Online Video Tutorial - The Complete Beginners Guide to ... · • Change Page Size> Indesign >...

THE BEGINNERS GUIDE TO ADOBE CC INDESIGN CERTIFICATION

Course Agenda:

1. Design Executive Summary

2. Interactive Business Plan

3. NFTE Chapter 5 Manage Risk: Business Plan, copyright, exec-utive summary, fair use, public domain, trademark, and patent

4. NFTE Chapter 20 Attaching and Retaining Customers: 360 Marketing, advertising, blog, cross promotions, direct mail informer-cials, media, pitch letter, press release, promotional campaign, promotional mix, sales promotion, social media, visual merchandis-ing, web banner

5. Unit 4 Review & Assesment:Logo, Slogan, and branding

OBJECTIVELEARN AND

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Online Video Tutorial - The Complete Beginners Guide to Adobe Indesign CC

TEACHER EXAMPLE

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Online Video Tutorial BY RAY PARRIS - The Complete Beginners Guide to Adobe Indesign

EPISODE 1 Starting an Adobe Indesign Projects and understanding the tools

Overview

In this tutorial, I am going to discuss the creation of a new doc-ument in Adobe InDesign cc.

When it comes to Adobe Indesign, preparation is the key. Keep-ing an organized system of folders is key. You should have all files in folders (Image folder, PSD Folder, JPEG Folder, Text folder, and Indesign Files)

In this section, you will need to know the following terms to get a better understanding of Indesign.

Vocabulary• Facing Pages• Intent• Margins• Bleed• Slug• Safety• Change Page

Size> Indesign > Preferences> Units & Increments> Change Horizontal and Vertical to inches

1. WATCH VIDEO & TAKE NOTES

2. TEST YOUR UNDERSTANDING >>

This is sometimes an issue to change the Page size

https://youtu.be/ItYY-D5wSRg

http://parafruiteducation.org/indesign-downloads-bike-project

https://www.youtube.com/channel/UCwnvPJqlLcEmHq4rRhXSZlA

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Online Video Tutorial BY RAYPARRIS - The Complete Beginners Guide to Adobe Indesign CC

EPISODE 2:Starting an Layout using Text Placeholders and Graphic Placeholders

Overview

Adding placeholder text can help you to create a mockup of your layouts and can help your clients envision the work-in-progress. You can easily replace it with the actual copy later.

When it comes to Adobe Indesign, Placeholders are good to do quick mockups. This will allow for a quick layout of your spread or page.

In this section, you will need to know the following terms to get a better understanding of Indesign.

Vocabulary• Placeholder Text Frame• Choose Type > Fill with placeholder text.• Placeholder Graphics Frame• Unassign Frame • File > Place (Text or Graphics) • Auto Fit • Opacity



GraphicFramePlaceholder

Text/TypeFramePlaceholderQuestion: Adding a Placeholder frame for texts you must... Select the type tool. Click and drag to create a text frame.

Question: Adding a Placeholder frame for images you must... Select the rectangle tool. Click and drag to create a text frame. Hint: The tool has a square and X in the middle.

HowtoAddTextandImagestoaframeandchangetheopacity?1. 2.

https://helpx.adobe.com/indesign/how-to/add-placeholder-text.html





https://youtu.be/o-3190di-Is

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EPISODE 3 Paragraph Styles & Character Styles

Overview

A character style is a collection of character formatting attri-butes that can be applied to text in a single step. A paragraph style includes both character and paragraph formatting attri-butes and can be applied to a paragraph or range of para-graphs. Paragraph styles and character styles are found on separate panels. Paragraph and characters styles are some-times called text styles.

Vocabulary• Paragraph Styles• Character Styles• Indent• Drop Cap• Logo Slogan• Branding through color



OpentheParagraphStylespanel

ChooseType>ParagraphStyles,orclicktheParagraphStylestab,whichappearsbydefaultontherightsideoftheapplicationwindow.OpentheCharacterStylespanel

ChooseType>CharacterStyles,orclicktheCharacterStylestabontherightsideoftheapplicationwin-dow.

