Ocean Hyperbaric Center - Website Reconstruction

8/9/2019 Ocean Hyperbaric Center - Website Reconstruction

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JON SUTZ PORTFOLIO

PROJECT TITLE: "WEBSITERECONSTRUCTION"

CLIENT: THE OCEAN HYPERBARIC CENTER

DESCRIPTION: The Ocean Hyperbaric Center (OHC) is a pioneer of and globalleader in the use of hyperbaric oxygen therapy (HBOT) for thetreatment of neurological injuries.

OHC's founder and Medical Director, Dr. Richard Neubauer,retained me in 1999 to consult on its marketing & public relationsmedia, a top priority being its website, which was developed byan OHC technician who "tinkered" with digital media. While OHCdid have a public relations and marketing consultant, they werevery dissatisfied with his ideas and performance.

I conducted a comprehensive analysis of the site, and found that it

needed to be completely reconstructed, due to the following: The site was very poorly organized; it appeared to have

(and Dr. Neubauer acknowledged that it had) just been"slapped together" over a long period of time, by a personwith no training in writing or design

The site contained 177 spelling and/or grammatical errors,and 24 non-functioning links to both internal and externalcontent

MYMISSIONS: Upon reporting the above problems to Dr. Neubauer, he definedmy missions as follows:

(1) To deconstruct, analyze, rewrite and redesign all the

site's contents; essentially to create a new "blueprint"(2) To research, design and develop 2-4 minute "case study"

videos, demonstrating the remarkable progress itspatients realized from HBOT, with material to be culledfrom the hundreds of hours of raw footage in itsarchives

(3) To integrate these videos into the site's core contents

(4) To analyze and make recommendations on OHC's othermarketing and public relations media

RESULTS: The following are excerpts from Dr. Neubauer's letter of recog-nition and recommendation for me (enclosed/available):

"Over the two and a half years we have worked together, Jonhas proven to be a multi-talented, exceptionally valuableasset to OHC."

"OHC has received compliments from all over the worldregarding the media that Jon reconstructed (particularlyour videos and website). Our business has increasedsignificantly, and we are much better organized."


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1) INTRODUCTION TO HYPERBARIC OXYGEN THERAPY (HBOT)

1.1)

1.2)

1.3)

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1.5)

Oxygen: The basis of life

What is Hyperbaric Oxygen Therapy (HBOT)?

How is HBOT administered?

What types of afflictions is HBOT typically used to treat?

Insurance and HBOT

1.1) Oxygen: the Basis of Life

Human beings can survive without food for weeks, and without water for days. Without oxygen,however, we can only survive for a matter of minutes. Oxygen is the basis of life. When usedappropriately, oxygen can mean the difference between life and death, coma and mental alertness,paralysis and movement, and illness and health.

It has long been understood that healing cannot occur without sufficient oxygen levels in thetissues, where most illnesses and injuries occur, and often linger. Hyperbaric oxygen therapy canprovide this oxygen, naturally and virtually risk-free.

"The positive powers of hyperbaric oxygen are really a modification of God's gift to man." - RichardA. Neubauer, M.D., Founder & Medical Director, Ocean Hyperbaric Center

1.2) What is Hyperbaric Oxygen Therapy (HBOT)?

"Hyper" means an increase in the quantity or quality of something; "baric" means pressure.Combined with "oxygen," these two terms add up to one of the most exciting new developments inmedicine: Hyperbaric Oxygen Therapy (HBOT). Using pure oxygen under increased pressure, thebody's natural ability to heal from traumas, diseases and other afflictions is enhanced - and in many

cases, is even accelerated.A brief history of HBOT

The origins of HBOT trace back to the mid-1800s. It began when an American anesthesiologist,Thomas Fielding, theorized that by increasing the amount of oxygen in operating rooms, patientswould be able to heal faster. Unfortunately, while Fielding noted some modest benefit, HBOT began tobe touted as a universal "cure-all," and more. It was promised to do everything from restore men's hairto enlarge women's breasts yet it failed to deliver. This was the start of the "bad press" that HBOTreceived, some of which carries on to this day. The more accepted uses of HBOT through most of thiscentury have been in relation to saving the lives of scuba divers stricken with decompression sickness,or "the bends" (a potentially fatal condition that occurs when a diver rises to the surface too quickly).

HBOT today

During modern HBOT, the patient breathes pure, 100% oxygen, under increased atmosphericpressure. The air we normally breathe contains only 19-21% oxygen. In contrast, via HBOT, theconcentration of pure oxygen dissolved into the bloodstream is dramatically increased (up to 2,000%),with virtually no energy expenditure. All body fluids including blood and the vital lymph andcerebrospinal fluids are infused with the healing benefits of this molecular oxygen, which:(a) reaches bone and tissue that are inaccessible to red blood cells, (b) enhances white blood cellfunction, and (c) promotes the formation of new capillary and peripheral blood vessels. The result isincreased infection control, and faster healing of a wide range of conditions.

