On Good Behavior: Human Factors + Building Performance
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ON GOOD BEHAVIOR: HUMAN FACTORS + BUILDING PERFORMANCE MODERATOR: Sharon Refvem, AIA, LEED Fellow | HAWLEY PETERSON SNYDER PRESENTER: Jeni Cross, PhD, Sociology | INSTITUTE FOR THE BUILT ENVIRONMENT PRESENTER: Kath Straub, PhD, Brain and Cognitive Sciences | USABILITY.ORG
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Transcript of On Good Behavior: Human Factors + Building Performance
ONGOODBEHAVIOR:HUMANFACTORS+BUILDINGPERFORMANCE
MODERATOR: SharonRefvem,AIA,LEEDFellow|HAWLEYPETERSONSNYDER
PRESENTER: JeniCross,PhD,Sociology|INSTITUTEFORTHEBUILTENVIRONMENT
PRESENTER: KathStraub,PhD,BrainandCognitiveSciences|USABILITY.ORG
COURSEDESCRIPTION
Hearfrombehaviorexpertsabouthowtoeffectivelyengagethepassivemajorityofbuildingoccupantstofacilitatesubstantive,positiveimpactsonperformance,health,andwellbeinginthebuiltenvironment.
Acognitivescientistandsociologistwillshareinsightsintohowsocialnormsandhumanbehaviorcanbeleveragedforthispurpose.
LEARNINGOBJECTIVESAttendeeswillbeableto:§ Explainasystemsframeworktounderstandingoccupantengagementstrategies
§ Identifyopportunities,basedonthesocialscienceprocessforengagingoccupants,toinformoccupantengagementstrategies
§ Identifyandcollectdatathatcanbeusedinthedevelopmentofbehavioralengagementcampaigns
§ Describestrategiesforengagingbuildingoccupantsaspartnersintheperformancegoalsfor
____________LearningLevel:200- Understanding/Comprehension
INTEGRATEDSUSTAINABILITYMANAGEMENT
JENICROSS,PHD
“Common”Knowledge• Knowledge• IndividualPersonality• Attitudes
SocialScience• CONTEXT• PhysicalEnvironment• Social• Cultural
• Convenience• Routine• PeerGroups&Norms• SocialExpectations• Messaging
WHYSOCIALSCIENCE?
INTEGRATEDSUSTAINABILITYMANAGEMENT
LEEDSILVER2005 VS.1978DESIGN
PhotoCredit:RB+BArchitects PhotoCredit:DanBihn
KWUSEOVER24HOURS
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100KW
Hour
LEEDHS2005 HS1970s HS1960s HS1990s
DESIGN&CONSTRUCTION
INTEGRATEDSUSTAINABILITYMANAGEMENT
• SystemsThinking• InteractiveInfluence• ContextSpecific
18-21%reduction
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0.20
0.40
0.60
0.80
1.00
1.20
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LEEDHS2005 HS1970s HS1960s HS1990s
KWH/SQFTIN4HIGHSCHOOLS
De-LampingMinorRenovations
EnvironmentalClub
CHARISMATICLEADERS&INTEGRATION
SchoolAccountabilityTeam
CustodialRoutinesHVACControl
AFFORDABLEHOUSING
CHALLENGE:HEATING
OrganizationalSustainability
EngagingResidents
OperationsBilling
THEROSE,MINNEAPOLIS
INTEGRATEDSUSTAINABILITYMANAGEMENT
• SystemsThinking• InteractiveInfluence• ContextSpecific
PhotoCredit:HawleyPetersonSnyder
COMMERCIALBUILDINGS
CHALLENGE:CORPORATECULTURE
“I’mhere.”
“I’mbusyworking.”
“I’magoodassistant.Itakecareofmyboss.”
Retrofits
TenantLedGreenTeam
CORPORATECULTURE
Commitment,Expectation&
Policy
EventStaffEngineers
OPPORTUNITIES
ü SettingBehavioralExpectations• CompanyPolicy• Communication
üGreenTeams• Facilities,Administrators&Occupants
ü ConnectingTENANTSwithfacilities&operations
THINKABOUTYOUR BUILDING
• Whichquadranthasthemostopportunity?
• Whichquadrantdoyoustrugglewiththemost?
INTEGRATINGSUSTAINABLEBEHAVIORS
KATHSTRAUB,PHD
BARRIERS TO CHANGE
BEHAVIORALCHANGESTRATEGIES
• Changeminds• Changehabits• Changeenvironments
BEHAVIORALCHANGESTRATEGIES
• Changeminds• Changehabits• Changeenvironments
• Makeitpersonal
HOWDOHABITSHAPPEN?Reinforcement
Increases behaviorPunishment
Decreases behaviorPo
sitiv
eAd
dso
met
hing
Positivereinforcement
Positive Punishment
Neg
ativ
eTa
ke s
omet
hing
aw
ay
Negative reinforcement
Negative punishment
SETRELEVANTGOALS- SYSTEMS
RELEVANTGOALS- HUMANS
• Collect’em• Havemorepoints
thanmyfriends
ImmediateMeasurable Outcomes
• Havemorepointsthanmyfriends
Long termMeasurable Outcomes
Whathappenedtowalkmore?
RELEVANTGOALS– MYMOM
• Growmoreflowers• Learnhowtogrow
moreflowersfaster
ImmediateMeasurable Outcomes
• ??Savegas• Getmeoffher
backonthisEEthing
Long termMeasurable Outcomes
CREATESMALLVISIBLEVICTORIES
PROVIDEDIALOGUE
??
UNDERSTANDTHEWHOLESYSTEM
UNDERSTANDTHEPERSON
CHANGINGHABITSviaSMALL,VISIBLEINCREMENTALSTEPS
• Setrelevantgoals• Createsmallvisiblevictories• Providedialogue• Understandthewholesystem• Understandtheperson
QUESTIONS?
MODERATOR: SharonRefvem,AIA,[email protected]|www.hpsarch.com
PRESENTER: JeniCross,[email protected]|www.ibe.colostate.edu
PRESENTER: KathStraub,[email protected]|@kathstraub |www.usability.org
THANKYOU