Step 1 Step 2 Create New Style

1. 2. 3.ParagraphStyle CharacterStyle MoreStyles



https://youtu.be/C-TnzdRVh0M

https://youtu.be/bVMvvNRe6lw


https://youtu.be/McfOrsweoHk


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EPISODE 4:Using Character Styles & Character Styles



Step 2 Create New Style Step 3 Add Format New










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EPISODE 5:Designing your Spread to make an IMPACT




Objective Agenda:

1. Design your spread

2. Add Paragraph style Sheet

3. Add Character Style Sheet

4. Design Principles (Color, Em-phasis, Alignmentment, etc.

5. Photoshop Text Banner

OBJECTIVETEACHER EXAMPLE

Don’tbeshywithyourSpreaddesigns—usebold,punchytypographyandphotostograbattentionandsellthemagazinetoacasualbrowser.

Useasinglepopofcolor—thisisastylish,subtlewayofdrawingattentionandlooksgreatforsportsandtechtitles.

Spendtimeperfectingyourcontentspage—asthegatewaytotherestofyourmagazine,makesuretogivethecontentsyourfullattention.

Makeyourtitleuniquewithcustomillustrations—whethervectororhand-drawn,illustratedgraphicscanstandoutinaseaofphotographicmagazines.

Bringdigitalstyletoprintwithinfographics—asimple,effectivewayofbreakinguptext-heavyarticles.

Chooseminimallayoutstylesforfashionandlifestyletitles—simplestyleshelptrendysubjectmattertoshine.

Choosetypographyappropriately—therighttypefacecangiveaparticularper-sonalitytoyourmagazine.

Makephotosthemainfocus—beautifulphotographyshouldtakeupatleasttwo-thirdsofyourmagazine;besuretoprintitongloss-coatedpapertomakethemostofstunningpictures.

Createastylethemeandsticktoit—applyconsistentelements,suchascolor,shape,andtypography,throughoutyourwholemagazine,tomakeitlooksu-per-professional.Thinkinspreads,notpages—designyourmagazineintwo-pagedosesandallowcontenttospreadacrossthespine,tocreateanimmersivedesign.

https://quizlet.com/376920633/indesign-online-test-flash-cards/








https://design.tutsplus.com/articles/10-tips-for-designing-high-impact-magazines--cms-25956

https://design.tutsplus.com/articles/10-tips-for-designing-high-impact-magazines--cms-25956

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EPISODE 6:Gatefold Creation

Overview

Gatefold spreads contain more than two adjoining pages and are commonly used for large brochures or ad designs.

To create a gatefold spread in InDesign, select a page (sin-gle-sided document), or a spread (facing pages document) by clicking their respective thumbnails in the Pages panel.Then move to the end of the selected page. Repeat the steps to add the front.

Gatefold must be added to the EXECUTIVE SUMMARY 3”x11”Steps: Move page 2 to the back of page 1 and change the size to 3”x11”. Then move page 3 to the front of page 1 and change size to 3”x11”

Vocabulary• Gatefold• Page Shuffle.• Page Size



1.

https://youtu.be/9wbTU3t99uE




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EPISODE 7:Marketing Material SALES PROMOTION GRAPHICS

OverviewSales Promotion- the use of incentives or activities to stimu-late sales of increase customers demand or traffic.

Objective: Using PhotoShop and InDesign you will design two marketing materials that must be added to the GATEFOLD spread.

Two ADs:One to drive traffic to your brandOne to drive traffic towards sales/retention

Specification:PhotoShop size 3”x11.”Resolution 300 DPITwo Color theme

Vocabulary• Pen tool, layers styles, drop shadow, custom shapess• Path• Resolution



1.

Types of Sale Promotions and prints students can use to create a marketing campaign. LINK

Discounts–Trade/consumerGiftingCouponsFinancingSamplingBundlingContestsRefunds&RebatesExchangeoffersFreetrialEmailMarketingExhibitionsTradeShowsDemonstrationsContinuityprogramsQuantityDiscount

PhotoShopDesign

https://youtu.be/8N6IuR80wis





https://www.marketing91.com/what-is-sales-promotion/

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EPISODE 8:Adding the PhotoShop Graphics to the Marketing Material PSD

OverviewSales Promotion- the use of incentives or activities to stimu-late sales of increase customers demand or traffic.

