Open Graph: Your Key To Making Content Look Great On Facebook & Beyond
-
Upload
search-marketing-expo-smx -
Category
Social Media
-
view
534 -
download
0
description
Transcript of Open Graph: Your Key To Making Content Look Great On Facebook & Beyond
![Page 1: Open Graph: Your Key To Making Content Look Great On Facebook & Beyond](https://reader033.fdocuments.in/reader033/viewer/2022060120/5592b83a1a28ab42658b45d7/html5/thumbnails/1.jpg)
OpenGraph Your Key To Making Content Look Great On Facebook & Beyond
![Page 2: Open Graph: Your Key To Making Content Look Great On Facebook & Beyond](https://reader033.fdocuments.in/reader033/viewer/2022060120/5592b83a1a28ab42658b45d7/html5/thumbnails/2.jpg)
Download bit.ly/awesome-graph
![Page 3: Open Graph: Your Key To Making Content Look Great On Facebook & Beyond](https://reader033.fdocuments.in/reader033/viewer/2022060120/5592b83a1a28ab42658b45d7/html5/thumbnails/3.jpg)
Mike Arnesen Director of Analytics & Optimization
at SwellPath google.com/search?mike+arnesen
@mike_arnesen
#SMX | #23B1
![Page 4: Open Graph: Your Key To Making Content Look Great On Facebook & Beyond](https://reader033.fdocuments.in/reader033/viewer/2022060120/5592b83a1a28ab42658b45d7/html5/thumbnails/4.jpg)
@mike_arnesen #SMX | #23B1
OpenGraph is the magic that makes this happen.
![Page 5: Open Graph: Your Key To Making Content Look Great On Facebook & Beyond](https://reader033.fdocuments.in/reader033/viewer/2022060120/5592b83a1a28ab42658b45d7/html5/thumbnails/5.jpg)
@mike_arnesen #SMX | #23B1
OpenGraph saves you from embarrassing yourself.
![Page 6: Open Graph: Your Key To Making Content Look Great On Facebook & Beyond](https://reader033.fdocuments.in/reader033/viewer/2022060120/5592b83a1a28ab42658b45d7/html5/thumbnails/6.jpg)
@mike_arnesen #SMX | #23B1
2010: OpenGraph is launched by Facebook.
![Page 7: Open Graph: Your Key To Making Content Look Great On Facebook & Beyond](https://reader033.fdocuments.in/reader033/viewer/2022060120/5592b83a1a28ab42658b45d7/html5/thumbnails/7.jpg)
@mike_arnesen #SMX | #23B1
Open Graph is the solution
to a problem
![Page 8: Open Graph: Your Key To Making Content Look Great On Facebook & Beyond](https://reader033.fdocuments.in/reader033/viewer/2022060120/5592b83a1a28ab42658b45d7/html5/thumbnails/8.jpg)
@mike_arnesen #SMX | #23B1
Open Graph is the solution
to a problem
![Page 9: Open Graph: Your Key To Making Content Look Great On Facebook & Beyond](https://reader033.fdocuments.in/reader033/viewer/2022060120/5592b83a1a28ab42658b45d7/html5/thumbnails/9.jpg)
@mike_arnesen #SMX | #23B1
A protocol for converting strings to things
![Page 10: Open Graph: Your Key To Making Content Look Great On Facebook & Beyond](https://reader033.fdocuments.in/reader033/viewer/2022060120/5592b83a1a28ab42658b45d7/html5/thumbnails/10.jpg)
@mike_arnesen #SMX | #23B1
Pages become objects to interact with.
![Page 11: Open Graph: Your Key To Making Content Look Great On Facebook & Beyond](https://reader033.fdocuments.in/reader033/viewer/2022060120/5592b83a1a28ab42658b45d7/html5/thumbnails/11.jpg)
@mike_arnesen #SMX | #23B1
Marked up content acts the same as Facebook entities.
