Optimizing Your Content for Pinterest

Tim MetznerVP Marketing

@TMetznerTim.Metzner@gmail.com

Top Level Takeaways

• Time & focus needed--even on Pinterest(Worth it—775K Visits)

• No one size fits all strategy

• Best practices can help

• Learn from others in/near your space

• Don’t overdo it

What Works for SparkPeopleOptimize Images

You Win (87K+ Pins)

Getting Pinteresting Meh

What Works for SparkPeopleOptimize Headlines

You Win

Getting Pinteresting Meh

What Works for SparkPeopleCreate Content FOR Social Shares

Infographics & Fun Slideshows & Video

What Works for SparkPeopleBe Timely & Relevant

What Works for SparkPeopleRevamp Existing Features

Old Inspirational Images New Images

Thank You!

Questions?

Tim Metznertim.metzner@gmail.com

@TMetzner