Objective: Using InDesign students will add the PhotoShop Graphics to the InDesign GateFold Spread to their Executive Summary.

Two ADs:ADD the text in InDesign

Specification:PhotoShop size 3”x11.”Resolution 300 DPITwo Color theme

Vocabulary• Gatefold• Custom Size Gate fold



1.

https://youtu.be/ASWWgMzaOMQ

https://youtu.be/ASWWgMzaOMQ




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EPISODE 9:Creating a Table of Content (TOC)

Overview

A table of contents (TOC) can list the contents of a book, mag-azine, or other publication; display a list of illustrations, adver-tisers, or photo credits; or include additional information to help readers find information in a document or book file. One docu-ment may contain multiple tables of contents—for example, a list of chapters and a list of illustrations.

Import TOC styles from another documentChoose Layout > Table Of Contents Styles.Click Load, select the InDesign file containing the TOC styles you want to copy, and then click Open.Click OK.

Vocabulary• Table of Content : TOC- Click Here



http://www.indesignskills.com/tutorials/table-of-contents-indesign/



https://youtu.be/NP0QfD9BVGs



https://youtu.be/HUmMxkYz06I

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EPISODE 10:How to create a logo in InDesign

Overview

Logo is excellent to use to identify your brand or company. Usually, we would create a logo using Illustrator cc. Some of the tools are the same as PhotoShop and Illustrator. Remem-ber that Logos should be Vector to ensure a clean resolution.

Before creating a logo, it is vital to understand the basic C.R.A.P design principles (contrast, repetition, alignment, and proximity). The contrast gives the image diversity and makes it more exciting and visually appealing. Repetition repeats visual design elements throughout, keeping consistency. Alignment connects and orders design elements, which makes the image sophisticated and clean. And lastly, proximity groups related design elements together, achieving a sense of organization.

Vocabulary• Create Outlines• Direct Selection Tool• Selection Tool• Type on a Path• Compond Paths• Eye Dropper tool• Pen tool• Vector vs Bitmap• Gradiant Tool



LO

GO DESIGN INC

DESIGN

Step 1:BrainstormIdeasforaCompanyLogo

Consider:companymission,targetaudience,simplicity,uniqueness,andadaptability

Colors and font: thesecanpor-trayyourcompanyinacertainway

Blue=trustandsenseofsecurity

Red=Strengthandusedinthefoodindustry

Yellow=youthfulnessandgrabsattention

1. 2.

PARAFRUIT INC


https://youtu.be/cEBa9rY8pNw




https://youtu.be/SjMuaO6suxY

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EPISODE 11:Business Card and Social Media Campaine

Overview

In this Episode, you will use InDesign to create your Social Media Marketing Plan. You will also use Adobe Photoshop to design the graphics to be incorporated into InDesign cc to layout.

Vocabulary• Resolution• CMYK / RGB Process colors• PNG, JPEG• Slogan• US Print Business Card• How to design a business card: 10 top tips

Requirments:

• 2 side business card• 2-Color scheme• Business name, contacts, slogan, social media logos,

your business Logo, services, contact #, website, pen tool curve, and drop shadow



1.PhotoShopLayout

How to make a good business card?

1.Remember,firstimpressionscount

2.Choosethemostappropriatesizeandshapeforyourneeds.

3.Chooseadesignthatfitsyou

4.Beconsistentwithyourwebsiteandotherpromotionalmaterials

5.Addaspecialtouch

6.Giveyourbusinesscardadditionaluses

7.Makeyourbusinesscardsticky

8.Ensureyourcontactdetailsareeasytofollow9.MakesureyourcontactdetailsarecorrectinthisEpisode,youwilluseInDesigntocreateyourSocialMediaMarketingPlan.YouwillalsouseAdobePhotoshoptodesignthegraphicstobeincorporatedintoInDesigncctothelayout.

https://www.creativebloq.com/graphic-design/how-design-business-card-10-top-tips-9134291




https://youtu.be/Cut-BT4Sjb0

https://youtu.be/M-ipEgOdjG8

https://www.vistaprint.com/hub/business-card-design-rules?couponAutoload=1&GP=03%2f04%2f2019+10%3a21%3a22&GPS=5327164391&GNF=1

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EPISODE 12:Informational Brochure

Overview

In this lesson, students will learn how to integrate Photoshop and Illustrator into an InDesign two-page explainer comic book / Brochure that promotes their business or game idea to potential clients.

