Pearson Contact: Eric D. GarulayStation Manager-Content Development eric.garulay@pearson.com(617)-848-6425

February 2010

OnPodcast Network MEDIA KIT

The OnPodcast NetworkinformIT.com/podcastsConversations and Tips with Thoughts Leaders in Technology

The OnPodcast NetworkProperty Description:

The OnPodcast Network is comprised of weekly interviews and tips with the world’s most respected and influential technologists. Guests on the program are the inventors, innovators, thought leaders, and best-selling authors in their fields. They are chief technologists, chief information officers, software architects, computer engineers, software developers, business leaders, consultants, trainers, and more.

Each episode is designed to deliver an on-demand learning experience with a recognized industry expert on a cutting edge topic.

-13 audience based channels representing Pearson Education’s core technology publishing areas

-Format is interview or tutorial in style delivering tangible learning, tips, best practices, advice from recognized experts

-4-25 min duration

Niche Market Description: Inserted by channel

OnSoftware-

The audience is comprised of technologists concerned with one or more facets of the software development process across all languages, platforms, and tools: Analysis, Design, Code, Implementation, Testing, and Maintenance. Job titles they hold may include: Software analyst, Software architect, Software developer, Programmer, Software engineer, and Systems architect. About half have computer science, software engineering, or business degrees. Key topics of interest include: Development Tools, Embedded Systems, Security, Windows .NET, Mobility, Programming Languages, Software Quality, Development Methodology, Design Patters, Software Engineering, Java, C, C++, Ruby, C#, Scripting, and Functional Languages.

Popular outlets for this audience include: TheServerSide.com- Enterprise Java , Dr. Dobb’s Portal, Dr. Dobb’s -Print Mag, IEEE Software.

Conferences Attended: SD West, Java One

OnSecurity-

This audience is comprised of IT Security (Specialists, Managers, Consultants, Engineers, Auditors, Analysts), C-level Officers (CIO, CTO COO) and Software Developers charged with managing enterprise class security across all aspects of the IT landscape: Hardware, Software,

Networking, Databases, Server, Identity, eBusiness Transactions, Firewalls, Vulnerability Assessment & Testing, Network Intrusion & Detection, Software Quality, Secure Coding, Hacking. This audience also consists of enterprise professionals who seek continuing education and certification (Cisco Security). Security professionals collectively are responsible for developing comprehensive enterprise security solutions. They are concerned with all areas comprising Information security -- protecting information and information systems from unauthorized access, use, disclosure, disruption, modification, or destruction. Key enterprises are governments, military, financial institutions, hospitals, and private businesses and any bodies that amass a great deal of confidential information about their employees, customers, products, research, and financial status. Key topics of interest include: Network security, System security, Software security, Building Secure Software, Exploiting Software, Rootkits, Cybercrime, Hacks, Visualization, Testing, Metrics, and Firewalls.Popular outlets for this audience include: Information Security Mag- TechTarget, IEEE Security & Privacy , SANS, The Ethical Hacker Network, Secure Computing Mag ( SC Mag), TechRepublic.

Conferences Attended: BlackHat Conference / Training, Here is a list of companies that SPONSOR BlackHat, SANS Security West

OnNetworking-

This audience is comprised of IT Professionals including Network (Administrators, Managers, Consultants, Engineers, Professors, Senior Business Executives, and Students) in the discipline of Computer Networking. Computer networking is the engineering discipline concerned with communication between computer systems or devices. Key topics include: Networking, Routers, Routing protocols, and Network Certification. Computer networking is sometimes considered a sub-discipline of telecommunications, computer science, information technology and/or computer engineering. Examples of networks include local area network (LAN), which is usually a small network constrained to a small geographic area, wide area network (WAN) that is usually a larger network that covers a large geographic area, wireless LANs and WANs (WLAN & WWAN) is the wireless equivalent of the LAN and WAN. Network technologies are most pertinent to the following verticals, Technology Services & Consulting, Internet Service Providers/Communications, Financial Services/Banking, Government, Manufacturing, Healthcare, and Education.

OnMicrosoft-

Developers, Programmers, Database Engineers, Software Architects, System Administrators who are concerned with technologies surrounding the Microsoft Windows operating system. Featured MS Developer topics include:

.NET Framework , Architecture, ASP.NET , BizTalk Server, Internet Explorer, Microsoft Dynamics Office Patterns & practices,Security Silverlight, SQL Server, Visual Basic , Visual C#, Visual C++, Visual Studio, Visual Studio Express, Visual Studio Team System, Web Services, Windows Live™ , Windows Mobile, Windows Server 2008, Windows Vista

Popular outlets for this audience include: TechNet Mag, MSDN Mag, The ServerSide .NET, Redmond Mag / Print and online.

