A2 MEDIA STUDIES

Unit G325 Section B

Contemporary Media Issues

MEDIA IN THE ONLINE AGE

MEDIA IN THE ONLINE AGE

• A choice of TWO questions from the above topic.

• You answer ONE of the them.• One hour to write answer.• Use CASE STUDIES to demonstrate

understanding of the contemporary issue.• This understanding must combine at least

TWO media and a RANGE of texts, industries, audiences and debates.

The Four Question Prompts

• How have online media developed?• What has been the impact of the internet on media

production?• How is consumer behaviour and audience

response transformed by online media, in relation to the past?

• To what extent has convergence transformed the media?

Development of Online TV

• Production History• Audience Research• Vox Pops• Audience Theories -

Uses & Gratifications• Articles/Reviews• Timeline of Online TV• Synergy & 360 degree

programming - impact of internet & convergence.

Reigate Media presents…

THE ONLY UK DATE…

HERE…LIVE…

Old Content + New Media = “Kerching”

• Music & Videogames: The Beatles:RockBand• ‘The Live Experience’ - technological convergence• Cross-Generational Audience

Web 2.0, UGC and the Rise of Citizen Journalist

ISSUES & DEBATES

• Piracy: File-sharing• Censorship: China• Control: The Ethos

of the Internet• Ownership: Apple &

Google• New Business

Models