Requirements:1. 2 FONTS.2. IMAGE FRAMES, TEXT WRAP, PEN TOOL3. LOGO, WEBSITE AND SOCIAL MEDIA4. SHAPES TO CREATE VISUAL INTEREST.5. DROP CAP6. GLYPH7. SERVICES & MISSION STATEMENT8 . CALL TO ACTION

Vocabulary• Vector vs Bitmap • Storyboard, Live trace, Expand• Commercial• PNG• Pen tool and Shape tool



1.BROCHURE

OnlineComicbookCreationTool

FRONT

BACK

FLAP

OTHER SIDE

MIDDLE

FRONT SIDE

Brochuresareagreatwaytoshareinformationabout

yourbusinesstopotentialclients

https://theblog.adobe.com





https://youtu.be/TmogftzJ72M

https://app.pixton.com/

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EPISODE 12:Informational Brochure FRONT

Overview TIPS

8 Key Brochure Design ElementsCommand Attention With the Cover. ...Attract Attention With Compelling Text. ...Set the Tone With Color. ...Choose the Right Font and Font Size. ...Use White Space Strategically. ...Organize With Boxes. ...Choose an Appropriate Fold. ...Bring the Brochure to Life with Photographs.



1.

OnlineComicbookCreationTool https://theblog.adobe.com

Here are 12 tips on writing a brochure that will support your online marketing efforts and increase your sales.

Know what your reader wants. ...Motivate your reader to look inside. ...List the contents. ...List your product’s benefits. ...Make the brochure a keeper. ...Alter the shape. ...Make it personal. ...Add atmosphere.

Required Elements:3 ColumnLogoFeatures and benefitsDrop CapColor ShapesNarrative of ServicesCall to actionGlyphsHyperlinkCharacter StylesParagraph StylesExample ProductSocial media iconsUnified CompositionSupporting GraphicsBlender 3-D ModlePhotoShop Integration of Titles







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EPISODE 12:Informational Brochure BACK

Overview TIPS

8 Key Brochure Design ElementsCommand Attention With the Cover. ...Attract Attention With Compel-ling Text. ...Set the Tone With Color. ...Choose the Right Font and Font Size. ...Use White Space Strategically. ...Organize With Boxes. ...Choose an Appropriate Fold. ...Bring the Brochure to Life with Photographs.



1.

OnlineComicbookCreationTool https://theblog.adobe.com

Required Elements:3 ColumnLogoFeatures and benefitsDrop CapColor ShapesNarrative of ServicesCall to actionGlyphsHyperlinkCharacter StylesParagraph StylesExample ProductSocial media iconsUnified CompositionSupporting GraphicsBlender 3-D ModlePhotoShop Integration of Titles







Explainer comics are a great way to introduce a prod-uct, game or teach clients how to use the product.

It is like a plainer commercial.

They are simpler to create and the cost a fraction

Huum...

Another100BusinesscardsinoneDAY...

NeedsaMarketingPlan

You need other materials to reach possible clients :

1. Video ADs2. Pens with logo3. Google My Business Account4. Email Marketing Strategy5. Offer a Free Or Discount6. Give A Presentation or We-binar7. Ask for Reviews8. Comment on Blogs (Niche)9. Social Media Campaign

https://buildfire.com/how-to-

Businesscardsareagoodstarttobrandingyourbusiness.But...

2.1.DrawingaCharacter IllustratorVideo

https://buildfire.com/how-to-promote-your-business/

https://youtu.be/M-Tna2ccTro


https://youtu.be/nDTAzOrH4AM

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EPISODE 13:CV/RESUME Entrepreneurial Mindset

Overview

In this lesson, students will learn how to create a resume using InDesign. A resume is a document that provides a snapshot of your qualification for a job opportunity. A CV is an abbreviation for Curriculum Vitae. If a job advertisement asks for a CV, that’s a hint that the employer expects a great deal of life experience and accomplishments.