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HBOT requires a prescription, and is approved by the American Medical Association, the Food &Drug Administration, and Medicare. It is typically used as part of an overall medical treatment plan,for various diseases or injuries associated with a lack of oxygen on a cellular level (hypoxia). It is atthis cellular tissue level where all life takes place. While HBOT is sometimes used as a primaryemergency treatment, it is more often applied as a cost-effective adjunctive or enhancement therapy.

When administered by accredited physicians and highly-trained technicians, HBOT is extremely

safe and effective. While HBOT's popularity is increasing in the United States, it is used much moreextensively in Europe and the Orient. (In fact, in some areas of Italy, a physician may actually havehis/her license revoked forneglecting to utilize HBOT!)

1.3) How is HBOT Administered?

A patient undergoing HBOT spends a prescribed amount of time in one of several types of encloseddelivery units: (1) monoplace chambers, which are cylindrical, body-length units, or (2) multi-personchambers, which can typically accommodate up to six adults. In each type of unit, pure oxygen isadministered while atmospheric pressure is gradually increased, under closely-monitored conditions.

HBOT dosage, which is prescribed by the attending physician for each patient's particular needs,

consists of the following measures:(1) Pressure (one to three atmospheres absolute)

(2) Duration of each treatment (typically 60-120 minutes)

(3) Frequency of treatments

Oxygen inhalation treatments are non-invasive and painless, and side effects are rare and minimal.Fewer than 5% of HBOT patients report slight discomfort from ear pressure, similar to thatexperienced during air travel. During treatment, the patient can rest comfortably, listen to music,sleep or watch television.

There is no recovery period with HBOT, so patients can resume their daily activities almostimmediately. As overnight stays are not required, all treatment is on an outpatient basis.

1.4) What afflictions is HBOT typically used to treat?

Difficult Wounds

The healing of difficult wounds is a major concern in medicine today, both for the debilitating effectthey have on the patient, and the expense of traditional treatment. When treated only with convention-al medical procedures, difficult wounds such as decubiti (bedsores), leg ulcers, skin grafts, crushinjuries and infected bones can develop into chronic conditions requiring costly hospitalization andextensive nursing care. These disabling conditions often show remarkable improvement with HBOT.

Burns and Skin Grafts

HBOT can promote wound healing in burn victims by: (a) stimulating collagen production, (b)hastening the elimination of dead tissue, and (c) accelerating the development of new blood vessels.When administered in time, HBOT can also save skin grafts due to burns, accidents or surgicalprocedures, by enhancing blood vessel growth to the area. If a large surface of skin needs to bereplaced, HBOT in advance of the surgery can stimulate a rich vascular bed for the graft.

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Infections, Ulcers and Decubiti (Bed Sores)Infections: HBOT augments the body's defense mechanisms, to help heal very serious infections

that have failed to respond to antibiotics. It is widely recommended for emergency use in treatinggangrene infections, to accelerate healing, neutralize lethal toxins, and has helped save many lives.

Ulcers: Chronic ulcers may result from a lack of blood supply to an extremity, due to diabetes,

arteriosclerosis and/or vascular diseases. Unfortunately, conventional medical practice mayrecommend amputation in cases where HBOT could preserve the limb. With revascularization andincreased oxygen, the entire extremity or a greater part of it may be saved. Venous stasis ulcerscaused by lack of blood return from the extremity can also respond favorably to HBOT, even thoughthey may have persisted for decades despite surgical intervention.

Decubiti: Also referred to as "bed sores," decubiti is a major problem in elderly and long-term carepatients, and can lead to bone erosion. HBOT helps to relieve decubiti, and minimize hospitalization.

Sports Injuries

As many of people know, even the most casual of athletic activity can sometimes produce injuries,most commonly, soft-tissue trauma and bone fractures. Via HBOT, additional oxygen reachesdamaged bone tissue, helping to speed the body's own, natural healing process, and reducing recovery

period. The effectiveness of HBOT in this area has been well-documented; in fact, at least twelve NBA,NHL, and NFL teams (including the New York Giants and the Dallas Cowboys) currently own or leaseHBOT chambers for treating their players' injuries.

