oGCDP NLS Award Application: AIESEC Surat
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Transcript of oGCDP NLS Award Application: AIESEC Surat
2013- A year of oGCDP
0
5
10
15
Month wise update
Raise Match Realize
300% growth in a year.
0
60
Raise Match Realize
Absolute growth
2012 2013
2012 2013
1 Raises : 26 Raises: 51
2 Matches : 6 Matches: 30
3 Realizations : 7 Realization: 21
4 University Partner: 0 University Partners: 5
5 EPICs Done : 0 EPICs Done : 3
6 OGX based events: 0 OGX Based events: 4
7 Members retained: 2 Members retained: 15
8 City market untapped Raises from City only.
Russia Egypt Nepal Poland Mauritius
COUNTRIES PARTNERED WITH
KEY ACHIEVEMENTS FAILURES
EPICs conducted
• Proper expectation settings.
• Booklets and EP Kits given to
every EP ( Tshirt, LC Stickers)
Failed to retain EPs.
Less interaction and involvement
of the EPs.
Following EP Timelines very
strictly.
Not able to provide desired
country/project.
Proper Engagement of Returned
EPs.
Logistical problems from the host
LCs.
CUSTOMER CENTRIC
NPS Score and Response Rate
PROCESS
IMPLEMENTATION
Raise to Realize ratio : 44%
21 Realizations out of 51 Raises.
IXP as the major focus for the year. Implemented
well. 25 raised, 13 out of 21 iXPs
Major countries focused :
Russia, Egypt, Mauritius, Nepal, Poland.
Matching manias conducted nationally boosted Matching and improved IR, IR investments done on BRIC and others helped in IR. An absolute growth of 24 matches was seen this year compared to 2012.
IR for the Future : Venezuela, Nepal, Poland, Turkey, SriLanka.
Strong usage of MC IR for winter cycle realizations.
Achievements Failures
City market tapped for the first
time
Random raising
Proper EP Timelines followed
HODs and Principals in favor of
AIESEC
All EPs were contacted periodically and kept in loop of
opportunities.
• EP chillouts were organized for a higher engagement.
• LEAD sessions were provided.
• EPs were informed and provided entry (Free of cost) for all
events
which included Balakalakaar ‘13 Y2B ‘13.
• An EP manager was assigned to each EP to provide required
information and sufficient induction.
• Facebook group was maintained exclusively for EPs
• EPIC were carried out for both peak cycle realizations.
• Culture shock inductions covered in EPIC.
EXCHANGE SUPPORT
Back office Aligned.
Contribution(Ra) from Marketing: 11
Member retention & efficiency: 55% member
retention. High performance in terms of TLP-
Average RMR: 5-4-3
Campus Ambassadors initiated for the first time.
Social Media Campaigns launched
Proper capitalizing on the returned EPs specially iXPs
Good Product packaging. Utilizing LC events and EwA to ELD conversions high.
Poster Designs for external use
Casestudy introduced
MEMBERSHIP
The member retention is highest across the departments in the LC. 15 Retained.
Over 10 senior members will continue their experience with oGCDP.
This will ensure a strong base to begin peak raising.
It also sets the base to improve the knowledge levels of the new recruits.
FINANCES
Our LCP proudly says that oGCDP has made
AIESEC Surat sustainable.
We generated 5,30,000 rupees.
Team oGCDP