![Page 12: Open Graph: Your Key To Making Content Look Great On Facebook & Beyond](https://reader033.fdocuments.in/reader033/viewer/2022060120/5592b83a1a28ab42658b45d7/html5/thumbnails/12.jpg)
@mike_arnesen #SMX | #23B1
This is the money maker! Eye catching & clickable
social shares
![Page 13: Open Graph: Your Key To Making Content Look Great On Facebook & Beyond](https://reader033.fdocuments.in/reader033/viewer/2022060120/5592b83a1a28ab42658b45d7/html5/thumbnails/13.jpg)
@mike_arnesen #SMX | #23B1
Open Graph’s usage extends far beyond Facebook.
![Page 14: Open Graph: Your Key To Making Content Look Great On Facebook & Beyond](https://reader033.fdocuments.in/reader033/viewer/2022060120/5592b83a1a28ab42658b45d7/html5/thumbnails/14.jpg)
@mike_arnesen #SMX | #23B1
Where does OG live?
![Page 15: Open Graph: Your Key To Making Content Look Great On Facebook & Beyond](https://reader033.fdocuments.in/reader033/viewer/2022060120/5592b83a1a28ab42658b45d7/html5/thumbnails/15.jpg)
@mike_arnesen #SMX | #23B1
Title Requirements
Title Length: 88 Characters
![Page 16: Open Graph: Your Key To Making Content Look Great On Facebook & Beyond](https://reader033.fdocuments.in/reader033/viewer/2022060120/5592b83a1a28ab42658b45d7/html5/thumbnails/16.jpg)
@mike_arnesen #SMX | #23B1
Description Requirements
Facebook: 300 characters Google+: 200 characters
![Page 17: Open Graph: Your Key To Making Content Look Great On Facebook & Beyond](https://reader033.fdocuments.in/reader033/viewer/2022060120/5592b83a1a28ab42658b45d7/html5/thumbnails/17.jpg)
@mike_arnesen #SMX | #23B1
Image Requirements
Image Width: 470px wide Maximum Aspect Ration: 235:197
![Page 18: Open Graph: Your Key To Making Content Look Great On Facebook & Beyond](https://reader033.fdocuments.in/reader033/viewer/2022060120/5592b83a1a28ab42658b45d7/html5/thumbnails/18.jpg)
@mike_arnesen #SMX | #23B1
Open Graph Entity Types • Webpage • Article • Movie • Music • Video • Book • Profile (Person)
![Page 19: Open Graph: Your Key To Making Content Look Great On Facebook & Beyond](https://reader033.fdocuments.in/reader033/viewer/2022060120/5592b83a1a28ab42658b45d7/html5/thumbnails/19.jpg)
@mike_arnesen #SMX | #23B1
Twitter Cards
![Page 20: Open Graph: Your Key To Making Content Look Great On Facebook & Beyond](https://reader033.fdocuments.in/reader033/viewer/2022060120/5592b83a1a28ab42658b45d7/html5/thumbnails/20.jpg)
@mike_arnesen #SMX | #23B1
Rich Pins
![Page 21: Open Graph: Your Key To Making Content Look Great On Facebook & Beyond](https://reader033.fdocuments.in/reader033/viewer/2022060120/5592b83a1a28ab42658b45d7/html5/thumbnails/21.jpg)
@mike_arnesen #SMX | #23B1
Why Open Graph? • CTR • Likes • Screen Real Estate • Semantic Integration
![Page 22: Open Graph: Your Key To Making Content Look Great On Facebook & Beyond](https://reader033.fdocuments.in/reader033/viewer/2022060120/5592b83a1a28ab42658b45d7/html5/thumbnails/22.jpg)
@mike_arnesen #SMX | #23B1
Don’t leave your brand reputation up to people you don’t know.
![Page 23: Open Graph: Your Key To Making Content Look Great On Facebook & Beyond](https://reader033.fdocuments.in/reader033/viewer/2022060120/5592b83a1a28ab42658b45d7/html5/thumbnails/23.jpg)
Thank you!
Mike Arnesen Director of Analytics & Optimization
at SwellPath google.com/search?mike+arnesen
Download: bit.ly/awesome-graph
@mike_arnesen #SMX | #23B1