1.5) Insurance and HBOT

Many private insurance companies, including Medicare, Blue Cross/Blue Shield, and others nowrecognize at least 14 different conditions for which HBOT is recommended as either primary orsecondary treatment, including:

Actinomycosis, as an adjunct to conventional therapy when the disease process isrefractory to antibiotics and surgical treatment

Acute carbon monoxide intoxication

Acute peripheral arterial insufficiency

Acute traumatic peripheral ischemia, in which HBOT is a valuable adjunctive treatmentused in combination with accepted standard therapeutic measures, when loss of function,limb or life is threatened

Chronic refractory osteomyelitis, when unresponsive to conventional medical and surgicalmanagement

Crush injuries and suturing of severed limbs HBOT is used as an adjunctive treatment,when loss of function, limb or life is threatened

Cyanide poisoning

Decompression illness

Gas embolism

Gas gangrene

Necrotizing gascitis (adjunctive treatment)

Osteoradionecrosis (adjunctive treatment)

Preparation and preservation of compromised skin grafts

Soft tissue radionecrosis (adjunctive treatment)

In some cases, however, HBOT costs will be the personal responsibility of the patient. AccreditedHBOT facilities will furnish the documentation that many insurance companies request.



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2) THE OHC DIFFERENCE: BRAIN REPAIR VIA HBOT

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2.5)

What is the Ocean Hyperbaric Center?

What neurological afflictions are treated at the OHC?

How is HBOT's effectiveness in neurological applications measured?

Why should you choose the OHC?

Insurance and HBOT for neurological afflictions

2.1) What is the Ocean Hyperbaric Center?

The Ocean Hyperbaric Center (OHC), founded in 1972 by Dr. Richard A. Neubauer, M.D., is locatedin Lauderdale-by-the-Sea, Florida (just north of Fort Lauderdale). Dr. Neubauer, one of the best-known and most respected physicians practicing in the rapidly-growing field of HBOT, founded theOHC for four purposes:

(1) To research, develop, and test neurological applications for HBOT(2) To assemble, organize and disseminate objective, scientifically-valid clinical dataconcerning this work

And via (1) and (2), Dr. Neubauer & his staff hope to

(3) Advance the HBOT field in general

(4) Bring new hope to those afflicted by traumatic brain injuries

The uniqueness of the OHC's approach can be appreciated when one considers the following: Whilethere are over 400 HBOT centers in the United States, less than 2% use it for neurological applica-tions. Of this handful of centers, the OHC is widely considered to be a pioneer and world leader in thisspecialized area. Throughout the world, there are less than 12 centers that offer what the OHC does.

"Most brain disfunction is similar to an atom bomb attack," says Dr. Neubauer, "in the sense that

there is an epicenter of destruction, in which nothing can be done. However, surrounding this areais often a volume of sleeping, dormant, idling nerve cells, that are receiving enough oxygen to exist -but not enough to fire electrically. We were the first to visualize, digitize, color-code, and to demon-strate that HBOT, properly applied, may help these viable yet dormant brain cells to recover."

2.2) What neurological afflictions are treated at the Ocean Hyperbaric Center?

The OHC is recognized as being among the world leaders in successfully helping patients sufferingfrom three of the most debilitating brain injuries: stroke, coma, and closed-head injuries. While HBOTis not a "cure-all", the indications for its use are varied and continue to grow, along with new knowledgein the field.

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(sidebar)Did You Know?

While accounting for only 3% of one's body weight, the brain consumes 20-25% of the body's totalglucose and oxygen yet it has little capacity to store them. Via HBOT, the amount of oxygen reachingthe brain is six times higherthan can be achieved through normal respiration.

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Regardless of whether the brain's injury is traumatic (accidental) or vascular (stroke), all share aresulting destruction of brain cells, and the formation of "idling" neurons. As such, it is critical to beable to distinguish between living and dead tissue.



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To this end, Dr. Neubauer has authored several studies which indicate that a certain type of brainscanning (called SPECT imaging, which is discussed in the next module), is useful in locatingrecoverable brain tissue in injuries caused by oxygen deprivation (anoxia). This data supports thehypothesis that traumatic, vascular and anoxic brain injuries all have a common pathology, whichincludes the possibility of recoverable brain tissue.

HBOT can be used as both: (a) a diagnostic tool to assess the extent of brain damage, and (b) as an

adjunct to physical rehabilitation. It has greatly improved the functioning of many patients, byreactivating the idling neurons surrounding the most severely damaged areas of their brains. Inaddition to stroke, closed-head injuries and coma, HBOT may also prove beneficial to patients withbrain injuries resulting from:

Smoke inhalation

Carbon monoxide poisoning

Near-electrocution

Near-hanging

Near-drowning incidents

Central nervous system (CNS) trauma

The OHC's clinical data demonstrates that when professionally administered soon after an

accident, HBOT can drastically reduce the amount of neurological injury. According to Dr. Neubauer,"It is unfortunate that actor Christopher Reeve did not receive HBOT within the first few hours. Wehave treated similar cases, with no remaining central nervous system deficits." However, patientssuffering from brain damage have benefited from HBOT, even years after their incidents occurred.

Let us now examine each of the three key types of brain injuries that the OHC uses HBOT to treat,and learn why it may make a substantial difference in patient outcomes.

