Media in the online age

1. What piece of Technology Reminds

you most of growing up & why?

2. What piece of Technology from your past do you still wish

you had & why?

make a timeline

How old were you when each of the following happened?

got Tv in your bedroom

first mobile phone

your first social networking account

first time on an 18 game

first online purchase

first downloaded music illegally

make The SAME timeline

for a younger brother or sister/younger neighbour

is there a difference?

Major websites

• guess the year each went online

David GauntlettWeb 2.0

• watch David Gauntlett’s presentation here

• how far do you think he is right? Has the media completely changed?

News

• definition: ‘new things’

• where did we get our news?

• where do we get it now?

Issues

• viability of printing/distributing instantly out of date news?

• web offers instant multimedia accessibility

• Web 2.0 means individuals can ‘pass on’ news quickly on a large scale (social networks, twitter)

• newsgathering and publication expensive- is online ‘aggregation’ theft? (Rupert Murdoch v Google)

• will people pay for news online?

• newspaper readers- older age group? younger readers see reading onscreen as more ‘natural’

• online news tends to result in us only getting stories ‘we are interested in’ so we may miss out on ‘important stuff’

examples

• Twitter and the Jan Moir article about Stephen Gately

• local news on twitter?

• death of saturday ‘pink’ sports papers

• Ian Tomlinson death at G20 protests

future of news?

• Web v. Print/TV/Radio

• Web as part of a ‘package’ like bbc site/Guardian

Music

• where did we get our music?

• how do we get it now?

future for music?

• recognition of the web

• alternative/imaginative sales strategies

• co-existence of technologies

Web microseries

Invent a microseries

• max 2 min per episode (weekly)

• needs a title, setting, characters, scenario

• must be possible on zero budget

How would you get people to watch it?

• ideas then feedback and discussion

Top Tips for the exam

1

• What does the question mean?

• What can you use for the answer?

• How can you ‘meet the rubric’ of two media and past, present and future?

2

• SELECT your examples

• ORDER your argument

• PLAN

‘the impact of the internet on the media is revolutionary’ Discuss

• Gauntlett’s argument- explain it

• apply his points to NEWS and MUSIC (past and present)

• ECONOMIC and CULTURAL impact: Google

• changes in audience behaviour

• role of TECHNOLOGY and ACCESS

• REVOLUTION or EVOLUTION? (future)

Discuss the extent to which the DISTRIBUTION AND CONSUMPTION OF MEDIA have been transformed by the internet

• DISTRIBUTION: Music and News

• CONSUMPTION: active audiences (Wesch) and collaboration

• Google’s massive influence

• Microseries and how they might be DISTRIBUTED and CONSUMED

Advice on answers

• know your case study examples

• adapt them to the question

• look at both sides of any argument

• refer to critics/theorists

Markscheme

• 20 marks for Explanation, analysis, argument

• 20 marks for use of examples

• 10 marks for terminology (including ‘theory’)

Pete’s media blog

today’s examples on there and ongoing tips for the exam!

www.petesmediablog.blogspot.com