Online Marketing Bootcamp September 2011

www.mediamatters-pr.co.uk

Online marketing bootcamp

September 2011

http://www.facebook.com/mediamatterspr


Bootcamp Agenda

• Facebook goes local for businesses with Facebook Places

• The latest social network to watch for business: Google+

• Allow consumers with Smartphones to reach your business faster with QR Codes


Facebook Places


• Your customers are probably Facebook members

• People now use their social networks to follow brands, look for recommendations from their friends and search

• If your business is not in Facebook’s space yet, should it be?


Facebook is the second most visited website in the UK after Google, accounting for 6.89% of all visits from UK internet users in September.


Facebook is the most popular social network in the UK, accounting for 55% of all visits to social networks. The nearest competitor is YouTube, which receives 16% of all visits to the category. Facebook is nearly 3.5 times bigger than YouTube in terms of monthly internet visits in the UK.

[Source: Experian Hitwise, October 2010]


In the last year, Facebook has increased its downstream traffic to online retail sites by 12%. Facebook is increasingly being used by companies as a means of advertising rather than a means for friends to talk to one another. [Source: Experian Hitwise, October 2010]

65% of companies use Facebook as part of their marketing strategy. [Source: Econsultancy / Guava UK Search Engine Marketing Benchmark Report, April 2009]


Are you a location-based business?


http://www.facebook.com/places/

Places is a Facebook feature that allows you to see where your friends are and share your location in the real world. When you use Places, you'll be able to see if any of your friends are currently checked in nearby and connect with them easily.

You can check into nearby Places to tell your friends where you are, tag your friends in the Places you visit, and view comments your friends have made about the Places you visit. Use Places to experience connecting with people on Facebook in a completely new way.

Facebook Places


How does this work?

• If you have a Facebook Place you will show up on mobile Facebook devices when users are nearby.

• They “check-in” to show there friends where they are

• It uses GPS and if your business does not have a place already on Facebook it will not appear


• Check your place exists using a mobile device to check-in to your place with the Facebook App or go to www.touch.facebook.com

• Login to Facebook to search for your “place”• Once on the newly-created Place page for

your business, click the “Is this your business?” link at the bottom of the page

Claim your place


Google Places

• Facebook is new to this• If you have a location-

based business this is another must

• Google Places highly useful for SEO

• Claim your Google Place: http://www.google.com/places/


Over 10M Google+ users (July 2011)


"Right now we're very much focused on optimising for the consumer experience, but we have a great team of engineers building a similarly optimised business experience for Google+,"

Google's product manager, Christian Oestlien July 2011


•Build circles of peers, potential leads and networking opportunities. Can tailor messages to your circles.

•Chat, hangout and huddle options which open dialogue between users or circles.

•Project meetings, conference calls and webinars. The Google+ interface will allow social and sharing options whilst the above interactions are taking place.

Google + for Business


http://www.google.com/webmasters/+1/button/


QR Codes


What are they?


http://www.marshallweb.co.uk/jaguar/peterborough/defaultmobile.asp


How do you create a QR Code?

• Quickest way is to create a code for a website url (your website address)

• http://createqrcode.appspot.com

• http://qrcode.kaywa.com/

• http://www.qrstuff.com/


Uses for business

• Print advertising, networking, games• Turning offline traffic into online traffic• Sharing information easily• Link them to new or unique landing pages on

your website with offers, discounts, extra info• Business cards• Use to link to social media such as Facebook

Fan Pages to encourage “likes”• Email signup• Telephone number


Example of data types you can choose (QR Stuff)


How do you scan them?

• Using a smartphone with a camera

• Download an App such as Neoreader, Red laser, Optiscan

• Activate the App and hold the phone over the QR code

• Follow the link to the “action”


Online Marketing BootcampSeptember 8th 2011

http://www.facebook.com/mediamatterspr

Online Marketing Bootcamp September 2011

Technology

Transcript of Online Marketing Bootcamp September 2011