(2.2a) Stroke

Stroke is caused by a sudden loss of blood and oxygen to a specific area of the brain, which kills off acentral core of brain cells. With the death of these cells and the swelling that stroke causes, blood andoxygen are further isolated from the surrounding cells, which also then swell; this cycle then tends torepeat itself. These surrounding cells rather than the central core itself can cause much of the

stroke patient's disability. If these marginal (viable but not functioning) cells can be revived withsufficient oxygen, substantial (and sometimes dramatic) recovery may result.

The following are but some of the many notable results the OHC has achieved:

Case 1 description

Case 2 description

Case 3 description

Case 4 description

Case 5 description

HBOT can aid in the stroke victim's recovery in a variety of ways, including:

Relief of hypoxia (lack of sufficient oxygen)

Cerebral edema and spasticity Extravascular diffusion of oxygen

Improvement of micro-circulation

In one study, more than 1,000 patients who sustained cerebrovascular disease and were treatedwith HBOT showed improvement in quality of life, ranging from 40 to 100%, as measured by industry-standard guidelines.



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(2.2b) Coma

(Note: This needs to be rewritten; I've done what I can to smooth it out & make recommendations)

Coma is defined as "a state of profound unconsciousness, caused by disease, injury or poison." Aspecialized technique developed by Dr. Neubauer and Dr. Sheldon Gottleib, Professor of Physiology atthe University of Southern Alabama, has had impressive initial results.

This treatment, which is currently undergoing extensive clinical testing, may one day offer the onlyhope for patients in long-term care, whose disease or injury has left them in a persistent comatose orvegetative state. Drs. Neubauer and Gottlieb's research has uncovered evidence that neurons maydwell in an idling state for years yet with restored oxygen levels, these brain cells can become normalonce again, and regain electrical activity. Dr. Neubauer's clinical data currently indicates a 50%success rate in the treatment of long-term coma.

(2.2c) Closed-Head Injuries

Cerebral edema (swelling of the brain) and the rise of intra-cranial pressure (ICP) are the majorproblems associated with severe head injuries. Studies by the OHC and others have shown thatHBOT, when initiated soon after acute closed head injury, can reduce mortality by more than 40%, andsubstantially increase the possibility of the patient's complete recovery.

Some of the other neurological afflictions that the OHC specializes in treating, and has realizeddramatic results in, include:

(1) Reflex sympathetic dystrophy (an extremely painful disease, sometimes associated withinfluence of trauma or infection)

(2) The encephalopathy of Lyme disease (in which the brain and central nervous systemsuffer inflammation or infection)

(3) Certain cases of peripheral neuropathy (a lack of oxygen into the peripheral larger nerves)Special note: The famous Mayo Clinic recently indicated that HBOT helps to treat thiscondition; see (web link source here).

The OHC's adjunctive therapies to HBOT

The OHC offers its patients a complete, multi-disciplinary program of recovery and treatment. We

also work with an integrated network of consultants, who offer the following therapies and supportservices which help to speed the neurological healing process:

Physical therapy

Occupational therapy

Speech therapy

Nutritional support

Herbal & natural remedies

"We offer no miracles here," says Dr. Neubauer. "We deal with the most serious types of brainproblems, irrespective of cause or duration. In many instances, though, we have demonstrated therecoverability of dormant, idling, sleeping neurons through the professional application of HBOT."

2.3) How is HBOT's effectiveness in neurological applications measured?

Most people are familiar with MRI (magnetic resonance imaging) and CAT (computerized axialtomography) scanning technologies, which are superb at depicting structural anatomy. However,neither MRI nor CAT scans are designed for or capable of measuring brain activity.

A specialized scanning technology called SPECT (single photon, emission-computed tomography)has been proven effective in this task and is the primary tool that the OHC employs to objectivelymeasure the effectiveness of HBOT on patients. Specifically, SPECT scanning shows actual brain



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functioning, in full-color, visual terms. In doing so, SPECT scans help doctors to see how blood isflowing through different areas within a patient's brain, visualize the brain's metabolism, and make abetter diagnosis of his/her condition.

During SPECT scanning, a radioactive "tracer" agent is injected into a vein in the hand or arm. Thetracer then localizes in an area of the brain where it can then be "photographed." Only viable tissuecan absorb the tracer, which breaks down harmlessly within a few hours. A special gamma camera,

aimed at the head, pinpoints the position and energy of photons emitted, as the tracer disintegrates.As inert (dead) cells do not absorb the tracer at all, SPECT scanning can distinguish between livingand dead (necrotic) tissue. SPECT scanning can also identify recoverable brain cells (referred to assleeping cells, idling neurons, or the ischemic penumbra). If the living brain tissue is determined to berecoverable, or in an electrically inactive or idling state, HBOT may substantially revive them; in somecases, this revival is permanent, and no further treatments are necessary.

