ONLINE PERSONAL BRANDINGSETTING YOURSELF APART IN A SATURATED MARKET

STEPHANIE FUSCO // STEPHANIEFUSCO.COM

WHY BOTHER WITH A PERSONAL BRAND?

STAND OUT…IN A GOOD WAY

75% of HR departments research a potential hire online

Source: http://money.usnews.com/

WALK THE TALK

Your personal brand is the first page in your professional portfolio. Make it count.

THOUGHT LEADERSHIP:TRUST IS CURRENCY

90% of people trust recommendations from their friends over advertising

Source: http://venturebeat.com/2011/03/23/social-e-commerce/

BUILD YOUR PERSONAL

BRAND

HOW TO

Take stock of what’s already out there on the Internet

GOOGLE YOURSELF What would you like to

promote?

What do you wish didn’t exist?

TAKE NOTES

Now is the time to give yourself a clean slate.

ADJUST YOUR PRIVACY SETTINGS Decide what will be

public and what will be private.

Create lists on Facebook to help with privacy

CLEAN UP YOUR PHOTOS Delete or hide anything

you’re unsure of

START FRESH

Safeguard your identity

MAKE YOURSELF EASY TO FIND Have the same username

across all platforms Claim your name using

www.namechk.com

BUY YOUR URL It’s the most valuable

thing you have online. Own it.

CLAIM YOUR NAME

The best brands are easily recognizable.

GET A GOOD HEADSHOT Put your best face forward

with your avatar Keep it the same across

platforms

Bonus: PICK A COLOUR Align yourself with a colour

scheme to make yourself easy to spot

BE CONSISTENT

Now that you have a platform, use it

GET ACTIVE Pick a platform & stick to

it You don’t have to be an

expert in everything, but dabble

CREATE A HUB Redirect your URL to a

service like About.me or Flavors.me

CREATE CONTENT

The number one rule of social media is to be yourself

PEOPLE CAN SPOT A FAKE Being yourself will help

you build relationships and a network

Take it offline: if you aren’t authentic online, the relationship likely won’t translate in real life

BE AUTHENTIC

Everyone is Googling you: Your mom, your boss, your clients.

THE INTERNET IS FOREVER Google doesn’t forget Remember: even with a

disclaimer, you still represent your client (current and future) online

KEEP IT CLEAN

More than anything, your brand is what other people are saying about you

SET UP LISTENING STATIONS Start with:

Twitter/Tweetdeck, GoogleAlerts

MEASURE YOUR INFLUENCE Klout, TweetLevel,

PeerIndex, Kred None are perfect, but

they’re the only measure we have

LISTEN

LET’S KEEP IN TOUCH@stephaniefusco

www.stephaniefusco.com

StephanieFuscoPR@gmail.com

All photos via Flickr & WeHeartIt.com