Requirements: 1. Education, Experience, Skills, and ability, Community Services Reference2. Entrepreneurial Mindset (8 Domains)3. Industry Certification4. Community Services5. Career Skills in Action6. Use one font and bold to emphasize Key Ability7. Bullet your lists, check spelling, punctuation8. Action verb, (e.g., managed, created)9. Keep it short and simple and limit to one page



1.Resume

NFTE12EditionChapter2page26-27

Areyoudocumentingyouracomplishments.Aresumeiskeywhenseekingemploy-

mentopportunity.

• Vector vs Bitmap • Storyboard, • Live trace, • Expand• Commercial• PNG• Pen tool and Shape tool• Chronological resume,

functional resume, career objective, reference, ac-tive voice, extra curricular,

Vocabulary

Vocabulary




https://youtu.be/2XknfbS0IDA

https://youtu.be/DuPfz2kO-PA


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EPISODE 1 Lesson Plan | Duration 1 Hour class period Starting an Adobe Indesign Projects and understanding the tools

Objective: Students will create a new document in Adobe Indesign cc to un-derstand document setup and tools. Students will be able to identify elements of

InDesign interface and demonstrate knowledge of their functions.

Description:●This lesson will introduce students to InDesign design process.

●Students will learn about document setup and terminology.

Deliverable: Students will set up a layout document for an Executive Summary. Students will define the vocabulary words to understand InDesign

terminology.

Materials: Software InDesign CS6 / CC ● You can prep for this class by using the youtube video link● The teacher should create a sample Indesign model.

DO NOW: What is InDesign?

InDesign is a desktop publishing software application for creating flyers, bro-chures, magazines, newspapers, and books. Projects created using InDesign can be shared in both digital and print formats. InDesign is used by graphic design-ers, artists, publishers, and marketing professionals.

Use the accompanying Episode 1 PDF to introduce the class as a guide to the project.



Vocabulary• Facing Pages• Intent• Margins• Bleed• Slug• Safety• Preferences• Units & Increments

Required Materials: InDesign C | Project File: N/A | Reference: Eposide 1 Video

Debrief / Formative Assess-ment options(2 min):

Did you achieve your learning goals?

Reflections journals are re-viewed periodically at the end of each lesson.

In-class activities where stu-dents informally present their results and learning through Quizzlet.

Testyourunderstandingbyassessingyourexperience

usingthelinkbelow.





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EPISODE 2 Lesson Plan | Duration 45 min. of class period Starting an Layout using Text Placeholders and Graphic Placeholders

Objective: Students will create a quick layout using placeholders for text and graphic frames. Students will be able to identify elements of InDesign interface and

demonstrate an understanding of Placeholder and Graphic frames.

Description:●This lesson will introduce students to InDesign text and graphics tools. ●This lesson exposes students the three types of Frames text, Graphic, and

Unassigned.

Deliverable: Students will set up a layout document for an Executive Summary. Students will define the vocabulary words to understand InDesign

terminology.


DO NOW: What is the difference between a Text, Unassigned and

Graphics Frame Placeholder?

Graphic Frames: When you use one of the Frame tools (those are the ones with an “X” in the middle of them). X means that a graphic goes here.

Text Frames: The only way to create an empty text frame is to drag with the Type tool.

Unassigned Frames: All the path and shape drawing tools — including the Rectangle tool (that’s the rectangle with no “X” in it) and the Pen tool — draw unassigned frames.



Vocabulary• Placeholder Text

Frame• Placeholder Graph-

ics Frame• Unassign Frame • Auto Fit • Opacity



Export and share your layout for peer feedback?





usingthelinkbelow.

1. 2.







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EPISODE 3-4 Lesson Plan | Duration 45 min. of class period Paragraph Styles & Character Styles

Objective: Students will apply a paragraph style and character styles to their body text and selected texts to achieve character formatting at-tributes. Students will be able to add features to their layout that demon-

strates Indent and Drop Cap

Description:●This lesson will introduce students to InDesign Paragraph Styles & Character

Styles application.