At the OHC, we use SPECT scanning as a baseline measurement tool both before and after aseries of HBOT treatments. The following SPECT scans are from actual OHC patients: (show scansin appropriate positions)

Patient 1

Left: SPECT scans of the brain of a three-year-old male near-drowning victim,taken shortly after the incident, showing decreased brain activity butpotentially recoverable tissue.

Right: SPECT scans of same child taken 9 months later. The red areas indicateincreased brain activity and blood flow.

Patient 2

Left: SPECT scans of the brain of a 72-year-old male, who suffered from severeand persistent dizziness.

Right: SPECT scans of the same patient taken 3 weeks later.

Patient 3

Left: SPECT scans of the brain of a 4-year-old female victim of an autoaccident, showing dramatically diminished brain activity.

Right: SPECT scans of the same patient taken 6 months later.

(Note to Dr. Neubauer: I recommend inserting a legal disclaimer here, reiterating the factthat same/similar results are/will not be realized by all patients etcany otherappropriate legalisms; discuss with your attorney.)

2.4) Why should you choose the OHC for treatment of neurological afflictions?

2.4a) Quality approach

Due in large part to the promising results the OHC is achieving, many other HBOT centers are nowbeing opened throughout the U.S. for the treatment of neurological injuries. While some are taking aresponsible approach, the sad fact is that many (if not most) of these new centers dispense treatmentsthat are supervised solely by technicians, who have only the bare minimum of training.

In contrast, at the OHC, each new patient is personally evaluated by Dr. Neubauer, who thendesigns a custom course of HBOT treatment for the patient's particular needs, and supervises allprocedures. Utilizing a hand-picked team of HBOT technicians, Dr. Neubauer and the OHC providepatients and their families with the confidence that only specially-trained experts can provide, in acomfortable, professional setting.

While there are no regulations or laws preventing "physician-less" clinics from dispensing HBOT,the OHC has established quality-control and accountability criteria that are considered the moststringent in the industry. The OHC has also aligned itself with other HBOT facilities and neurological



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experts from around the world, for the purpose of designing and implementing new, consistentlyhigher standards of quality.

The OHC urges all patients and their families, caregivers and loved ones to be very careful inchoosing an HBOT facility. Click here to access a checklist we've created to help you make aninformed choice.

2.4b) The OHC is a pioneer of HBOT for neurological applicationsOur Founder and Medical Director, Dr. Richard Neubauer, is internationally-recognized for his

clinical research in HBOT. He has pioneered important emerging applications for HBOT in thetreatment of stroke, coma, and other neurological conditions. The results of Dr. Neubauer's scientificstudies have been published in a variety of respected medical journals, including:

The Journal of the AmericanMedical Association (JAMA)

Journal of HyperbaricMedicine

Stroke Lancet

The Journal of Clinical Medicine American Family Physician

Journal of Neurosurgery Physician & Sports Medicine

Click here for access to more information about Dr. Neubauer's extensive credentials. (Note: This

link will take the user to Module 6.1)

It is based on this level of knowledge & expertise that many people choose the OHC to administerHBOT to themselves or their loved ones.

2.4c) Lowest cost

Some facilities charge up to $2,250 per hour of physician-supervised HBOT. In contrast, the OHCcharges only $200 per hour, and each of our patients enjoys the private environment afforded by ourindividual (monoplace) HBOT chambers. How does the OHC offer this exceptional service at thelowest price on the market? "We have much less overhead here, and our focus is entirely onestablishing the validity of our work," says Dr. Neubauer. "In fact, I don't even receive a salary atthis point only my travel expenses are covered. Our rewards will come later."

2.4d) Convenient location

The OHC is located at 4001 Ocean Blvd. in Lauderdale-by-the-Sea, Florida, USA (just north of FortLauderdale). We are conveniently accessible via the three airports serving the south Florida area:Miami International, Fort Lauderdale-Hollywood International, and Palm Beach International. Clickhere for directions and maps. (Note: This link will take the user to Module 3.2)

2.5) Insurance and HBOT for neurological applications

Many private insurance companies cover HBOT. In some cases, however, the patient is required topay for treatment. We advise prospective patients to notify their insurance carrier in advance oftreatment. Upon request, we will furnish the insurance carrier with substantiating medical literatureand information. Please contact our Patient Care Coordinator at (954) 771-4000 for assistance, or click

here to send an email.



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3) ABOUT OUR FACILITY

3.1) Accreditations

3.2) Location & directions

3.3) Hours of operation

3.4) The OHC's lodging partners

3.5) To schedule a personal consultation at the OHC

3.1) Accreditation

(Insert list of all the medical licenses and recognition received by the OHC)

3.2) Location & directions

The OHC is conveniently located on Ocean Blvd. (A1A) between Commercial Blvd. & Oakland ParkBlvd., in Lauderdale-by-the-Sea, Florida, USA. Handicapped parking is available, and we are fullywheelchair and ambulance accessible.