Conferences Attended: Professional Developers Conference PDC, Microsoft TechEd for IT Pros and Developers, DEVCONNECTIONS

OnBizTech- (Business Technology)

The audience for this channel is comprised of IT Professionals, and Business Leaders, Business Professionals, Business Students, IT Managers, and Entrepreneurs, and some consumers who reply on technology for success in their professional life. Key topics of interest include: Business Management, Information Management, Marketing 2.0, Web Marketing, Search Engine Marketing, Search Engine Optimization, Social Networking, Management and Strategy, eBay Strategies, Quickbooks, Office Productivity (MS Excel, MS Outlook, Vista, MS Office 2007, MS Expression). This channel is the least technical in terms of content, and the most business oriented.

OnOpenSource-

The audience consists of IT Professionals who employ the use of Open Source technologies in the development and delivery of their products and services. They are Software Developers, Programmers, Web Developers, Software Engineers, Hackers, Experts, IT Managers, and Users. Open source is a set of principles and practices on how to write software, the most important of which is that the source code is openly available. Prime examples of open source products are the web-server “Apache”, the internet address system “Internet Protocol”, and the internet browser “Mozilla Firefox”. Yet, one of the most successful programs is the “Linux” operating system, the open source software variant of the UNIX operating system. Key topics of interest include: Administration, Business, Databases, Java, Linux, Mobile, People, Perl, PHP, Programming, AJAX, Python, Ruby, Security, Web Applications, and Ubuntu.

QueOnDemand-

Expert video tips and tutorials from the authors of the Que on Demand Series– home of the visual, color, step-by-step reference guides for all your CS4, Windows Vista, Office, and other desktop and office productivity technology

OnMacDevelopment-

Geared toward mac developers and apple enthusiasts. Focusing on con-versations & tutorials on today’s latest technology in Mac software, applica-tions, programming, & development. Step into the world of Mac OS X devel-opment with leading author experts on topics such as Snow Leopard, iPhone SDK, Safari, Cocoa, & more.

OnWebMarketing-

Target audiences include marketing managers, advertising specialists, and business owners looking to step into the world of digital marketing techniques, web online strategy, search engine marketing, search engine optimization, social media, and the nexus between marketing & technology with conversations and tips from the world’s leading practitioners.

OnCertification-

The audience consists of experts, professionals, and those seeking additonal certifications for specific software applications and technology. Study tips, reviews, screencasts, and conversations with IT certification insiders on certification test-prep technologies for IT Certification, Career Development, MCSE, CCNA, and CompTIA

OnSOA- (Service-Oriented Architecture)

SOA is a design for linking business and computational resources (principally organizations, applications and data) on demand to achieve desired results for service consumers (which can be end users or other services). The audience consists of IT Professionals and Business Executives concerned with enterprise architecture and the development of software applications that seek to achieve loose coupling among interacting software agents. Key topics of interest include: Business Process Management, Service-Oriented Architecture, Business Architecture, Business Decision Management, Organizational Performance, Web Services, Service-orientation, Service-oriented Computing, Design Principles, and Design Patterns. Audience consists of both technical and business professionals: CIO, Enterprise architects, Software developers, Programmers, Business analyst, System analyst, Mag, and SOA Institute.

OnWebDevelopment-

Building on the momentum of a growing audience of web developers and back-end web professionals. This channel looks to build conversations and tutorials from expert web programming and development author experts & trainers. Stay current with the latest advances in programming languages, development tools, & frameworks including Open Source & social networking technologies.

OnHomeandOffice-

The target audience for this channel ranges from the novice to the expert user in home and office related software. Visitors will get expert video tips and tutorials from Home and Office Computing authors: Microsoft Applications, Windows Vista, Social Networking, Gadgets, and more. Learn everything you need to get more out of the technologies you rely on at work and for play.

DEMOGRAPHICS

Audience Demographics:

Ages range from 21-60 with the top 20% between 35-45

Gender: 75% Male, 25% Female

Income level: $80,000 (combined per household)

The OnPodcast Network property offers topic-based advertising/sponsorship opportunities across the IT landscape.

Advertisers/Sponsors of the OnPodcast network are afforded the unique opportunity to establish instant thought leadership and brand equity with placement aligned to the world’s leading technologists, inventors, trainers, evangelists, innovators, best-selling authors and recognized thought leaders in information technology.