Deliverable: Students Executive Summary must demonstrate the creation of Paragraph Styles & Character Styles by adding a style sheet formatting.

Students will define the vocabulary words to understand InDesign terminology.


DO NOW: What is paragraph styles and character styles?

A character style is a collection of character formatting attributes that can be applied to text in a single step. A paragraph style includes both charac-ter and paragraph formatting attributes and can be applied to a paragraph or range of paragraphs. Paragraph styles and character styles are found on separate panels.



Vocabulary• Paragraph Styles• Character Styles• Indent• Drop Cap

Required Materials: InDesign C | Project File: N/A | Reference: Eposide 3-4 Video







usingthelinkbelow.










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EPISODE 5 Lesson Plan | Duration 45 min. of class period Designing your Spread to make an IMPACT

Objective: Students will learn about the principles of design in order to create visual interest in their spread.

Description:●This lesson will introduce students to aesthetics design through applied design

principles.

Deliverable: Students will apply the design principles to their indesign layout


DO NOW: What is the Principal of Design?

InDesign Design Principles. The way in which you select, position, repeat, and color design elements is what builds successful graphic designs. re-fers to the use of different fonts, colors, and line weights, rather than simi-lar ones, to add visual interest to your design.



Vocabulary• Line• Shape• Color• Value• Texture• Space• Drop Cap• Balance• Contrast• Emphasis• Movement• Pattern• rhythm• unity/variety








usingthelinkbelow.









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Gatefold Creation





EPISODE 6 Lesson Plan | Duration 20 min. of class period


Objective: Students will learn about adding a Gatefoldfeatured page to their spread by shuffling and adjusting page size.

.

Description:●This lesson will introduce students to gatefold, page shuffle,

and sizing of page.

Deliverable: Students will adjust page by appling

the gatefold procedure.


DO NOW: What is the Gatefolds?

Gatefold is an oversized page in a book or magazine folded to the same size as the other pages but intend-ed to be opened out for reading. This feature can add towards marketing ADs; which we will see in the next episodes.

Vocabulary• Gatefold• Page Shuffle.• Page Size

Debrief / Formative Assessment options(2 min):



Reflections journals are reviewed periodically at the end of each les-son.

In-class activities where students informally present their results and learning through Quizzlet.

1.



https://youtu.be/9wbTU3t99uE

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Gatefold Creation in PhotoShop

1.





EPISODE 7-8 Lesson Plan | Duration 2 hours or two class period


Objective: Using PhotoShop and InDesign you will design two marketing materials that must be added to the GATE-FOLD spread.

.

Description:●This lesson will introduce students to PhotoShop .

Deliverable: Students will create an AD in PhotoShop by

appling it to their gatefold spread.


DO NOW: What is the PhotoShop?

Photoshop is Adobe’s photo editing, image creation and graphic design software. The software provides many image editing features for raster (pixel-based) images as well as vector graphics.

Vocabulary• Pen tool• layers styles• drop shadow• Custom shapess• Path• Resolution










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Creating a Table of Content (TOC)

1.





EPISODE 9 Lesson Plan | Duration 1 hours class period


Objective: Students will be able to add a TOC (Table of Content) to a page in their InDesign Layout.

.

Description:●Students will create and locate where to find TOC.

Deliverable: Students will create a table of content that

outlines their business plan and supporting materials.


DO NOW: What is the Table of Content?

A table of contents, usually headed simply Contents and abbreviated informally as TOC, is a list, usually found on a page before the start of a written work, of its chapter or section titles or brief descriptions with their commencing page numbers.

Vocabulary• Pen tool• layers styles• drop shadow• Custom shapess• Path• Resolution






2.



https://youtu.be/NP0QfD9BVGs


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Creating a LOGO







Objective: Students will use basic indesign tools to create a logo for their brand.

.

Description:●Students will create a logo that demonstrates a symetrical

design with text and shape.

Deliverable: Students will design their company logo that

demonstrates an understanding of InDesign Tools .


DO NOW: What is a logo?

Logos are intended to be the face of a company. They’re meant to visually communicate the unique identity of the brand and what it represents. Depending on your design philosophy, simple logos comprised of only essential ele-ments are often the most difficult and also successful.

