A2 MEDIA STUDIES

Unit G325 Section BContemporary Media IssuesMEDIA IN THE ONLINE AGE

MEDIA IN THE ONLINE AGE• A choice of TWO questions from the above

topic. You answer ONE of the them.• One hour to write answer.• Must refer at least TWO media, TWO

theorists and a RANGE of texts, industries, audiences and debates.

• You must do Past, Present and Future to achieve a high grade.

• DO THIS QUESTION FIRST IN EXAM.

The Four Question Prompts

• How have online media developed?• What has been the impact of the internet on

media production?• How is consumer behaviour and audience

response transformed by online media, in relation to the past?

• To what extent has convergence transformed the media?

Past Exam Questions

1.  "For media audiences, the internet has changed everything."  Discuss2.  Explain the extent to which online media exist alongside older methods of distribution in 2010.3.  How important to change in the media is the idea of convergence? Refer to at least two media in your answer. 4.  "The impact of the internet on the media is revolutionary." Discuss.5.  Discuss the extent to which the distribution and consumption of media have been transformed by the internet.

Development of Online Media • Development of the

Internet• Web 1.0 & Web 2.0• Virtual Revolution• Analogue to Digital• Internet has become

the “carriage for all media”.

• Old players vs New players – Big 6 vs Apple & Google

What has been the impact of the internet on media production?

• All forms of media are migrating online• New Business Models – Netflix, Spotify and Social

Media• New Terms - Prosumers, User Generated Content &

Mecasting• Debates - Traditional media vs New media• Worst aspects of human behaviour – monopolies,

censorship & victimisation• Future – will it keep impacting - Kelly

How is consumer behaviour and audience response

transformed by online media, in relation to the past?

• More active audiences? • Web 2.0 has changed the way we

relate to each other?• More control and choice• Censorship • Global, social, ubiquitous and

cheap• Freedom vs money• Future – As web grows, it

transforms – Web 3.0?

To what extent has convergence transformed the media?

• Digital technologies/web 2.0 accelerated this.• 5th great advance in technology• Institutions – new opportunities? New threats? • Audiences – more control and choice. Too much?• Future – the internet of things?