Managing Your Personal Brand Online
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Welcome! Welcome to: Managing Your Personal Brand Online Mhairi Petrovic
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This presentation looks at how the Internet has evolved from a static "push" environment to the interactive community it is today. It defines social media and shows you how to use tools like blogs, podcasts and social networks to build and effectively manage your personal brand online.
Transcript of Managing Your Personal Brand Online
Welcome!
Welcome to:
Managing Your Personal Brand Online
Mhairi Petrovic
Agenda
Evolution of the Internet Internet Networking Hubs Your Personal Brand Online Defining your goals Social Media Tools Guidelines for Safe Personal Branding Examples of great Internet networking Monitoring Your Brand Online Recap
The Evolution of The Internet
Static to Dynamic Push to Pull Individuals to Community Few to Many Isolation To Interaction Old versus New Media Its all about being social
World Internet UsersDec 2007 (millions)
510
348
238
126
44
34
19
AsiaEuropeNorth AmericaLatin AmericaAfricaMiddle EastOceania/Australia
The Internet Now
Internetworking Hubs
ContentSharing
Video/Photo
Industry & Media
Social Networks
Professional Networks
Blogs
Forums/Events
Virtual Hubs
Social Media Scene
Over half of Canadians online use social media tools
No longer the domain of youth Collaboration is key Easy and inexpensive Networking Tool Worldwide exposure Targeted audience
Your Personal Brand On-line
Be true to real life Always conduct yourself professionaly in
these forums Highlight what sets you apart Be active in the community See yourself as others see you 8 out of ten recruiters check your online
profile
What Are Your Goals ?
What are you trying to achieve? Who is your intended audience? What are your strengths? How much time do you have to allocate to
this?
Professional Networks
Fastest growing of all networks Linkedin - Largest professional network in NA All professional users Your credentials online Get to know and interact with industry peers Establish your expertise Showcase your talents by answering questions Learn and share your knowledge Find jobs and get referalls
Social Networks - Facebook
Facebook is more professional and authentic
Create a profile and begin adding friends Spread the word Referrals are better than cold leads Become a groupy Create a company “Page” Advertise
Social Networks - MySpace
Largest social network in NAMore blue collar usersBranded look and feelGreat way to:
Network with more people Promote – via bulletins Drive traffic to your site Spread awareness of what you do
Social Networks: Twitter
Micro Blog 140 character limit Link to your site or blog 3rd largest driver of traffic Short, sharp bursts of info Promote your offering Establish you in your niche
The Key to Social Networking Success
Know your goals and act accordingly Grow Your Network Join Groups or create your own Use your status box Ask questions Using widgets appropriately Set the right privacy setting
Enter the Blogosphere
Web log Cronological Order Constant flow of information Categorized by subject Interaction builds community Blogging has mass appeal
Who is blogging?
133 million blogs
Blog out there on every topic
Canadians are taking advantage of blogs
89% of businesses use blogs
Not just young folk
Blogging 3 Steps
Step 1 – Get Aquainted
Step 2- Collaborate
Step 3 – Blog Yourself
Examples of Social Media Successes
Mari Smith on Facebook Rob Duncan on LinkedIn Wiggly Wigglers Threadless Yes We Can – Barack Obama
Guidelines for Safe Personal Branding Online
You are in control Google Yourself! Do the granny test on the results Always portray yourself professionally Be selective about who you add Add applications that are specific to what you do Schedule internet networking time Join and contribute to groups Be true to who you are Be respectful and don’t use profanities
Privacy
Every tool has capabilities to allow for effective privacy control
Know how to change these Use them to give appropriate access
according to your goals You choose how much or how little you
make public For blog privacy, you can limit access or
commenting capabilities
Monitoring Your Online Brand
Always check your profile view Google Yourself Tweetscan Google Alerts Pipl
Internet Networking Recap
Done right can really advance your career and grow your business
Done wrong can damage your chances Focus on the hubs appropriate to your
niche Use networks appropriately Be safe Schedule time in these forums Enjoy
Join My Network
Mhairi Petrovic on LinkedIn “Outsmarts” on MySpace “Mhairi Petrovic” on Facebook [email protected] 604 290 4099 Questions – let me know!