Vocabulary• Create Outlines• Direct Selection Tool• Selection Tool• Type on a Path• Compond Paths• Eye Dropper tool• Pen tool• Vector vs Bitmap• Gradiant Tool






1. 2.






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Business Card and Social Media Campaine







Objective: Students will design a business card using Inde-sign to brand their business.

.

Description:●Students will create a business card that has all the neces-sary information for a call to action ( Website, contact number,

email, social media handle).

Deliverable: Students will design their company business

card that demonstrates an understanding of InDesign Tools .


DO NOW: What is a business card?

Business cards typically include a person’s name, e-mail address, phone number, website, and company name. They are often used at networking and corporate events to provide other individuals with an easy source for re-trieving contact information.

Vocabulary• Resolution• CMYK / RGB Process

colors• PNG, JPEG• Slogan• US Print Business Card• Color scheme• Slogan• Pen tool curve• Drop Shadow






1. 2.






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Informational Brochure







Objective: Students will create a flyer/brochure that will in-form, educate, and persuade people about your product.

.

Description:●Students will create a brochure that has all the necessary information for a call to action. Businesses often use brochures to inform, educate, or persuade—quickly. They use a brochure to grab the readers attention and get them interested enough to

want to know more.

Deliverable: Students will design their company business brochure that informs potential clients about the services they

offer.


DO NOW: What is a Brochure?

A brochure is an informative paper document for advertis-ing, which can be folded into a template, pamphlet or leaf-let. Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform potential customers or members of the public of the benefits. contact information.

Vocabulary• Vector vs Bitmap • Storyboard, • Live trace, • Expand• Commercial• PNG• Pen tool and Shape tool






1.





Brochure Checklist

Many of the items in this list are optional. You must decide which ones are ap-propriate for your brochure.

• Name of Location, Business or Organization.• Address.• Phone Number.• Fax Number.• Email Address.• Web Page Address.• Headline that creates curiosity, states a major benefit, or otherwise entices the reader to open and read your brochure.• Headline that states the name of the Product, Project, or Described Process.• Subheads.• Short, easy to read blocks of text.• Lists, charts.• Key Benefits (2-3).• Features.• Instructions, steps, parts (for a procedure, to assemble a product, etc.)• Biography (of business owner, key members of organization, officers, etc.).• Mission Statement.• History.• Logo.• Graphic Image(s) (including purely decorative elements).• Photographs of product, place, people.• Diagram, flow chart.• Map.• Call to Action (What you want the reader to do: call, visit, fill out a form, etc.)

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Informational Brochure







Vocabulary• Vector vs Bitmap • Storyboard, • Live trace, • Expand• Commercial• PNG• Pen tool and Shape tool






1.





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Objective: Upon completion, students will be able to write a CV Resume showing their skills, experiences and education that they can use when applying for a job, a scholarship or college.

.

Description:●Students will create a brochure that has all the necessary information for a call to action. Businesses often use brochures to inform, educate, or persuade—quickly. They use a brochure to grab the readers attention and get them interested enough to

want to know more.

Deliverable: Students will design their company business brochure that informs potential clients about the services they

offer.


DO NOW: What is a CV Resume?

A resume is a document that provides a snapshot of your qual-ification for a job opportunity. A CV is an abbreviation for Cur-riculum Vitae. If a job advertisement asks for a CV, that’s a hint that the employer expects a great deal of life experience and

accomplishments.

Vocabulary• Vector vs Bitmap • Storyboard, • Live trace, • Expand• Commercial• PNG• Pen tool and Shape tool• Chronological resume, func-

tional resume, career objec-tive, reference, active voice, extra curricular, work experi-ence, course of study, spe-cialized skills, supervisor, qualifications, relevant






1.

CV/RESUME Entrepreneurial Mindset

These students are quickly approaching graduation and both need and want to find a job and make money. An accu-rate and functional resume will help them reach that goal. Prior to this lesson students have already been taught and practiced filling out a job application. This is the basic information that will be added to the resume including objective, experiences (both paid and volunteer), skills, awards, extra-curricular activities.

Building Background/Motivation



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