Ooredoo

Dominating New Markets

Haris Aghadi Anas Farah

Shafiya FasaluAmalan Roshan

Nancy YueDelta Consulting

Strategy

Analysis

Implementation

Expansion

Agenda

Strategy Analysis Implementation Expansion

Goals


• Dominating the MENA telecommunication market

• Increase accessibility of ICT

• Increase customer loyalty

Recommendation


Algeria

Tunisia

Invest

Why Algeria & Tunisia?

Algeria•38.8 Million Population•Internet Users: 4.7 million•University students: 1.2 million•PC:1.05/100 inhabitants


Tunisia•10.8 Million Population•Internet Users: 3.5 million•University students: 337,393•PC: 9.81/100 inhabitants

•Africa is a growing market & gulf countries are saturated markets•Current presence in North Africa•Other countries are less stable

Proposed Plan

Algerian & Tunisian Students

Free Laptops

Subscriptions


+

Large Sample Size

Credible Source

Unique Insight

-

Unclear Sample Breakdown

Exclusion of Non-Internet Users

Perception different from Action

New Horizons Research


Additional Support

•Have higher growth potential •Better energy and telecom infrastructure•Only 14% in Algeria and 16% in Tunisia think their Higher Education system is Very Good•53% think internet will help enhance their education•Aligns with Ooreedoo’s vision of empowering youth


Company Background

Leading international companyEstablished presenceIncreasing revenue

Investment in countries with riskSlow connectivity and non-ubiquitous coverage

Emerging telecommunication marketsLimited competition in certain countries

Competitors have relationship with governmentSubject to currency fluctuations

S WO T


Company Background


Algeria Tunisia

• Tunisiana (Ooredoo) (57% market share)

• Tunisi Telecom

• Djezzy• Ooreedoo (30%)• Mobilus• Algeria Telecom

Operations

Establish rela,onships with universi,es

Partner with laptop and 3G modem vendors

Assign employees from branch offices Get feedback from students / faculty


Technology

Dell Inspiron 15Dual Core Processor4 GB320 Gb Hardrive

3G USB ModemSpeed: 1 MB/s


Marketing

Branding

Promotions

Launch Events


Financials


0"5"

10"15"20"

1" 2" 3" 4" 5" 6"

Dollars'

Years'

Breakeven'Analysis'

Costs"

Revenue"

NPV: $5,923,589 ROI: 0.694IRR: 45%Payback Period: 3 years

Implementation Timeline

Year 1 Year 2

Preparation

Create Relationships w/ Universities

PreparationCreate Partnership w/

RelationshipPreparation

Feedback System

Marketing

Market Around Schools

Marketing

Launch Event

Distribution Give Out Laptops


Competitor Reactions

Accuracy of Data

Ensuring Recurring Revenues

Political influences

Risks Mitigation


• Potential to increase in the area of infrastructure in the South Asia region

• Transfer already existing high technology

• Focus on internet as a means to support entrepreneurship

Future Expansion


Dominating New Markets

Haris Aghadi Anas Farah

Shafiya FasaluAmalan Roshan

Nancy YueDelta Consulting

Financial Support

Appendix

2015 2016 2017 2018 2019 2020

Cost for the first year $750,000 $1,000,000 $1,500,000 $1,700,000 $2,000,000

Cost for free 3G service $180,000 $540,000 $540,000 $540,000 $540,000

Marke,ng $50,000 $50,000 $50,000 $10,000 $10,000

Total $980,000 $1,590,000 $2,090,000 $2,250,000 $2,550,000

Revenues $405,000 $1,755,000 $3,375,000 $4,995,000 $6,615,000

Net Profit -‐$980,000 -‐$1,185,000 -‐$335,000 $1,125,000 $2,445,000 $6,615,000

0 1 2 3 4 5

PV (revenues) $0 $387,560 $1,607,106 $2,957,501 $4,188,614 $5,308,214

PV(costs) $980,000 $1,521,531 $1,913,876 $1,971,667 $2,138,331 $0

75 % of students return 40% of the students return

PV of revenues $14,448,994 $20,134,362

PV of costs $8,525,405 $17,569,396

NPV $5,923,589 $2,564,966

ROI 0.694816103 0.15

IRR 45%

Payback Period 3 years

Additional Support

Appendix

Ooredoo

Leadership & Management

Transcript of Ooredoo