Online Personal Brand Management
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Transcript of Online Personal Brand Management
AUTHORITY
ACCOUNTANTSENGINEERSLAWYERS…….
IN YOUR FIELD
BUSINESS-OWNERSDOCTORSTEACHERSFINANCE-PROFESSIONALAVIATORCHIROPRACTOR
YOU ARE AN
IMPRESSION AFTERIMPRESSION YOUHAVE PROVEN YOURSELF
SERVICE
PERFORMANCEEXPERTISE
YOUR PERSONAL BRANDYOU STAND OUT
IS WHAT MAKES
YOUR PERSONAL BRANDHAS DRIVEN RESULTS
NEW BUSINESS
REPEAT BUSINESSREFERRALS
AND NOW THE WEBENABLES IMPRESSIONS TO
HAPPEN ONLINE WITHOUT YOU
YOUR NAME HERE
CAPITALIZEARE YOU READY TO
53% of respondents from developed nations said they find a person like yourself to provide the most credible information. Edelman, 2007 Trust Barometer
“23% of Americans search online for information on colleagues, customers, and….” Andy Sernovitz, Fast Company
48% of the overall reputation of a company isattributable to the reputation of its CEO
37% think that the percentage of the overallreputation of a company to its CEO has grown
Source: Burson-Marsteller Report, 2003
SO HOW …
ASK YOURSELF4 QUESTIONS
Are you easily found online?
Are you an authority in your field?
WHEN THEY DO FIND YOUONLINE, DO YOU CONTROL THE USER EXPERIENCE OR INFLUENCE THE IMPRESSIONTHEY HAVE WITH YOUR BRAND?
Are you leveraging
social media to drive results?
Do you measure the ROI
from youronline presence?
OK, LOTS TO THINK ABOUT...
BUT THIS IS NOT AN OPTION
.....AND JUST A PRETTYWEBSITE IS
NOT ENOUGH
BECAUSE THINGS ARE
GETTING MUCHMORE
COMPLICATED
THIS IS STRATEGIC …. GET A PLAN.
1. Define expertise2. Create content3. Control platform4. Monitor &
Evaluate
ARE REAL BUT… THE PAYOFFS
IT TAKES EFFORT AND EXPERTISE1
COMMIT TO LEARNING AND EVOLVING2
DO NOT GO IT ALONE. GET A PARTNER3
START TODAY4