OnPodcast Audiences Are:

The most influential IT decision makers in (Software, Hardware, Security, Infrastructure, Network, and Business Management)

Professionals with the position and authority to drive corporate purchasing and technology adoption decisions

Early adopters of new technologies

Highly educated and skilled technical professionals

Uber-geeks

OnPodcast Network

OnPodcast Channels

OnSoftwareAudio / Video

Conversations & tips from the industry’s leading developers across a wide range of programming and development topics: Java, Agile, Software Engineering, Design Patterns, C++, C#, Ruby, Lean, Software Quality, Secure Coding, User-centric Design, and more.

OnSecurityAudio / Video

Conversations & tips from the world’s leading Security experts across network, system, & software security topics: Building Secure Software, Exploiting Software, Rootkits, Cybercrime, Hacks, Patterns, Visualization, Testing, Metrics, Firewalls, & more.

OnMicrosoft Audio / Video

Conversations & tips from expert IT Pro’s & Developers covering a wide range of programming, systems, & software issues: .NET Framework, WCF, WPF, ASP.NET AJAX, Silverlight, PowerShell, VSTS, VSTO, LINQ, SQL Server, Data-binding, and SharePoint.

OnNetworkingAudio / Video

Conversations & tips from leading technologists and best-selling authors across a wide range of Networking disciplines: Certification, Administration, VOIP, Security, Architecture, & Support. Learn from experts working in every part of the industry.

OnOpenSource Audio / Video

Conversations & tips from Open Source technologists across a wide range of programming, development, and IT topics: Linux, Web Development, Ruby, Python, PHP, Ubuntu, AJAX, & more.

Learn from the world’s best-selling authors, experts, & trainers.

OnSOA Audio / Video

Conversations & tips from leading SOA (Service-Oriented Architecture) experts across a wide range of topics: Service-orientation, Service-oriented Computing, Design Principles, Design Patterns, & more. Learn from thought leaders, & best-selling authors from varied disciplines.

OnMacDevelopmentAudio / Video

Conversations & tutorials on today’s latest technology in Mac software, applications, programming, & development. Step into the world of Mac OS X development with leading author experts on topics such as Snow Leopard, iPhone SDK, Safari, Cocoa, & more.

OnWebDevelopmentAudio / Video Conversations and tutorials from expert web programming and development author experts & trainers. Stay current with the latest advances in programming languages, development tools, & frameworks including Open Source & social networking technologies.

OnWebMarketingAudio / Video

Step into the world of digital marketing techniques, web online strategy, search engine marketing, search engine optimization, social media, and the nexus between marketing & technology with conversations and tips from the world’s leading practitioners.

OnBizTechAudio / Video

Conversations & tips from leading experts on topics that combine business and technology, including Business Management, Information Management, Home & Office Computing, Process Improvement, Web Marketing, and more.

NOTE: The OnBizTech channel has a different gender breakdown than the others-60% Male 40% Female

OnHomeandOfficeAudio / Video

Expert video tips and tutorials from Home and Office Computing authors: Microsoft Applications, Windows Vista, Social Networking, Gadgets, and more. Learn everything you need to get more out of the technologies you rely on at work and for play.

OnCertificationAudio / Video

Study tips, reviews, screencasts, and conversations with IT certification insiders on certification test-prep technologies for IT Certification, Career Development, MCSE, CCNA, and CompTIA

QueOnDemandAudio / Video

Expert video tips and tutorials from the authors of the Que on Demand Series – home of the visual, color, step-by-step reference guides for all your CS4, Windows Vista, Office, and other desktop and office productivity technology learning.

OnPodcast Channel Description Audience Avg Monthly Downloads Number of Episodes

OnSoftware Conversations & tips from the industry’s leading developers across a wide range of programming and development topics: Java, Agile, Software Engineering, Design Patterns, C++, C#, Ruby, Lean, Software Quality, Secure Coding, User-centric Design, and more.

Software analyst, Software architect, Software developer, Programmer, Software engineer, and Systems architect.

12,758 112

OnSecurity Conversations & tips from the world’s leading Security experts across network, system, & software security topics: Building Secure Software, Exploiting Software, Rootkits, Cybercrime, Hacks, Patterns, Visualization, Test-ing, Metrics, Firewalls, & more.

IT Security (Specialists, Manag-ers, Consultants, Engineers, Audi-tors, Analysts), C-level Officers (CIO, CTO COO) and Software Developers

2,670 59

OnNetworking Conversations & tips from leading technologists and best-selling authors across a wide range of networking disciplines: certification, administration, VoIP, security, architecture, and support. Learn from experts working in every part of the industry.

