Optimizing Your Blog for Google, Facebook, and Pinterest
-
Upload
katherine-cowley -
Category
Internet
-
view
175 -
download
1
description
Transcript of Optimizing Your Blog for Google, Facebook, and Pinterest
@kathycowleyKatherine Cowley
OPTIMIZING YOUR BLOGFor Google, Facebook, and Pinterest
image: (cc) yasa_ via flickr
KATHERINE COWLEY@kathycowley
facebook.com/kathycowley
Katherinecowley.com
Giftso.me
image: (cc) derrick.beaudiere via flickr @kathycowleyKatherine Cowley
www.katherinecowley.com
February 2013
127 visitors
250 page views
October 2014
1575 visitors
2290 page views
@kathycowleyKatherine Cowley
MY COMPANION LLAMA
image: (cc) Mary and her camera via compfight @kathycowleyKatherine Cowley
original image: (cc) Dimitris Papazimouris via flickr @kathycowleyKatherine Cowley
image: (cc) Chad Cooper via flickr @kathycowleyKatherine Cowley
image: (cc) Berit Watkin via flickr @kathycowleyKatherine Cowley
image: (cc) Francisco Martins @kathycowleyKatherine Cowley
Content:• Stimulating
• Searchable
• Sharable
• Savable
image: (cc) Ritesh Nayak via flickr @kathycowleyKatherine Cowley
Subject
STIMULATING CONTENT
Audience Speaker
@kathycowleyKatherine Cowley
Content:• Stimulating
• Searchable
• Sharable
• Savable
image: (cc) Ritesh Nayak via flickr @kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
GOOGLE RANKINGS
1. CONTENT: relevancy for a particular word
or phrase
2. CREDIBILITY: how popular your blog post is
compared to others (links)
@kathycowleyKatherine Cowley
TYPES OF CONTENT
1. HEDONIC: less adapted for search engine
optimization
2. UTILITARIAN: more adapted for search
engine optimization
@kathycowleyKatherine Cowley
TIP 1: WRITE AN AWESOME BLOG POST
@kathycowleyKatherine Cowley
TIP 2: FIND OUT WHAT PEOPLE ARE SEARCHING FOR
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
TIP 3: INCLUDE YOUR KEYWORDS IN YOUR TITLE, URL, AND POST
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
TIP 4: TO BE PERFECTLY OPTIMIZED, WORDS MUST BE IN EXACT ORDER AS THE SEARCH
@kathycowleyKatherine Cowley
image: (cc) Dimitris Papazimouris via flickr @kathycowleyKatherine Cowley
TIP 5: INCLUDE RELATED KEYWORDS IN YOUR POST
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
RELATED KEYWORDS
Main Keywords
• Gifts
• Film
• Media Arts
• Screenwriting
• Graduate students
• Professors
Related Keywords
• Present
• Ideas
• Products
• Grad students
• Masters student
• Graduation
• PhD
• Movie
@kathycowleyKatherine Cowley
TIP 6: USE ANALYTICS
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
TIP 7: CREATE AN OPTIMIZED PAGE THAT LINKS TO YOUR HEDONIC POSTS
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
TIP 8: POST CONSISTENTLY
@kathycowleyKatherine Cowley
TIP 9: PARTICIPATE IN BASIC LINKBUILDING
• Guest blogging
• Turn mentions into links
• Relevant, non-spammy comments
@kathycowleyKatherine Cowley
TIP 10 (ADVANCED): USE GOOGLE KEYWORD PLANNER FOR MORE SEARCH DETAILS
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
source: Shareaholic @kathycowleyKatherine Cowley
TIP 1: USE AN IMAGE
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
TIP 2: CREATE A BUZZWORTHY TITLE
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
Bad Titles• What I’ve Been Thinking About
• November Updates
• Cool Infomercials
Better Titles• Why I No Longer Yell at My Children
• My New Novel is Coming Next Month!
(And Other November News)
• 26 of the Finest Acting Moments in
Infomercial History
@kathycowleyKatherine Cowley
TIP 3: TAKE ADVANTAGE OF THE FIRST FEW SENTENCES
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
TIP 4: MAKE YOUR POSTS KAIROTIC(TIMELY)
@kathycowleyKatherine Cowley
Origin
Maturity
(kairos)
Deterioration
Disintegration
LIFE CYCLE OF A RHETORICAL SITUATION
@kathycowleyKatherine Cowley
TIP 5: ADD BUTTONS
@kathycowleyKatherine Cowley
TIP 6 (ADVANCED): USE OPEN GRAPH PROTOCOL
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley source: Pew Research Center
source: Shareaholic @kathycowleyKatherine Cowley
PINTEREST RETAIL STATS
• Pinterest accounts for 25% of all retail traffic.
• Shoppers referred from Pinterest spend more than those referred by other networks.
• Amount spent per check out:
• Referred by Pinterest: $140-180 per order
• Referred by Facebook: $80 per order
• Referred by Twitter: $60 per order
• 43% of Pinterest users interact with brands or retailers on Pinterest; only 24% of
Facebook users interact with brands or retailers on Facebook
sources: digiday.com; entrepreneur.com @kathycowleyKatherine Cowley
image: (cc) frerieke via flickr; source: Ahalogy @kathycowleyKatherine Cowley
TIP 1: SPEND A WEEK ON PINTEREST
@kathycowleyKatherine Cowley
image: (cc) Mike Licht via flickr @kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
PINTEREST CATEGORIES IN ORDER OF BROWSING FREQUENCY
• Food & Drink
• DIY & Crafts
• Home Décor
• Holidays & Events
• Design
• Gardening
• Hair & Beauty
• Women’s Fashion
• Health & Fitness
• Humor
• Gifts
• Quotes
• Products
• Photography
• Film, Music, &
Books
• Travel
• Outdoors
• Animals
• Art
• Illustration &
Posters
• Place Boards
• Weddings
• Kids
• Science & Nature
• Education
• Technology
• Tattoos
• Videos
• Geek
• Celebrities
• Architecture
• History
• Sports
• Men’s Fashion
• Cars & Motorcycles
source: Ahalogy 2014 Pinterest Media Consumption Study @kathycowleyKatherine Cowley
TIP 2: ALWAYS USE AN IMAGE
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
• Flickr
• Compfight
• Bing
• Wikimedia Commons
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
TIP 3: OPTIMIZE YOUR IMAGE FOR PINTEREST
@kathycowleyKatherine Cowley
• No human
faces
• Little
background
• Multiple
colors
• Lots of red
• Moderate
light and
color
• Portrait style
source: wired.com @kathycowleyKatherine Cowley
TIP 4: USE GOOD IMAGE FILE NAMES OR ALTERNATIVE TEXT
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
TIP 5: MOVE PEOPLE FROM PINTEREST TO YOUR WEBSITE
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
TIP 6: LEARN PHOTOSHOP(OR AT LEAST POWERPOINT)
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
TIP 7: USE PIN IT PLUG-INS AND PINTEREST FOR BUSINESSES
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
@kathycowleyKatherine Cowley
TIP 8 (ADVANCED): USE RICH PINS
@kathycowleyKatherine Cowley
Types of rich pins:
Movie, recipe, article, product, and place
@kathycowleyKatherine Cowley
image: (cc) H is for Home via flickr @kathycowleyKatherine Cowley
KATHERINE COWLEY@kathycowley
facebook.com/kathycowley
Katherinecowley.com
Giftso.me
image: (cc) derrick.beaudiere via flickr @kathycowleyKatherine Cowley