(Note: Show detailed US map with window of zoom-in on SE Florida area, and "Lauderdale-by-the-Sea" highlighted, as being at the NE tip of Fort Lauderdale; designations for each airport)

Directions:

From Miami or Fort Lauderdale/Hollywood International Airport:

Take 595 west to I-95 north to Oakland Park Blvd. Travel east on Oakland to A1A,then turn north. Travel approximately 2.5 miles to Flamingo Road, where you'll seethe OHC on your left.

From Palm Beach International AirportTake I-95 south to Commercial Blvd. Travel east on Commercial to A1A, then turn

south. Travel approximately 1.5 miles to Flamingo Road, where you'll see OHC on yourright.

(Note: Show close-up map showing I-95, Commercial, Oakland, A1A, Flamin-go, and OHC; also indicate with arrows directions to MIA, FTL-HIA, PBIA)

For more information, please email or call us at (954) 771-4000.

3.3) Hours of operation

The OHC's office hours are as follows:

Monday - Friday: 8:30am - 4:30pm

Saturday: 8:00am - 12:00pm

We are also available 24 hours per day for emergency cases.



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3.4) The OHC's lodging partners

As part of our commitment to making HBOT as economical and convenient as possible for ourpatients & their families, we have arranged special discounts with several hotels near our facility,including:

Holiday Inn Lauderdale-by-the-Sea

This 132 room hotel is located approximately one block from our facility, and onlysteps from the Atlantic Ocean. Please call Margaret Williker at (954) 772-0900 forinformation & reservations. Or you can click here to email your information request.Please remember to mention OHC to receive your discounted rate.

3.5) To schedule a personal consultation

If you or a loved one might benefit from HBOT, please contact us to arrange for a privateconsultation with Dr. Neubauer.

By phone: Call Ginger, our Patient Care Coordinator at (954) 771-4000.

By email: Click here

And if you happen to be in the south Florida area, please call to arrange an informative tour of ourfacility!

4) JULY 1999 SYMPOSIUM

4.1) Description

4.2) Symposium speakers

4.3) Schedule & lecture topics

4.4) Registration

4.5) Lodging & directions

4.6) Media contacts

4.1) Description

As part of the OHC's tradition of leadership, we regularly arrange lectures and seminars regardingHBOT as it applies to both general and specific types of patients.

Our next seminar is one of the most comprehensive and exciting we've ever arranged: The FirstInternational Symposium on HBOT for Cerebral Palsy & The Brain-Injured Child, to be held in BocaRaton, Florida, USA on July 23rd, 24th, and 25th, 1999. The event will take place at the Embassy SuitesHotel, 661 NW 53rd Street, Boca Raton, FL 33487. For detailed information, please click here or call 1-800-362-2779.

The purpose of the Symposium is to evaluate new data that has been rapidly accumulating,regarding HBOT and the hope it may offer to children living with cerebral palsy and brain injury.Compelling new data suggests that this field should be further investigated. It is imperative to findthose cases in which this therapy is most applicable and cost-effective.



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The Symposium will feature a panel of neurological and HBOT experts from around the world, whowill present data obtained from control and clinical studies, along with SPECT scans from patients,taken before and after treatment.

The Symposium is designed to benefit the people who care for children living with cerebral palsyand brain injury: their families, physicians, and therapists. The Symposium also welcomes anyoneseeking to advance or implement the science & industry of HBOT, as it applies to the treatment of

brain injuries.

For the modest fee of $100 per family*/individual, you will have access to all of the lectures andseminars offered during this exciting & informative three-day Symposium. (*up to four members ofsame family)

4.2) Symposium speakers

The OHC has assembled an unprecedented lineup of the most highly accomplished medicalprofessionals from around the world to speak at this Symposium, including (in alphabetical order):

Kevin Barrett, M.D., F.A.C.P. - Professor of Hyperbaric Medicine, University of TexasMedical Branch, Galveston, TX, USA

Uday Chadha, M.D., F.R.C.P. - Chief of Neonatology, Ottawa Civic Hospital, Ottawa,Canada

Reverend Luz D. Diaz, M.A., EdS, Regalo de Vida Program Administrator, SantaMonica UCLA, specializing in medical ethics

Willis Dickens, M.D. - Practicing neurologist, Fort Lauderdale, FL, USA

Paul Harch, M.D. - Director of Hyperbaric Medicine, Jo Ellen Smith MemorialBaromedical Center, New Orleans, LA, USA

P.B. James, M.D. - Senior Lecturer, Occupational Medicine, Ninewells Medical School,Dundee, Scotland; Medical Director, The Hyperbaric Oxygen Trust, Forest Row,England

D'Pierre Marois, M.D., F.R.C.P. Hospital Marie Enfant, Quebec, Canada

Barbara Nelson, M.D. - Practicing neurologist, Clinton Township, MI, USA

Richard A. Neubauer, M.D. Founder & Medical Director, Ocean Hyperbaric Center,Lauderdale-by-the-Sea, FL, USA

Patricia Planck Administrative Director, Hyperbaric Centers of Reno, NV and SantaMonica, CA

E.C. Sanchez, M.D. - Medical Director, Servicio de Medicina Hiperbarica, HospitalAngeles del Pedregal, Mexico, D.F.

