CIM Digital Bootcamp - Social Media & Online Pr
Transcript of CIM Digital Bootcamp - Social Media & Online Pr
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Social Media& Online PR
www.further.co.uk
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www.further.co.uk
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www.further.co.uk
80%of UK internet users visit social networking websites.
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www.further.co.uk
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www.further.co.uk
Results: $6,500,000 in sales (2 years)
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www.further.co.uk
Lesson 1Listen to, and engage with customers
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www.further.co.uk
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www.further.co.uk
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www.further.co.uk
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www.further.co.uk
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www.further.co.uk
Lesson 2Understand your tools and train your staff
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www.further.co.uk
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1992
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www.further.co.uk
2004
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www.further.co.uk
2004
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www.further.co.uk
Lesson 3Turn negatives into positives, you can’t ignore criticism online!
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www.further.co.uk
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Results: TV, Bookings, 7k Followers
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Lesson 4Harness social media to achieve real world, measurable results
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www.further.co.uk
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Lesson 5Encourage discussion to spread brand awareness
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Results: 10,000’s profile visits, web exposure
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