OGP's Lecture at GWC 2015 - The 4 axes
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Transcript of OGP's Lecture at GWC 2015 - The 4 axes
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[email protected] - @kokopus_dark
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HEART BEATS MEAN…
ENGAGEMENT – DECISSION – EFFICIENCY – EXPRESSION – FANTASY – EPIC CHALLENGE - COMPLEXITY –
DISCOVERY – COMMUNITY … PLEASURE!
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4 KEY AXES CUSTOMER CENTRICITY
SCIENCE FUNDING
MIXING PROFILES
+ TRANSMEDIA!!!