J. Michael Uszler, M.D. - Chief of Nuclear Medicine, Santa Monica UCLA MedicalCenter, Santa Monica, CA, USA

Paul Yutsis, M.D. - Assistant Professor of Medicine, Capital University for InnovativeMedicine, Washington, DC, USA

Solany Zervini, M.D. - Chief of Hyperbaric Medicine, Centro Medico Hiperbarico do

Rio de Janeiro, Brazil



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4.3) Schedule & lecture topics

Friday, July 23

5:00 - 7:00 PM Registration & Social

Saturday, July 24

7:00 - 8:00 AM Breakfast

8:00-8:30 The Etiology (causes) of Cerebral Palsy Dr. Chadha

8:30-9:00 Past and Current Treatments Dr. Marois

9:00-9:30 Pathology of CP (Brain Deficit) Dr. James

9:30-10:00Mechanism of the Role of Hypoxia &Ischemia (lack of oxygen)

Dr. James

10:00-10:30 HBOT (Animal & Human Studies) Dr. Harch

10:30-11:00 Break

11:00-11:30

Imaging of Brain Function:Relationship to HyperbaricOxygenation (Documentation/Methodology)

Dr. Uszler

11:30-12:00 HBOT & Traumatic Brain Injury Dr. Barrett

12:00-12:15 Video Case Reports Dr. Neubauer

12:15-1:30 Lunch

Current Studies: Co-Chair: Sheldon F.Gottlieb, Ph.D

1:30-2:00 UK-Hyperbaric Trust Dr. James

2:00-2:30 Canada-Results of McGill Study Dr. Marois

2:30-3:00 Brazil-Early Treatment & Studies Dr. Zerbini

3:00-3:30Mexico-From the Delivery room to theChamber

Dr. Sanchez

3:30-3:45 Break3:45-4:15 Nutritional Support Dr. Yutsis

4:15-4:45 Autism-HBO/SPECT Imaging Trish Planck

Sunday, July 25

Co-Chair: William Maxfield, M.D.

7:00-8:00 AM Breakfast

8:00-9:00A complete Review of Imaging Before &After HBO in CP

Drs. Harch &Uszler

9:00-9:30Ethics of Double Blind Studies inChildren

Rev. Diaz

9:00-11:00 Future and Scientific Acceptance:Roundtable Question & Answer session

All speakers



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4.4) Registration

Please click here to fill out our electronic Registration Application. We accept Visa and Master-Card. If you prefer, you can also print out & mail in your Registration Application, along with yourcheck/money order for $100 (U.S. funds, payable to "Pediatric Medical Education, Inc.") to:

Ocean Hyperbaric Center - Symposium 994001 N. Ocean Blvd.Lauderdale-by-the-Sea, FL 33308

Or, you may register by calling Connie at (800) 552-0255, Monday-Friday between 2-4pm EasternStandard Time.

4.5) Lodging & directions

Through special arrangement, one-bedroom suites will be available for Symposium guests at a rateof $75.00 (U.S.) per night, plus tax, at the Embassy Suites, 661 NW 53rd Street, Boca Raton, FL. Tomake a reservation, please click here or call (800) 362-2779). Hot & cold breakfasts are included.

Directions to the Embassy Suites Hotel:

From West Palm Beach Airport: Take I-95 south, exit at Yamato Rd.; turn right (headingwest), 1/8 mile, turn right on 53rd St.; hotel is on your left.

From Fort Lauderdale/Hollywood International Airport: Take 595 west to I-95 north; exitat Yamato Rd. (west); 1/8 mile, turn right on 53rd St.; hotel is on your left.

From Miami International Airport: Take 112 east to I-95 north; exit at Yamato Rd. (west);1/8 mile, turn right on 53rd St.; hotel is on your left.

(Note: Insert map from flyer here)

4.6) Media Contacts

We welcome media inquiries, and work hard to provide qualified representatives with the materials& access they need on a timely basis. If you are a member of the media, please contact our PublicRelations consultant, Wink Blair at [email protected], or you may call her at (602) 991-4334 for

information on special Symposium passes and interviewing opportunities.

5) TO LEARN MORE

(Note: Here is where I recommend OHC establish individual email addresses, so that inquiriesmay be divided according to category, and automatically directed to the person responsible fordispensing information in that area)

5.1) General inquiries

5.2) Medical inquiries

5.3) Business inquiries

5.4) Media inquires

5.5) Web links

5.6) "Sign" our Petition!



