Online Poker Virtual Goods Revenue model
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Online Poker Virtual Goods Revenue Model Deepika Bajaj Social Media Marketing, social and mobile gaming
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Transcript of Online Poker Virtual Goods Revenue model
Online PokerVirtual Goods Revenue Model
Deepika BajajSocial Media Marketing, social and
mobile gaming
Primary Difference from other FB games – Personal skill matters + luck
KEY FACTOR : GOOD GAME Play
KEY DIFFERENCE : Limited reliance on having neighbors . Friends do have a power to transfer their own chips to each other, or to gift free chips to each other.
Secondary Difference from other FB games – Real TIME play
KEY FACTOR : No passive play
KEY DIFFERENCE : The more hands you play, and the more you win, the higher and faster your XP goes up
Do some research online.
KEY FACTOR : New-player habits: they scare easily and won't go all-in, will bet conservatively, and are unpredictable
KEY DIFFERENCE : Don't always sit down right away. See who's already at the table.
Take some risks
KEY FACTOR : playing with virtual money, you not out anything by losing it all.
KEY DIFFERENCE : You can afford to play aggressively
Stuff you can buy is Virtual
KEY FACTOR : buying the table a round of beer or champagne completes the experience.
KEY DIFFERENCE : Practice is what saves the day
Success Factors
Most Sticky ContentEngagement• Most Sticky content• Competitive – Getting in is Easy
BUT harder to play
Virtual Economy• Sources and Sinks • Exchange rates • Test – transactions (RPU)• Conversions• Achievements, Tournaments
and VIP tables• Payment options• Demographic• Cross Promotion
