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Even Lawyers want to understand: Plain language increases lawyers’ credibility to both lawyers and laypeople

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The science of persuasive design | Capturing emotional triggers that transform exploration into action

UPA Arizona Presentation: Designing web content to engage customers and increase conversion

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Online Communities for Creating Change: Home Energy Pros (ACEEE 2012 Summer Study Paper)

Reading Beyondthe Words Using text formatting to increase persuasiveness and actionability of copy

Online Communities Creating Change - HomeEnergyPros (Poster presented at ACEEE)

The science behind persuasive design: Capturing the emotional triggers that transform exploration into action

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(How-to Handout for AZ voters) How you can support the Plain Regulations Act

Mobile Persuasion

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Self-service design - Eye-tracking Findings That Will Help You Design Forms That Everyone Can Use

Straub Read Smart Findings Plus Example Text

Institutionalizing California State Government

Not your father's analytics report Mahaffey & Straub, UPA 2011 Atlanta

HFI Presentation | Evolving eGOV: Effective uses of Web2.o @FSIS-USDA