Facebook Graph Search – The Impact on Search and Social

March 5, 2013

Dan CohenVP of Search and Social Mediadan.cohen@forward.co.uk @danc0hen+44 07808 639570

Tonight’s Event: Panel

Katy Howell

CEO of Immediate Future

James Whatley

Head of Social Media at Ogilvy Soho Square

Jeremy Waite

Head of Social Strategy at Adobe EMEA

Jim Ray

Head of SEO Engineering at Forward3D

• Access to our personal information

• Details about our work and home life

• App makers can be anyone

Facebook and privacy

Is Facebook dangerous?

Is Facebook dangerous?

http://actualfacebookgraphsearches.tumblr.com/

Married People who use bang with friends

Spouses of Married People who use bang with friends

Places that Married People who use bang with friends work

Facebook activity log

Facebook activity log

Is Facebook dangerous?

How people spend their time online

Is Facebook dangerous?

Where is Facebook more dominant?

Why do I just put all my media budget into Facebook bidable?

SEO IS DEAD

Facebook Graph Search and Bing

Did bing just get far more important?

Facebook Graph Search Layout

Search bar

Web Results

Related Searches

Powered by Bing

Local Search Results

Facebook vs Bing Similarities

Local Results

Related Searches

Web Results

68%

32%Facebook Local ResultsBing Local Results

Local Result Comparison

Bars in London

Bing Local Results

Facebook Group

No Bing Local Results

38%

62%

DifferentSame

Rank Comparison

5 SEO tips for graph search

1. Let Bing know that you exist!2. Claim your listing in Bing Local3. Add location data to your Facebook Page or else4. Aim to be #1 on your head terms and related searches5. Build citations to cement local ranks

Thanks

James Ray | Head of SEO Engineering | jim@forward.co.uk | @mycult

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