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5.1) General Inquiries

If you are (or represent) a prospective patient, please email us here, or call us at (954) 771-4000. Wewill gladly provide you with whatever information and assistance we can, to help you make aninformed decision about HBOT.

5.2) Medical Inquiries

We have extensive medical information & data concerning HBOT for doctors, therapists, andinsurance company and governmental representatives. Please email us here, or call GingerNeubauer, Director of Research, at (954) 771-4000.

5.3) Business inquiries

(Note: Only OHC can determine if this is appropriate; I thought it would be, as you are interestedin promoting franchises or other business-oriented ventures. If you deem it appropriate, please giveme some indication as to what should be here)

5.4) Media inquiries

Members of the media should email us here, or call Wink Blair at (602) 991-4334 (email here). Wehave a number of videocassettes containing prior television news features & documentary excerptsthat have been produced about the OHC and our work in HBOT, which we make available to qualifiedmedia representatives. For a complete listing of the video stories in our archive, please click here.

5.5) Web links

Here are some of the other organizations and information resources we recommend to ourpatients, their families, and medical professionals:

LinksIf you know of any additional links that we should consider adding, please email us here.

5.6) "Sign" our Petition!

Despite the remarkable, documented progress that has been made in HBOT for neurologicalapplications, many insurance companies still do not include it in their benefits schedules. It is theOHC's hope that by organizing a petition drive, insurance companies will re-evaluate their positions onHBOT, and hopefully, begin covering treatments for qualified patients. To this end, we haveassembled the following electronic "Petition," which will be forwarded to major insurance companies,once a sufficient number of signatures have been obtained. If you believe that HBOT for neurologicalapplications should be covered by insurance, please take a moment and fill out our "Petition," below.

Thank you!

(Note: Insert petition, or link to it, here)



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6) ABOUT OUR FOUNDER & MEDICAL DIRECTOR,

RICHARD A. NEUBAUER, M.D.6.1) Biography

6.2) Dr. Neubauer's book, Hyperbaric Oxygen Therapy

6.3) Interviews with & articles about Dr. Neubauer

6.4) Papers published by Dr. Neubauer

6.5) Abstracts

(Note: Copy drafts follow)

6.1) Biography

Dr. Richard A. Neubauer, Medical Director of the Ocean Hyperbaric Center, is one of the best-known and most-respected physicians in the field of hyperbaric medicine.

A native of Wilmington, Delaware, Dr. Neubauer majored in chemistry, and graduated Phi BetaKappa from the college of William and Mary in Williamsburg, Virginia. He was awarded his medicaldegree from the University of Virginia, which elected him to the Alpha Omega Honor Medical Society.

After completing residencies in Wilmington and Richmond, Virginia, Dr. Neubauer began a success-ful internal medicine practice in the Fort Lauderdale, Florida area. More than a decade later, in 1972 heestablished the first HBOT center in south Florida, after learning of the healing effects of oxygen.

Dr. Neubauer is internationally-recognized for his clinical research, having pioneered importantemerging applications for HBOT in the treatment of stroke, coma and other neurological conditions, aswell as new applications for wound healing. The results of Dr. Neubauer's scientific studies have beenpublished in a variety of respected medical journals, including:

The Journal of the AmericanMedical Association (JAMA)

Journal of HyperbaricMedicine

Stroke Lancet

The Journal of Clinical Medicine American Family Physician

Journal of Neurosurgery Physician & Sports Medicine

A sought-after international lecturer, Dr. Neubauer has taught at educational seminars in the U.S.,France, Italy, Austria, Cuba, and China.

The following are some of Dr. Neubauer's professional affiliations:

Diplomate of the American Board of Hyperbaric Medicine

Fellow of the Royal Society of Medicine

World Federation of Neurology - Executive Committee on Underwater Medicine

Co-Founder and Executive Director of the American College of Hyperbaric Medicine

Dr. Neubauer's passion, dedication and leadership have resulted in continuously-expandingresearch, the enhancement of thousands of lives, and the rising level of professional and publicawareness on the importance and value of HBOT as a clinical treatment.



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6.2) Dr. Neubauer's book, Hyperbaric Oxygen Therapy

(Note: Insert description here, along with link to amazon.com)

6.3) Interviews with & articles about Dr. Neubauer

(Note: Insert menu of various articles here; I think the interview I did with him for the Galt OceanMile INSIDER should be included)

6.4) Papers published by Dr. Neubauer

(Note: Insert menu of papers here)

6.5) Abstracts

(Note: Insert menu of abstracts here)

Ocean Hyperbaric Center - Website Reconstruction

Documents

Transcript of Ocean Hyperbaric Center - Website Reconstruction