IT Professionals including Net-work (Administrators, Managers, Consultants, Engineers, Profes-sors, Senior Business Executives, and Students) in the discipline of Computer Networking

5,865 82

OnMicrosoft Conversations & tips from expert IT Pro’s & Developers covering a wide range of programming, systems, & software issues: .NET Framework, WCF, WPF, ASP.NET AJAX, Silverlight, PowerShell, VSTS, VSTO, LINQ, SQL Server, Data-binding, and SharePoint.

Developers, Programmers, Data-base Engineers, Software Archi-tects, System Administrators

12,472 156

OnBizTech Conversations & tips from leading experts on topics that combine business and technology, including Business Management, Information Management, Home & Office Computing, Process Improvement, Web Marketing, and more.

IT Professionals, and Business Leaders, Business Professionals, Business Students, IT Managers, and Entrepreneurs

965 53

OnOpenSource Conversations & tips from Open Source technologists across a wide range of programming, development, and IT topics: Linux, Web Development, Ruby, Python, PHP, Ubuntu, AJAX, & more. Learn from the world’s best-selling authors, experts, & trainers.

Software Developers, Program-mers, Web Developers, Software Engineers, Hackers, Experts, IT Managers, and Users

7,179 46

OnSOA Conversations & tips from leading SOA experts across a wide range of topics: Service-orientation, Service-oriented Computing, Design Principles, Design Patterns, & more. Learn from thought leaders, & best-selling authors from varied disciplines.

CIO, Enterprise architects, Soft-ware developers, Programmers, Business analyst, System analyst, Mag, and SOA Institute

2,065 41

OnMacDevelopment Conversations and tutorials on today’s latest technol-ogy in Mac software, applications, programming, and development. Step into the world of Mac OS X develop-ment with leading author experts on topics such as Snow Leopard, iPhone SDK, Safari, Cocoa, and more.

Mac developer, iPhone, iTouch and iPad 4,033 16

OnCertification Study tips, reviews, screencasts, and conversations with IT certification insiders on certification test-prep technologies for IT Certification, Career Development, MCSE, CCNA, and CompTIA.

Experts, professionals, and those seeking additonal certifications for specific software applications and technology

5,697 47

OnHomeandOffice Expert video tips and tutorials from Home and Office Computing authors: Microsoft Applications, Windows Vista, Social Networking, Gadgets, and more. Learn everything you need to get more out of the technolo-gies you rely on at work and for play.

Consumer level, desk top technology users interested in gadgets and home office productivity

3,990 46

OnWebDevelopment Conversations and tutorials from expert web program-ming and development author experts & trainers. Stay current with the latest advances in programming languages, development tools, & frameworks including Open Source & social networking technologies.

Web developers and back-end web professionals 355 6

OnWebMarketing Expert video tips and tutorials from the authors of the Que on Demand Series – home of the visual, color, step-by-step reference guides for all your CS4, Windows Vista, Office, and other desktop and office productivity technology learning.

Marketing managers, advertising specialists, and business owners 278 11

QueOnDemand Expert video tips and tutorials from the authors of the Que on Demand Series – home of the visual, color, step-by-step reference guides for all your CS4, Windows Vista, Office, and other desktop and office productivity technology learning.hh

Reference guides for all your CS4, Windows Vista, Office, and other desktop and office produc-tivity technology

1,007 23

OnPodcasts Channel Breakdown

The OnPodcast NetworkinformIT.com/podcastsConversations and Tips with Thoughts Leaders in Technology

Where can my advertisement appear?We have the ability to insert pre-roll, post-roll, and mid-point markers within an episode and we also have the ability for multi-sponsored ad insertion and rotation.

Can you run advertising campaigns?We can schedule campaigns to run in shows publishing MP3 audio or MPEG4 video media files. The delivery of the ads can be targeted to a specific time and spread across multiple shows.

What if we only want our ads to appear on a specific episode?We can target ads both on the episode level as well as the channel level. We can target your ad anywhere inside the episode and therefore control exact location & frequency.

Can we schedule ads in advance?Yes, we can schedule months in advance and we have the ability to add multiple flight dates to a specific campaign.

Can you geo-target specific ads?Yes. We can zero in on your audience and deliver a targeted campaign.

OnPodcast Network Advertising

Pearson Contact: Eric D. GarulayStation Manager-Content Development

eric.garulay@pearson.com (617)-848-6425