Online Business Idea & Implemetation

8/6/2019 Online Business Idea & Implemetation

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Case Study of Business Idea

RockBistro Online Restaurant

www.rockbistro.shopmarkaz.com,www.rockbistro.com.pk


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TABLE OF CONTENTS

Idea: ............................................................................................................................ 5

Implementation part: .................................................................................................. 8

Problems Faced:......................................................................................................... 8Convincing CEO of restaurant about online business.................................................. 8

Adding products in site as it has capacity of fewer products at initial level................8

Solutions:.................................................................................................................... 9

CEO was convinced by detailed discussion on advantages and functionality of this

website....................................................................................................................... 9

Problem of adding more products was solved by discussing with shopmarkaz team &

support of Sir Amir Anzur and sir Zunnurain...............................................................9

Screenshots of order process: .................................................................................. 10

User is provided with a menu screen with all the available categories of products ..10

List of available products of that category is shown to customer ............................. 11

User selects any product from them and adds it to cart .......................................... 12

Cart is shown to customer to verify his order........................................................... 13

Customer can update cart to replace this product .................................................... 13

Customer can continue to add more products .......................................................... 13

Customer can checkout to finalize his order ............................................................. 13

Customer can order these products as a registered customer as well as a guest.Customer can login to the site or get registered here.............................................. 14

After checking out user is provided with a form in which he will provide complete

information about billing address and shipping address together with his personal

information............................................................................................................... 15

Confirmation message of successful order placement is shown to customer ...........16

Mail & SMS is sent to admin having complete information of order ..........................17



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Business Model: ........................................................................................................ 18

Customer segment ................................................................................................... 18

Mass market: ......................................................................................................... 18

Niche market: ........................................................................................................ 18

Value propositions: ................................................................................................... 19

Newness: ............................................................................................................... 19

Performance: ......................................................................................................... 19

Customization:....................................................................................................... 19

Cost reduction:...................................................................................................... 19

Risk Reduction: ...................................................................................................... 19

Accessibility: .......................................................................................................... 19

Convenience: ......................................................................................................... 20

Channels: .................................................................................................................. 20

Awareness: ............................................................................................................ 20

Evaluate: ................................................................................................................ 20

Purchase: ............................................................................................................... 20Delivery:................................................................................................................ 20

After sale: .............................................................................................................. 20

Customer relationships ............................................................................................. 21

Revenue streams ...................................................................................................... 21

................................................................................................................................. 21

Key resources ........................................................................................................... 22

Physical.................................................................................................................. 22

Intellectual............................................................................................................. 22

Human ................................................................................................................... 22

Financial................................................................................................................ 22

Key activities ............................................................................................................ 23

Key partnerships ....................................................................................................... 23

Cost Structure ........................................................................................................... 24



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Marketing Campaigns: .............................................................................................. 24

Blog: ......................................................................................................................... 24

Rockbistro.webs.com ................................................................................................ 24

Face book page: ....................................................................................................... 25

Target Market: .......................................................................................................... 25

Already present customers of RockBistro ................................................................. 25

People working in offices and in different organizations ........................................... 25

Students working staff of different universities ........................................................ 25

Future Prospects: ...................................................................................................... 25

Website of other food providing organizations......................................................... 26



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Idea:

Our business idea is setting an online business of already working

restaurant named as Rockbistro. As this restaurant provides its users with a variety

of quality food so it is need of time that there should be an online setup for it so

that more users can get benefit from this quality food in more easy way.

We will provide services to customers through web as an organization named as

Unique Services



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By:

Shamsa Siddique Software Engineer

[email protected]

mailto:[email protected]:[email protected]


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Supervised By:

Zunnurain KhalidCo-Founder/CEO at UltraSpectra Pvt. Ltd.

[email protected]

Amir Anzur

[email protected]

Dean at Webpreneur University

http://www.facebook.com/pages/UltraSpectra-Pvt-Ltd/127098794001556mailto:[email protected]:[email protected]://www.facebook.com/WebpreneurUniversityhttp://www.facebook.com/pages/UltraSpectra-Pvt-Ltd/127098794001556mailto:[email protected]:[email protected]://www.facebook.com/WebpreneurUniversity


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Implementation part:

Problems Faced:

Convincing CEO of restaurant about online business.

