biodegradable Recycling Program . . . . . .$12,000 Registration Kick Panels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$10,000 Restroom Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$10,000 Retailer Lounge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,000 Show Breakfast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Show Swag Distribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,000 Table Tent Cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,500 Thermal Coffee Mugs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,250 Vehicle Placement - Inside . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Call for pricing Vehicle Placement - Outside . . . . . . . . . . . . . . . . . . . . . . . . . . .Starting at $4,000 Water Stations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,500 Welcome to the Show Floor Mats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$10,000 Window Clings Murals - Doors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$18,000 Window Clings Murals - Interior . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$7,500 Window Clings Murals - Salt Shakers . . . . . . . . . . . . . . . . . . . . . . . . . . . .$30,000Wi Fi Hot Spots . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$10,000
* Sponsorships are subject to availability. Unless otherwise specified, prices do not include production, shipping,
distribution or labor costs. Customized packages are also available. Please contact your sales rep for details.
SPONSORSHIP PRICE SPONSORSHIP PRICE SPONSORSHIP PRICE SPONSORSHIP PRICE