Adding products in site as it has capacity of fewer products at initial level.



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Solutions:

CEO was convinced by detailed discussion on advantages and functionality of

this website.

Problem of adding more products was solved by discussing with shopmarkaz

team & support of Sir Amir Anzur and sir Zunnurain.



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Screenshots of order process:

User is provided with a menu screen with all the available categories of

products



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List of available products of that category is shown to customer



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User selects any product from them and adds it to cart



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Cart is shown to customer to verify his order.

Customer can update cart to replace this product

Customer can continue to add more products

Customer can checkout to finalize his order



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Customer can order these products as a registered customer as well as a guest.

Customer can login to the site or get registered here.



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After checking out user is provided with a form in which he will provide

complete information about billing address and shipping address together

with his personal information.



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Confirmation message of successful order placement is shown to customer



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Mail & SMS is sent to admin having complete information of order



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Business Model:

9 BUILDING BLOCKS

Customer segment

Mass market:Already present customers of Rockbistro are our mass market.

Niche market:

Customers of Offices, universities and working places of Rawalpindi , Islamabad

first and then other cities too. People of all age who want to get quality food at

proper environment.



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Value propositions:

Newness:No other online restaurant having large number of variety of products like

RockBistro.

Performance:

Quality Products will be delivered to the customers.

Customization:

There will be special Arrangements for special events and customers of RockBistro

will enjoy their time.

Cost reduction:Customers will get products in lesser amounts because they will get products on

their desired place and do not have to pay cost of transportation.

Risk Reduction:

Customers will not have any risk of money lost as they will pay bill after getting

products.

Accessibility:Customers can get benefit of this online restaurant from anywhere using net

facility.



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Convenience:

As order process on this site is simple and easy to understand so customers can

easily get benefit from it.

Channels:

Awareness:Already present customers of this restaurant will be reached by us by giving them

broachers when they will come to restaurant. We will tell people about this

restaurant and its special products by posting on blog, using face book pages,

giving broachers at different organizations, universities and work places.

Evaluate:

We will contact our customers on their provided address to get their feedback

about our products and will give them chance to tell us their demands for different

products

Purchase:Our customers are provided with easy to use interface of website from there they

can select and order products of their choice.

Delivery:

Ordered products will reach to customer in less time by our responsible team ofRockBistro.

After sale:We will give feedback opportunity to our customers. They can tell us their views

on our blog or face book fan page.



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Customer relationshipsWe will maintain friendly relationship with our customers and will keep contact

with them through different means so that we can know about their choice and will

also ask about new features which they want so that they can be happy with us.

Revenue streams

Customers will place online order

Products will be delivered to them by RockBistro team

Customers will pay bill to RockBistro team



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Rockbistro team will give share to us

Key resources

Physical Computer with net facility

Products

Transportation

Intellectual

Famous brand named as Rockbistro

Human Administrator

Team to maintain website

People for delivering products and receiving cash

Management of RockBistro

Customers

FinancialMoney required for:



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Products manufacturing

Salary of employees

Transportation needs

Key activities Maintenance of site

Availability of work team

Marketing

Customer relationship

Key partnerships

Rockbistro team

Customers

Unique services



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Cost StructureOur business model lies in value driven cost structure. Our aim is to provide

Premium values to our customer. The cost per unit will remain same to the fall of

output rises.

Marketing Campaigns:

Blog:

Rockbistro.webs.com



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Face book page:

ROCK BISTRO simply not dinning

Target Market:

Already present customers of RockBistro

People working in offices and in different organizations

Students working staff of different universities

Future Prospects:

http://www.facebook.com/pages/ROCK-BISTRO-simply-not-dinning/392089656981http://www.facebook.com/pages/ROCK-BISTRO-simply-not-dinning/392089656981


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Website of other food providing organizations.

Online Business Idea & Implemetation

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